Most corporate videos are watched once, forgotten instantly, and never spoken of again.

I help internal comms and marketing leaders make sure theirs are not.

I’m Joe Hickey, founder of Shatter Media. I work with brands like British Gas, Arriva, Rathbones and Knight Frank to turn strategies, announcements and events into clear, human stories on video.

My focus:
• Messages people actually understand and feel
• Leaders who feel real on camera
• Content that supports your wider comms plan, not just another “nice video”

If you own engagement, adoption or alignment inside your organisation, I help you create video that does its job.

Joe Hickey

Such sad news yesterday.

After hearing about the passing of Mel Shillings I reflected on a shoot I had a little while back for her.

Myself and James Burtt 🎙️ spent the day with her, in her house, harassed by some of the cutest dogs whilst shooting content.

All I can say about my extremely brief brush with this woman is that from the second we turned up, she was the warmest, most welcoming person I've ever met.

From the word "hi", it felt like we'd known each other and been talking for a long time.

She was professional and fun, we spent the day capturing and laughing.

She really made it an enjoyable day, and was an absolute breeze to work with, a genuinely lovely human being.

My thoughts go out to her husband and her daughter in this difficult time ♥️

Joe Hickey 🎥

Founder-led video storytelling | Build authority, trust and inbound demand by proving expertise on camera | Founder, Shatter Media

Stop recording podcasts. Start building a content system.

Podcasting quietly changed.

And most people didn’t notice.

It’s not really podcasting anymore.

It’s video with a microphone attached.

Look at what’s happening across platforms:

1️⃣ YouTube dominates podcast consumption
2️⃣ Spotify pushes video podcasts harder every month
3️⃣ Even Apple is moving toward visual formats

Because audiences don’t just want to hear a conversation anymore.

They want to see it.

Body language.
Reactions.
Eyes rolling, people laughing, HUMAN interactions!

So here's what I see

Most brands still treat podcasts like it’s 2015.

Record audio.
Upload it.
Maybe chop a couple clips.

Job done.

Meanwhile the creators winning attention are designing podcasts as video-first content machines.

One recording session becomes:

✅ The full episode
✅ 5-15 short clips if not more!
✅ Social hooks
✅ YouTube discovery content
✅ LinkedIn conversation starters

In other words, the podcast isn’t the product,

It’s the engine.

If you run a podcast today, are you actually making a show…

or just recording a meeting with microphones?

This content shift increased impressions by 53.4% in weeks!


Recently we wanted to try something new with Rick Lorenzo’s content, and the early numbers are telling...

We shifted from:
Over-produced, heavily animated, “influencer-style” short videos…

To:
Stripped back, story driven content that feels more human.

Just clarity, story, and moments that actually feel like Rick.

Real insights into his journey, the businesses journey.

Since making that shift, we’ve already seen:
✅ +53.4% increase in impressions
✅ +13.4% increase in unique viewers

My takeaway so far:
Flashy edits are cool (I personally love them so this isn't me 💩ing on it), but they don't work for everyone.

It doesn't always suit peoples personality, niche, industry, audience.

Content is a constant evolution of understanding of your audience...

Just impressed myself with that line, a little self pat on the back there.

As AI continues to run rampant, even here on LinkedIn, I believe entrepreneurs, experts, businesses in general will start to feel AI fatigue.

And as flashy and cool becomes the new norm, storytelling will become the new currency of trust.

So how are you telling your BrandStory?

This week I made the CEO of Arriva cry on stage... 😭


A 2 day conference in Budapest for all the top leaders across Arriva Europe, my task was to capture what I could and create something good enough to show at the end of day 2.

Because of the speed of turn around, that leaves basically no time for reviews and revisions, so a lot of trust was put on me to get this right out of the box.

I managed to finish and get it to our guy running the screens with about 20 minutes to go.

Its intention, other than being a highlight VT of the event, was to be played as a 'welcome to the CEO to the stage' to deliver his closing remarks.

So the pressure was on and the nerves were in and that final 20 minutes felt like a life time as I waited for the video to begin.

I always tend to position myself somewhere where I can see a lot of faces to gauge the feedback.

The video played, there were smiles, they were nudging each other as they saw each other on screen (no on was expecting a video of the days to be played, some only shot and hour or 2 before).

Then there was the CEO...

A hand covering his face on the side of stage, he slowly made his way to the lecture, and with a few strong sniffs and a scrub of his nose he was very visibly choked up.

His first words asking and signalling to us to play the video again at the end after his remarks, luckily giving us time to get that prepped in the background. He continued to be choked up for the rest of his closing remarks.

The point here is, this is how video can impact. The emotional power behind what is told and how it's told can really be the difference maker.

It can create and trigger memories, it can solidify trust, it can build and strengthen culture.

For now I'm back to reality and ready to get back in the swing of things!

,🎥🎥🎥

Today's office is a little bit different....


Sat in Budapest at my new little office space, an annual event where I join the guys at Distinct for an Arriva conference, and documenting everything!

My own personal documenting, capturing content for the AV guys at Distinct, and also serving Arriva themselves from stage content to overall highlights to be edited and played to finish out the event tomorrow evening!

Full on, but what a view we've got to enjoy in the process!

🔥🔥🔥

Starting the day right... ☕



Looking forward to the return of the Building the Brand Podcast by my good buddy James Burtt 🎙️ 🔥🔥

Never a dull moment, never lacking a golden nugget of insight and value, gutted I'm not working on this one myself, however from the insider view I've been able to sneak peak, there's some bangers on the way!

If you haven't subscribed already and you're an entrepreneur or business owner looking to grow and scale your business, you need to!

P.S. Thank you for the mug ☕

P.P.S. James I'll invoice you for the shout out 🔥💵

What a set up! 🎬

They don't skimp on their content at Rathbones, and I always enjoy being a part of it.

This morning I'm down at the London Stock Exchange in their studio capturing some behind the scenes for this afternoon's webinar.

Then, as that gets underway, this afternoon I head over to their HQ and set up for some more social media and internal content that has had some eye watering stats in terms of positive impact, of which I'll get details and happily talk about 🔥🔥

The strongest brand stories aren’t about success. They’re about resistance. 💪🏻


I’m ⚽'s deep in pre-production on a BrandStory right now.

More so than I've ever done before actually!

Most brand videos are obsessed with the highlight reel.

The real stuff, the stuff that makes people feel something, usually lives in the bits founders try to skip past.

Not the “what we do”.

The “what it took”.

The friction. The pressure. The quiet moments where someone’s carrying more than they’re saying.

In this project, the story isn’t about a business “journey” in the cheesy sense.

It’s about a person trying to build something meaningful, a present, a future, a legacy, all whilst navigating a system that absolutely doesn’t make it easy!

And that changes how we film it.

We’re not just collecting talking heads and b-roll.

We’re hunting for:
✅ The decision points
✅ The tension
✅ The moments that reveal character
✅ The proof of why this matters to real people

With that we build a trust building weapon 🔥

Finding the conflict in your story might not be as clear cut as you think, the villain may not be who you think it is.

If someone made a documentary about your business, what would the real conflict be?

🎬🎬🎬

So happy the photography show is back! 

Love getting to see the latest tech and innovation in the photography and videography space 🎥

It's taking all my will power to keep my wallet in my pocket!!

I just got pulled into a marketing campaign… and I loved it.

And I don’t say that lightly.

If you’ve ever heard of Muse, you’ll know they don’t do anything the “normal” way!

With their new album coming, they didn’t just announce it.

They built a story around it.

Short videos started dropping.

But they weren’t just teasers to build hype, they went much deeper!

Cryptic messages.
Binary code.
Numbers, time references, historic references.

Stuff you had to work to understand.

And people did.

The armchair detectives came out in force (myself included) trying to piece it all together.

Every clue led closer to a YouTube Premiere.

Tens of thousands of people waiting, watching, chatting.

Then it drops.
New single live.
Streaming everywhere.
Album date revealed.

But here’s what stood out to me;
They didn’t just push content, they created investment.

People weren’t just watching, they were involved, emotionally invested, they had become part of the journey.

That’s a completely different level of engagement.

There’s a big difference between:
“Here’s our content”
and
“Come figure this out”

One gets scrolled past.
The other gets followed.

A great lesson in strategic marketing 🔥🔥

Another great day shooting at Rathbones yesterday.

It was great to spend some time with Karl Weber and was awesome to catch up with Timothy Hedley whilst capturing elements of his latest project.

Loving some of the ideas that we're currently talking about for other upcoming projects.

Evergreen videos that can be used to not only educate, but also help build and encourage positive internal culture within the business 🔥🎬🔥

Time to get those excited and then enjoy my birthday! 🍰

So good I had to come back! 🎬


And I wasn't so good at keeping my wallet in my pocket this time around! 

Always happy to invest in better kit and better knowledge that ultimately impacts my clients 

🔥🔥🔥

I’ve been guilty of this myself 🙈

For a long time, I thought better content was:

🎬 Better edits.
👀 Better visuals.
💅🏻 More polished videos.

If it looked good, then it's gonna work, right?

But the more I’ve been working with clients, and honestly looking at my own stuff, the more I’ve realised:

That wasn’t the problem, it was
❌ Lack of clarity
❌ Unclear message
❌ Unclear positioning
❌ No real point of view

Lately, I’ve been exploring the idea of BrandStory.

Not just as a product, but as a way of thinking.

What does this business actually stand for?

What’s the real tension behind it?

Why should anyone care?

Because when that part is clear…
✅ The content gets simpler
✅ The edits get lighter
✅ The message lands harder
✅ And ironically, it performs better

And as always, everyday is a school day, my processes for this are under constant refining and learning.

But what I now believe is the most valuable thing you can create isn’t content.

It’s a story people can actually understand.

🔥🎬🔥

I Coach CEO’s and Entrepreneurs to Scale UP to 7 Figures in Sales, Profits and Shareholder Value for 7/8 Figure Exits / Coached 500+ clients to £1m+ / £25m of Exits in 2022 😎 I’m #MadeByDyslexia and 💜 Purple

I work with founders of £1m–£20m businesses who've built something successful, but now find the business depends too heavily on them to scale up.

At this stage, effort isn't the issue.

Ambition isn't the issue.

The problem is founder dependency(™).

Sales still need your involvement. Decisions still come back to you. Progress happens, but only when you're pushing.

That's the ceiling most founders hit between £1m and £20m.

That's where I come in.

I'm a Business Transformation Strategist and Scale-Up Coach. I help founders turn founder-led businesses into grown-up businesses, businesses that scale revenue and profit, develop strong leadership teams, and build real long-term enterprise value without the founder being the bottleneck.

Over the last 21 years, I've worked with more than 1,100 businesses across the UK and Dubai, supporting founders to scale past £1m, £5m, £10m, and £20m in additional sales and profits, with over £140m of client exits in the last 5 years.

This isn't theory.

It isn't motivation.

And it isn't surface-level coaching.

It's structured, practical execution built from years of real experience, including building, scaling up and selling my own businesses. Plus a few failures along the way!

How I work

I provide structured consulting, coaching, and accountability using my proven Level UP · Team UP · Scale UP methodology to build a Grown Up Business.

This installs clear, practical scale-up systems and tools across:
- Strategy and Systems Growth
- Leadership and Team Dynamics 
- Sales Performance and Profits 
- Cash Flow and New Customer Channels

The result is a business that grows with structure, not heroics, and no longer depends on the founder being everywhere or making every decision.

Your outcome

A business that:
- Scales in a predictable, controlled way, stress-free way
- Runs day-to-day without constant founder involvement
- Has leaders who genuinely own outcomes and targets
- Builds real long-term enterprise value and future wealth

More profit. More control. More freedom.

A business that works for the Founder / CEO, not because of them.

Who this is for (and who it isn't)

I work with founders and CEO’s who think like owners, not operators.

If you're looking for hype, shortcuts, or generic advice, this won't be the right fit.

If you're serious about building a scalable, valuable business, we should connect.

I'm also the host of 'The Grown-Up Business Podcast', where I share practical insights on scaling up, leadership, teamwork, sales, marketing, AI, and overcoming adversity.

Paul Avins - The Grown UP Business Coach

When founders like Andy Labrum speak like this… You know something shifted. 🚀

The Scale Up Summit isn’t just another event.

It’s a room built for CEOs navigating real scale.
The decisions.
The pressure.
The leadership evolution required to move from £1m to £5m+.

For two days you’re surrounded by:

✅ 100 ambitious founders
✅ Honest conversations about what’s really happening inside your business
✅ Proven scale strategies from those who’ve built it
✅ A community that lifts your thinking and raises your standards

This is where clarity returns.
Momentum builds.
And your next level becomes inevitable.

Click this link below now for our April info👇

https://lnkd.in/dREebV-g

PA


#scaleupyourbusiness #businessgrowth #growthmindset #scaleupsummit

Paul  Avins

I am blessed to work with some amazing women (too many to share photos of) but for me I would just like to say “Thank YOU” for all the hard work and sacrifices you make at times to support me and our Scale Up Community of clients 🙏🏼

I hope you are all getting some deserved rest and recovery on International Woman’s Day 🥂💜

Becky Tegg Lesley Dearing Nicola Anderson ⚡️ Pippa Whitfield Carly Meyers Suzi Carter  

PA

No alternative text description for this image

Most founders don’t hit a revenue ceiling.
They hit a leadership ceiling

They’re still leading like a salesperson… when the business now needs a leader.

As you scale, leadership has to evolve.

Today we’re kicking off two days with our F12 Mastermind, and the big focus is leadership, because it’s the single most important skill if you want to scale a business in 2026.

One framework I’m teaching is what I call the Leadership C.U.P.

☕ C - Connection
Great leaders learn how to connect with different people in different ways.
Not everyone is motivated the same way, which is why tools like the #ContributionCompass matter.

☕ U - Understanding
You need empathy.
People are dealing with huge uncertainty right now. One of our members asks his team every week:
“What’s your score out of 10 personally, professionally and at home?”
It’s a simple way to understand where people really are.

☕ P - Praise
Babies cry for it.
Soldiers die for it.
The power of positive praise is one of the most underrated leadership tools.

Catch people doing things right.

The better you get at leadership, the faster your business can scale.

So I’m curious…

What’s the best leadership lesson you’ve learned?

#scaleupyourbusiness #growthmindset #businessgrowth #businesscoaching

3 Amazing conversations = 1 Key Lesson if you want to Scale Up in 2026…

This week I was back in the studio to record 3 new episodes for my Grown Up Business Podcast.

These long form conversations enable the guests to really share and unpack their IP, Models and Lessons to help you on your Scale UP Journey.

We kicked off with Francis Rodino talking about how to build a Leads Machine in your business. 🔥

What I loved was how practical and tactical we got with tools and technology to help drive sales up. 

Then I was joined by Deborah Henley to discuss being more Human in a world of Ai and how your Leadership Identity and Story will help or hurt your ability to Grow 🔥

Finally I was joined by Nicola Anderson to discuss how to build a Team of the Future building Ai and People Skills to really Scale and Streamline for Proditability and Freedom 🔥

What’s the key Lesson from all of these experts?

That Leading Yourself right now is the critical skill if you ever want to create a Grown Up Business.

Thank you to these amazing and very generous guests who shared from the 💜 and came with a mindset to give tones lf value 🙏🏼#grateful 

These shows will drop in the next few months but if you can’t wait that long the good news is you can see and learn from Francis and Nicola at this years Scale Up Summit 29/30th April. 🤩 

Link below 👇

https://lnkd.in/dREebV-g

Click it now to secure your seat and accelerate your Scale Up Journey this year. 

PA
#businesspodcast #scaleupyourbusiness #growthmindset #positiveenergy

Live Events have changed my life over the last 30
Years and it’s why I decided to do this…

I’ve been investing in myself, my network and my skills for decades attending live events with trainers and mentors like:

🔥 Tony Robbins 
🔥 Brendon Burchard 
🔥 Roger Hamilton 
🔥 Nick James 
🔥 Dan Sullivan 
🔥 Michael E. Gerber  

It’s why I was inspired to join the industry and why I’m so passionate about our #scaleupsummit 

So, I just dropped a 30 min Podcast with Francis Rodino where we talk about this event and how it’s different to other live trainings…

Here is a quick taster 😎

Check out the full episode on The Grown Up Business Podcast. 

We now have less than 40 tickets left so I really hope you decided to invest in YOUR future and join our amazing community of Founders and CEO’s.

Here is the link to see the full speaker line up 👇
 
https://lnkd.in/dREebV-g

Let’s get you 🔥 UP and ready to Grow! 
PA

#scaleupyourbusiness #growthmindset #businessgrowth #businesscoaching

What’s the one thing that drives consistent growth on the scale up journey? It’s NOT what you think…

Yesterday I had my quarterly planning session with CEO and Founder of gloveglu Paul Sherratt 

✅ We reviewed performance over the last 90 days and 12 months 
✅ We identified the channels and markets with the highest growth potential 
✅ We discussed the Team Dynamics and who we needed to recruit next to remove friction points 
✅ We brain stormed the No1 constraint to growth and how to breakthrough it 
✅ We designed and documented the next 90 Day Growth MAP (Massive Action Plan) 

So what’s the No1 Secret Paul knows as a Scale Up CEO? 

It’s the power of Consistency and Accountability…

We’ve been holding these session for over 3 years now and the results have taken the business from £500k to over £3m.

That’s not a coincidence - it’s the power of time out of the business to focus on what will really drive continued growth.

Sometimes it’s focusing on Sales and Marketing

Sometimes it’s focusing on Systems and Team

Sometimes it’s focusing on Leadership and Growth

But every time it’s an inspiring, challenging and  powerful coaching session that keeps the main thing, the main thing for the next 90 Days. 🔥

Bring on the World Cup!
PA

#leadershipgrowth #growthmindset #scaleupyourbusiness #businessgrowth

If your business feels harder to run as it grows… it’s not a people problem. It’s a system problem. 🚀

That’s exactly why I’m excited to introduce our next speaker at the Scale UP Summit…

ADRIAN LOMAS.

Adrian is a founder, entrepreneur, and Certified EOS Implementer® who works with leadership teams to simplify growth and build businesses that run smoothly, without the founder at the centre of everything.

The framework he specialises in EOS is now used by over 250,000 companies worldwide.

At its core, it helps you answer three critical questions:

✅ Are the right people in the right seats?
✅ Is everyone aligned around a clear vision?
✅ Are you solving the issues that actually matter?

When those are clear… everything accelerates.

At the Summit, Adrian will break down how to build a business that scales with structure, clarity, and momentum, not chaos.

Exactly the kind of conversation serious founders need.

Scale UP Summit 2026
29–30 April | Hilton Cobham

👇 Join us here:
 https://lnkd.in/eprsHKYd

New Podcast Alert ‼️This amazing episode with James Goolnik - Dentist unpacks TWO Amazing Scale Up Journey’s we can all learn from…

🦷 How he built his first Practice to be the No1 in the City of London (He even has the keys to the city!) and then set it up for a successful exit. 

🦷 Why a big Corporate decided to Aquire his practice 2 years ahead of plan and what REALLY drove the value up for them! (This strategy alone could be worth Millions if you want to Exit 🥂)

🦷 How James builds High Performing Teams that free him from the day to day to focus on growth 💪🏻

🦷 How he took his next Practice Optimal Dental Health to over £1m in its first 13 months 👏🏻

🦷 Plus some of the best Detal Advice to prove to you that better energy and wellness all starts in the Mouth 🔋

Check out the full trailer now 🙏🏼

The full Podcast is now on Apple, Spotify and YouTube for you to enjoy…

PA

Thanks to David Ebarle for all his hard work on this trailer as we covered A LOT in the episode! 😎
 
#grownupbusinesspodcast #growthmindset #scaleupyourbusiness #businessgrowth

You can feel it from Day 1… this isn’t just an event, it’s a room full of momentum. 🔥

When founders like Divian Mistry walk in as strangers… and within hours feel the energy, connection, and ambition in the room , that’s when you know something special is happening.

This is what makes the Scale Up Summit different:

🤝 A powerful community of founders and CEOs all pushing to the next level
⚡ Energy in the room that lifts your thinking and your standards
🎤 Speakers who don’t just inspire… they deliver real, usable insights

By lunchtime on Day 1, people already know, they made the right decision.

Because it’s not just about content.

It’s about being in the right room, with the right people, at the right stage of your journey.

Scale Up Summit 2026
29–30 April | Hilton Cobham

👇 Get your ticket now and join us in the room
https://lnkd.in/eprsHKYd

PA 🚀

Jim Steele has spent more than 30 years helping leaders unlock the edge that separates average teams from exceptional ones.

Because scaling doesn’t fail on ambition.
It fails on performance under pressure.

Award-winning author of Unashamedly Superhuman and founder of Holistic Performance Lab, Jim works at the intersection of performance psychology and team dynamics, helping leadership teams become better, smarter and stronger together.

His work isn’t theory.

It’s practical, high-impact strategies that elevate focus, resilience and execution, the three things every scale-up needs when growth starts stretching the team.

At Scale Up Summit, Jim will share proven tools to build high-performing teams capable of sustaining growth, navigating pressure and operating at the next level.

If you’re serious about building a business that performs as well as it grows…

👇 Get your ticket and join us in the room
https://lnkd.in/eprsHKYd

Do you hate business books take hours to read and are hard to get to the key points? 

Then I might have the perfect solution…

I’m experimenting with something in my new book (coming later this year).

After finishing another 5 chapters this weekend, I’m considering adding a visual mind-map summary at the start of each chapter so you can quickly see the key ideas before diving in.

The book is based on conversations from the Grown Up Business Podcast, including insights from Ben Coomber

My question for you:
Would this make a book more useful for you and help you select the chapters you want to dive deep into? 

Or does it feel a bit gimmicky that will date? 
 
Pls let me know you thoughts below, and tell me why in the comments. 🙏🏼

- Love it - very useful
- Helpful but not every chapter
- Prefer text only
- Depends on the design

Thank in advance
PA

Hustle will get you to £1m. It won’t get you to £5m. 🚀

Most founders can grind their way to a million through sales and lead gen.

But the jump from £1m to £3m…
Or £3m to £5m…

That’s a completely different game.

Different strategy.
Different levers.
Different level of leadership.

At that stage it’s no longer about just “more sales”.
It becomes:

✅ Team
✅ Systems
✅ Infrastructure
✅ Founder evolution

If you try to hustle harder instead of building properly, you don’t scale… you stall.
Or worse, you burn out.

Scale isn’t about doing more.
It’s about building better.

PA 🔥

#scaleupsummit #scaleupyourbusiness #businessgrowth #growthmindset

Really sad to see what’s happened with BrewDog this week.

Hundreds of jobs lost.
Investors wiped out.

A business that was once valued in the hundreds of millions sold out of administration for £33m.


Firstly, that’s tough. For staff. For investors. For everyone involved.
And just to be clear, I’m a fan of what they built. What they achieved was extraordinary.

But there are lessons here for every founder scaling a business.

Three stand out.
1️⃣ Growth at all costs is dangerous.
Diversification doesn’t always equal growth.
Quite often, it equals distraction.
More markets.
More products.
More complexity.
Scale without strategic caution can quietly introduce risk faster than revenue.

2️⃣ Expanding too fast can break infrastructure.
Going big, going global, moving quickly into multiple territories sounds bold.
But speed amplifies weakness.
If the systems, leadership depth, cash discipline and governance aren’t mature enough, expansion becomes exposure.
Sometimes the most valuable person in the room is the one who says:
“Slow down. We’re not ready.”

3️⃣ Value is not permanent.
It can take 15–20 years to build something valuable.
It can unravel in months.


 Markets shift.

Government policy changes.

Cost bases rise.

Capital structures matter.


Just because your business was worth £X last year doesn’t mean it’s protected next year.


As founders, we have to stay vigilant.
Focused.
Disciplined.


Going fast is exciting.
But sustainable scale requires perspective, challenge, and people around you prepared to question decisions, not just cheer them on.

Really sad outcome.
Important lessons.
If you’re scaling right now, the question isn’t “How fast can we grow?”
It’s “Are we building something resilient?”


#ScaleUp #Leadership #BusinessGrowth #Summit

If your business stops growing when you go on holiday, you don’t have a business. You have a job.

Scaling isn’t just about revenue.
It’s about who you become in the process.

After 20+ years coaching founders, I’ve seen one consistent truth:

A successful Scale Up journey requires you to BECOME a better leader.

Here are 7 things that make coaching actually work:

1️⃣ Making sense of your life & business at this stage
2️⃣ Developing deeper awareness, of your emotions, beliefs, and potential
3️⃣ Clarifying meaning and motivation so you keep moving forward daily
4️⃣ Setting real goals for the week / month / quarter
5️⃣ Attitude and mindset tune-ups , your regular “check up from the neck up” 😎
6️⃣ Skill building and performance pushing to drive growth
7️⃣ Developing better relationships, in business and at home

Because here’s the truth:

A successful Scale Up journey requires you to BECOME a better leader.

Better thinking.
Better decisions.
Better standards.

A Successful Scale Up Journey requires you to BECOME a better Leader in your life 💪🏻

It’s the tool that helps you grow at the same pace your business is trying to grow.

And if you don’t evolve… the business eventually stalls.

#leadershipgrowth #growthmindset #scaleupyourbusiness #businessgrowth

In my Fist Scale Up Summit Throwback Thursday clip listen to our Millionaire Mentor Andrew Scott explain how shift from Procrastination to Profits 😎

When you book you ticket to this years 2 Day event you also get ALL the recordings from last year including Andrews amazing kick off keynote.

Click the link now  👇
https://lnkd.in/dREebV-g

What’s your top tip to beat Procrastination? 

See you at Summit. 
PA

#scaleupsummit #scaleupyourbusiness #businessgrowth #growthmindset

AI won’t replace your team. But it will reshape how your team is built. 🚀

Most AI conversations start with tools, but the real shift is happening much deeper than that.

It’s about redesigning how work gets done inside scaling businesses.

The strongest organisations over the next few years won’t be purely human teams…
They’ll be intelligently designed systems where people, AI, and processes work together seamlessly.

Founders who understand this early will pull ahead.

This is exactly what Nicola Anderson helps leaders do.

Founder of Capacity to Grow and a key member of Team Purple, Nicola has spent 25+ years helping leadership teams scale without increasing founder dependency or unnecessary complexity.

Her core question is simple:
How do you grow without making things harder?

Through her DASH Framework, she helps leaders decide:

✅ What stays human
✅ What gets automated
✅ How roles evolve as you scale

The result: more capacity, stronger margins, less bottlenecking.

At the Scale Up Summit, Nicola will share her blueprint for how to build the team of the future, where AI, people, and systems combine to unlock real scale.

Scale UP Summit 2026
29–30 April | Hilton Cobham

👇 Join us here: https://lnkd.in/eprsHKYd

Are you ready to turn ideas into action… immediately? 🔥

Because most events give you notes, but nothing actually changes.

At the Scale Up Summit, something different happens.

Carly Meyers saw it from the stage.

Lightbulb moments in the room…
Founders going straight back and implementing…
Coming back the next morning already moving forward.

That’s the standard.

A room full of ambitious founders.
High-level thinking.
Real collaboration.
Zero ego.

Where people don’t just learn, they apply, share, and accelerate together.

This is how momentum is built.

Scale Up Summit 2026
29–30 April | Hilton Cobham

If you’re ready to stop consuming and start scaling…

👇 Get your ticket now and join us in the room
https://lnkd.in/eprsHKYd

#ScaleUp #Leadership #BusinessGrowth #FounderLife

This company was about to collapse.

Throwback Thursday from last year’s Scale-Up Summit 🎥
One of my favourite moments from last year came from Andrew Scott, sharing a powerful story about what real scale-up energy looks like.*

£1M turnover.
Supplier issues.
The business was days away from going under.

Then Andrew Scott stepped in.

What happened next?

In 36 months, the company scaled from £1M to £12M.

Not because of some magic growth hack.

But because of focus, purpose, and relentless execution.

Andrew talked about the energy it takes to scale a business:
* Absolute clarity on the goal
* A team committed to winning
* The work ethic to push through the tough moments

This was one of the standout moments from last year’s Scale-Up Summit.

Sometimes the fastest way to grow is simply learning from someone who has already done it.

#ThrowbackThursday #ScaleUp #BusinessGrowth #Leadership

Most founders say they want innovation.
Few are comfortable with failure.

In this clip from the Grown Up Business Podcast, I asked James Goolnik - Dentist how he deals with ideas that don’t work.

His answer?
Adopt the Kaizen mindset, constant, incremental improvement.

Not perfection.
Not ego.
Just small changes, tested over time.

Because scaling a business isn’t about getting everything right the first time…
It’s about learning faster than everyone else.

This kind of thinking is exactly what we’ll be exploring at the ScaleUp Summit, where leaders will be sharing how founders can adapt, innovate and grow in a rapidly changing world.

View company: The Grown-Up Business Podcast

Most founders say they want innovation.
But they hate failure.

In this clip, James Goolnik - Dentist shares how he approaches ideas that don’t work, and why honest feedback and constant improvement matter more than being right.

Instead of chasing perfection, he follows the philosophy of Kaizen:
Small improvements.
 Constant progress.
 Better every time.

Because building a great business isn’t about getting everything right the first time, it’s about improving, testing, and evolving.

🔔 Turn notifications on; the full podcast drops tomorrow.

 Team UP.
 Scale UP.
 Fire UP. 🔥
#GrownUpBusiness #ScaleUp #FounderMindset #BusinessGrowth #Kaizen

David B Horne at his first Scale Up Summit "the energy, the people, the conversations… it’s on another level"

That’s what happens when you bring together:

🤝 Ambitious founders and CEOs scaling real businesses
⚡ A community that challenges your thinking and raises your standards
🎤 Speakers who deliver insights you can actually use

This isn’t just an event.
It’s a room that moves you forward, fast.

Scale Up Summit 2026
29–30 April | Hilton Cobham

👇 Get your ticket now and join us in the room

https://lnkd.in/eprsHKYd

PA 🚀

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Paul Avins - The Grown UP Business Coach

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The Battle

Joe Hickey

Paul Avins - The Grown UP Business Coach

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Hickey's LinkedIn Performance

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