Mobibo

The work I do for both myself and clients is rooted in three things:

↳ Research (qualitative and quantitative)
↳ Storytelling (crafting the right message)
↳ Distribution (reaching the right audience)

I'm currently focused on helping founders generate awareness through short-form video and offline media.

When executed properly, these strategies allow them to get eyes on their brands without needing to overspend on search and display ads.

Media Strategist | Co-Founder

Ardoq

Enterprise Account Executive

Dataminr

Senior Account Executive

Google

Growth Strategist

FactSet

Consultant

Indeed

Account Executive

I've been in sales & marketing for over 10 years, starting at Fortune 500 companies, then diving into the world of unicorns and small startups before venturing out on my own.

I always struggled with outbound, so I taught myself everything I could about marketing to get leads without having to pick up the phone. From SEO and cold email automation to paid ads and social media, I've spent the last three years learning it all.

My current side quest is mastering short-form educational content. I want to see how good I can get at storytelling. 

You can follow along here on LinkedIn or by following the accounts below:

https://www.tiktok.com/@mobibojoe
https://www.instagram.com/mobibojoe/

I also curate the most interesting things I find throughout the week in my personal newsletter:

https://www.mobibojoe.com/

Joe DiRico

[state of streaming]

Curator

[cognition]

Take marketing zero to one across the portfolio of [cognition] companies.

Head of Marketing

OOH Insider

Top 20 Apple US Business News Podcast

The fastest-growing podcast about how brands show up in the real world.

🏆 AVA Digital Gold Award 
🏆 MUSE Award 
🏆 Hermes Creative Award 
🏆 NYX Marcom Award 

And finalist in the 11th Annual Killer Content Awards by Demand Gen Report.

Twitter:  https://twitter.com/oohinsider
Insta: https://www.instagram.com/oohinsider/

Host

Murmur

Growth Advisor

fucimo

Established data-driven planning and measurement best practices.

Innovation Advisor

OneScreen.AI

Employee #1 OneScreen.ai (a Techstars Company) and led sales, marketing, and operations as Chief Strategist through key milestones such as:

- First $1M quarter
- First $1M month
- First $1M spending account
- First 100 customers
- Grew revenue from $100,000 to $10M in 12 months

Marketing 
- Growth-focused strategy development
- Content marketing and lead generation
- Performance PR
- Sales Enablement

Revenue Operations
- Built and led a 15-person, international, cross-functional team to operationalize project fulfillment, data management, technology implementation, media panning & buying, and process optimization.

Highlight: - Reduced standard fulfillment process by 85% in 9 months while scaling headcount and revenue

Chief Strategist

Centenary University

Taught the very first college class to complete the Geopath OOH certification (24 Students).

Spring 2021

Special thanks to Kym Frank and Scott Fiaschetti.

Adjunct Professor (Digital Analytics)

Adams Outdoor Advertising

Director Of Business Development

- Developed go-to-market strategy for expanded product line, growing category revenue by 68.9% year-over-year ($685,716 vs $405,921) in only 6 months.

- Increased 'Key Account' size by 111% ($50,949 vs $24,089) and 'Average Account' size by 36.9% ($10,327  vs $7,539) by instituting enhanced Client Needs Analysis and Total Campaign Management Process.

Online (Digital Media) Strategist

Final Word Media

- Launched $200,000 ARR portfolio of low-cost marketing tools for automotive dealerships in the Greater New York City market.

- Remotely coached 9 salespeople, developing lean, effective workflows and easy-to-follow sales processes. 

Within 6 months of coaching: 

- 2 sales people have been promoted to management 
- 4 others were named to their 18-location company's Elite Members Circle for 2019 for superior performance

Recovering digital marketer and ambassador for the real world.

In my free time, I enjoy volunteering as a coach for my son, Jonny's, baseball team.

Let's connect!

- TRowe

Checkout theoohinsider dot com for exclusive Insider-insights and learn How To Measure OOH Advertising.

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The Battle

Joe DiRico

Tim Rowe

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