SELF EMPLOYEED

Coach

US Navy

Special Operations Medic

I help high-achieving professionals achieve peak performance in high-stress situations without falling victim to stress and burnout. From college dropout to Special Operations team, I share my lessons learned.

Hey, I'm Joel.

TLDR people

I spent 12 years on a Marine Special Operations team. I have dedicated my life to mastering the art of discipline, mental toughness, and resilience. I help clients to harness their inner warrior to conquer life's challenges and emerge stronger. 

The long story. 

I spent the first 22 years of my life lost. Dropped out of college, and worked dead-end jobs. No direction in life. Through finding discipline and mental toughness I was able to enlist in the military and build a career in Special Operations.

Mental toughness and discipline have allowed me to do things I never thought possible: 

- 50-mile runs
- 10 mile swims
- 20 Mile ruck runs

Plus much more.

Most people go through life never realizing what they are capable of. 

Come learn with me. 

You can find me on X here : https://twitter.com/TheSuccessCycle

Joel Blades

SaaS marketing content | Freelance B2B SaaS writer | Bylines - Transifex

My portfolio above showcases exactly what I do and how I do it. But if you're curious about the person behind the words...

Ever notice how the most powerful SaaS websites don't just explain features, they tell stories that make you feel understood? That's what I create.

I'm a freelance content writer who specializes in long-form B2B content for SaaS and marketing companies that generate results. While the digital world is drowning in AI-generated fluff, I focus on creating content that connects with decision-makers and drives action.

The reason why my clients work with me is that I create conversion assets. My approach is simple: Create a unique angle for content, focus on finding points that showcase authority and generate a genuine curiosity about your customers' pain points.

"Be passionate about solving the problem, not proving your solution." - Nathan Furr

This quote guides my content philosophy. While your competitors are busy shouting about features, I can help you showcase a clear understanding of your prospects' challenges.

What I bring to your content strategy:

📍 Revenue-Generating Content: SEO-optimized pieces that convert visitors into qualified leads
📍 Research-Driven Approach: Every piece backed by industry stats, competitive analysis, and customer insights
📍 Strategic Content Planning: Keyword research aligned with your business goals and buyer journey
📍 SEO Consulting: Beyond writing, I'll help you build a content ecosystem that captures organic traffic

The attention economy is brutal.

In an age where AI can churn out mediocre content by the second, the bar for what captures and keeps attention has never been higher. Your prospects are overwhelmed with information but starving for insight.

That's the gap I help you fill. I want my content to resonate with decision-makers who are tired of being sold to but open to being helped.

Let's have a conversation about your content challenges. Schedule a free discovery call to explore how we can transform your content from a cost center into a revenue driver.

taplio

The Battle

Joel Blades

Siddharth Sharma

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?