CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

taplio

The Battle

Joel Graber

Mohan ‎Muthoo 🇬🇧

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Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

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taplio

The Battle

Joel Graber

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

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Performance ScoreJoel Graber's LinkedIn Performance