Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Client Solutions - Tech & Telco

Working to drive successful, full funnel activity across UK/EUI and provide effective scale to EssenceMediacom clients with our full-suite of advertising solution (incl. Tesco Stores & Mobile, Coca Cola, Uber, Shark Ninja, Cancer Research etc). 

- Driving key initiatives and up-sell opportunities for new and exciting TikTok advertising solutions
- Providing consultative support in the strategy and media buying of brand and performance activity
- Management of client upskill and educational opportunities (webinars, presentations)
- Working alongside first and third-party partners, to provide insight and guidance in the use of attribution and measurement solutions to measure success.

Client Solutions - GroupM (EssenceMediacom)

Spin Brands | Voted the UK's #1 Social Agency

Strategy building and management of B2C paid social campaigns across platforms incl. Meta, TikTok, Snapchat, Pinterest etc). Account management has varied in scale and industry, but with a consistent core focus on driving profitability and scalability.


- Building performance strategy and setting defined and realistic KPI's, tailored to client budgets and objectives.
- Development of robust automated reporting system in Google Sheets and Data Studio to assess campaign success and guide long-term strategy across teams.
- Pitching new concepts, ideas and opportunities to existing and prospective clients.
- Building and maintaining a strong relationships with clients, via weekly calls and meetings, to overview performance and keep goals aligned.

Senior Account Manager

Account Manager

Junior Account Manager

Bonsai Collective

Developed and implemented marketing strategies to grow an engaged fanbase effectively, resulting in a combined reach across channels of over 20k followers (SoundCloud, Instagram, Facebook, Twitter) and a total of over 5M plays.
Established collaborative relationships with music labels, journalists and influencers within our niche, to provide opportunities for growth with supported artists.
Collaboratively worked towards organising and hosting multiple live music events based in New York and San Francisco.
Design and management of the Bonsai Collective website, merchandise and sales.

Co-Curator/Head Of Marketing

Blue Arrow

Using CRM systems to manage client and candidate databases and create advertising
campaigns for job vacancies.
• Managing the recruitment process of candidates: sourcing, screening and interviewing
candidates for specified job roles (over-the-phone and in-person).
• Ensuring all necessary documents for candidates and clients are always up to date within the
office.
• In the absence of consultant/s within the office, assisting to keep their desks running by handling
complaints or urgent booking alterations to ensure the quality of service our office provides
remains high and consistent.
• General admin responsibilities including handling phone calls, responding to emails, managing
payroll (invoices, expenses) and raising PO’s.

Recruitment Associate

I’m a confident and passionate social marketing expert with several years of experience across brand and performance advertising 💡 I’ve led activations across platforms including TikTok, Meta, Snapchat, and more — always with a focus on creative impact and measurable results 📈

Currently, I work in Client Solutions at TikTok, supporting the telco vertical 📱 My role is all about helping brands get the most out of the platform — blending data, insights, and creative thinking to drive real outcomes 🚀

Outside of the 9–5, I run Afrodaplug — a personal music curator brand focused on artist and playlist management 🎧 With over 100K+ followers across socials and 50K+ playlist followers, Afrodaplug is all about championing emerging talent and connecting communities through music 🎶

I’m passionate about the intersection of culture, creativity, and performance — and always up for connecting, collaborating, or just talking all things music and marketing ✨

taplio

The Battle

Joel Williams

Andreas Whyte

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