Mobibo

The work I do for both myself and clients is rooted in three things:

↳ Research (qualitative and quantitative)
↳ Storytelling (crafting the right message)
↳ Distribution (reaching the right audience)

I'm currently focused on helping founders generate awareness through short-form video and offline media.

When executed properly, these strategies allow them to get eyes on their brands without needing to overspend on search and display ads.

Media Strategist | Co-Founder

Ardoq

Enterprise Account Executive

Dataminr

Senior Account Executive

Google

Growth Strategist

FactSet

Consultant

Indeed

Account Executive

I've been in sales & marketing for over 10 years, starting at Fortune 500 companies, then diving into the world of unicorns and small startups before venturing out on my own.

I always struggled with outbound, so I taught myself everything I could about marketing to get leads without having to pick up the phone. From SEO and cold email automation to paid ads and social media, I've spent the last three years learning it all.

My current side quest is mastering short-form educational content. I want to see how good I can get at storytelling. 

You can follow along here on LinkedIn or by following the accounts below:

https://www.tiktok.com/@mobibojoe
https://www.instagram.com/mobibojoe/

I also curate the most interesting things I find throughout the week in my personal newsletter:

https://www.mobibojoe.com/

Joe DiRico

Walmart Connect

Leading a group of Partner Managers tasked with helping our sellers grow their business on Walmart Connect.

Senior Sales Manager

• Built and led a resilient, high-performing sales team by sourcing, hiring, and onboarding top talent for key front-line and senior management roles.
• Collaborated closely with global senior sales, finance, product, and marketing leaders to define and execute innovative go-to-market strategies.
• Managed all aspects of global program operations, ensuring quarterly deliverables executed in alignment with efficiency & growth metrics.
• Spearheaded a major sales team structure & design change initiative; transitioned from individual to pod-level targets, enhancing team synergy.
• Developed and monitored program budgets, headcount, and incentives to drive operational excellence and continuous improvement.
• Introduced best-in-class vendor management strategies; leveraged negotiation skills to support development of key strategic vendor projects.
• Established, structured, and successfully ramped up new sales teams, streamlining operations and ensuring alignment to organizational goals.
• Partnered cross-functionally to support sales operations, facilitating transparent information flow and collaboration across teams.
• Successfully piloted & scaled a high-performing sales team for Waze advertising, collaborated with ad agencies to establish client partnerships.

Strategy & Operations - Global Program Manager

Strategy & Operations - Americas Analyst - [Short Term Assignment]

North America Vendor Operations Sales Lead

CDI Corporation

• Earned 5 promotions in under 4 years, transitioning from a Google contract role to successfully managing & training a team of 2 sales managers, 2
team leads, 40+ sales professionals, and 12 data analysts.
• Recognized by management for driving significant growth, expanding program contract from $1M to $4M annually; praised for increasing sales
performance by 22% quarter over quarter across my assigned territory.
• Recruited, hired, and trained a top-performing sales team focused on the North America market; managed sales pipeline from lead generation to
closure while consistently meeting key performance metrics.

Google National Sales Manager

Coach, mentor and lead a team of 15+ Business Development Reps and Data Marketing Analysts in the US & Canada on the Google project.

Regional Sales Manager, Google New Business Development

Coach, mentor and lead a team of 15 Business Development Reps and Data Marketing Analysts on the Google Project.

Sales Manager, Google New Business Development

Coach, mentor and lead a team of 4-5 Business Development Reps on the Google project.

Team Lead, Google New Business Development

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Our knowledge of online media combined with communication skills and analytical abilities shapes how new and existing business grow. 

Working with businesses, I set the vision and the strategy for how their advertising can reach thousands of users.

Google Top Tier Brand Development North America - Account Executive

Google AdWords is Google's online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad:

I worked on the North America Market to:

Engage with potential prospects to educate them on Google's online Search, Display, YouTube as well as Mobile advertising products and connect them with the leading Account Executives at Google

Closely collaborated with regional teams of online advertising experts at Google, to help companies and online platforms to drive online conversions and build brand awareness

Provided new high-potential Google Advertisers with the best experience and results possible in achieving their online marketing goals

Google Digital Marketing Consultant

Microsoft

Account Coordinator - SMB Bing/Yahoo

Marge Casey's Wave Represents

Marketing Coordinator / Agent Assistant

Bank of New York Mellon

Event Sponsorship Marketing Intern

Accomplished Sales Leader with 10+ years of expertise accelerating strategic growth through consultative sales strategies, driving new business development & navigating multi-million-dollar sales program delivery for leading technology companies such as Google & Microsoft.

Trusted strategic advisor & thought leader to senior management teams, leveraging proven industry expertise, navigating complex change management, and applying tested relationship/BD principles to drive rapid market share gains, revenue, and customer growth within new & existing channels. 

Visionary manager; skilled in building, leading, training & empowering high-performing sales team, including managing managers. Practical expertise in negotiating profitable deals/partnerships, winning business & enabling global market penetration. Well-versed in advertising technologies & solutions.

Selected Highlights:
• As Global Program Manager at Google, headed a $XXXM New Business Ad Sales program in the SMB segment.

• As Sales Leader at Google, led a high-performing Ad Sales team to achieve quota for 11 consecutive quarters; average attainment of 109%. 

• Hired, built & trained sales teams as large as 40+ from scratch, including hiring management teams & sales reps, and driving rapid ramp up. 

• Earned Google’s 2018 Partner Award for driving exceptional cross-team collaboration.

• Managed a $XXM quarterly book of business in the SMB segment.


• Contracted by Google as National Sales Manager (CDI); managed 2 major Ad Sales programs and led an Analyst team, overseeing a $XXM quarterly book of business in the SMB segment and a $XXM book of business in the Google Local Services segment. 

• Recognized as leading individual contributor; ranked in the top 1% of sales reps for consistently meeting or surpassing sales targets. 

• Credited for achieving a 22% quarter-over-quarter growth in CDI’s contract with Google. 

• Directed a high-performing team of 50+ comprising 4 Sales managers, 2 Team Leads, 1 Sales Trainer, and 40+ sales reps.


• At Microsoft, held accountability for optimizing search advertising campaigns, consistently exceeding expectations for 4 consecutive quarters.

taplio

The Battle

Joe DiRico

Richard Green

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