CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

Ever notice prospects go cold for no clear reason?

Before the pricing
Before the proposal

Prospects decide:
- Do you sound helpful or salesy?
- Human or scripted?
- Like a partner or a transaction?

Think about it

How often do people tune out the second they hear:

Just following up
You’re a lead
What’s your price?

The language sets the tone

If you sound transactional

Trust drops instantly

All you need are small wording shifts that:
- Feel human
- Lower resistance
- Reframe value
- Start real conversations

Because people don’t buy terminology

They buy trust

I broke down the most common sales words that hurt deals

And what to say instead

Swipe through this carousel and see which ones you’re using

Repost ♻️ to help your network sell better

Follow Kevin Patrick for more

Kevin  Patrick (KP) 🤝

Helping B2B Healthcare & Life Sciences companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

Stop Using These Words With Your Prospects

Something frustrating keeps happening in outbound

Teams spend hours fixing copy, testing subject lines, and playing with volume…

Yet emails still end up in spam

I’ve seen it happen way too often.

Good targeting.
Decent messaging.
Clean lists.

And still there are no replies.

Most of the time, the issue isn’t what you’re sending.

It’s whether inboxes trust you.

Coz, email providers don’t read your copy like humans do.

They watch what people do with your emails.
- Opens
- Reads
- Replies
- Moving emails out of spam

If those signals aren’t there, you’re in trouble

That’s why we started using Warmy.io - Email channel. Reliable.

More specifically, their External Seed List.

It warms up your email using real inboxes that act like real people, not fake activity.

So when something hits spam, it gets moved back.

And when things go right, inbox providers notice.

What changed for us?
→ Emails started landing in inbox
→ Spam issues showed up earlier
→ Deliverability became way more stable
→ Less guessing, more consistency

No hacks, no weird tricks, just better signals.

If your outbound feels “fine” but replies are dropping…

Chances are, inbox placement is the real problem.

Try Warmy free for 7 days. Link in the comment section 👇

If you’re still blaming bad leads, read this

Your outbound usually isn’t failing because of the market

It fails because the process behind it is all over the place

And you don’t need more tools or more volume

You just need a system that actually makes sense

This is the 4-step approach we use to help teams go from:

“We sent a ton of messages and barely got replies”
to
“We cut our outreach way down and got 4x more responses”

Each step matters:

Diagnose → Look at what’s been sent and figure out what’s actually working
Rebuild → Focus only on people who are clearly in buying mode
Systematize → Create a simple outreach process everyone can follow
Scale → Turn it into a playbook so the whole team can repeat it

That’s how you stop guessing and start getting real results

Which step do you think you need most?

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

I’ve posted consistently on LinkedIn.

(Got the likes. Got the comments.)

But nothing changed.

Likes and comments aren’t useless.

We just treat them that way.

Most people just check notifications, feel good about the numbers, and post again

Here’s the part they miss:
Engagement is a signal.

A comment > a like
Repeat engagers > one-offs
People reacting to problem posts > everything else

That’s why I track engagement instead of relying on memory.

I use Trigify.io to do the boring part:

✓ Capture likes
✓ Capture comments
✓ Log everything automatically
✓ Send it to CRM / Slack

Once someone engages:

- They’ve seen your name
- They know what you talk about
- They’re already warm

So the message stays simple:

- No pitch.
- Saw you commented on my post.
- Thought this might be useful.

That’s it.

I’ve broken down the full system for turning LinkedIn engagement into real sales conversations in the carousel below ↓

You don’t need more posts.

You just need to use the engagement you already get.

LinkedIn Engagement Into Sales Conersations

Stop guessing before you launch your next outbound campaign.

I see too many teams pouring time (and $$$) into copy, tools, and sequences…

only to realize the system was never ready to win.

The problem?

They’re building on noise, not signals.

Before I send a single message, I check these 5 signals

because they tell me whether the campaign will scale or stall.

Think of it like this,

you wouldn’t start a race without checking your engine, right?

Outbound is the same.

If your foundation’s off, your results will be too.

So before launching anything new, pause and audit the system.

Make sure your market, message, and mechanics are in sync.

Swipe through the carousel to learn the 5 signals I track 👇

♻️ Repost to help another founder or marketer fix their outbound

Follow Kevin Patrick (KP) 🤝 for more insights on outbound that actually performs

5 Signals I Track Before Launching Outbound Campaign

A few years ago, I had 10,000 leads sitting in a spreadsheet.

And I had no idea if any of them were actually real

Some emails bounced. Some mobile numbers didn’t work

And I spent more time cleaning lists than actually reaching out

Today it’s a different story.

I build lists using BetterContact lead finder

No exports or re-uploads

It automatically checks multiple data sources, verifies emails and mobile numbers in real time

And pushes clean data straight to your outreach tools

I don’t share every tool I try. 

But this simple method changed the way I prospect.

No more guessing which contacts are good or wasting hours cleaning lists.

That’s when I realised that outreach is not a matter of luck

It’s having the right info at the right time

If you’re building prospect lists and want less friction, fewer mistakes, and better results, this is worth checking out.

Your CRM still says hot lead

Reality says they ghosted you in April

A messy pipeline isn't just annoying, but costs you deals too

You chase ghosts, your forecast is off, your focus is scattered, and you're wasting time on people who aren't buying

Sometimes, deleting a lead is the most productive thing you'll do all week

P.S. How often do you actually clean your pipeline? Be honest 😂

Most people think AI in outbound just does the easy stuff:

1. Adds someone’s name.
2. Writes one email.
3. Fixes a subject line.
4. Sends a big batch of messages.
5. And somehow “does the outreach” for them.

But that’s not how AI actually works in outbound.

That’s just sending spam a little faster.

Real AI does the things reps don’t have time for:

- It learns who the person actually is.
- Spots buying signals early.
- Groups prospects by what they care about.
- Scores who’s most likely to reply.
- Helps you send the right message at the right moment.
- And keeps improving your outreach in the background.

Because it’s not about AI writing an email for you…

it’s about AI helping you send the right one.

P.S. What’s the most obvious “AI email” you got this week?

Your team is working twice as hard but closing half as many deals.

You know why? because they are running on tricks, not systems

Everyone's got their own style, where some reps crush it while others struggle.

You can't forecast accurately because nothing's repeatable.

And when your top performer leaves? Their secrets leave with them.

That's what happens when you rely on individual talent instead of building a real system

So why not create a framework for it

Processes that work every single time

Let your system fo heavy listing for you and you can focus on scaling

Save this post and share with your network

P.S. Which step is your team missing right now? 👇

Your sales team isn’t the problem… your process is just kinda messy 😅

Reps want to sell, but they keep getting stuck dealing with:

- No clear idea of who they’re selling to
- Slow follow-ups
- Too many approvals
- Way too many tools
- Mixed messages
- Sales vs. marketing drama
- And the classic “we just need more leads” myth

Fix the simple stuff first and everything gets smoother.

Try these quick fixes 👇
➡️ Get clear on your ideal customer
➡️ Follow up faster
➡️ Cut unnecessary approvals
➡️ Use fewer tools
➡️ Stick to one message
➡️ Get sales + marketing on the same page
➡️ Fix the leaks before asking for more leads

Your team doesn’t need more leads, they need less chaos.

P.S. Which one annoys you the most?

Hey there, Hope 2026 has started well. Recently Google dropped a bomb that most B2B founders missed. On January 8th, they announced AI Inbox, a new fe

Open article: Infrastructure by Kevin Patrick (KP) 🤝 • 3 min read

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