Molto partners with high-growth B2B teams under $5M ARR to operationalize AI for clear growth. We don’t sell automations, we design systems that evolve as your business scales.

We help companies use AI and automation to replace manual repetitive work with scalable automation.

Every project connects to one or more of the six levers of value:

→ Revenue
→ Quality
→ Trust
→ Efficiency
→ Risk
→ Growth

We Diagnose - Identify the single biggest outcome your business needs right now, and how you measure it.

We Design - Build a future-proof AI growth roadmap, one that aligns automation to your core business levers.

We Optimize - Execute, test, and evolve. As your business scales, your systems scale with it.

Joe Head

Cybersecurity Sage | Speaker, Tech <-> Business Translator, Strategy, GTM, Product, Consulting & MSS

I'm Open to Work considering full time roles in: Field CISO/Evangelist, BD/Sales, Pre-Sales/Tech Sales, or GTM

I'm technically skilled with a business mindset. Well over 20 years in cybersecurity & IT. Most of that spent in consulting and managed security services (MSSP/MDR), driving service & product revenue.

I’ve worked or led most parts of that business from service delivery, product management, operations, technical sales / pre-sales (SA/SE), channel, advisory, product marketing, innovation, GTM, and strategy and held multiple C Level positions.

I've worked with Enterprise/F500, Mid-market, small business, across most industries.

There is a big picture and I help you see it. You’ll connect the dots from the aspects you’ve thought of to the one’s you haven’t considered yet. I speak multiple languages: the 1’s & 0’s of technology, the structure of compliance and regulations, the dreariness of contracts and PMO, the #’s finance is tracking, the pipeline sales is chasing, the pretty images marketing wants, the fancy words and hooks the SDR uses, the pain of clients and security leaders. 

I am an interpreter for the key business areas: sales, ops, marketing, product/service. I help them all function and grow together.   

I have: 
• built & ran multiple pre-sales (SE/SA) orgs
• managed and grown the channel (including OEM partnerships)
• been an advisor to CISO/CIO/CTO helping solve their most complex problems
• built & executed GTM strategies
• owned & delivered sale enablement of direct and channel sellers
• created industry recognized content & thought leadership
• presented on stages big & small, talking tech, business, career, GTM & more...
• built new service offerings and practice areas
• helped scale businesses across GTM, sales, marketing & ops
• assessed & advised start-ups, MSP/MSSPs to help grow their business
• advised AI first companies on GTM, content & thought leadership on AI & cybersecurity

Reach out if your firm is in need of improving and growing. www.wilklu.me or DM

William Klusovsky

You keep saying "best practices." Those words don't mean what you think they mean.

There is no such thing as best practices, that's something said when they don't know what to use. 

You need a framework to tell you what to do and why, it's your guidebook you use to justify "why this way"... 

So here's a list you can use:

𝗡𝗜𝗦𝗧 𝗖𝗦𝗙 → Great starting point, flexible easy to understand.
🔗 https://lnkd.in/eM4EAP7Z

𝗡𝗜𝗦𝗧 𝟴𝟬𝟬-𝟱𝟯 → Deep control catalog strong aspects on risk
🔗https://lnkd.in/eRmCwifE

𝗖𝗠𝗠𝗖 → U.S. defense contractors; maturity model layered on 800-171.
🔗 https://lnkd.in/e9RBuNsB

𝗙𝗜𝗦𝗠𝗔 → Federal agencies and contractors
🔗 https://lnkd.in/eszp9Frz

𝗣𝗖𝗜 𝗗𝗦𝗦 → Anyone handling payments
🔗 https://lnkd.in/eaQJnN2w

𝗦𝗢𝗖 𝟮 → Service providers; trust assurance for clients.
🔗 https://lnkd.in/etRBMzQd

𝗜𝗦𝗢 𝟮𝟳𝟬𝟬𝟭 → International standard, great starting point and can be certified
🔗 https://lnkd.in/e6GTXm5W

𝗜𝗦𝗢 𝟮𝟳𝟳𝟬𝟭 → Add-on to 27001 for privacy management.
🔗 https://lnkd.in/eUmfM7rK

𝗜𝗦𝗢 𝟮𝟮𝟯𝟬𝟭 → Business continuity
🔗 https://lnkd.in/ebShKFXE

𝗖𝗜𝗦 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 → Lightweight, practical 
🔗 https://lnkd.in/es7RqNUN

𝗖𝗦𝗔 𝗦𝗧𝗔𝗥 / 𝗖𝗖𝗠 → Cloud providers, especially SaaS/IaaS needing assurance.
🔗 https://lnkd.in/eu5kGYcp

𝗖𝗢𝗕𝗜𝗧 → IT governance + management framework
🔗 https://lnkd.in/ep6BtEVf

𝗛𝗜𝗧𝗥𝗨𝗦𝗧 𝗖𝗦𝗙 → Healthcare and beyond
🔗 https://lnkd.in/eBiT-s55

𝗛𝗜𝗣𝗔𝗔 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆/𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗥𝘂𝗹𝗲𝘀 → Any org handling U.S. healthcare data.
🔗 https://www.hhs.gov/hipaa

𝗚𝗟𝗕𝗔 → Financial institutions managing consumer financial data.
🔗 https://lnkd.in/eTtSGDFc

𝗦𝗢𝗫 → Public companies, integrity of financial reporting
🔗 https://lnkd.in/ey5TKnRZ

𝗚𝗗𝗣𝗥 → Anyone touching EU resident data. (the gold standard for privacy)
🔗 https://lnkd.in/eumF64TB

𝗣𝗜𝗣𝗘𝗗𝗔 / 𝗖𝗣𝗣𝗔 → Canadian organizations handling personal data.
🔗 https://lnkd.in/e4WMhSdb

𝗡𝗘𝗥𝗖 𝗖𝗜𝗣 → Energy/utilities; protects critical infrastructure.
🔗 https://lnkd.in/e9WkwpiC

𝗙𝗲𝗱𝗥𝗔𝗠𝗣 → Cloud providers working with U.S. federal government.
🔗 https://www.fedramp.gov

𝗘𝗡𝗜𝗦𝗔 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲 → EU-focused agencies/orgs needing structured cybersecurity.
🔗 https://lnkd.in/eVNaKWAx

𝗢𝗪𝗔𝗦𝗣 𝗔𝗦𝗩𝗦 / 𝗦𝗔𝗠𝗠 → Software/AppSec focused orgs.
🔗 https://owasp.org

📲 Follow for cyber and tech knowledge your business can use

Wil Klusovsky

Hire me to level up sales & marketing | Public Speaker | Host of The Keyboard Samurai Podcast

I've heard versions of this destroy budget instantly, CISO: "We need to implement zero-trust architecture to mitigate lateral movement risks."

Executive: "How much and what's the ROI?"

The conversation dies right there.

After 15+ years translating between security teams and boardrooms, this communication gap shows up everywhere. Companies lose millions in delayed decisions, wrong priorities, and missed opportunities.

The problem isn't that CISOs don't know security.
Or that executives don't care about risk.

The problem is language.

→ Cyber speak in controls, frameworks, and acronyms
→ Execs think in revenue, competitive advantage, client trust

What this gap actually costs companies is:

→ Board allocates budget to wrong risks
→ Security team loses credibility and influence
→ Critical security projects get delayed 6-12 months
→ Company stays exposed to threats that destroy client trust and market value

The translation failure looks like this:

What CISO says: "We have a critical vulnerability in our API gateway"
What executive hears: "Another IT issue that costs money"

What CISO should say: "Attackers could access client data and cost us $50M+ in breach response, regulatory fines, and lost clients"

What executive says: "What's our security ROI?"
What CISO hears: "They think security is just a cost center"

What executive means: "Help me show the board why this investment protects our revenue and reputation"

I've built my career bridging this divide.

Effective security communication doesn't simplify the technology.
It amplifies the business impact.

Security teams should protect revenue, not just implement controls. Executives should enable security decisions, not just approve budgets.

Check the Executive Lens for Cybersecurity below to translate risk probably⤵️

→ For CISOs: Turn technical risks into business language that drives action
→ For executives: Ask the right questions to make informed security decisions  
→ For companies: Align security investments with business outcomes

When security and business finally speak the same language, that's when real protection happens.

💬 Talking tech will just get you ignored and your budgets cut. 

🔄 Repost if you're done talking tech in the board room. 

📲 Follow Wil Klusovsky for continual tech to exec business translation, from someone who's seen cybersecurity from every seat.

Executive Lens for Cyber Leaders

Interest is flattering.
Demand pays.

MSPs will tell you your product is amazing.
Right before they refuse to pay for it.

That’s the trap a lot of startups fall into.

The mistake isn’t building a bad product.
It’s confusing validation with willingness to pay.

In my latest episode of The Keyboard Samurai Podcast I break this down with Jeremy Young of Huntress including what MSPs say vs what they actually buy, why interest isn’t demand, and why MSP feedback can be dangerously misleading if you don’t know what to listen for.

🧙🏼‍♂️They listen to opinions instead of buying friction.

You want to know:
 → Why demos and praise don’t equal revenue
 → Selling to MSPs vs selling through them
 → Why “the product sells itself” is a lie
 → How founders accidentally build products people admire but won’t buy

If you’re building for MSPs and relying on praise instead of purchase signals, this episode will save you years.

🎧 If you’ve ever heard “this is great” right before a deal stalled, you’ll recognize this immediately.
https://lnkd.in/eC7wrR5W

💬 MSPs don't care about your product, they care about their profits.

🔄 Repost if this resonates

Follow for weekly breakdowns on why B2B products stall, and how to fix demand before it costs you years.

Open video: Jeremy Young- bringing products to MSPs & Startup Scaling on youtu.be

Jeremy Young- bringing products to MSPs & Startup Scaling

If your startup isn’t growing, it’s rarely because of your tech.

I’ve seen the same pattern in cyber and tech startups, over and over:
Brilliant technology. Zero market traction.

🧙🏼‍♂️ Here are 7 GTM habits that separate winners from wannabes:

1. Clear positioning beats clever positioning
→ Can't explain what you do in 10 seconds, you're dead
→ Confusion kills conversion

2. Speak benefits, not features
→ They don't care about your algorithm
→ They care about saving time, increasing revenue

3. Position your personal brand early
→ Leverage your network before you need it
→ Credibility opens doors that cold emails can't

4. Speed beats perfection in execution
→ Get MVP into client hand as soon as possible
→ Iterate based on actual feedback, not assumptions

5. Understand how your buyers actually decide
→ Who influences? Who signs? How long does it take?
→ Map the real decision process, not the org chart

6. Create demand, don't just promote
→ Educate the market before you sell
→ Answer objections before the first call

If you’re building or advising a startup, save this.
These mistakes compound fast.

7. Build repeatable sales motions
→ Document what works, eliminate what doesn't
→ Scalability requires predictability

The best founders treat GTM as seriously as they treat product development.

I help cyber and tech founders fix GTM before they burn capital chasing the wrong buyers.

📲 Follow Wil Klusovsky for practical GTM strategy that actually drives revenue.

🔄 Repost if you've seen brilliant tech fail because of bad GTM.

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Joe Head

William Klusovsky

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taplio

The Battle

Joe Head

William Klusovsky

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}William Klusovsky's LinkedIn Performance

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