I've spent 10 years across big tech and venture-backed startups, building my career around understanding consumer behavior. I enjoy researching obscure business trends and creating tools that identify patterns others miss.

But I don't just stop at research, I build automation systems that pipe raw data and analytics directly into business processes. I've used these systems to generate leads, run personalized marketing campaigns, and drive tens of millions of views across social media.

I design the workflows, connect the data sources, and build the automation pipelines. I use GitHub Actions, Cloudflare Workers, and n8n to run these systems 24/7. 

email: jd@joedirico.com

Joe DiRico

Yoann Pavy

Head of Growth at AiApply | ex Deliveroo, Depop, Perkbox & Nude | Host the 'In Growth We Trust' podcast | Startup Advisor

I didn’t come into growth through a textbook or a formal program. I built my career in the trenches of performance marketing, inside fast moving startups where the only rule was to make things work. 

From launching paid social channels at early stage companies to scaling growth teams across consumer brands, I’ve always been drawn to ambiguity and momentum.

There were no playbooks handed to me on day one. Just business goals, blank dashboards, and a constant need to figure things out. I learned to think like both a marketer and a builder, spotting patterns before there was enough data, iterating when certainty did not exist, and making decisions that balanced instinct with evidence. 

That hands on, test first mentality still shapes how I approach growth today.

Today, I’m the Chief Growth Officer at AIApply, helping rethink how people experience the job search. We are building products that remove friction from a process that is often stressful and opaque, using technology in a way that is practical, human, and genuinely useful. It is not about growth for growth’s sake, but about solving real problems at scale.

I still operate like a practitioner. I stay close to the data, the experiments, and the details. I believe good marketing is earned, not manufactured, and that responsible growth matters more than fast wins that do not last. 

I care deeply about building teams that feel ownership over their work and understand why what they are doing matters. You will not find polished frameworks or buzzword heavy playbooks here. I share openly about growth, marketing, and building in public because I believe the real work is often messier and more thoughtful than it appears from the outside. 

If you have ever felt like this work is both highly creative and quietly existential, and that tension is what keeps you sharp, then we will probably get along. Let’s connect 👋

Podcast Host

The best Growth Marketing podcast on this planet 🌎  (trying to be)
If you’re a marketer, growth leader, founder, or entrepreneur! This is for you.

*uploads resume*

"Please enter job history below"

You can now check if your job is safe from AI 👀

For me, CMO: 35/100 risk score...

✅ Marked Safe from AI Disruption

You can check yours at👇
https://layoffstats.com

If you feel like the job market makes no sense right now, you are not alone.

That’s exactly why we at AIApply built this.

We wanted a simple, transparent way to understand what’s really going on. Not headlines, not anecdotes, just data.

LayoffStats tracks layoffs across tech and beyond, helping candidates, founders, recruiters, and operators see the bigger picture:

📊 where layoffs are happening
📊 how trends evolve over time
📊 which sectors are most impacted
📊 and how the market is really moving

For recruiters, this also means better timing and better context. Understanding where layoffs are happening helps identify talent pools earlier and plan hiring strategies with real market signals instead of guesswork.

We also built an AI job risk analysis module that helps people understand how exposed roles or sectors might be to layoffs based on emerging patterns in the data.

And importantly, LayoffStats is crowdsourced. 

Anyone can report layoffs, which helps surface information faster and keeps the dataset current. The goal is to make the job market more transparent for everyone.

The reality is that the job market has fundamentally changed. AI adoption, post-pandemic corrections, and macro pressure are reshaping hiring.

Our goal is not to be pessimistic. It is the opposite.

Better data leads to better decisions:

→ candidates can time their searches better
→ recruiters can find talent faster and plan ahead
→ founders can understand hiring cycles
→ and everyone can navigate uncertainty with context instead of fear.

If you are hiring, job hunting, or just trying to make sense of where the market is going, I think you will find it useful.

Curious to hear what patterns you are seeing in 2026 so far 👇

BONUS: Any jobseeker who shares it on X or Linkedin, I'll personally give you a month of AIApply for free. 🆓

taplio

The Battle

Joe DiRico

Yoann Pavy

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taplio

The Battle

Joe DiRico

Yoann Pavy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yoann Pavy's LinkedIn Performance

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