Joe M-C 🧘‍♂️

I help creators activate flow state to build a fulfilling life & business (with minimal stress or effort)

If you're an Entrepreneur drowning in marketing tactics that drain your bank account with nothing to show for it, this'll be the most exciting message you'll ever read...

Hi, I'm Joe M-C, Founder of Creator Funnels.

After generating over $10,000,000 for clients using lead magnets, I've distilled everything into a dead-simple system that's changing how Entrepreneurs:

- Attract high-ticket clients
- Build an engaged email list 
- Scale with predictable systems

Creator Funnels is the world's first AI-Powered SaaS specifically built to launch lead magnet funnels

Without the need to hire expensive agencies or learn complex marketing systems that take years to master.

But all of this is meaningless without YOU actually trying it yourself…

So if you want to test-drive Creator Funnels, DM me saying 'FUNNEL' and I'll see if you're a fit. :) 

Your friend,
Joe M-C 🧙‍♂️

P.S Here are some recent results from Creator Funnels:

- Client booked 83 calls in 4 weeks after launching
- Another went from 9 calls in 8 months to 30 in just 2 week
- Recently generated over £27,000 for a client in just 4 weeks

What will Creator Funnels do for your business?

Paid Media Lead Generation Specialist

Joe M-C 🧙

48 hours ago, I put my stuff into storage & boarded a 1-way flight to America so I can live out in the woods by a mediation centre. Here’s why:

A bit of a different post today…

London has given me everything:

 • Internet strangers I now consider my best friends
 • Getting to build funnels for my favourite creators
 • Pretty much unlimited business opportunities

And I’m BEYOND grateful for all of that.

But there’s a few things it hasn’t given me:

 • A deeper sense of community
 • A place I TRULY feel accepted as myself
 • The opportunity to grow as a human being

So I pushed the big red button.

Burned all the boats, fresh start.

I’m terrified, excited, and anxious about this all. But I truly can’t wait to see what unfolds as I’m sure whatever happens will be exactly what I need.

Look forward to sharing more about what comes up.

Happy Sunday. ♥️

Launch your 1st (profitable) funnel with AI

12 days ago, I left London after 3.5 years building a life there to move out to the woods, meditate, & lock in. Here’s how it’s going…

There have been lots of ups and downs.

In the last 12 days alone we:

 • Closed ~£25,500 in new contracts
 • Collected ~£14,000 in cash (yay)
 • Signed some dream clients

Butttttt, if I’m 100% honest:

 • I’m questioning myself daily
 • I feel extremely isolated & alone
 • I am really missing a lot of people

With that said, growth is uncomfortable.

I still back my decision to the moon and it’s also cool to see how much the business grows when I have no choice but to just lock in and do the work.

But I defo have a deeper appreciation for the small things.

Appreciate all the support and kind messages from my 1st post announcing this decision, I guess this platform isn’t just AI comments & agency bro’s.

Much love. <3

Unpopular Opinion: If you’re broke, hungry, & want clients STOP posting, engaging, and flapping around on LinkedIn, do THIS instead:

(Just speaking from my XP BTW.)

All the LinkedIn Geniuses on here will tell u something like “post every day for a month and ur life and biz will change forevs”. I’m saying RN I think this is cap.

If you're trying to grow fast, just do this:

 • Pick an avatar THAT HAS $$$
 • Find a narrow, painful problem they have
 • Offer to solve it for 3 people for FREE (or %)

Then once you can get results, do this:

 • Ask to use the results, as a case study
 • Ask for an introduction to people in their network
 • Ask now the free trial period is over, if they want to pay you

I see SOOOO many people see LinkedIn and go:

 • If I post and grow my brand
 • I’ll get loads of inbound leads
 • And then I will hit £10k/mo

I’m sorry my dood but it really doesn’t run like that.

Yes, I got some early and fast success here.

BUTTTT, the only post out of my first 50 odd that ACTUALLY landed me clients (3 to be exact) was talking about an impressive method I created.

It wasn’t posting:

 • Top 10 tips for X
 • 7 mistakes for Y
 • How to do Z

I wasted months doing that stuff and made no $$$.

Go collect proof. Develop a method. Then post.

Change my mind. :)

— — —

P.S if you wanna know how i signed my first 4 clients WITHOUT posting, then you’ll love my FREE resource ‘The Loom Method’

It’s 100% free but will make you $$$:

Grab it here b4 I charge $997 for it:

https://lnkd.in/eta4sgBi

Drop a comment if you’ve been using it. :)

2 weeks ago, I signed a 10M+ Followers Creators brand that I have admired for YEARS… And I did it doing something most LinkedIn Gurus SH*T on:

How many times do you see someone say:

 • “We did it WITHOUT expensive ads.”
 • “No paid ads. No budget. Just organic.”
 • “ZERO ad spend. Just 100% content.”

And props to all you guys who spend 2-3 hours a day writing content, engaging, praying that top 1% clients see ur stuff and message you.

Yes it works, but not my style.

I’m WAYYY more into building leverage. :)

Best way I know to do that? Run. f*cking. Ads.

And about 10 months ago, the Marketing Director of one of the most recognised UK Entrepreneurs saw my ad, clicked it, & bought my product.

We became friends!

He built my funnels into the Creators busines… And guess what? They worked. Pretty damn well in fact. And so guess what happened next?

They are looking to scale, and need an operator.

So they reach out to me. :)

Moral of the story?

YES! Organic growth is awesome and you should 100% post content. But if you are good at your stuff, and confident in getting results then RUN ADS.

It signals to potential clients:

 • You are willing to bet on yourself
 • You likely have a proven system
 • You are actively looking to grow

Not a bad outcome IMO…

Drop any Qs on ads you have & I’ll answer!

My client just made €20k in 7 days.

I am obsessed with her strategy:

Her giveaway post got decent engagement.

Nothing toooo crazy….

But she did one thing before she hit publish that most people never think to do.

She asked her existing clients to post about it too.

That's literally it.

Here's how it worked:

She wrote a handraiser post about her free resource.

Before posting, she reached out to her clients with a simple message:

"Hey, I'm launching a free resource this week. Would you be open to sharing it? I've written a post you can copy-paste."

She coordinated everyone to post within the same 48-hour window.

The result?

 • 47 calls booked
 • €20k in revenue
 • In a single week

Here's why this works so well:

Her clients had their own audiences.

Audiences who already trusted THEM.

And when someone you trust says:

"this person is the real deal"?

You listen.

But here's the sneaky bit…

When multiple people are posting about you at the same time, something psychological happens to the people seeing it.

They start thinking:

"Why do I keep seeing this person everywhere?!"

That's not luck.

That's leverage.

One person posting reaches hundreds.

Ten people posting reaches thousands.

And you didn't have to go viral once.

Shoutout Rita - she is an absolute savage entrepreneur and completely crushing it.

– – –

P.S. Want to build a resource worth sharing in the first place?

Grab my free Deep Avatar Research AI prompt below..

It'll show you exactly what your ideal client wants 👇

https://lnkd.in/e3KHrTXw

Enjoy. :)

I swear being a founder is just a nice word for consistently gaslighting yourself that “next month will be THE month?!”

Or is that just me?

Happy Friday People. ❤️

The average digital product completion rate is 3-12%.

Mine sits at 40-60%. Here's the one thing that changed it.

My first course got 200 downloads.

2 reviews.

I'm not even joking lol.

200 people grabbed it and basically said CYAAAA.

So I tried something different with my next one.

For the first 5 days after someone buys, I send them a simple welcome email sequence.

 • Go through the course
 • Leave a review if you loved it
 • Leave feedback if you didn't.

And if you do?

You unlock a bonus course.

Not just any bonus either.

Something that directly helps them get MORE success with the thing they just bought.

For my funnel building course, they unlock Scaling Secrets.

The exact playbook for driving traffic and scaling once the funnel is live.

So the incentive isn't random.

It's the natural next step.

The result?

4 out of every 10 people who bought my second course left a review.

Compared to 2 out of 200 on my first.

Think about what that does for ur marketing.

Real reviews flooding in from real people who actually completed the thing.

Feedback from the ones who didn't love it so you can make it better.

And a completion rate that makes your course actually worth selling.

The incentive does all of it.

5 emails. One bonus. Completely changes the game. :)

I'm running ads for a Creator with 10M+ followers right now.

Two ads. Same messaging. Wildly different results.

One is getting leads for ~£8.

One is getting them for ~£2.

The only difference?

One has their face in it. One doesn't.

Same copy. Same offer. Same targeting.

Four times cheaper. Just bcoz of a face.

I used to be firmly in the camp that brand is just ego.

But after working with some seriously big creators over the last year?

I'm starting to see just how much it matters.

When people already know, like, and trust you?

Everything converts better.

Your ads. Your emails. Your landing pages.

The whole funnel just works harder bcoz the person walking into it already believes in the person on the other side.

That's not ego.

That's leverage.

And it compounds over time in a way that's really hard to compete with.

If you're curious what funnel I'm building for this Creator?

A lead magnet funnel. Same as always. :)

And if you want to build your own AI-powered lead magnet, you can grab my free course below. 👇

https://lnkd.in/esHNstZG

The easiest client I ever signed came from this DM:

"Hey [NAME], noticed you've been showing up on my stuff!

Just checked out your profile and thought you’d be a good fit for something…

This month I’m giving out 4 (free) Funnel Clarity Calls.

I'll look at your setup and suggest 3-5 fixes to increase your conversion rate starting today.

Want one?"

That's it.

Sent to someone who'd been viewing my profile and liking my posts.

Here's who you should be sending this to right now:

 • People liking and commenting your posts
 • People who've viewed your LinkedIn profile
 • Old connections you've never properly spoken to

These aren't cold leads.

They're warm leads you're leaving on the table.

The difference between this and a normal sales pitch?

You're not asking for their time.

You're giving them something valuable.

"I'll audit your [thing] and suggest 3-5 ways to improve it - free, in return for a review."

One specific outcome.

Short time commitment.

+ a clear reason it's free.

Easy yes.

(That’s why I call it an “Easy Yes Offer.”)

Stop waiting for inbound.

Your next client is already in your network.

They just need a nudge. :)

P.S. Want to book calls without cold DMs that make you cringe

Grab my free Loom Outreach Method below 👇

https://lnkd.in/eta4sgBi

Enjoy!

I accidentally 3x'd my funnel conversion rate.

And there’s a valuable lesson you can take:

Here's what happened…

I built a simple funnel.

Lead magnet download → thank you page → email sequence.

Pretty standard stuff.

But I was getting decent downloads and almost zero calls booked.

So I thought:

"What if I put a short quiz on the thank you page and gave away a case study as the prize?"

No strategy or real data behind it.

Just a cheeky hunch.

The results were... unexpected.

 • 80%+ of people completed the quiz
 • 35% of qualified traffic booked a call
 • Another 35% requested one

From the same traffic I already had.

Here's the psychology behind why it worked:

When someone invests TIME to unlock something, they value it more.

And when that something has real monetary value attached to it?

They actually watch it. Read it. Act on it.

Instead of downloading your lead magnet and ghosting you forever.

(Which is what 99% of people do, let's be honest.)

The other thing nobody talks about?

The quiz itself told me EXACTLY what my leads were struggling with.

So I could show up to sales calls already knowing their problems.

Wild.

I've since rebuilt my entire programme around this one accidental discovery.

Bcoz the difference between a funnel that gets downloads and a funnel that gets clients?

Is usually this one step.

P.S. If you want to build the kind of lead magnet funnel that does this for you, grab my FREE AI Lead Magnets course below 👇

https://lnkd.in/esHNstZG

Enjoy!

I built a funnel for a client in 2021.

They haven't touched it since.

It's still signing clients today… AND the client got investment at an almost 9-figure evaluation, from this ONE damn funnel ll.

Here's what makes a funnel last that long:

It's built around a painful problem that never goes away…

ANDDD in an emerging market.

(This is key, their pool keeps growing!)

The lead magnet solves something specific and urgent.

The email sequence builds trust before asking for anything.

The offer at the end is a natural next step - not a hard sell.

That's it.

One funnel. Built once. Running forever.

I think about this every time a founder tells me they don't have time to build one.

Bcoz the real question isn't:

"Do I have time to build this?"

It's "how much longer can I afford NOT to have it?" :)

P.S. Ready to build the funnel that runs while you're not? Grab my FREE AI Lead Magnets course below and let's get it live 👇

https://lnkd.in/esHNstZG

IMPORTANT UPDATE: I've been telling u guys run weekly viral giveaways for years… But this is working better for me now (and its easier :)

Last week I checked my own analytics.

My two lowest performing posts in 14 days?

Both giveaways.

The ones literally built for reach.

Tanking.

So what's working instead?

Hook & Ladder posts.

Write something valuable. Teach something real. Then naturally lead into your resource at the end.

The audience has caught on to giveaway templates.

They see the "comment KEYWORD below" format and scroll straight past.

But a post that genuinely helps them?

That stops the scroll. Builds trust. Converts.

And honestly? It's way less effort than building a giveaway every week.

Like right now - if you want to know the best lead magnet to deplatform your audience, I'd recommend an AI-powered one.

You can grab my free 5-day course to build yours here 👇

https://lnkd.in/esHNstZG

See what I did there? :)

Last month, we ran a test & signed up to 200 Creators email lists. 196 of them made this EXPENSIVE mistake…

We wanted to see what was happening after the download.

The results were kind of shocking.

196 sent us straight to a generic thank you page.

"Thanks for downloading! Check your inbox."

That's it.

4 of them had an offer on the thank you page.

4 out of 200.

Here's why this matters so much:

The thank you page is the single most valuable piece of real estate in your entire funnel.

Think about what just happened.

Someone found your content.

Liked it enough to give you their email address.

Clicked the button.

And now they're sitting on a page with zero distractions, completely focused on YOU.

Having just said yes to something.

In the most receptive state they will ever be in.

And 196 out of 200 creators just said "cool, check your inbox" and walked away.

The best thing to put on that page?

A short quiz that unlocks a free bonus.

6 questions. Valuable reward at the end.

It qualifies your leads, tells you exactly what they're struggling with, and puts your offer in front of the most receptive people in your funnel automatically.

I rebuilt my entire programme around this one page.

Bcoz when 196 out of 200 competitors are sleeping on something?

That's an opportunity. :)

P.S. Want to build the funnel that makes this work on autopilot?

Grab my FREE AI Lead Magnets course below 👇

https://lnkd.in/esHNstZG

Enjoy !!

A client messaged me in a panic last week.

"Joe… you're telling me I need to build FOUR funnels?!"

I laughed.

"Nooooooo. Four entry points. One funnel."

Here's what I mean…

Most people think having multiple lead magnets means building multiple funnels.

So they either:

a) Never build more than one lead magnet bcoz it feels overwhelming

or

b) Build four separate funnels and wonder why they're burnt out

Both are wrong.

Here's the smarter way to think about it:

Every lead magnet you create is just a different door into the same house.

Door 1: A checklist (attracts solution-aware people)

Door 2: A case study (attracts proof-seekers)

Door 3: An AI prompt (attracts the "I want a quick win" crowd)

Door 4: A template (attracts people ready to implement NOW)

Four completely different types of people.

Four completely different awareness levels.

All walking into the same backend funnel.

Same email sequence.

Same quiz bonus.

Same Easy Yes Offer.

Same paying client at the end. ;)

You build the backend ONCE.

Then you just keep adding doors.

This is why I always say the goal isn't more funnels.

It's more entry points to the same funnel.

P.S. Not sure what lead magnets to actually build?

Grab my free Deep Avatar Research AI prompt below.

It'll show you what your ideal client wants to download:

https://lnkd.in/e3KHrTXw

Enjoy. :)

Email deliverability is getting CRUSHED ATM…

But this one thing in my 1st email 10x’d delivery:

Every time someone downloads one of my lead magnets they get this inside of the email!

"Want my 100 Viral Social Hooks (normally $97) for free?

Just reply saying 'Got it!' and I'll send it over.

Want to make sure you got your access all good!"

I call it the Reply Reward.

Here's why it works:

The second a new subscriber replies to your email, Google and Outlook flag you as a real human contact.

Primary inbox. Every time. Permanently.

Most people's emails are dying in promotions tabs bcoz their subscribers have never once replied to them.

Inbox providers see zero replies and think "probably not important."

One Reply Reward changes that relationship forever.

But here's what I love most about it:

You also instantly know who your best subscribers are.

The ones replying within minutes of downloading?

Those are your buyers.

The people who are so engaged they can't wait to get more of your stuff.

Google and Outlook are making this harder every single month.

A Reply Reward costs you nothing to set up.

And the compounding gains over time are enormous. :)

— — —

P.S. Want to see this in action?

Grab my Loom Outreach Method below: 👇

https://lnkd.in/eta4sgBi

You’ll see in the 1st email. ;)

AND you’ll learn my fave outreach method !!

Best decision I made in business this year? Block ALL of Mon & Fri for deep work, keep Tues - Thur PM free for calls. Plus also doing this:

 • Plan 3 high ROI tasks the night before
 • Get up before the sun and exercise
 • Phone on airplane mode until 12pm
 • Read my work intention (check the P.S)
 • Putting tough tasks into my calendar
 • Walks without my phone or any tech
 • Touching a tree with my forehead lol

It really is the little things that keep me centred.

What do you do daily to stay in the zone?

Drop a comment down belowwww.

– – –

P.S. If you wanna read the ‘Life OS’ document I go through every morning that literally helped me 5x my income in 3 months, you can grab it for free here:

https://lnkd.in/ex-usf-E

Worked wonders for me. :)

Hot take: The best thing I ever did for my LinkedIn growth was stop making it look good. And since? ALL my metrics are going up:

(For simple writing focused creators like moi:)

Backstory: I paid $5k for someone to build me a full suite of carousel templates and branding.

(Still a great investment tbh - I love my colours lol)

But the thing that's actually moving the needle right now?

Text only posts.

For months I was obsessing over creatives.

Colours. Fonts. Layouts. Images.

Hours spent on stuff most people scroll past in 0.3 seconds.

Then I switched to just… writing.

And everything went up.

Email subscribers. Followers. Inbound clients.

All of it.

And I know exactly why it's working.

When there's no creative to hide behind?

The writing has to do all the work.

Apparently mine is doing alright hehe.

There's something really pure about that.

You don't need a trending format.

You don't need a Canva template.

You don't need a design major.

(This stuff does help 4sure…)

Just write something that resonates with a real human being.

As someone who loves simplicity more than almost anything in business?

This is huge for me.

Sit down. Write something honest. Hit publish.

Get emails, calls and clients coming in.

Thank you LinkedIn.

I am absolutely loving this game again. :)

I haven’t had a real job for 4+ years. Here’s 9 “unconventional” habits (not to do with money) that have made me $$$:

1/ Being DEEPLY curious about everything.

Not just business stuff. Everything. The most valuable connections I've ever made came from random rabbit holes that had absolutely no business being related to each other. Curiosity is an unfair advantage most people sleep on.

2/ The Golden 4.

First 4 hours of every day = deep work only. Ignore everything else. The emails, the Slack, the DMs. They can wait. Those 4 hours are where everything that matters actually gets built. Guard them like your life depends on it.

3/ Spending a lot of time in nature.

Every big idea I've ever had came on a walk or meditating outside. Every single one. If I'm ever stuck, confused, or overwhelmed, I go outside. Works every time. And also when I’m not and just fancy a stroll, never had a bad walk lol.

4/ Stopped watching the news and politics.

Call me ignorant. I do not give a flying f*cccccck lol. Internal peace for days. What it WAS doing was stealing my energy and replacing it with anxiety about things I can't control. Give it 30 days and it could change ur life, i promise.

5/ Being obsessed with routine, but also breaking it.

Lock in. Build the structure. But leave room for space. Some of my best thinking happens when I stop thinking. The routine gets you to the starting line. The space is where the magic lives. My mentor Nicolas Cole says try walk new routes everyday - this helped.

6/ Working for free for A* players early on.

Got taken advantage of a bit if I'm honest. Worth every second. The reps, the results, and the relationships I built during that period became the foundation for everything that came after. All my best results came from doing free stuff and leveraging the results.

7/ Stopped drinking alcohol (mostly lol).

And I don't just mean the money saved from the drinks you buy. I mean the taxi home. The Deliveroo the next day. The 3 completely wasted days recovering. Time is the most valuable thing you have. Protect it accordingly. (But also do leave room for occasional benders LOL.)

8/ Exercise before deep work.

I keep forgetting this one, coming back to it, and thinking WHY DID I EVER STOP. The gains are genuinely insane. Body first. Then the brain. In that order. I recommend just doing sprint intervals for 8 minutes. Did 1 before writing this post today and i am FLYING LOOOL.

9/ Reading spirituality over business books.

Business books are overrated imo. Spirituality gives me more clarity, more insight, and more breakthrough ideas than any "how to scale your agency" book ever has. Michael Singer changed my life more than any business mentor. Full stop. Read “The Surrender Experiment.”

Lemme know if u like this and will share more.

What would you add?

Drop a comment below :)

If you are not where you want to be in life (financially, spiritually, or physically), then here’s a list of protocols I personally followed to change my life:

(Not comfortable but it worked for me.)

 • Leave your home friends groupchat
 • Stop watching p*rn and fapping
 • Delete IG, TikTok, & YT from your phone
 • Leave ur phone on airplane mode til 12pm
 • Have a mission you read every single day
 • Run as far as u can in 1 direction, then run back
 • Avoid all news, and toxic media
 • Read The Surrender Experiment
 • Meditate at least 10 minutes per day
 • Stop drinking alcohol and taking dr*gs
 • Stop talking to friends that pull you down
 • Move somewhere you know no one
 • Commit to 1-3 high ROI tasks every single day
 • Cancel your streaming subscriptions
 • Make a list of 100 people you want to work with
 • Make a custom social feed of those 100 people
 • Learn everything you can about that 100 people
 • Write hyper personalised outreach to those 100
 • Sign 3-5 of them, get reps, revenue , or results
 • Rinse and repeat the last 5 bullet points

I do not care if u think this is “unbalanced.”

And this is for sure not for everyone. But as someone who successfully changed their life in many ways (if u knew me b4 LinkedIn, you’ll know hahaha)...

I promise if you want to change yours, this will help. :)

And if you want the best place to get started, I built a Life OS folder that helps you create a new self image, and become that person.

Grab it 100% free here: https://lnkd.in/ex-usf-E

Want to charge 3-5x more for your offer?

Just do exactly what I did here:

I used to pitch my service like this:

"I build lead magnet funnels for Founders."

And people would nod politely, say "oh interesting", and disappear forever.

Took me an embarrassingly long time to figure out why lol.

Bcoz "I build lead magnet funnels" is something literally anyone can say.

It's a commodity.

And when u sound like everyone else?

U get paid like everyone else.

So I sat down and actually thought about what I actually do.

Not the deliverable.

The OUTCOME.

And here's what I realised:

Most Founders are already doing the hard work.

Posting every day. Building an audience. Getting decent engagement.

And then watching 97% of that attention just... evaporate.

Bcoz there's nothing on the other side to capture it.

That's not a content problem.

That's a revenue recovery problem.

So I stopped selling "funnel building."

And started selling “Funnel Alchemy”.

The system that recovers the lost revenue hiding inside the traffic u already have.

Same service. Completely different positioning.

Close rate went up.

Price went up.

Dream clients started showing up.

Bcoz instead of blending in with every other "funnel guy" on LinkedIn...

I became the only logical choice for the specific person I wanted to work with.

That's what a Unique Mechanism does.

Takes what u already do, packages it in a way only u can say, and makes u impossible to compare.

If ur still selling "coaching" or "copywriting" or "social media management"...

You’re leaving a LOT of money on the table rn. :)

P.S. Want to build the funnel that sits behind all of this? Grab my FREE AI Lead Magnets course below 👇

https://lnkd.in/esHNstZG

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

Don't be that person who has terrible AI output.

Instead, steal 1 of these 8 frameworks:

Thanks Chris Donnelly for the awesome graphic ;)

If you type a vague question, expect a vague answer.
AI is only as good as the instructions you give it.

If you want AI to generate content that sounds like you...
Try writing better prompts (duh).

Learning to prompt properly is a skill that improves with practice.

I've built AI content systems for 750+ founders inside TCA.

Here are the 8 frameworks we use for everything 👇 

1️⃣ R-T-F (Role. Task. Format.)

Best for: Your go-to starting point on any prompt.
Example: "Act as a LinkedIn strategist. Write a hook for a post about lead generation. Include 3 options."

2️⃣ T-A-G (Task. Action. Goal.)

Best for: Quick drafts and fast edits (when you're running out of time). 
Example: "Rewrite this email subject line. Make it direct to increase open rates."

3️⃣ R-A-C-E (Role. Action. Context. Expectation.) 

Best for: Posts, emails, and scripts where tone and voice are key.
Example: "You're a founder marketer. Write a LinkedIn post. Context: I help founders build lead gen systems."

4️⃣ C-A-R-E (Context. Action. Result. Example.)

Best for: Content briefs and any task where showing AI good examples improves the output.
Example: "I'm a B2B founder with 5k followers. Write a post about cold outreach that drives DMs. Example: [paste a decent post]."

5️⃣ S-O-L-V-E (Situation. Objective. Limits. Vision. Execution.)

Best for: Complex problems where you need AI to think with you.
Example: "My webinar sign-ups dropped 40%. Recover them in 2 weeks, but no paid ads. I want 500 registrations. Plan this for me."

6️⃣ D-R-E-A-M (Define. Research. Execute. Analyse. Measure.)

Best for: Strategy, market research, and structured analysis.
Example: "I'm launching a newsletter. Research what formats work for founder audiences. Give me a 4-week plan. Analyse what could go wrong."

7️⃣ P-A-C-T (Problem. Approach. Checks. Test.)

Best for: Stress testing a content plan, campaign, or business decision.
Example: "I've got low post engagement, so I'm going to post daily for 30 days. Test to see if it's working after 2 weeks."

8️⃣ R-I-S-E (Role. Input. Steps. Expectation.)

Best for: Building SOPs, content calendars, and any task that needs a structured process output.
Example: "You're a content strategist with my 4 content pillars. Build a 4-week LinkedIn calendar with 3 posts per week."

It's important you know when to use each.
Because with better prompts, you'll be in the top 1% of AI users.

Pick the task you use AI for the most and find the matching framework above.

Then, rewrite your usual prompt using it.  
Compare outputs, and you'll be blown away by the difference !

Which one will you try first? Drop it in the comments 👇

♻️ Repost to help a founder in your network use AI properly,
And follow me, Josh S., for more on leveraging AI to build your personal brand.

The creator economy is changing how founders grow | I help founders navigate it | 5+ years in the space | Co-Founder of The Creator Accelerator | Follow for posts on Personal Branding, Content Creation & AI

"LinkedIn reach is dead." Seen this a 1230213 times.

Bluntly, it's not. You just need the right approach:

Absolute banger of a sheet from Chris 
(So many nuggets to take from this !) 

Let's be real... 
A strong brand can change your business and life.  

But only if you have the right strategy to scale it effectively. 

You can save time and check out Chris' 19-minute video here: 
https://lnkd.in/eH-YJnnX

Or check out this cheat sheet for the full breakdown:  

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when 3 things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how we structure every content system we build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand should be your biggest asset 
Not a complete time drain.

The difference is all in the strategy you use. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

♻️ Save and repost to share this system with your network. 
And follow Josh S. for more on personal branding.

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Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Your LinkedIn profile is costing you opportunities right now...

Because no one knows what you do. 

Cheers to Nader Alnajjar for the sick graphic that solves this.

For nearly 2 years, I've taught 750+ founders inside TCA how to get their profile right.

And the same problem always shows up. 
Visitors land on their profile, can't answer 3 basic questions in 10 seconds, and leave. 

If they don't know who you help, why they should trust you,
And the specific outcome you can create for them...

You've already lost. 

This 6-section framework has the answers:

1️⃣ Banner

- This is your chance to make a great first impression.
- Most founders waste it on a logo or a generic background.

Action: Include one clear message with a CTA, and speak directly to your ideal client.

2️⃣ Profile Picture

- Make this both approachable and trustworthy.
- This isn't a stiff corporate headshot, or a selfie that undersells you.

Action: Get a headshot that shows you're a "warm" professional. 

3️⃣ Headline

- This is the most valuable real estate on your entire profile.
- Stop listing your job title and leaving it there.

Action: Make sure to answer, "What can this person do for me?"

4️⃣ About Section

- Lead with your ICP's pain point.
- That way, they'll realise their problems can be solved.

Action: Show them you get it first before sharing your background. 

5️⃣ Featured Section

- Picture this as the perfect credibility shortcut.
- Include your most relevant posts.

Action: Use case studies, client results, frameworks, and newsletter sign-ups.

6️⃣ Experience Section

- Stop writing it like a job application.
- Rewrite each entry as a mini case study

Action: Follow the framework of challenge → what you did → outcome.

You may be creating great content, but without pointing people in the right direction, you won't convert. 

Every post you publish sends people back to your profile.
If the profile doesn't convert, all that effort is pointless.

So fix your profile first, and then focus on the rest.

My advice? Run this 10-second test right now:

→ Does your banner tell a stranger who you help?
→ Does your headline state an outcome or just a title?
→ Does your about section open with their problem?
→ Does your featured section prove you can solve it?
→ Does your experience section show results, not just responsibilities?

If the answer to any of these is no, that section needs work ASAP. 
Before anything else.

If you want to go deeper on everything covered in this post, 
Chris and I put together a full playbook on how to turn your profile into a lead generation machine.

Inside, you'll find the exact framework we use to help founders fix their profile so it converts visitors into leads.

Luckily for you, it's completely free XD

👉 https://lnkd.in/eEbAgsaW

Which section do you need to work on?
Drop it in the comments.

♻️ Repost to help founders in your network fix theirs.
And follow me, Josh S., for more on LinkedIn strategy.

I don't "create" content anymore.

I built my always-on replacement. Here's how:

Most founders are still writing every post from scratch.

The ones scaling have an agent handling research, drafts, and repurposing.
All before they've even had their morning coffee.

Here's how to build your first AI content agent in 9 steps:

📋 Pick one content task

Research or repurposing, pick one.
Write one sentence: given this input, the agent produces this output.

📍 Map it like a process

Break the task into 4-7 clear steps before you open any tool.
Decide what goes in and what comes out.

🌱 Choose where it lives

LangChain, LangGraph, and CrewAI are solid starting points.
Start simple. Scale up when you need to.

✔ Define inputs, outputs, and tools

Pick your input: a topic, URL, or a transcript.
Then tell it the exact output format you want back.

📝 Write the job description

Your system prompt is the brain of the whole thing. Spend time here.
Include your role, boundaries, style, and examples of your best posts.

💭 Add memory and context

Add recent posts, performance data, tone of voice, and ICP.
Without context, the output will always be generic.

🛡️ Add guardrails

No invented data. Human review before anything goes live.
Guardrails are what make it safe to trust the agent with your brand.

⚙️ Build a simple interface

One input field. One run button.
If it takes effort to access, it won't get used.

🧪 Test on 5 real posts

Compare the output to your own writing.
Score on tone, hook strength, and editing time. Adjust from there.

Most founders think their content is too personal to systematise.

But after a few months of posting, your voice is documented.
Then your best posts become examples. Your process becomes repeatable.

Remember, the agent isn't there to take over your judgment.
It's there to do the mechanics.

Which part of your content process would you automate first?
Drop it in the comments.

To learn more about building using AI for your personal brand, 
Subscribe to The Creator Accelerator Newsletter: https://lnkd.in/eu78xAs2

💾 Save this post to scale your content and make AI work for you ! 
♻️ Repost to help a founder stop doing content manually.
And follow me, Josh S., for more on leveraging AI so that it works for you.

I've wrote over 6798+ posts on LinkedIn in the last 3 years.

And I always see the same mistake...

You're only posting one type of content, and you're still confused why nothing you write sells or converts.

You can't just pick one type of post and hope it sticks. 
Whether that be teaching, sharing opinions, or posting results.

You can't rely on these to help you grow on LinkedIn.

And that's because LinkedIn has 3 different audiences...

1/ People who've never heard of you.
2/ People who know you exist but haven't decided to trust you yet.
3/ People who are already convinced and just need one more reason to act.

If you change up your content based on these audiences, you'll scale rapidly.
And that's a fact :) 

So here are 3 content types that hit every single audience, which every founder needs:

1️⃣ Reach Content

Find people who've never heard of you before. 

- Don't be scared to challenge common beliefs.
- If it doesn't teach in detail, it won't increase dwell time.
- The goal primarily is to stop the scroll. 

Never play it safe.

Content no one disagrees with is content no one remembers ! 
Just don't be an a-hole xD

2️⃣ Authority Content

For people who know you exist but haven't decided to trust you yet.  

- Build authority from the get-go. 
- Teach something a reader can apply from the get go.
- Share frameworks, specific processes, and honest lessons from experience.

Always ask yourself: would someone save this post?

3️⃣ Conversion Content

For people who are already sold and just need one more reason to act. 
We give real outcomes, real names, and real numbers...

For me, and TCA, that looks like:

- Jeff pulling in $80k in his first few weeks.
- Yinka generating $400k in revenue from TCA teachings.           

Founders avoid this because it feels like bragging, 
Or for the ones who do well, it's the only thing they post.

Both kill the system.

If you want to convert, you need to bring all 3 together.

Reach without authority brings people in, but gives them nothing to stay for.
Authority without reach teaches a small audience that never grows.
Conversion without the first 2 is selling to strangers with no reason to trust you.

The right mix for most founders:
50% reach, 33% authority, 17% conversion.

Go audit your last 10 posts. 
See how well you do across all 3.

Which type of content are you posting the most right now? 
Let me know down below ! 

♻️ Save this for later and repost to help a founder in your network ! 
And follow me, Josh S., for more on turning content in revenue.

Josh Sanders

Everyone is crying about the new LinkedIn algo...

I'm not. And here's why you shouldn't either: 

I've grown brands from 0 to 100k followers, and built my own to 160k+.

I've helped 100s of founders inside TCA do the same across all niches. 
And I learned the algorithm rewards the founders who work with the new playbook. 

LinkedIn replaced its ranking system with a single AI model.

Before, it just tracked clicks and hashtags.
Now, it reads what your content means and who it's actually for.

That's why founders posting broadly about business and mindset are getting buried.

And the ones who own a specific niche are winning.

Because the more specific you get, the higher quality your audience will be.

Two things separate the brands that are growing from the ones falling behind:

1️⃣ Hyper Specific Content 

Every post should solve 1 exact problem for 1 exact type of person.
Your ICP should feel within 3 seconds that this was written for them.

👉 Example: Yinka generated over $400,000 in revenue doing exactly this. 1 audience, 1 problem, repeated.
👉 Action: Find the 1 problem your ICP is facing that no one's talking about.

Hyper-specific content attracts your ideal audience. 

2️⃣ Proof-First Content 

Saves are now the most powerful tool on LinkedIn.
They tell the algorithm someone found the content valuable enough to come back to. 

👉 Example: Posts with 3+ links perform 236% better, increasing saves.
👉 Action: Include step-by-step frameworks, real numbers, and proof.  

The founders winning are the ones who match their content with knowledge.

They know who to target.

So, pick 1 specific problem you solve better than anyone in your network.

Build every post for the next 90 days around that one thing.

✅ Your audience will learn your name. 
✅ The algorithm will learn your topics. 
✅ Your content will start doing the work that a sales process used to do.

LinkedIn's algo changes are here to stay.
So you need to learn to work with them so you stand ou XD

What's the one niche topic you're committing to for the next 90 days?
Drop it below, and I'll tell you if it's specific enough. 

If you want to gain top insights on finding your niche and scaling your reach, 
Join our weekly newsletter, The Creator Accelerator: https://lnkd.in/eu78xAs2
  
♻️ Repost to help a founder struggling with the new LinkedIn algo,
And follow me, Josh S., for more on LinkedIn strategy and growing your personal brand.

Instead of a £90,000 outdated uni degree

Learn from these people for free instead: 

As we are well into 2026, it's time to improve your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Go drop them a follow here: 

Self Development:

Thomas Pearce
Dan Goldin
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Ang
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

♻️ Repost this to help refresh your networks feed 
And follow Josh S. for more like this !

Claude has overtaken ChatGPT. Honestly... the difference is huge. 

These 8 killer prompts will show you why:

Credit to my mate Chris Donnelly for the epic cheatsheet with Claude prompts. 

Anthropic has been shipping hard lately.

Cowork for desktop automation. 
Claude Code for technical builds.
And the core model, which is honestly the best AI for strategic thinking I've used.

Most founders are still using it to tidy up emails and rewrite copy.
That is not even close to what this thing can do... ;)

Here's how to prompt it properly:

- Give it a role. Tell it who it is before you tell it what to do.
- Add context. The more relevant detail you give, the better the output.
- Use examples. Show it what great looks like before asking it to produce.
- Push back on it. If the output is average, tell it why, so it can improve. 

Here are 8 prompts that turn Claude into a free strategic advisor:

1️⃣ Define your ICP
↳ "Act as a B2B positioning strategist. Based on [my offer], define my ICP."

2️⃣ Specify your offer
↳ "Here is my current offer: [paste offer]. Identify what is weak and rewrite it."

3️⃣ Build a content plan
↳ "You are a LinkedIn strategist. Based on my niche [insert niche] and goal [insert goal], build me a 4-week content plan. 

4️⃣ Design a lead magnet
↳ "Act as a conversion strategist. Design a lead magnet for [my audience] that solves one urgent problem."

5️⃣ Rewrite your outbound
↳ "I am sending this to founders: [paste email]. Rewrite it to feel human, direct, and specific."

6️⃣ Audit a competitor
↳ "Research [competitor] and analyse how they position their offer and target audience."

7️⃣ Build a webinar outline
↳ "Act as a conversion copywriter. Build a webinar outline for [topic] designed to educate and build authority."

8️⃣ Handle objections
↳ "Here are the 3 most common objections I hear from prospects: [list them]."

Claude can do all of this, but only if you know what to ask.

The tool is free.
The strategy is the variable.

How do you use AI to help your workflow? Drop it in the comments !

Want the full system for building with AI as a founder? 

I'll be breaking it down every week in our newsletter, The Creator Accelerator 👇
https://lnkd.in/eu78xAs2

💾 Save this for when you need it.
♻️ Repost to help other founders stop using AI for the basics.
And follow me, Josh S., for more on building with AI to scale your personal brand.

I’ve written 3847+ LinkedIn posts in the last 3 years. 

Every post has its own goal. Let me explain: 

To build a highly profitable personal brand...
You need to create content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

For example: 

Goal: More customers as quickly as possible. 
Focus hard on MOF/BOF content.

Goal: Reach more people.
Focus on TOF content. 

Which part of the matrix do you struggle with the most? 
Let me know below!  

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh for more !

The top 1% have an unfair advantage on LinkedIn... 

They think in systems. Here's how you can do the same: 

Most founders overthink posting on LinkedIn.
They stare at their laptop for hours and come up with... nothing.

And the reason is pretty simple: 
You'll stay stuck like this without a good content system.

When founders stop posting, it's normally down to a lack of good structure.

Those generating consistent leads are thinking way less about what to post.

Instead, they're using a 3-layer framework that makes LinkedIn work for them 👇

1️⃣ Content Pillars (3-4 max)

Know which topics you own, and the areas you can talk about for hours.

Find yours by asking yourself:

- What do clients always ask you?
- What could you teach a full day workshop on without preparing?

E.g. Lead generation, personal branding, AI workflows, founder marketing.

Those are your pillars. Pick 3-4 and stick to them :)

2️⃣ Content Types (5 formats)

There are 5 types of LinkedIn posts you can write.

- Educational cheat sheet: a clear, structured breakdown your audience can save 
- In-depth carousel: a longer, in-depth format that walks through a topic 
- Comparison style cheat sheet: a side-by-side format that breaks down a contrast 
- Visualised infographic: a single graphic that makes complex ideas simple
- Stories and lessons: personal wins or failures that show your thinking

3-4 pillars x 5 types = 15-20 content directions at any given time.

The blank page becomes a menu.

3️⃣ Batching Calendar

You only need 3 focused blocks per week.

- Research day: find pre-validated ideas inside your content area. Look at what's already working, then build on it.
- Batch design day: produce your cheat sheets and visuals in one session. Design first, so your writing has direction.
- Writing day: write captions based on the designs you've already built. The hard thinking is done.

Engagement is a daily habit you build alongside everything else.

The whole workflow lives in a Notion calendar so everything stays on track.

Without pillars, your audience never knows what to follow you for.
Forget content types, and every post starts from scratch.

And no calendar means posting only happens when inspiration strikes (which means it often doesn't lol).

Consistency beats creativity, every time.

Because you'll have a bank of ideas ready for when you're running on empty.

Which of the 3 layers is missing from your approach?
Drop it in the comments :D

For more insights on building a personal brand system that works for you, the TCA newsletter is your playbook.

Subscribe here 👉 https://lnkd.in/eu78xAs2

♻️ Save this and repost to help a founder stop starting from zero.
And follow me, Josh S., for more on building a personal brand minus the writer's block :)

Your personal brand is costing you 1000s of opportunities. 

Don't be blind to it. Avoid these mistakes:

You probably think showing up consistently is enough.

But personal branding is reputation management at scale. 
Every post and comment you share either builds or breaks your credibility.

Those who get this build businesses off the back of their brand.
But the guys who don't... well, say goodbye to lead generation 😬

Here are the 5 mistakes killing your credibility:

🗣️ Generic LinkedIn guru speak

"Combine content to unlock growth."

Vague language shows vague thinking. 

You need to think about it like someone who wants to hire you.
And that's never gonna happen if you don't make yourself clear.

Instead: Replace filler with specific, plain statements about real things you've done or believe. 

🏆 Humble bragging disguised as lessons

"Failed my way to 7 figures" posts make people roll their eyes. 
(I know this, cos I roll my eyes too)

Readers can tell the difference between founders who want to teach and who just want to be seen.

Instead: Lead with the learning and let the outcome speak for itself.

🎯 Posting without purpose

Random thoughts are not a content strategy.
You need to answer "why am I posting this?" before you hit publish.

Instead: Define what job the post is doing before you write it. That's how content becomes a system.

⿻ Copying other founders' playbooks

Studying what's working for top creators is a smart starting point.
Stopping there is the mistake.

Take the formats and topics getting traction, understand why they work, then run them through your own experience and opinions.

Yes, the market already has Gary Vee and Alex Hormozi. 
It doesn't have YOU.

Instead: Use what's working as a starting point. Then add YOUR unique insights.

📸 Treating LinkedIn like Instagram

Professional doesn't have to mean you've got a stiff upper lip. 
LinkedIn has room for personality (I'm a prime example 😜).

But every piece of content should pass the test of whether this makes sense in a room full of your ideal clients.

If it doesn't, you shouldn't be posting it.

Instead: You can be warm and funny while representing your expertise in every interaction.

I see founders making these 5 mistakes on a daily basis. 
Each one destroys the credibility your content is trying to build.

If you're only sharing your wins, people won't get to know the real you.
Be real with your audience and show them how you learned from your mistakes.

That way, you'll build a trust that can't be broken. 

That's what happens when a personal brand is built with intention.

Which of the 5 hits closest to home?
Let me know below.

To learn more about building a personal brand and speaking to your ICP, 
Subscribe to the TCA Newsletter: https://lnkd.in/eu78xAs2

💾 Save this to avoid the mistakes for later ! 
♻️ Repost to help founders in your network fix their brand.
And follow me, Josh S., for more on personal branding and LinkedIn strategy.

Most people will quit very early on LinkedIn: 

Here’s the reason why (and how to avoid): 

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

AI can 10x the speed at which you write your content.  

But most people put in the wrong inputs...

They type "write me a post about X" and wonder why it sounds like every other LinkedIn account.

AI can only work with what you give it.
Give it nothing unique, get nothing unique back 🤷‍♂️

And unique content is key if you want to build a great personal brand. 

After building content systems for 750+ founders inside TCA, 
Here's the 4-layer framework that fixes this and lets you stand out from the crowd.

🗣 LAYER 1: VOICE EXTRACTION

Before AI can write like you, it needs to know how you think.
Most founders skip this and then complain AI doesn't sound like them. 

Prompt: "Analyse my last 10 posts. Extract my tone, sentence patterns, and recurring themes. Create a voice profile I can reference for every future post."

Do this once, then update it every few months. Everything else gets easier from here.

⛏ LAYER 2: EXPERIENCE MINING

Your best content comes from real experiences. 

Prompt: "Turn this experience into 3 content angles: a tactical lesson, a mindset shift, and an industry observation. For each, identify the core emotion and the specific audience it speaks to."

1 real experience becomes 3 distinct posts. This is how founders never run out of ideas.

🔎 LAYER 3: PERSPECTIVE INJECTION

Generic advice is everywhere on LinkedIn.
What lands is a specific point of view.

Prompt: "Rewrite this idea through the perspective of someone who believes [your controversial review] and speaks directly to [your specific audience]."

You can add, "make it direct, confident, and free from corporate language."
This way, the content comes directly from you.

✅ LAYER 4: AUTHENTICITY FILTER

Even with the right inputs, AI still goes into robot mode and makes up clichés nobody says.

The prompt: "Review this draft. Remove any AI tells, clichés, and rhetorical questions. If this doesn't sound like something I'd say to a founder over coffee, rewrite those parts until it does."

This step alone will improve your content more than anything else in the process. I get it.
You might want to skip straight to "write me a post" because it's faster in the short term.

But generic content builds a generic audience.
Which means low engagement, wrong followers, and no business pipeline.

The founders spending an extra 20 minutes on a proper AI workflow are getting 10x the results.

Which of the 4 layers is missing from your current AI workflow?

- A voice profile AI can reference
- Your specific perspective and point of view
- Real experiences in your prompts
- A final authenticity check before anything goes live

Start with Layer 1, so you can build the voice profile first.

If you're serious about working with AI to scale your personal brand,
TCA's weekly newsletter is for you 👉 https://lnkd.in/eu78xAs2

♻️ Repost for founders who need better AI prompts.
And follow me, Josh S., for more on using AI the right way.

2021: Graduated Uni with no idea what I was doing 

2026: Co-founder to a $10M business. 

5 years of deep work and figuring things out. 
And it still feels a bit sureal to me tbh. 

If I was to go back and talk to myself back then. 
Here is my fav bits of advice I've picked up: 

1. Find patterens in different industries and apply them to your own. 
2. Never settle. If there's caps on your growth, find another route.
3. Think big. 95% of people cut themselves short thinking too small. 
4. Always take initiative and find a way instead of default asking. 
5. Find execptional people and work very closely with them. 
6. Always pay attention to detail, most people suck at it. 
7. Find a high value skill, and become world class in it.
8. Do random nice things for people consistently.
9. Always keep an eye on standards. 
10. Always take action. 

The last one is the most important. 

Some of these may feel incredibly obvious but this will often be the case.

Because when it sounds so obvious, for the most part, people won't do it. 
Meaning it therefore becomes your biggest advanatge. 

Would love if we could have some wisdommm in the comments below 
today ! 
No AI sh*t just pure life lessons to help others :D 

Happy Friday Legends :D

I've audited 750+ founder profiles...

And the same problem comes up every single time.

Their content could be decent, but their profile isn't.

Founders spend hours on content,
And less than 2 mins thinking about the profile that content leads people to.

Then they wonder why nothing they sell converts (lol).

Your post lasts 24-48hrs most of the time.
Your profile works around the clock. 

So here's the 6-section audit I run on every founder profile.
And luckily for you, it only takes 15 mins!👇

1️⃣ Headline

Don't list your job title and leave it there.
That tells people who you are, but not why they should care.

Fix: Replace it with a value statement.
"I help [specific audience] achieve [specific outcome] without [pain point]."

Time: 2 mins.

2️⃣ Banner

Most founders leave it as a logo or default gradient.
Both are missed opportunities.

Fix: Show what changes for someone when they work with you.
It should communicate your value before anyone reads your headline.
"I help B2B founders generate leads without cold outreach or paid ads."

Time: 3 mins.

3️⃣ About Section

Avoid starting with your background. 

Fix: Open with your ideal client's problem, so they feel understood.
Introduce yourself in the context of how you solve it & close with 1 clear CTA.
"You've been posting every week, but nothing converts. It's time to check your content system."

Time: 4 mins.

4️⃣ Featured Section

It's easy to leave this empty or fill it with your favourite content.
But what it needs is proof that your work can be trusted.

Fix: Show what proves you solve the problem your ideal client came with.
This could be a result, a framework, or a newsletter.
E.g. A post breaking down how a TCA founder went from 0 to 50 inbound leads in 30 days.

Time: 2 mins.

5️⃣ Experience Section

Rewording your CV doesn't cut it (spoiler alert ;)).

Fix: Rewrite every entry around results.
Say "grew ARR by 300% in 18 months" rather than "managed a sales team."

Time: 2 mins.

6️⃣ Contact & CTA

This is the most overlooked section on any founder's profile.

Fix: Add a calendar link to your About section. Make it impossible to miss.
Remove all friction points between someone being interested and someone taking action.

Time: 2 mins.

These are the most important questions you need to ask 👇

→ Does your Headline state a specific outcome for a specific audience?
→ Does your Banner show transformation?
→ Does your About section open with their problem?
→ Does your Featured section prove you can solve the problem your ICP has?
→ Does your Experience section show results?
→ Is there a clear next step for someone ready to talk?

Remember, your content reaches people for 24hrs.
But your profile works every day after.

Which section needs the most attention on your profile?

To learn more about optimising your profile, subscribe to the TCA newsletter: https://lnkd.in/eu78xAs2

♻️ Repost to help founders fix their profile.
Follow me, Josh S., for more LinkedIn breakdowns.

How to make a viral LinkedIn carousel in 9 minutes. 

Using Claude and Gamma: 

Ok so 2 of my fav tools have built a beauttt integration. 

And as data shows carousels perform significantly better than other posts. 
I wanna show you how you the ins and outs for: 

Making an incredible LinkedIn carousel (pronto) 

Try out these easy steps today: 

Step 1: Connect the two tools

- Go into Claude, settings, then browse and search gamma 
- Sign in to your Gamma account 

Step 2: Ensure all of your brand assets are in both tools. 

- Get your fonts, brand assets and colours in Gamma 
- Have Claude trained on your tone of voice and knowledge base. 

Step 3: Research and find pre-validated topics

- Find pre-validated topics and ideas within your content pillars
- Posts that have performed disproportionately well for: 

Either yourself or another creator

Step 4: Once you have found the right topic, expand your thinking 

- Share the idea with Claude and work out how you can differ. 
- Think about improving with your own knowledge and experience

Important note: Never copy an idea directly, think about which alternate angles you can take and how you can offer new advice and information from your own expertise. 

Step 5: Once you have a clear structure, build out the info 

- Start to develop the copy for the carousel slides 
- And think of which type of images you'll be supporting it with 

Step 6: Simply write "Gamma help me create a presentation on this based on my usual brand assets" 

- Wait as it produces the slides for you
- Then go in and check what it creates for you ! 

Step 7: Edit and adjust

- Make sure the copy and images are exactly how you want it. 
- Really try to provide as much actionable value as possible ! 

Step 8: Get that carousel live ! 

- Use Claude to summarise your carousel into an actionable caption.
- Make the caption scannable and well structured with a curiosity driving hook. 

Then post at your ICP most active time. 

And there you have it folks !
Making an incredible LinkedIn carousel in 8 simple steps :) 

Give it a try here: https://lnkd.in/eQcFh84j

Have you tried this yet? 
Let me know below ! 

♻️ Repost this to help your network save their precious time 
And follow Josh S. for more! 

#gammapartner #ad

Brand partnership • The creator economy is changing how founders grow | I help founders navigate it | 5+ years in the space | Co-Founder of The Creator Accelerator | Follow for posts on Personal Branding, Content Creation & AI

We’re hiring a Marketing Manager to join our team.

This could be a career defining move...  

Comment "JOB" below, and I'll send you the full spec personally.

Firstly, do not click "easy apply". 
We're interested in people who actually read the job spec and can follow instructions. 

Here are the key details: 

Salary: £35k - £40k Depending on experience 
Location: London Bridge - Hybrid (in office 2 days a week) 

Huge opportunities for growth:
 
We are 18 months in at $10M revenue and have a very small team.
So you'll be coming in at the early stages !

What is TCA? 

For those seeing this for the first time, we run 10 week cohorts,
Helping founders significantly grow their audience and generate leads. 

Now we are on our 7th cohort (waitlist is now open 👀).

And after 6 fully sold-out cohorts, 750+ students taught
And some of the biggest creators on the platform learning from us... 

The business is growing thick and fast.
Which means we need someone who can keep up.

That's why we’re looking for a kick-ass marketing manager who will help us do exactly that.

Here's what this looks like:

- Writing lead magnets that pull in the right founders
- Building email sequences that convert
- Producing landing page copy that makes the right person feel immediately understood
- Writing high converting webinar decks
- Building out the TCA brand from the ground up 

So if this sounds like a bit of you, here's exactly what were looking for 👇

✅ 1-2 years in marketing, copy, or content 
✅ You are an execptional writer
✅ You're already paying attention to what's working on LinkedIn
✅ You can take a brief and run with it
✅ You can adapt to things quickly and want to grow fast

The learning curve is steep, and that's the point.

You'll be working directly with me 
And learning things most marketers don't see until way later in their careers.

If you don't tick every box, but you know this is where you want to be, apply anyway ! XD

Again, comment "JOB" below, and I'll send you the full spec personally.

Would really appreicate if you could either repost this,
Or tag the person who you think would be great !

18 months ago, Chris and I hedged our bets.

We poured our heart and soul into something special.

And it paid off.

We decided to stop keeping our process private and start teaching it.  

At the time, we'd grown Chris's LinkedIn from 180k to 650k in 6 months.
Doors were opening that we hadn't even anticipated.

So we launched The Creator Accelerator (TCA).
And the results in 18 months were honestly mad:

- 20x ROI for each member on average
- $10m ARR for the TCA business itself (wild)
- Students going from nothing to hundreds of thousands of followers

I'm genuinely proud of the wins we see daily at TCA.   

But going into 2026, something became clear...

LinkedIn reach had dropped, and the algorithm had changed A LOT.  

Having a big follower count wasn't enough anymore.
You needed to convert attention into leads and generate real business returns.

The ones struggling were still optimising for views.

So we made another call.

We refocused TCA entirely on what was actually working 👇
Lead generation, funnel optimisation, and outsized business returns.

The proof was already there. 
Our lead magnets had driven 23,000+ leads in 30 days.

The playbook existed; it just needed to become the whole programme.

So we rebuilt it from scratch.

We created new modules on funnel optimisation and social selling, and a full 10-week programme ranging from profile optimisation to lead generation.

Building TCA has been the chance to create what I wished had existed when I started.

And the 2026 version is the closest it's ever been to that.

What's the biggest shift you're making to your business in 2026?
Drop it below :)

If you're serious about turning your personal brand into your biggest business asset this year,
Subscribe to our weekly newsletter, The Creator Accelerator👉 https://lnkd.in/eu78xAs2

♻️ Repost to help a founder in your network who needs to hear this.
And follow me, Josh S., for more on building a personal brand that converts.

I got 10 years of progress in 2 and I did 1 thing to get it:  

Work closely with an exceptional founder.

Heard this advice recently from Daniel Priestley 
And tbh, I have never agreed with anything more in my life.  

Just shy of 2 and half years ago I joined Chris Donnelly. 

At the time, I knew I wanted more from my career
But I didn't know where to start. 

I knew I wanted to work insanely hard, but felt limited in my role.
Then I saw an opportunity to work with Chris, and I knew it'd be the move for me.

And boi did things move at 100mph. 

In the space of 9 months, we scaled his audience to over 1.5 million (from about 200,00) 
And before I knew it we decided to start a business to teach others to do the same. 

In 9 months, I went from personal brand manager to co-founder. 

Still blows my mind now tbh. 

If you're looking for that kind of progress in any kind of role
In most industries that would take 10+ years. 

And I'm not saying any of this was easy...

It took the hardest I've ever worked and multiplied it by like 38 hahaha. 

But wow was it worth it.

So if you're looking for more in your career or life...
Start working with an incredible founder. 

The learning curve will be vertical. 

But your life will never be the same again. 

Always grateful to the homie Chris 

And the teams we have around us are genuinely the best in the world. 

What a time to be alive :D 

Happy Friday Legends 💪

Founder of Dent Global & ScoreApp | Awarded Entrepreneur of the Year | 7x business books | Founded/exited multiple ventures | Mission to develop entrepreneurs who stand out, scale up and make a dent.

We're hiring a Marketing Manager at TCA!

Here's what you need to know upfront 👇

- Salary: £35k-£40k depending on experience
- Location: London Bridge, hybrid (2 days in office)
- Stage: 18 months in, $10M revenue

If this sounds like a bit of you, comment "JOB" below and I'll send you the full spec personally.

For anyone new here, The Creator Accelerator runs 10-week cohorts helping founders grow their audience and generate leads on LinkedIn.

We're on cohort 7. Every single one has sold out.
750+ founders taught and the business is moving fast.

Which means we need someone who's up for the task.
Cos we have a lot of exciting stuff happening. 

Now the formalities are out of the way... 
Here's what a day in YOUR life, as a TCA Marketing Manager, actually looks like:

Morning kicks off with checking what's converting, what's not, and what needs fixing.

You know what's shipping that day, and nothing gets missed.

Late morning is deep work.

Writing lead magnets, drafting email sequences, shaping landing page copy for a launch.

This is where the good stuff happens.

Afternoons are more collaborative.
Briefing webinar decks with me, reviewing copy, refining messaging.

Fast feedback loops, you'll never be waiting around. 

Late afternoon, you're reviewing performance.
Not just tracking numbers but actually making sense of them and deciding what changes next.

Every day looks a little different. And that's the point.
Because it's the kind of different that makes you really good, really fast.

So, here's what we need from you.

👉 1-2 years in marketing, copy, or content
👉 You can write properly, every single day, without needing a load of edits
👉 You're a LinkedIn nerd XD
👉 You take a brief and run with it
👉 You want to grow fast and don't need hand-holding to do it

You'll work directly with me from day one.
(Lucky you 😉)

There's no hierarchy or micromanaging.
Just good work and a lot of learning. 

So jump on it while you can. 
Even if you think you don't tick every box.

If you know this is the type of environment you want to be part of.
Apply anyway :)

Comment "JOB" below, and I'll send you the full spec personally.

And if you know someone perfect for this, tag them or give this a repost. Would mean a lot!

♻️ Repost to spread the word.
And follow me, Josh S., for more on what we're building at TCA.

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