Shatter Media

Helping businesses, entrepreneurs and brand builders with not just their content creation, but also their ability to communicate their message effectively on camera, online.

Chief Creative Director

The Vision UK

Content Creator

Champions Of Media 

Looking after clients from concept to completion with all of their content needs.

Head of Content

BodyPower

Creating exciting and fresh content for trainers, athletes and enthusiasts for BodyPower.

Videographer

Blue Phoenix Productions

A video production company who is passionate about adding powerful credibility to your business. By creating professional, bespoke visuals, we do our utmost to add value to your business!

Managing Director

Blank Canvas Productions

I am the sole owner of Blank Canvas Productions, looking to bring exciting, powerful, visual credibility to your business!

MidMedia

Technical Engineer

If you're a coach, professional speaker, content creators or entrepreneur struggling to grow your business, get paid gigs and get that nice shiny new car, then I want to help!

I believe everyone has value to share, whether you realise it or not! And I take it on as my mission to extract that value from you and get you on the digital stage to share it with the world.

Having been in the world of video for over a decade I've worked with global brands such as British Gas, Arriva, Knight Frank to help engage their stories and events, as well as many business coaches and speakers, some at the very start of their journey through to some already on a global stage.

I help all of these entrepreneurs grow through the power of value driven video content, I help them to organically:

✅ Increase visibility
✅ Solidify authority
✅ Create a legacy
✅ Grow their revenue

Follow me for tips on video content creation and strategy!

Joe Hickey

Looking forward to an insightful fun filled day with Laura Burton and a bunch of the squad from the mastermind.

Always a student. We never know everything, so I'm looking to get not only some motivation, but also some new insights to help me and ultimately my clients win 🎥🔥🎥

Joe Hickey 🎥

Vertically Challenged Video Strategist🎥

Stories = Sales

💵💵💵

Being able to tell stories and connect with an audience on a deeper level triggers them.

It can trigger their inner pain and desires, solutions that you provide.

You just need to know how to tell it... 🔥

🎥🎬🎥

Insight Agents

I help all sorts of organisations make better use of data - in the questions they ask to extract the right data ... in the genuine, human insights they surface and articulate using this data ... and in the evidence-based stories they tell using these insights. My practice is informed by my 'Using Data Better' trilogy of books: Asking Smarter Questions (2022), How To Be Insightful (2020), and Narrative by Numbers (2018).

Chief Data Storyteller

I established Insight Agents in December 2013 to help brands communicate more effectively. We use the principles and tools of strategic planning to create the most compelling and distinctive narrative for companies to tell authentic, relevant brand stories.

By taking an analytical and evidence-based approach to brand storytelling, we identify the Golden Thread that weaves together all elements of truly integrated brand communications.

With more than 25 years’ experience and perspective in multi-channel communications, our clear-thinking consultants give marketers the ammunition they need by turning insights into action.

Founder & Managing Director

Harvard Business Review

Advisory Council Member

Ebiquity plc

The reputation of companies, brands and organisations is made and broken not only by what they say about themselves and how they act but also by what diverse stakeholders think and say about them, across all facets of earned media. This includes both traditional and social media, online and offline, as well as stakeholder opinion and sentiment.
  
For Ebiquity, I look after content marketing and thought leadership for the company’s Reputation practice, which specialises in generating forward-looking, actionable insights from earned media. This role encompasses content creation, development and activation. I also represent the practice where it touches clients and prospects, from blogs to forums, and at national and international industry events.

Director, Reputation Practice

WCG, a W2O Company

In April 2013 I joined the London office of global independent communications firm WCG as Group Director, Strategic Planning. This role brings together my effective combination of corporate and consumer PR agency experience and my expertise in turning data into campaigns that resonate and deliver. 

At WCG, I am charged with helping the agency to grow, diversify and develop into new sectors and new markets, internationally. I am the champion of using clear-thinking, data-driven insights as a key driver for client and agency development, always looking to answer “Now what?” questions.

Before joining WCG, I was UK MD of Echo Research, the earned media practice of marketing performance management firm Ebiquity. I have also held strategic planning and business development leadership roles at Salt, Kaizo and Fleishman-Hillard.

For a PR man, I have unusually rich experience in analytics. I hold a doctorate in Experimental Psychology, a source of both my understanding of human motivation and behaviour and my love of telling stories with data.

Group Director, Strategic Planning

Echo Research, part of Ebiquity plc

In May 2012, I was appointed Joint Managing Director of Echo Research UK.

Together with my fellow Joint MD, Ben Lloyd, we have been charged with driving sales and profitability of Echo's UK operation, as the reputation practice of Ebiquity.

My focus is sales and business development, while Ben's is delivery and operations.

Joint Managing Director

In September 2011, I joined Echo Research as Integrated Services Director.  Working in partnership with Echo’s new owners Ebiquity, I am responsible for developing and selling integrated research services that measure the impact of earned, owned and paid-for communication on reputation.

The incorporation of Echo into Ebiquity means that, for the first time, a single company can analyse and source insight from marketing spend across all channels – advertising, sponsorship, traditional PR, and social and digital media.  Echo brought me on board to turbo-charge the integration of our services and to lead the development of new approaches that bring together all our disciplines. My mission is to support both Echo and Ebiquity clients in their need for integrated measures and KPIs.

I have a strong track record of strategic business development with blue chip national and multi-national brands. I have extensive experience growing business in retail, FMCG and professional services.
 
In a social media world, where brand management is now the province of both brand owners and their customers, only Echo and Ebiquity can measure and demonstrate ROI in the round. I’m thrilled to take on this challenge and believe that our truly integrated approach to research and measurement will prove a compelling offer to brand custodians worldwide.

Integrated Services Director

salt PR

To cut through the clutter and achieve real stand-out, brands need a clearly-articulated point of view. At salt, we use four distinctive approaches to help brands develop and express their point of view - Marketing with a Mission, Establishing Authority, Campaigning PR and Motivated Behaviour Change.

I lead our Motivated Behaviour Change practice, bringing together the best principles of behavioural psychology and social marketing. I am also charged with strategic leadership, planning and product development at salt.

Planning Director

University of Sussex

Teaching undergraduate courses (2nd and 3rd year) in perception, intelligence thinking and personality, learning and memory; psychobiology of addiction. Postgraduate tutor in research methods and statistics

Tutor in Experimental Psychology

Kaizo

Principal Consultant

Beer Davies

Account Director

The Portman Group

Director of Public Affairs

MEET SAM ► Master data storyteller, helping companies and brands make smarter use of data. I’m known for my ability to craft impactful, evidence-based stories rooted in data and statistics that have the power to persuade others to take action. I’m the author of the 'Using Data Better' trilogy of books with Routledge: 2018's award-winning "Narrative by Numbers", 2020's best-selling "How To Be Insightful", and 2022's critically-acclaimed "Asking Smarter Questions". I’m an in-demand keynote speaker, trainer, and podcaster.

DATA STORYTELLING ► Leaders in marketing, research, insight, and analytics come to me when they’re concerned their teams aren’t making data work hard enough for them. Some are frustrated that their data-driven stories don’t engage target audiences because numbers overwhelm narrative. Others are under pressure to surface and articulate genuine insights but end up having to make do with just data points or casual observations. And a few are frustrated that the questions they ask don’t yield relevant, useful data that could drive the business forward.

PUTTING YOUR DATA TO WORK ► There are six Golden Rules of data storytelling which, when applied consistently to the stories you tell, enable your organisation to sound like a person and talk that rare business dialect: Human. Using data to underpin your storytelling requires humanity, empathy, and understanding the data tolerance of your audience. Finding and using only relevant data, avoiding the Curse of Knowledge, and balancing the emotional with the rational are skills that amplify storytelling impact. Analytics + Storytelling truly does = Influence.

SPECIALITIES ► Data storytelling, insightful thinking, asking smarter questions. Best-selling author, Professional Speaker, Trainer, Mentor, Podcaster, Consultant.

WEBSITES ► www.insightagents.co.uk, www.narrativebynumbers.com, www.HowToBeInsightful.com, www.asksmarterqs.com

LET'S TALK ► Ring the bell 🔔 on my profile to get notified about my posts. Message me on LinkedIn, email sam@insightagents.co.uk, follow me on Twitter @samknowles and @insightagents

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Sam Knowles

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