Most corporate videos are watched once, forgotten instantly, and never spoken of again.

I help internal comms and marketing leaders make sure theirs are not.

I’m Joe Hickey, founder of Shatter Media. I work with brands like British Gas, Arriva, Rathbones and Knight Frank to turn strategies, announcements and events into clear, human stories on video.

My focus:
• Messages people actually understand and feel
• Leaders who feel real on camera
• Content that supports your wider comms plan, not just another “nice video”

If you own engagement, adoption or alignment inside your organisation, I help you create video that does its job.

Joe Hickey

My eldest has just captured me!

It's not what you think!

A little throwback to the end of last year, my son's school assignment was to shadow his old man in a days work.

That just so happened to fall in the infamous Budget Day.

His task, document the day, what we're doing, a few tips a long the way, and edit it into a story-driven vlog style video to showcase a bit of the behind the scenes of some of what I do.

How did he do? Let me know and I'll pass on the feedback!!

📽️ 📽️

Joe Hickey 🎥

Turning strategy, change & events into stories your people remember | Video for internal comms & marketing leaders | Founder – Shatter Media

Stories Are Back! 📖

Not LinkedIn Stories, Although, unpopular opinion, I didn’t hate those.

I mean actual storytelling.

The King of Shortform content TikTok, has been quietly pushing micro-dramas,  short-form, episodic content that hooks you, then makes you come back for the next part.

This is feeding the holy grail of metrics, retention time. It is also driving repeat traffic due to content consumers coming back to see the next episode.

So that's great but what can we learn from this?

Simple:
✅ Think in stories, not snippets
✅ Build episodic arcs for your content, not just one-off's
✅ Don't just bolt CTA's at the end, but weave them into the content;
Tease - Demonstrate - Social Proof

This isn't just a trend, it's a consumer's behavioural signal.

And honestly, it’s exactly why I built my BrandStory Video product in the first place, documenting real journeys, showing experience in action, and proving quality instead of claiming it.

If your content feels forgettable, it’s probably because it’s not telling a story.

If you want help doing that properly, you know where I am.

🎬🎥🎬

Longform Vs Shortform 🎥

So which is better?

In a nutshell... 🥜 neither.

Each serves a different purpose. 

Let's keep it simple

Shortform = Attention, visibility 👀

Longform = Trust, connection, authority

Utilising both effectively, deployed at the right time, leads to conversion and action!

If you're interested in how, then let's chat 🗨️

🎥🎥🎥

The importance of flexibility!

Now I'm not one who can do the splits, but I'll give it a go!

Ok, ok, maybe I don't mean that kind of flexibility, god knows I'm not as nimble as I used to be.

Yesterday demonstrated how being flexible cannot only help you go the extra mile for the client, but also save your own arse!

To set the scene quickly, I was running a camera operator job for an event at a racing circuit, classic cars, lots of noise and the smell of fuel, it was a lot of fun!

Not my gig, but a friend of mine so I was assisting him and his team, the client wanted a really simple video of classic cars with some racing and rally drivers flying around the circuit as part of his presentation, which would be shot in the morning, edited quickly after and added to the PowerPoint.

Simple enough until we checked on the hired camera (which for events we hard wire power in) and the batteries weren't working.

3 large batteries, completely dead, a faulty charge, and no way of getting power out onto the track to the camera to capture the footage.

None of us panicked, none of us worried, we ran a couple tests to ensure there was no way of rectifying the hired kit.

Then, as I always tend to, I had some of my own kit with me, including my camera for a "just in case" moment, this was that moment.

We were right in time, I got my camera, got set up, ran out, got the shot. 

Problem solving is all part of the job, it's the fun part.

Video solutions can impact business in a big way, gain attention, build trust and concert clients, reach out and lets see how video can help your business 🎥🎥🎥

A luxury hotel CEO just went viral on TikTok.

With a simple method...

Not because of a marketing campaign.
Not because of ads.
Not because of a trendy hook or jump cuts.

Because she told stories.

✅ Behind-the-scenes moments.
✅ Day-to-day realities.
✅ Human observations from inside a very polished world.

And people loved it.

Millions of views.
Huge engagement.
Increased brand awareness and job applications.

She didn’t just “create content”.
She documented experience.

No over-produced scripts.
No trying to be an influencer.
Just a real person, in a real role, sharing real stories and real personality.

Authority building at its finest.

And it’s a reminder that storytelling isn’t about drama or viral tricks, it’s about context.

Letting people see how things actually work.

Letting them trust you before you ever try to sell them anything.

This is exactly why polished, generic brand videos are losing their punch…

…and why human-led storytelling is winning.

If you’re a founder, leader, or expert wondering why your content feels invisible, ask yourself this:

Are you posting snippets…
or are you inviting people into a story?

Because stories don’t just get watched.
They get remembered.

🎬

Jeffrey Lermer- Accountant, Tax Advisor, Dealmaker

Corporate Tax Manager

Global Training Group Ltd

Chief Financial Officer

JLA Chartered Accountants

If your experience of accountants is missed deadlines, unexpected and unexplained bills, a slow response to your queries and people who don’t understand what it’s like at the sharp end, it’s time for a change.
 
Jeff Lermer & Associates we believe that what you need is a trusted partner, someone who cares about your business and will work with you to increase profitability and achieve your goals. That’s why we are an  accountancy firm with a difference.

Founder

Global Mediation

Sobell Rhodes LLP

Partner

haysmacintyre

Only person ever to do tax articles at Stoy Hayward

Tax senior

At JLA Chartered Accountants we provide successful businesses with lateral and inventive solutions to properly plan out their tax strategy and ringfence assets from risk. 

🟠 We help companies making more profit than the owners spend that want a tax efficient structure to create long term wealth. 
🔵 We work with companies to avoid the significant trading risk of asset ownership with practical ownership strategies for wealth protection
🟢 We specialise in digging in deep to help business owners like you avoid wasting thousands of pound a year in excessive tax by not planning your remuneration package properly
⚪ Helping clients buy business efficiently...all taxes considered 
🔴 We help you to figure out how to financially motivate key employees while saving the company money too
 

For the last 18 years, we have had the pleasure of working with and supporting hundreds of small highly profitable businesses. We’ve helped them in many ways such as:

✔️ Removing that nagging doubt, they could do better with tax planning by a root and branch review of the owner’s remuneration structure
✔️ Removing savings from high risk and litigation filled businesses to be protected and grow in a low or zero tax cost structure, ringfenced from the trading business
✔️ Using the business to provide for a significant and meaningful retirement fund, to allow  comfortable and safe retirement
✔️ Keeping key people within the business by allowing a high net remuneration structure while at the same time, minimizing the cost for the employer company
✔️ Allowing for the purchase of new companies , by carrying out cost effective due diligence, valuation reports and structuring advice
✔️ Being true tax advisors first


But don’t just take my word for it..... Have a look at what some of my current clients have to say about working with me and the team at JLA:

🗨️ “A great accountancy, with exceptionally good advice on tax and wealth management. Definitely an advisor who pays for themselves many times over.”

🗨️ “JLA has had an enormous impact on our business. We have consistently benefitted from their advice and support. I cannot recommend them enough”

🗨️ "It didn't take long for us to see the huge difference in their knowledge, guidance and support. Clarity would highly recommend JLA to any business that wants an accountancy firm to put their clients first, they are second to none.”

 
If you want to achieve more value from your profit and your assets by devising an effective tax strategy please get in touch with me and let’s connect!
 
https://www.jla.accountants/

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Joe Hickey

Jeffrey Lermer- Accountant, tax advisor, grafter, fixer

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The Battle

Joe Hickey

Jeffrey Lermer- Accountant, tax advisor, grafter, fixer

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Hickey's LinkedIn Performance

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