Holston Logistics

Holston Logistics Inc., is a Logistics company based in Kingsport, TN servicing the greater Bryson City, NC, Asheville, NC, Johnson City, TN, Chattanooga, TN and Knoxville, TN areas.

CEO & Co-founder of Holston Logistics

The Crown Club Golf Society

The Crown Club Golf Society is a National Golf Collective, focused on exceptional venues, extraordinary members.

Crownclubgolf.com

Partner

Mobile Wrench Works

Mobile Wrench Works is an on-demand mobile repair firm based in Kingsport, TN.  We focus on last-mile delivery companies who are frustrated with using their own in-house mechanics and tired of slow, expensive, local repair shops.

Co-Founder Mobile Wrench Works

Sunshine Transit Group

Sunshine Transit Group is a Linehaul Logistics company serving the Southeast, working out of Knoxville, TN, Asheville, NC, Spartanburg, SC, and Marietta, GA.

Co-Founder Sunshine Transit Group

Olde Town Partners

Olde Town Partners is a real estate investment firm based in Jonesborough, TN.  Olde Town Partners focuses on the design, build, and construction of Multi-family housing & Storage units in the Tri-Cities, TN Regional Market.

Principal, Co-founder

SmartRIA

SmartRIA software with our proprietary Advisor Alert technology combines back office efficiencies with Federal and State compliance to offer an all-in-one RIA management platform that helps you to remain audit ready and manage your business while saving time and money.

Chief Revenue Officer 

TAC Insight

TAC Insight provides powerful, easy-to-use, real-time scale ticketing in a secure cloud environment.

Vice President of Sales

Digital Crossing Networks, LLC

Digital Crossing Networks is the Premier data center in East Tennessee.  DCN helps businesses who are concerned with data loss, who worry about the security and back-up of their information and who want to move their existing data infrastructure off-site, to secure, reliable environment.

The IT Company delivers strategic IT Support to businesses that are looking for most efficient way to achieve business success. With scalable Managed Services, you can realize greater success and achieve more through improved efficiency and organization.

The IT Company provides a strategic approach to IT Support that improves performance of your business technology in the most cost-effective way possible.  

With Cloud Computing tailored to meet the specific needs of your business, you can enjoy Managed Services that works for you – instead of the other way around. We offer these expert services and the support to back them up to businesses just like yours.

Director of Consulting Services

The Euclid Chemical Company

The Euclid Chemical Company, based in Cleveland, Ohio, is a leading manufacturer of products for the concrete and masonry construction industry in North America. For over a century, Euclid Chemical has developed strong relationships with contractors, specifiers, owners, building materials suppliers and concrete producers offering high quality products and industry leading technical support.

Euclid Chemical provides products and technologies that include: admixtures, fiber, integral color, shotcrete, grouts, repair mortars, bonding agents, adhesives, coatings, curing and sealing compounds, dry shake hardeners, joint fillers, sealants, densifiers, waterproofing, repair and other products. Our leading brands, including Euco, Eucon, Plastol, Increte, Tuf-Strand, Fiberstrand, Dural, Vandex, QWIKjoint, and EucoRepair are known in the concrete industry for innovation and high quality, verified through ISO 9001 certification.

With the expertise to provide complete solutions for every concrete project, Euclid Chemical provides in-house support services including research and development, petrographic analysis, continuing education seminars, contractor and distributor training programs and consultation services for contractors, architects, engineers and owners. Leveraging these strengths, Euclid Chemical is a trusted partner for success in the challenging concrete construction market.

Sales

The SEFA Group

For over 40 years, The SEFA Group has been making a positive difference by transforming coal combustion residuals into environmentally sustainable products for the concrete industry.

Regional Marketing Director

CEO | Entrepreneurship minus the BS | 💊

Multi-company Founder/CEO/Partner.  💊.

My content is specifically written for current Entrepreneurs and future ones who want to escape the 7:20 to 5:40 🐀rat race for life.

You can make more money, you can’t make more time.

If you don’t love what you are doing, look in the mirror.

You get exactly what you are willing to put up with.

Create a life you don’t need a vacation from.



Joe Sponcia 🙂

Technology Advisor Alliance

The Technology Advisor Alliance is where Technology Advisors come together to share insights, tackle challenges, and level up their businesses. It’s not just a resource hub—it’s a supportive community where members help each other succeed by trading real-world experience and best practices. We do not allow vendors, TSDs, or other consultants to join the community because this is a sales-pitch free and vested-interest free place where people can trust each other's recommendations and advice. There is no where else like the TAA. If you are a technology advisor who is eligible to join, come tap into the community that is changing the industry for the better.

Co-Founder

Adaptiv Advisors

Adaptiv Advisors is a telecom and technology advisory company, focused on making sure clients are equipped with the best tools and services available and paying the best possible rates for those services. We give our clients their time back to focus on their core business while we stay on top of emerging technologies and advise our clients on how to use technology to get ahead and lead their industries. We are a single point of contact for multi-vendor telecom and cloud quoting and procurement and are experts in service agreement paperwork and contract negotiation. 

Businesses work with us because:

-We have immense product and industry knowledge and know what each of the carriers does well and doesn’t do well
-We do what’s right for our clients
-We offer unwavering customer care
-We have no quotas/no targets to hit-and are truly unbiased in our recommendations
-We are the “Craftsman”—we have a whole lot of tools in our belt to provide you with the right solution for now and later

https://www.adaptiv2u.com/

Technology Sourcing Partner

Recurring Raise

This is the course I wish I had when I was starting my telecom agent business (but it didn't exist!). 

This is everything you need to know to create a telecom agent business and scale recurring income.

We no longer sell this course but most of it is available free inside the Technology Advisor Alliance.

Founder

Ciena

Ciena is a networking strategy company providing optical & packet hardware and automation software to Service Providers, Governments, & Major Enterprises. I worked on the Account team dedicated to Charter Communications.

If you're looking at this, I know what you're thinking... 3 months? Yes. I was so excited to join the Ciena team-- this is an incredible company and I thought it was my dream job. But my kids were 1 and 2 at the time and I underestimated my ability to be away from my family for overnight and after work hours events. I would highly recommend this company and role to others looking to join an industry leading, professional, highly technical, organization where growth is abundant and pay is way above average.

Key Account Sales

Comcast

President's Club Winner 2016
Mountain West Top Senior Business Account Executive 2018, 2017, 2016, 2013

Comcast... what a wild ride! When I started here, the fastest speed available was 50/10 Mbps and Fiber didn't even exist. Talk about a fast-pace work environment. Comcast is constantly growing, adapting, and has one of the best fiber networks in the world. They hire extremely smart people. Very grateful for my 8+ years here!

Senior Business Account Executive

Pura Vida Fitness & Spa

Responsible for the growth and business development of a high-end luxury fitness resort.

Sales Executive

ACT Conferencing, a PGi Company

Enterprise-level audio, web, and video collaboration solutions sold on a global scale.

Enterprise Sales Executive

Webb Consulting, Inc.

I went door-to-door selling office supplies for Quill on a commission only basis. 
No salary. 
No expenses. 
Just a hard knock life. 
Was ranked #1 out of about 500 reps on the campaign and made a whopping 26K that year.

Door to Door Salesperson

IT buyers are drowning in vendor pitches, sifting through endless options, and trying to separate the real solutions from the noise. It’s exhausting, time-consuming, and often leads to decision fatigue—or worse, settling for the wrong solution just to end the process.

The problem isn’t a lack of options—it’s the lack of a clear, efficient way to make the right choice.

That’s where I come in.

I don’t sell to my customers—I buy with them. I take on the legwork, meet with vendors, weed out the bad fits, and present only the best solutions. Together, we make smart, confident technology decisions without the frustration.

Companies bring me in when they want to:
✅ Streamline their technology procurement process
✅ Avoid getting stuck in endless sales cycles
✅ Make vendor decisions with clarity and confidence

If you're tired of wasting time on vendor pitches and want a smarter way to buy technology, let’s connect.


I approach every challenge with a strategic mindset, executional rigor, and an unshakable belief that I can achieve anything I set out to do. Success isn’t about having all the answers upfront—it’s about staying curious, asking questions, listening, and always putting the customer’s needs and experience, first.

taplio

The Battle

Joe Sponcia 🙂

Ashley Rowland

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