Joe Marston 🚀

Co-Founder

Scaling e-commerce brands to 7 and 8 figures 🚀 | LU Entrepreneur of The Year Award Winner | Founder of The Leading TikTok Marketing Agency and an Award Winning Full Service Ecom Growth Agency.

3x Agency Founder.

We scale brands to 7 and 8 figures with creative, paid traffic, retention and funnel optimisation.

In 2024, having a great product is one thing…

But scaling a brand to £10M is a another.

You need a simple roadmap for profitably attracting and converting customers, at scale.

Because when you get that right…

- You stand out from competitors in the market
- You build a community around your brand
- You acquire customers at will (profitably)
- You turn customers into raving fans 

Giving you complete control over your growth.

We help our clients do exactly that with our proven system that guarantees growth.

1. Initial diagnostic to identify bottlenecks in your business
2. Developing a bespoke growth strategy for your brand
3. Creative ideation and production 
4. Unique UGC collaborations
5. Targeted advertising (Meta, TikTok, Pinterest, Snapchat)
6. Email marketing 

And having generated over £100M+ in sales across 200+ brands, we’ve know the ecommerce game inside out.

🚀 Mystery Shirt In A Box grew from £5K to £2.6M in just one year with our help
🚀 The Essence Vault is hitting 7 figure months in its second year since launch
🚀 Vintage Threads tripled their revenue working with us with a 6x ROAS
🚀 AIRfreshh went from 0% to 52% of revenue from email in 2 months!
🚀 Bene Culture saw their revenue grow 6x in 6 months with our help
🚀 The Oodie generated £2M on TikTok alone in their first year
🚀 UN:IK’s first quarter of 2023 was up 88% on 2022
🚀Grew Liam and Co. 500% year on year

Don’t put up with unpredictable, unsustainable or underwhelming growth any more.

If you want to see how we could help scale your brand, send me a DM saying ‘SOAR’

If you're not ready yet, I post daily educational content to give you all the secrets.

Founder

E-commerce growth agency offering bespoke services to online businesses looking to increase their sales and scale their brand.

Some DTC brands are exiting at just 3x EBITDA. Others are hitting 12x. That’s a £90M difference on a £10M EBITDA business.

A few weeks ago, I co-hosted a private event in Dubai with Emmett Kilduff at The Fortia Group, one of the top M&A advisors in eCom.

Room full of 8-9 figure operators. 

One takeaway came up again and again:

The biggest exit premium isn’t from brand.
It’s from how early you start planning.

We broke down:
- Why DTC brands are leaving millions on the table at exit
- What actually moves your multiple (hint: it’s not your ROAS)
- The 8-part framework Fortia use to engineer $100M+ exits

It’s all in the deck. And I’m giving it away.

If you’re doing £10M+ and thinking ahead 12–36 months, this will save you millions.

Drop “EXIT” below and I’ll send it over.

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Triple Whale's "Agency of The Year" Winner

We’ve stopped using ROAS and CPA as our north stars. Here’s why.

Since the Andromeda rollout, Meta’s algo is making delivery decisions before ROAS or CPA ever show up.

Which means:

→ If you’re still using CPA to spot winners, you’re already too late.
→ If you're scaling on ROAS alone, you're scaling old data.

We’ve rebuilt how we benchmark creative across every account and replaced the old north stars with these two:

1️⃣ CPMR: Cost Per 1,000 Reached Accounts

This tells us how efficiently we’re reaching net new people, not just blasting the same warm pool.

→ High CPMR = your creative looks repetitive, low-signal, or unengaging
→ Low CPMR = Meta sees your ad as scroll-stopping, high-signal, and worth delivering

We track this by:

→ The account level (trend over time)
→ Format level (UGC vs static vs story-style)
→ Persona level (motivator x demo)

2️⃣ New Visitor %

Cheap reach means nothing if it’s not fresh.

This tells us how well a creative is breaking out of its bubble and unlocking new demand.

→ High CTR but low New Visitor %? You're just retargeting your existing crowd.

→ Low CPMR + high New Visitor %? Signal to scale.

→ High CPMR + low New Visitor %? Scrap it. Meta’s not even trying with that asset.

This metric = your clearest look at creative incrementality.

We’ve now built both metrics into every client dashboard.

They're how we:
- Spot early winners
- Catch creative fatigue before performance tanks
- Scale without flying blind

Most brands won’t adapt fast enough. But Andromeda is live. And Meta’s already deprioritising ads that don’t play by the new rules.

You can build a business with anyone.
But you can only succeed for six years
and scale it to seven figures in profit
with someone you genuinely trust.

Everyone told us that being friends in business was a recipe for disaster.
Yet here we are.
Six years later.
Still good friends.
Still building.
Leading the agency game.
Multiple businesses together.
Nowhere near finished.

We’ve been friends since our early teens.
We failed twice before Soar.
We lived together for two years.
We learned each other’s strengths the hard way.

Then we moved to different cities.
And that’s where most Co-Founder friendships fade.
Not because of conflict.
Because every call becomes a work call.
And the friendship slowly disappears.

So we do the opposite.
We intentionally protect the relationship that built the business.

Olly flew out to Dubai last week.
No heavy agenda.
No rush.
Just space to reset properly.

Half work.
Half downtime.
One of the most productive weeks we’ve had all year.

We hosted a private Ecom roundtable with The Fortia Group.
Shared what we’re seeing in the market.
Answered questions.
Then kept the discussion going over dinner.

We organised a supplier for our new brand launch next year (more details on that soon).

We caught up with agency friends we’d only spoken to online.
Face-to-face made everything sharper and more actionable.

Random conversations turned into strategy.
Breaks turned into breakthroughs.
The quiet moments gave us clarity heading into 2026.

And the friendship got stronger again.
Which always makes the business stronger.

Founder lesson:
If you don’t protect the friendship,
you won’t protect the business.

Keep the relationship alive.
That’s how you survive long term.
And that’s where the real profit comes from.

Feeling overwhelmed with gratitude right now… 😄

This is our agency 2025 Black Friday social.

4 years ago this was a handful of people.

Now we have over 70 people in one room and that’s not even everyone…

So grateful for everyone who’s helped us on this journey

We audit 8-9 figure brands each week and we still see this one common mistake. 

👇THIS is the reason why your ad performance is tanking right now:

Your funnel is misaligned as you’re speaking “Product Aware” to a “Problem Aware” market.

So many brands try to scale on guesswork. They don’t know what their audience knows, so they can’t build creative that actually converts.

📉 Ads fatigue faster.
📉 CPA creeps up.
📉 New customer revenue stalls.

So we’ve built a fix: a Funnel Awareness Framework built around 5 levels of audience awareness—refined through 50+ accounts and decades of classic advertising theory.

Inside the playbook:

✅ The 5 audience awareness stages:
✅ Messaging strategies that actually match where your audience is
✅ Creative vehicles that cut through at each funnel stage
✅ Tactical breakdowns on how to rework your split to unlock scale

If you’re wondering:
- Why scale feels more expensive every month
- Why your top ads burn out in 7 days
- Why your funnel performance is stuck...

Start here.

Like this post
Comment “FUNNELS” and I’ll send over the resource.
(Make sure you’re following so I can DM you).

We’ve scaled 8 and 9-figure brands where one founder-led ad outperformed everything in the account and generated £2million in revenue.

When it’s raw, real, and structured right, founder content becomes a scaling lever, not a brand play.

But most brands get it wrong.

Either they overscript and kill authenticity… Or they throw up iPhone clips with no strategy.

So we built a framework that fixes that.

A simple cheat sheet that breaks down:

- The 9-part emotional arc behind every high-converting founder ad
- The exact storytelling structure that hooks, converts, and builds trust
- Plug-and-play hooks that stop the scroll
- Real examples from top-performing brands
- The best questions to ask to pull founder story gold

It’s punchy, practical, and built for scale.

If you're a founder (or you're running a brand where the founder *is* the story), this will help you turn your origin story into real revenue.

Like this post
Drop “founder” in the comments and I’ll send it over
(Make sure we’re connected so I can DM you).

Meta just launched the biggest creative update in years and most of you haven’t even realised.

We uploaded 20 new ads into an account. Meta grouped 15 of them as the same ad.

→ Same Entity ID
→ Same learnings
→ Zero new reach

Loukas just dropped a masterclass on how to avoid this penalty...

Here’s the biggest takeaways from the episode:

1. Meta now tracks ads using Entity ID
It doesn’t matter how many variations you upload.
If your visuals look similar (same text, same persona, same framing) Meta will group them.
That means one thing: creative similarity = performance decay.

2. Minor tweaks no longer count as iterations
Old method: change the headline, try a new voiceover, maybe shorten the clip.
New method: change the format, vehicle, and persona or don’t bother.
We now run fewer iterations per sprint, but each one is a bigger swing.

3. Visual change is the most important layer
Your first 3 seconds must be visually different.
→ A new creator in the same kitchen? Penalised.
→ Different script, same framing? Penalised.
→ Same product shot on marble with a new caption? Still penalised.

If Meta can’t visually tell the difference, it won’t give you a new Entity ID. And without that, your reach is throttled.

4. Iterate like this instead
We’ve replaced our iterative testing model with this stack:
→ Format: Static, UGC, high-prod, hybrid
→ Vehicle: Reddit native, podcast, founder VSL, testimonial
→ Persona: 40+ men, 50+ menopausal, Gen Z wellness, etc.
→ Hook angle: pain-point, fear, discovery, curiosity, etc.

Every winning message should now be run through 3 - 4 completely different vehicles, not just line edits.

5. Whitelisting becomes even more powerful
Each whitelisted ad uses a different Page = different Entity ID.
Which means Meta treats it as completely fresh.
Whitelisting now unlocks creative reach and performance diversity, not just social proof.

The takeaway? Your creative process needs to evolve.

→ More upfront persona research
→ More vehicle variety
→ Less lazy iteration
→ Higher volume of truly differentiated ads

Catch the ep here: https://lnkd.in/eZPN9sT7

some people wake up at 4am
run 30 miles
ice bath
no excuses

you see david goggins
and suddenly normal feels weak
average feels like failure

when i was younger
focus was impossible
discipline felt like a myth

I bounced between ideas
half finished everything
always distracted
always chasing the next hit of motivation

I thought success meant becoming extreme
superhuman
wired different

but the truth is quieter

you do not need perfect focus
you need daily progress
one small action
one hard choice
one uncomfortable task

not heroic
just consistent
today’s world makes it harder to stay steady
endless noise
constant comparison
highlight reels everywhere

so i stopped trying to be extraordinary overnight
and started trying to be better than yesterday

one focused hour
one hard email
one real workout
one honest decision

done daily
that stacks
that compounds
that changes everything

discipline is not a personality
it is a habit
repeated long enough
to transform into identity

clear lesson
you win by moving forward a little every day
not by trying to become goggins overnight

Last month, GMV jumped from £200 to £6,000/day in under a week.

And the biggest driver? A creative format we didn’t expect to work on TikTok at all. 

High-production, Meta-style assets.

Specifically, the founder answering FAQs direct to cam, layered with an AI voiceover. Originally built for Meta. 

We assumed it would feel too polished, too “ad-like” for TikTok.

But it’s now outperforming everything and driving 90%+ of total paid spend.

Yes, the brand’s also scaling through affiliates, which is bringing fresh eyes. But the real volume? It’s coming from these signal-rich, high-prod assets.

It’s made us rethink our assumptions around cross-platform creative.

What we thought would only work on Meta is now a top performer on TikTok.

We’re 100% testing this across more accounts.

What’s actually converting on Meta right now (Q4 trends from high-spend accounts):

If performance is flat heading into peak, it's probably not your product.

You're just not building for how Meta works today.

Here’s what’s cutting through right now:

1️⃣ Statics still scale

- Bold text, stat-led headlines and timelines are outperforming generic benefit copy.
- We’re seeing AI-style visuals + punchy copy drive scroll-stopping CPMs.
- Think: big numbers, human tone, ad that feels like a post.
- Native-feeling carousels work too, but only if you drop the polished brand voice.

2️⃣ Hooks > polish on HPs

- The best-performing hooks right now feel ripped from organic:
  "Here's what most brands get wrong..." or "Why I stopped doing X..."
- We’re leaning into founder/influencer POVs stitched into scripted flows.
- Objection-led HPs convert, especially “vs” style frameworks (us vs them, old vs new).

3️⃣ UGC is less about format, more about diversity

- The TikTok Shop-style raw look is working, but only when you mix creator POVs.
- Our top UGC ads use 4–5 creators hitting the same problem from different angles.
- Voiceless demo ads are creeping back into rotation too. Worth testing again.

In short:
→ Statics need specificity and visual edge
→ HPs win on story, not polish
→ UGC scales through multiple voices, not one creator

Can’t believe we’re sharing this for free…

This episode is INSANELY valuable.

Listen to how our MD went from employee number 1 to leading a company of 70+ in 6 years.

Shoutout to Matt Lewis 

Give it a watch on YouTube. D2C diaries

This is the difference between an £80k and £500k BFCM weekend👇
(And I’ve got the unlock most brands don’t even know exists).

Black Friday’s 4 weeks out.

Your CPA is down. AOV’s up. Ads are finally cracking.

Then Stripe delays a payout. Inventory’s tight.

And your biggest window of the year gets blocked, by cash.

We’ve seen it happen to 8-figure brands spending £250k+/month. Not because performance isn’t there. But because finance can’t move at the speed of growth.

Wayflyer gets it.

They’ve funded Wild, Cuts, True Classics, Dock & Bay, and 5,000+ others, so they never have to miss momentum.

💰 They’re giving ambitious DTC brands $25K in upfront capital for $1.8K total cost on the run up to BF/CM (that’s 1.2% per month over 6 months). No equity. No hidden fees. Just the fuel to move when it matters most.

Here’s what that unlocks:

✅ Scale your best creatives while they’re pumping
✅ Restock fast movers before they sell out
✅ Get approved in hours, Shopify, Amazon, whatever your stack

The brands that win BFCM don’t have the deepest pockets. They move fastest.

If your ads are landing, don’t let cashflow slow you down.

👉 Apply here and get $25k next week: https://lnkd.in/eJRUWJ-P

There’s a moment every founder hits where growth isn’t the problem - it’s everything underneath it.

You’ve scaled revenue. You’ve built a team. But everything else starts to crack.

That’s exactly where we were 18 months ago.

This week, we sat down with Matt Lewis, our Managing Director at Soar Group, to unpack how we rebuilt the *infrastructure* behind our agency as we scaled to 80+ people.

They talk through:

→ What changed operationally as we scaled to 80+ people
→ Over-focusing on revenue growth
→ How feedback loops were operationalised
→ The forecasting model Matt built
→ Using role-specific KPIs that ladder up to the P&L
→ Matt’s origin story as employee #1

Behind the scenes, Matt’s been one of the most important drivers of how we operate today.

If you’re building a team or running into growth pains, this one will land.

🎧 Catch the full episode here https://lnkd.in/eFkcg6b9

We 3x’d spend in 14 days, by adding one persona.

Most brands hit a wall, not because the product’s capped, but because the person they’re selling to is.

We see it every month:

– CTRs plateau
– Spend stalls
– Everyone’s panicking over hooks and formats

When the real unlock isn’t messaging. It’s who you’re talking to.

That was the case with a health brand we scaled recently.

They were stuck in a loop: iterating on the same 25–35 demo, same UGC styles, same offer.

Solid CPA, but volume was capped. Nothing new was scaling. So we stopped optimising and started diversifying.

We pulled Reddit threads, X searches, Google Trends.

One insight that stuck out: 30% of women going through menopause struggle with severe bloating and most “gut health” brands weren’t speaking to them at all.

We reframed everything around that one pain point:

– Built 3 new persona storyboards
– Validated the angle with live convo data
– Refreshed visuals + format for 45+ demos
– Decreased editing pace by 20–30%
– Layered in soft CTAs every 10s to build trust

Result? 3x spend in 14 days, with CPAs -18% vs BAU.

Meta rewards net-new impressions. That’s why “persona-first creative” is outperforming hook-first testing across most top-spending accounts.

Because every persona = a new pool of distribution, and a new window of scale.

And your best audience might not be who you built the brand for.

Want a deeper dive of this? Head to the podcast where the guys break it down further: https://lnkd.in/e8vS_2Xi

Over the last 3 years, my 2 agencies For You and Soar With Us have collectively managed £40million in ad spend and shipped over 20,000 creatives on TikTok alone.

This guide outlines our creative system that we’ve used to help 150 brands scale predictably and profitably.

We’ve laid out the exact 5-phase flywheel we use to operationalise creative for the most ambitious DTC brands:

1. Research – Trends, AI, reviews = clear direction
2. Strategy – Align creative to product economics
3. Execution – Modular assets built to scale
4. Testing – Isolate what moves the needle
5. Iteration – Build feedback loops that compound

🔄 TikTok isn’t an ad platform. It’s a creative ecosystem where content, commerce and community feed each other. And this guide will show you how.

Want the playbook?

Like this post
Comment “TIKTOK” and I’ll send it over
(Make sure you’re following so I can DM you).

We were too focused on growth, not out of stupidity but out of naivety.

This year we ran Soar With Us completely differently.

We stopped chasing volume.
We stopped hiring reactively.
We stopped pretending top-line growth meant success.

Here’s how we actually ran the business in 2025 and why it's been our most important year yet:

Forecasting became a strategic weapon.
No more gut-feel growth targets.
We built full-funnel forecasting across revenue, client mix, hiring, and profit targets, driven by a balance of commercial ambition and team capacity.
It's removed chaos and clarified decision-making across every department.

Culture got rebuilt from the inside out.
We didn't write values in a vacuum.
We ran a full-day offsite with the entire team to rewrite our mission, values, and behaviours, then operationalised them into hiring, reviews, and even client relationships.
Result? Better people, better work, better culture.

Client strategy > client volume.
We halved onboarding capacity and focused on deeper, higher-value partnerships.
That means fewer clients, more strategic impact, and significantly higher retention.
We’re finally seeing the compounding effects.

Feedback became a competitive advantage.
We built a culture of kind candour, rolled out 360 feedback across the company, and trained every manager on how to receive and close the loop on feedback.
It’s helped us level up faster than ever before.

Revenue came from within.
For too long, we were addicted to new business.
Now, 40%+ of our growth is from client expansion - cross-sells, up-sells, and moving partners through value tiers.
It’s lower friction, higher trust, and way more profitable.

Most people assume the next level of growth comes from more work, more ads, more hiring.

For us, it came from subtraction.
→ Less noise
→ Fewer distractions
→ Clearer intent

We’re ending 2025 leaner, smarter, and more strategic than ever before.
2026 is about scaling with that same clarity.

If you’re in agency leadership and you’re scaling fast, but feeling stretched thin, here’s the blueprint that helped us get here: https://lnkd.in/eFkcg6b9

We’ve scaled pet & homeware brands in markets with 100+ competitors.

Here’s what actually cuts through.
(and it’s not a better product)

→ “Us vs them” outperforms pain-led messaging
These categories don’t trigger visceral problems so instead of selling relief, we’re seeing brands scale by positioning their solution as the elevated choice.

→ Homeware scales when you stop talking about the product and start showing the life it upgrades
Think luxury, ease, or emotional enhancement of a space.
The goal is: “This makes my life feel better.”

→ Pet content is all about aspiration, not need.
The core motivator? “My pet deserves the best.”
Not health stats. Not price. Just pure emotional resonance.

→ Convenience is the untapped lever
Especially for homeware brands speaking to maternal or over-capacity personas. If it saves time, stress, or mental load, say that clearly. It works.

→ Don’t ignore the saturated market reality
There’s no shortage of pet food or homeware options.
What wins is category contrast. Your creative should say:
“We’re not like the rest and here’s why.”

If your pet or homeware brand is stuck explaining the product, zoom out.

Start showing what it means for the person using it.

Working in another niche and want a breakdown like this?

Drop me the category and I’ll tell you what’s converting right now.

Meta just made creative volume 10x harder and this (👇) is the only thing that makes it scalable.

Here’s where creative strategy is heading in 2026

1️⃣ Creative similarity penalties make AI non-negotiable
Meta now groups “similar” ads under one Entity ID.

→ Minor tweaks = same learnings
→ Visual sameness = limited reach
→ Iterations = wasted budget

Without AI, creative cost balloons trying to brute-force variation.
With AI, we’re getting 10x the output at 30–40% of the cost.

2️⃣ AI is solving the creative similarity problem
We’re seeing 70% of ad iterations get grouped under the same Entity ID. That’s a massive waste of output. Using AI helps us inject visual diversity at scale, without tripling post-prod costs.

→ Sora / VEO for visual metaphors and VO hooks
→ Nano for high-scale statics + brand visuals
→ Gemini to analyse video and guide variation strategy
→ Frame 4.0 to organise and deploy assets at scale

You wouldn’t ask an editor to shoot the ad. So why are your strategists still prompting raw?

3️⃣ Asset warehousing becomes your competitive edge
You can’t scale creative if you can’t find it.

We’re building a library of every product B-roll, VO hook, and visual format, tagged, labelled, and instantly promptable through Frame 4.0.

At the same time, we’re warehousing ad performance data, call logs, and internal learnings and feeding that into LLM workflows to automate creative direction.

The better your data layer, the smarter your AI outputs.

The takeaway:
→ Treat AI like a production department
→ Build creative systems that scale visual diversity
→ Train AI with real data
→ Give your strategists new tools, not new roles

🎙 Catch the full breakdown here: https://lnkd.in/eAwJAcMV

One of our best-performing ads came from a menopause stat we pulled off X and it unlocked over £40K in spend.

👇 This is how we got there and it’s the most overlooked step in creative strategy.

Everyone wants to jump straight into execution (more ads, new hooks, new creators), but if you skip the research phase, you’re not optimising.

Every signal you need already exists. You just have to extract it → interpret it → structure it.

We’re using a Grok + X stack to build creative angles from live audience sentiment.

In this case, the prompt surfaced a clinical study showing women going through menopause are 30% more likely to suffer from bloating.

Then it got interesting:

→ Pulled real Twitter convos around the pain point

→ Surfaced the emotional language people actually use

→ Mapped funnel stages (unaware → problem aware → solution aware)

→ Uncovered a totally untapped, high-intent angle

We built around it. New persona. New message. New positioning.

That ad crushed.

Once you understand the human drivers behind conversion (the objections, motivations, and phrases people actually use) you can build creative that just makes sense.

Want the prompt that unlocks different personas like the example in the image?

Like this post
Comment “GROK” and I’ll send it over
(make sure we're connected so I can DM you)

If you can help with hiring the BEST Creative Strategist talent please comment below.

A-players only. Must have experience with D2C.

Jordan White

Carbon Box Media

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business from 5-figures a month to 6,7, and 8-figures a month through a team that eats, sleeps and breathes targeted D2C Growth.


We do this by making sure that each marketing channel being utilized is predictably acquiring net new customers at a profitable rate because let's be honest, that is the only way a business can grow.

If you spend $1, we need to ensure that it's at least bringing back $6 in return (this is our average return btw.)

Throughout our years, we've specialized in building a system for D2C brands that consistently and predictably acquires net new customers at a profitable rate month over month. 

Check us out here 👇
www.carbonboxmedia.com

blnkt.io

Get 2 Years of SEO in 90 days | 90 SEO Optimized Blogs in 90 Days | Rank On Google in 30 Days or Less or You Don't Pay

Finally start ranking with the big boys.

Traditional SEO Model: Pay an Agency or Freelancer $3k - $5k/month for an ROI in 6 months (hopefully). Oh and by the way, each blog costs around $0.15 per word which is an additional $800-$1200 per blog.

That sucks...

We’ve taken a completely new approach on the SEO Model to get results within weeks (sometimes days) and have you completely blanket your industry. Hence the name of our company.

Look, it’s not a matter of IF your ideal client searches for your product or service but WHEN. When they do, you better make sure you're ranking on top.

What We Do:

We write your business 90 SEO-Optimized Blogs in 90 days that are specifically tailored to what your client avatar is searching for. 

We target longtail keywords that have high arbitrage opportunities with low competition. 

Why spend months trying to rank for “Protein Powder” when we can dominate “Best Protein Powder For Pregnant Women” or “Best Protein Powder For University Football Players” in a matter of days.

Yes, these “Longtail Keywords” will only be getting 25,000 to 150,000 searches a month. 
However, if you’re ranking on top for each one AND you’re blanketing these searches by writing 90 blogs in 90 days targeting a new longtail keyword every single day, you do the math.

Results:

- $11,700 in New Evergreen Monthly Traffic Value in 1.5 Months for Spaulding Deacon.
- 590% Increase in Organic Traffic for New England Home Buyers in 2 Months.
- 100 to 10,000 Organic Traffic Per Month For Hillis Brothers Painting.
- One Of Our Blog Posts for Semrush Generated 187,907 Organic Visitors And $320,027 In Organic Traffic Value in 2024.
- One Of Our Blog Post for Freewrite Generated $371,369 in Organic Traffic Value.
- Mimi Green Added 4,411 Monthly Organic Visitors & $1,696 In Monthly Organic Traffic Value.

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👉 $1,840 => $22,2921 in 2 weeks (Camping Brand)
👉 $7,576 => $55,607 in one month (Skin Care Brand)
👉 $40k return within the first month working together (Buy Now/Pay Later Marketplace)
👉 0.78 ROAS => 4.49 ROAS within first 3 weeks of working together (Golf Subscription Brand)
👉$520 => $8,485 in 5 days (Business Supplies)


PERFORMANCE GUARANTEE:
We remove all risk by literally guaranteeing results. If you don't see results like our clients above, you don't pay us a single cent. Period.

https://carbonboxmedia.com/

If this sounds like you, visit our site above or feel free to connect with me on here and I'd be happy to answer any questions you have.

Looking forward to talking soon!

- Jordan

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business to a scale of 7 and 8-figures through a team that eats, sleeps and breathes targeted advertising.

However, to get the outcome no other agency can, we do things no other agency does…

www.carbonboxmedia.com

Brand vs Performance marketing.
The fight every scaling brand eventually faces.

Most founders treat it like an either/or decision. It's not.

Performance gets you to $50M.

Meta can single-handedly drive a brand to 8 figures if: 
→ You have strong creative 
→ Your unit economics work 
→ You can iterate fast

But past that, you hit a ceiling.

The magic number: 15% of ad spend should go to brand.

Because brand marketing fills the top of the funnel with qualified people who will convert later through performance channels.

Build brand equity on the back of working performance dollars:

✔️ Whitelisted creator content 
✔️ Affiliate programs that get others talking about you 
✔️ Advertorial stories on Meta 
✔️ Podcast sponsorships, live stream takeovers 
✔️ Seeding product to the right people

Go where big CPG brands aren't looking: 
• Reddit communities 
• TikTok Shop affiliate networks 
• Events and charity sponsorships 
• Influencer dinners

A good brand is for 20% of the market, MAX. And that's the point.

When you try to be inclusive to everyone, you're exclusive to no one.

Know your 20%. 
Obsess over them. 
Build everything around them.

ECOM GROWTH | Profitable Acquisition to Predicable Retention IS The Game | Founder @ Carbon Box Media

We just increased a client's CVR by 187% this weekend.

Here's what we did 👇

Our clients sell Premium travel coolers. $100+ AOV, and our Ads were crushing it.

But conversions weren't matching the traffic quality.

We found that their website did not match the premium aesthetic they were promoting in their ads.

And there was a technical bug on the cart page causing drop-offs.

The fix:
🔺 We redesigned the homepage to match the brand's premium positioning
🔺 We found and fixed a bug that was causing cart abandonment

The result:
✅ Add-to-cart rate: +94%
✅ Conversion rate: +187%

Before you throw more money at ads, audit your site.

Does it match your ads❓
Is your product story clear❓
Are there bugs killing conversions❓

Most brands are sitting on easy wins.
They just don't know where to look.

Meta is spending 70% of your budget on 45-54 year-old women.
And your creative is built for 25-34 year old men.

That's the disconnect your creatives are facing.

Here's how we diagnose this with every account we take over:

Step 1: Check where Meta is actually spending
→ Go to your ad account breakdown 
→ Filter by age and gender 
→ Look at where 60%+ of your spend is going

That's your audience.

Step 2: Match your creative to that reality
If Meta is pushing your ads to older demographics:
✅ Use more testimonials and trust signals 
✅ Slower pacing, clearer messaging 
✅ Focus on benefits over hype

If it's younger:
✅ Faster cuts, native formats 
✅ Trend-aware hooks 
✅ Less polish, more authenticity

Step 3: Let the platform breathe
Once you feed Meta creative that matches where it wants to spend its budget.

🔺 CPMs drop. 
🔺 CPAs improve. 
🔺 Scale unlocks.

Because you're no longer fighting the algorithm.
You're working with it.

We've seen accounts go from $80 CPAs to $35 CPAs just by realigning creative with actual audience behavior.

If your ads aren't working, stop guessing.

Start examining the data that Meta is already providing you.

Then make creative for the people who are actually seeing your ads.

That's how you unlock cheaper, better performance.

Meta's algorithm reads every single pixel in your creative.

It doesn't care about your 25-entrance targeting stack.

It sees:

→ The setting (villa = high income, garage = middle class)
→ The person (mom, dad, Gen Z creator, contractor)
→ The words being used (formal vs slang vs meme language)
→ The music (country = outdoor brand, trap = streetwear)
→ The colors (red = urgency, green = calm, seasonal tones)
→ The problem being called out (life stage signals)

Every frame is a data point.
Each second tells Meta who this ad is for.
And if your creative isn't clear, Meta guesses.

When Meta guesses, your ROAS dies.

This is what "creative is the new targeting" actually means.

You're training the algorithm through your creative by running 25-50+ creatives at once.

Each one speaks to a different micro-audience.

And Meta's AI uses that signal diversity to find your buyers.

Your MER tells you if your growth is profitable or just pretty.

Too low? You’re overspending to grow.
Too high? You’re probably leaving scale on the table.

There’s a sweet spot, and once you understand it, you start making smarter decisions with your ad dollars.

If you're selling sub-$50 products, subscriptions are a survival.

Low AOV means you're playing a volume game.
And volume without retention is just expensive churn.

Here's why subscriptions fix this:

Predictable cash flow (you can actually plan inventory) 
Higher LTV (turns a $30 customer into a $360/year customer) 
Lower CAC tolerance (you can afford to acquire at breakeven)

Without subscriptions, you need that customer to buy 5+ times to be profitable.

With subscriptions, you lock in that revenue on Day 1.

Your agency's team IS what you're buying. And you can tell the difference on the first call.

Brand owners miss this when hiring an agency:

You're buying the people who will actually run your account.

And the quality of those people determines everything.

You can feel it on the sales call.

When an agency owner is vague:

🔻 "Our team will handle it"
🔻 "We have specialists who focus on your niche"
🔻 They avoid naming anyone specific

That's a red flag 🚩

Because if they don't trust their team, why should you?

Ask yourself this before signing:
Would I be confident handing my ad account to this team if the agency owner disappeared?

If the answer is no, don't sign.

The best agencies sell you on their team.

They tell you:
"This is who you're working with. Here's what they've done. Here's why they're great."

And you leave that call thinking: "Okay, I trust these people."

The worst agencies hide their team.

Because they know if you met them, you wouldn't sign.

Bottom line:

Before you hire an agency, ask:

→ Who exactly will I be working with?
→ What have they done for brands like mine?
→ Can I talk to them before I sign?

If they can't answer those questions confidently, keep looking.

Because you're buying the people who will (or won't) scale your brand.

Choose wisely.

41x ROI.
35% of revenue.
The most justifiable line item in your entire business.

People sleep on email.

But it’s hands down the most profitable channel in eCom.

Shopify shut down their store.

6 months later, they're doing $50K/day.

Just dropped a full breakdown of how Honey Packs went from banned to scaling profitably in a gray-area niche.

Watch here: https://lnkd.in/dkvVdtxb

Open video: How This Ecom Founder Went From Shutdown To $50K/Day on youtu.be

How This Ecom Founder Went From Shutdown To $50K/Day

When is the right time to hire an agency?

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The Battle

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The Battle

Joe Marston 🚀

Jordan White

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Marston 🚀's LinkedIn Performance

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