Most corporate videos are watched once, forgotten instantly, and never spoken of again.

I help internal comms and marketing leaders make sure theirs are not.

I’m Joe Hickey, founder of Shatter Media. I work with brands like British Gas, Arriva, Rathbones and Knight Frank to turn strategies, announcements and events into clear, human stories on video.

My focus:
• Messages people actually understand and feel
• Leaders who feel real on camera
• Content that supports your wider comms plan, not just another “nice video”

If you own engagement, adoption or alignment inside your organisation, I help you create video that does its job.

Joe Hickey

My eldest has just captured me!

It's not what you think!

A little throwback to the end of last year, my son's school assignment was to shadow his old man in a days work.

That just so happened to fall in the infamous Budget Day.

His task, document the day, what we're doing, a few tips a long the way, and edit it into a story-driven vlog style video to showcase a bit of the behind the scenes of some of what I do.

How did he do? Let me know and I'll pass on the feedback!!

📽️ 📽️

Joe Hickey 🎥

Turning strategy, change & events into stories your people remember | Video for internal comms & marketing leaders | Founder – Shatter Media

Stories Are Back! 📖

Not LinkedIn Stories, Although, unpopular opinion, I didn’t hate those.

I mean actual storytelling.

The King of Shortform content TikTok, has been quietly pushing micro-dramas,  short-form, episodic content that hooks you, then makes you come back for the next part.

This is feeding the holy grail of metrics, retention time. It is also driving repeat traffic due to content consumers coming back to see the next episode.

So that's great but what can we learn from this?

Simple:
✅ Think in stories, not snippets
✅ Build episodic arcs for your content, not just one-off's
✅ Don't just bolt CTA's at the end, but weave them into the content;
Tease - Demonstrate - Social Proof

This isn't just a trend, it's a consumer's behavioural signal.

And honestly, it’s exactly why I built my BrandStory Video product in the first place, documenting real journeys, showing experience in action, and proving quality instead of claiming it.

If your content feels forgettable, it’s probably because it’s not telling a story.

If you want help doing that properly, you know where I am.

🎬🎥🎬

Longform Vs Shortform 🎥

So which is better?

In a nutshell... 🥜 neither.

Each serves a different purpose. 

Let's keep it simple

Shortform = Attention, visibility 👀

Longform = Trust, connection, authority

Utilising both effectively, deployed at the right time, leads to conversion and action!

If you're interested in how, then let's chat 🗨️

🎥🎥🎥

The importance of flexibility!

Now I'm not one who can do the splits, but I'll give it a go!

Ok, ok, maybe I don't mean that kind of flexibility, god knows I'm not as nimble as I used to be.

Yesterday demonstrated how being flexible cannot only help you go the extra mile for the client, but also save your own arse!

To set the scene quickly, I was running a camera operator job for an event at a racing circuit, classic cars, lots of noise and the smell of fuel, it was a lot of fun!

Not my gig, but a friend of mine so I was assisting him and his team, the client wanted a really simple video of classic cars with some racing and rally drivers flying around the circuit as part of his presentation, which would be shot in the morning, edited quickly after and added to the PowerPoint.

Simple enough until we checked on the hired camera (which for events we hard wire power in) and the batteries weren't working.

3 large batteries, completely dead, a faulty charge, and no way of getting power out onto the track to the camera to capture the footage.

None of us panicked, none of us worried, we ran a couple tests to ensure there was no way of rectifying the hired kit.

Then, as I always tend to, I had some of my own kit with me, including my camera for a "just in case" moment, this was that moment.

We were right in time, I got my camera, got set up, ran out, got the shot. 

Problem solving is all part of the job, it's the fun part.

Video solutions can impact business in a big way, gain attention, build trust and concert clients, reach out and lets see how video can help your business 🎥🎥🎥

A luxury hotel CEO just went viral on TikTok.

With a simple method...

Not because of a marketing campaign.
Not because of ads.
Not because of a trendy hook or jump cuts.

Because she told stories.

✅ Behind-the-scenes moments.
✅ Day-to-day realities.
✅ Human observations from inside a very polished world.

And people loved it.

Millions of views.
Huge engagement.
Increased brand awareness and job applications.

She didn’t just “create content”.
She documented experience.

No over-produced scripts.
No trying to be an influencer.
Just a real person, in a real role, sharing real stories and real personality.

Authority building at its finest.

And it’s a reminder that storytelling isn’t about drama or viral tricks, it’s about context.

Letting people see how things actually work.

Letting them trust you before you ever try to sell them anything.

This is exactly why polished, generic brand videos are losing their punch…

…and why human-led storytelling is winning.

If you’re a founder, leader, or expert wondering why your content feels invisible, ask yourself this:

Are you posting snippets…
or are you inviting people into a story?

Because stories don’t just get watched.
They get remembered.

🎬

Is Your Business a Target for Cybercriminals?

Most business owners don’t realize they’re at risk until it’s too late. 46% of small businesses have been targeted by ransomware, and 73% of them end up paying the ransom—losing money, data, and trust.

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We Make Cybersecurity Simple, Affordable & Effective
At Security Everywhere, we protect business owners like you from hackers, scammers, and ransomware attacks—without the headache of complex, expensive security solutions.

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✅ Want to prevent a cyber attack? Let’s secure your business today.

📩 Visit security-everywhere.com

Our Mission: Protecting 1,000,000 Businesses by 2026

Cybercrime is one of the biggest threats to small businesses today, and we’re on a mission to stop hackers in their tracks.

👀 See our Core Values here → [Insert Updated Link]

Need an Expert Speaker on Cybercrime?
I regularly speak at events, advising banks, councils, cyber police, and businesses on how to stay safe in an evolving cyber threat landscape.

📧 Email: francis.w@security-everywhere.com

📞 Phone: +44 787 255 2555 | +44 203 195 0555

🚀 Take action now: Have you taken our 3-minute Cyber Health Check yet?

Always be Cybersafe,

Francis West

Francis West

Finger’s crossed !!! Are you aware of this?

BBC News just did a peace on the new fraud service.  

Let’s hope and pray it is better than Action Fraud (or better know as NON Action Fraud). 

Please share this information with your team and family.  

I find it truly shocking how social media companies allow these fraudulent adverts, but I know why.  

What is your view on it?

#scams #SecurityEverywhere

Award Winning CyberSecurity Specialist | On a mission to protect 1,000,000 businesses from Cybercrime | CyberSecurity Consultant | Cyber Security

🚨 𝐂𝐲𝐛𝐞𝐫 𝐀𝐥𝐞𝐫𝐭 𝐭𝐨 𝐒𝐭𝐚𝐫𝐭 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 🚨

Just days into 2026, cybercriminals are already making moves.

🎯 A major UK-based payroll provider was hit with a ransomware attack, disrupting payments and exposing sensitive employee data.

It's a stark reminder that cyber threats don’t take holidays and your business can’t afford to either.

🔐 𝐒𝐭𝐚𝐫𝐭 2026 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐦𝐢𝐧𝐝𝐬𝐞𝐭.

If you haven’t reviewed your cybersecurity defences lately, now’s the perfect time. Check your backups, review your password policies and ensure staff are trained to spot phishing attacks.

💬 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭?

 We're here to support you just drop us a message.

#CyberSecurity #SecurityEverywhere #2026

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The Battle

Joe Hickey

Francis West

Followers

Posts

Engagements

Likes

Performance ScoreJoe Hickey's LinkedIn Performance

Performance ScoreFrancis West's LinkedIn Performance

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taplio

The Battle

Joe Hickey

Francis West

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Hickey's LinkedIn Performance

Performance ScoreFrancis West's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Hickey's LinkedIn Performance