CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Founder & CEO @ Growth Lab. Legal Marketing. SEO. PPC. Sales. Personal Branding. Millennial. Currently launching Built for Brave men’s community. Happiness is a form of courage.

I'm part of a new breed of law firm digital marketing entrepreneurs utilizing technology and people to create the highest value case acquisition strategies for law firms. 

Our attorney clients are interested in scaling up revenue and dominating their local markets. No fluff. No BS. Just qualify client acquisition solutions that can be tracked effortlessly with high ROI.

Currently scaling Growth Lab (Legal Marketing SEO/PPC) from $0 to $10M ARR bootstrapped. Fully remote W2 workforce.

Founder of KyteStrings Digital and Co-Founder of Performance Content Partners.

— 

At my core, I identify as an artist.

I view business as a creative outlet that lets you stack infinite combinations of technology, people, and solutions together to deliver exponential value to our law firm clients.

I’m also passionate and curious about a bunch of stuff.

What I Believe in:

Building Community
Entrepreneurship
Sharing Success
Giving Back
Leadership
Positivity
Courage
Trust

As a lifelong learner, I am obsessed with the systems and tools you can leverage to create highly profitable businesses while also crafting the best versions of ourself.

To discover what we’re called to do. 

To fearlessly pursue our calling without fear of regret.

That’s why I’ve always said and firmly believe that:

Happiness is a form of courage.

So please follow along and join me on my journey of continued creation and discovery. 

I hope my stories have a positive impact.

Will Palmer

Why am I fortunate enough to have people knocking on our door to work at Growth Lab? 

It's not because of what you see in this video.

Although, our 2026 All Hands in Scottsdale WAS amazing.

It's because our team is in it for each other and our clients. 

It's obvious when you talk to someone that works here.

We're...

A team that feels valued
A team that trusts one another
A team that knows we each have a voice 
A team that is encouraged to speak up and share how to get better

That doesn't mean things are always easy. 

But it's a hell of a lot more fun when we all feel like friends that have each other's backs!

Chase Spencer
Rachel Giannini
Matthew Gonsior
Fanny Montes
Marce Lujan
Paul Poremski
Michael Strang
Sami Lujan
Katie Perkins
Autumn Parish
Melissa McDermott
Chris Miller
William White
Travis Brown
Jamie Katz
Michele Rice
Annia Zavala
Nora Valadez
Adam Healy
Fernanda Acevedo
Arturo Valverde
Valeria Flores

Founder, Growth Lab. My team grows law firms. SEO. AI. PPC. LSAs. Websites. Lead Management.

Here's what you learn when you throw 28,000+ minutes of recorded client calls into AI.

We wanted to answer the question: 

How do our law firm clients define success in marketing?

No assumptions. Just the data. Here's what it spit out.

The top 5 most frequent topics of conversation ranked in order:

1. Pricing and budget

This was a dominant topic on nearly every prospect call. What does your stuff cost? Not interested in dancing around the topic.

2. Results and ROI

Prospective clients wanted to know if the investment will pay off. Current clients want to see it paying off.

3. Simplicity and clarity

Our clients wanted to understand what we were doing and why we were doing it.

4. Speed to results

How quickly could they expect to see leads and new business?

5. Customization for their business

They wanted to know we understood their specific firm, their ideal client, and what sets them apart from their competitors.

--

Cool, but what can we do with all this info?

First, it means we never have to guess. 

Our sales process, onboarding, and client communication can hit on all the most important areas from day 1.

We can lead with transparent pricing. Clear expectations. No dancing around budgets.

We can tie every proposal directly to strategy and ROI versus meaningless vanity metrics. 

We can simplify dialogue and reporting so clients understand what's happening without needing a flippin' marketing degree.

We can push harder on discovery so every strategy is built around the firm, not a generic template.

So...

If you're selling professional services and sitting on years of call recordings, there's a goldmine of insight hiding in plain sight.

PS... we use Fathom for recording calls in case that's the next question I get.

taplio

The Battle

Joel Graber

Will Palmer

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taplio

The Battle

Joel Graber

Will Palmer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

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Performance ScoreJoel Graber's LinkedIn Performance