Escomedia

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This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

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Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

- Support and develop marketing strategies for target industries and target accounts
- Develop market positioning and messaging for the South APAC market (Australia and New Zealand, India and Southeast Asia) focusing on the financial services, professional services firms, and corporates
- Develop and support marketing programs to increase brand awareness
- Establish and build local marketing partnerships

Senior Marketing Manager South APAC (ANZ/IN/SEA)

Software Risk

- Responsible for formulating & executing B2B SaaS marketing plans and strategies across omni-channels (social media, inbound, trade shows, webinar) across several  target regions (Australia, Malaysia, New Zealand, Philippines, Singapore) for the  physical security industry and manage marketing budget
- Identify relevant physical security industry trade shows, events and organise  webinars across target region, manage event calendar, planning and logistic
- Manage all marketing collateral print quotes, conceptualising and design, exhibition brochures and signages
- Drive Go-To-Market (GTM) planning and execution of software product and work closely with the product team, developers, sales and contact centre teams to align product  messaging and updates
- Build brand awareness, drive user engagement and support communications
- Create and support sales support toolkits to facilitate sales process

Marketing Communications Manager

RHT Group of Companies

Manage the digital strategy of RHT Group of Companies, manage the websites and social media platforms of various RHT GOC entities, manage the branding, creative/designs and promotions of all RHT marketing activities.

RHTLaw Asia

- Plan overall marketing strategy through firm's online and offline channels
- Responsible for firm's brand management and corporate identity
- Oversee and manage firm's several websites and social media platforms  
- Drive content marketing strategy in firm
- Manage client database for marketing campaigns and client communications

CNPLaw LLP

- Promoting the firm's reputation and building a positive profile for the firm 
- Develop & implement communications plans to enhance corporate branding and drive corporate objective which includes both external and internal communications
- Conceptualise & Write communication materials for marketing collaterals and pitch documents. 
- Plan & Execute Corporate Events 
- Designing of all marketing materials in line with corporate branding

Corporate Communications Manager

Ascentsia Law Corporation

- Primarily HDB transactions such as Resale/BTO/DBSS Purchase, Sale, Redemption, Refinance
- Business Development

Conveyancing Executive

Colin Ng & Partners

Business Development: Primarily help develop client base and prospects for the Real Estate department. Foster contacts with banks & property agencies. Manage customer relationship and ensure customer satisfaction. Provide quotation and ensure department meets monthly quota. 

Worked on real estate retail files to better understand the conveyancing process for the business development role such as private resale, BUC and HDB purchase, sale, refinance, redemption.

Assistant Manager Client Care - Real Estate and Conveyancing Practice Group

Duo role

• Business Development: Develop client base and prospects for the Real Estate department. Fostering contacts with banks & property agencies. Manage customer relationships and ensure customer satisfaction. Provide quotations and ensure the department meets the monthly quota.

• Internal communications for the firm. Designed, and planned structure, and implementation of the firm’s website and intranet. Designed and produced year-in-review multimedia materials for the annual end-of-year speech. Helped plan and organize all internal activities such as celebration lunches, team building games, inter Practice Groups cross marketing presentations, firm trips and sports activities. 

Highlights - Researched, recommended, and lead a team to successfully implement a Practice Management System (“PMS”) into the firm to improve the marketing and work processes of the firm functions. Researched and assist in the application for a Government Grant to aid the firm with the cost of the PMS system.

Assistant Manager Client Care, Corporate Communications Executive

• Business Development: Develop client base and prospects for Real Estate department. Fostering contacts with banks & property agencies.

Client Care Executive

Client Care Officer

I specialise in B2B marketing where I deal with Omni-channel marketing to achieve the business objective. This includes digital marketing (social, SEO, SEM, web analytics, emails), events (webinars, trade shows, conferences), direct mailers to reach out to the target audience. I enjoy the process of analysis, strategising and getting hands-on with brand development, especially for emerging brands as it gives me great satisfaction to help elevate the brand. It is useful to have a creative eye for things where I help revamp websites to optimise the UX/UI experience, work on the marketing collaterals to ensure consistency for the brand.

taplio

The Battle

Joe Escobedo

Gillian Chan

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