CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Growth Marketer | Lead Generation Specialist for B2B | Cold emails

I help B2B companies get more leads and book more meetings with smart cold emails &amp; simple GTM engines 🚀Build a proven GTM method that:→ Gets you meetings with the right people→ Grows your sales pipeline→ Brings more revenue to your businessI’ve spent over 4 years learning and working in lead generation. Now, I run two things:GrowthKinetics - an agency that helps B2B companies find and book more clients using smart GTM enginesGrowthInsight - Decode the "why" behind every reply.I know how powerful a good cold email campaign can be - it can bring big results. But bad outreach just wastes time and money.I want to help you fix your outreach, work smarter &amp; get real results.If you’re a B2B founder or agency owner ready to grow your business, let’s talk 👋📧 Email me: viraj@thegrowthkinetics.com

Viraj Parmar

Most outbound fails before the first email is ever written.

You can write the perfect opener.

You can personalize like a poet.

You can follow up 4 times, 14 times, whatever the gurus say.

None of it matters if you’re emailing

who don’t exist at companies they left
on domains that bounce.

Last week, I reviewed a sequence for a SaaS team.

Messaging? Solid.

Targeting? On point.

Results? Trash.

Why?

Because their database was a graveyard 

people who changed jobs months ago,

companies that rebranded,

domains that don’t even resolve.

Most outbound isn’t broken.
 
The data is.

Everything after that is collateral damage.

So We rebuilt the list using Prospeo.io

Just cleaning the foundation.... no tricks.

Instant difference.

Not because the tool changed the game…
but because accurate data is the game.

Truth bomb:
 If your list sucks, nothing else matters.
 Not the offer.
 Not the follow-ups.
 Not the personalization.

Start with real data or accept fake results.

#listbuilding #gtm #sales

Building 🟡 GrowthInsight.io | GTME @ GrowthKinetics

Most “personalized” emails aren’t personalized.

They’re templates with a pulse.....

and prospects can tell.

Last month, our reply rates jumped from 7% → 15%.

Same ICP. Same offer. Same market.

The only change?

We improved the context inside our openers.

Where most teams go wrong:
• {{FirstName}}
 • {{Company}}
 • “Saw your profile…”

That’s not personalization.

That’s formatting .... and everyone sees through it.

Real personalization sounds like:
“John, noticed Acme’s new analytics rollout - big shift for a Head of Growth leading activation.”

Short. Specific. Clearly researched.

The real bottleneck:
Proper context takes time.

10 minutes per prospect means no scale.

So teams fall back to generic outreach 
not by choice, but because the workflow is broken.

How we fixed it:
We upgraded the research layer using Saleshandy’s AI Prospect Enrichment.

• Upload prospects
• AI pulls 30+ signals (news, launches, hiring, posts, tech stack)
• Turn on web search
• Approve a few samples
• Enrich the rest
• Drop into sequences

5 minutes → 500 researched prospects.

Same writing style.
Better intel.
Replies doubled.

{{FirstName}} = mail merge 

Real context = actual personalization

The tool doesn't write your emails.

It gives you the ammo to personalize at scale.

As long as you use real data instead of generic tags...

Hard not to see reply rates jump.

What's your personalization level right now?

#personalization #enrichment #gtm

AI enrichment

Someone once replied to a cold email with 

just three words:

“You made me smile.”

That one reply changed everything.

Because it wasn’t about the lead.

It wasn’t about the meeting.

It was about connection.

We forget that behind every inbox ..... there’s a person.

Someone tired of “just following up.”

Someone who’s seen 100 “quick questions” this week.

Someone who doesn’t owe us a reply.

And yet… they paused.

They smiled.

They felt something.

That’s when it hit me....
people don’t reply to perfect messages.

They reply to honest ones.

You don’t need to sound smart.

You need to sound real.

Talk like you would to a friend.

Be curious.
Be human.
Show you care.

Because the best cold emails don’t try to impress.
They try to connect.

One line that feels genuine
will always beat ten that feel forced.

So before sending your next email, ask:
 👉 “Would this make someone smile?”
 👉 “Would I reply to this if it landed in my inbox?”

If the answer is no .... start again.
Because in a world full of automation,
emotion is your biggest unfair advantage.

P.S. The best replies aren’t “let’s book a call.”
 They’re the ones that start with 
“Hey, this one actually made me stop and read.”

#copywriting #GTM #sales #automation

90% of cold emails die the same way 

trying way too hard to sound smart.

We write “synergistic solutions to optimize workflows.”

We say “cutting-edge platform to streamline growth.”

And then we wonder why nobody replies.

The truth?

Your prospect isn’t ignoring you.

They’re ignoring the jargon.

Because when everyone sounds like a marketing brochure,
 no one sounds human.

Here’s what actually gets replies 👇

→ Keep it at a 5th-grade level.

 “Hey Sarah, noticed you just hired 3 new SDRs - curious how you’re scaling outbound without burning them out?”

Simple. Conversational. Feels like a friend, not a pitch.

→ Be personal, not ‘personalized.’

Don’t say: “I saw you went to Stanford.”
Say: “Saw you’ve scaled 3 GTM teams before - that experience must’ve taught you a thing or two about cold outreach chaos 😅.”

That’s personal. It builds connection, not cringe.

→ Be helpful before you sell.

 Offer one insight that makes their day easier.

Something like:
“When we replaced ‘I’d love to show you a demo’ with ‘I recorded a 2-min teardown for you,’ reply rates jumped from 1% to 7%.”

No pitch. No push. Just value.

Because cold email isn’t about automation, tone, or timing.

It’s about empathy .... disguised as efficiency.

And when you sound human again,
your replies prove it.

Thoughts?

#Copywriting #Sales #GTM

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The Battle

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