I've spent 10 years across big tech and venture-backed startups, building my career around understanding consumer behavior. I enjoy researching obscure business trends and creating tools that identify patterns others miss.

But I don't just stop at research, I build automation systems that pipe raw data and analytics directly into business processes. I've used these systems to generate leads, run personalized marketing campaigns, and drive tens of millions of views across social media.

I design the workflows, connect the data sources, and build the automation pipelines. I use GitHub Actions, Cloudflare Workers, and n8n to run these systems 24/7. 

email: jd@joedirico.com

Joe DiRico

Most brands spend countless hours creating content - only to feel like no one’s watching.

This frustration comes from showing up online without a clear content strategy, or a system to turn content into clients.

They post sporadically, but:

Struggle to stand out in saturated markets

Waste energy on content that doesn’t move the needle

Stay invisible to the very people they’re trying to reach

How can you grow if no one’s hearing your message?

The cycle continues.

Momentum stalls. Pressure builds.

They start asking: “Should we try ads? Hire another agency? Quit content altogether?”

What they need isn’t more content.

They need a system to turn ideas into trust - and trust into revenue.

That’s exactly what we do at Castos Productions.

We help companies build epic brands through high-leverage video, podcasting, and social content - without burning out your team or betting the farm on unproven tactics.

Here’s our three-part approach:

Nail your strategy: Build a content system aligned with your brand and goals

Create once, distribute everywhere: Turn one asset into dozens

Build a loyal audience that actually converts

You’ll stop guessing and start owning your niche.

Inbound leads go up. Brand equity compounds. Your content starts working.

Message me “content engine” if you're ready to stop spinning your wheels and start growing with clarity.

Craig Hewitt

Your CRM is a liability, not an asset. 

Let me explain:

If your CRM is anything like mine it’s a graveyard of data.  

Stale records cause you didn’t update that one field 3 months ago. 

Lost context because your crm didn’t get the LinkedIn DM a lead sent you. 

Missing process compliance cause we’re all human and just forget to do stuff. (Yup I didn’t send that follow up to the lead 6 weeks ago).

So, what is supposed to the source of truth in most businesses is instead incomplete, inaccurate, and inflexible. 

It’s a liability, an impediment to your sales teams moving faster and closing more deals. 

Same exact analogy as many of us are seeing with website builders these days. 

It’s way easier to just talk to Claude Code, programmatically have it bring in new info from dedicated channels, and be the nimble tool we all want it to be in the AI era. 

But my CRM (and I’d guess yours too) is stuck in 2012

- custom fields for everything 
- automations that break
- stale/bad/innacurate data

We need to think of Sales & GTM systems just like we do Claude Code or Codex. 

It should be an agent. 

It should have all of the context, in a structured but flexible manner. 

It should have a CLI

It should natively integrate with your call recorder, social media, email, operations software. I mean like it should plug directly into it. Not Zapier-esque rigid workflows. 

If you take the agentic mindset to its natural next step it removes all of the contraints of conventional SaaS and just delivers straight value and productivity. 

Not adding more work, worse data, and less output. 

This is a $1B kinda problem. 

Who’s gonna solve it?

I help companies build epic brands through video on YouTube, audio podcasts, and engaging social content. If you're tired of wondering where your next customers will come from, let's chat.

I scored OpenClaw vs Claude Code across 8 categories.

It wasn't even close.

Final score: 62-52. 

Every founder I know is seeing OpenClaw demos right now. 

200K GitHub stars. AI agents that call you on the phone, negotiate car prices, run your calendar while you sleep. 

The creator, 🦄 Peter Steinberger, just got hired by OpenAI. 

Mac Minis are selling out because people are self-hosting it.

So I built a founder's scorecard. 

Not a developer comparison — a CEO buying decision.

8 categories. 1-10 each. Setup, accessibility, performance, security, reach, cost, ROI, and future fit.

Here's what surprised me:

OpenClaw wins where it's fun.
- Accessibility: 9 vs 5 (text it from Telegram, WhatsApp, Slack)
- Reach: 9 vs 5 (always-on, 24/7 autonomous operation)
- Future fit: 9 vs 8 (the concept is genuinely where AI is heading)

Claude Code wins where it's money.
- Setup: 9 vs 4 (working in 5 minutes vs. a legit side project)
- Security: 9 vs 3 (900+ exposed OpenClaw servers found by researchers)
- ROI: 9 vs 5 (1+ year of receipts vs 3 months of demos)

The security one should stop every founder cold. 

OpenClaw's own creator said "most non-techies should not install this." One exposed API key, one breached conversation log — that's a support crisis, a legal exposure, and a trust problem all at once.

I use Claude Code every day to run Castos. Hiring decisions, content pipelines, product delivery. 

It's not the flashiest tool. 

It just has receipts.

OpenClaw is a glimpse into the future of what AI and Agents will be for all of us.

My advice: Master Claude Code now. Build your context. Be ready for the always-on future when it arrives with proper security.

Full scorecard breakdown in the video (link in comments).

taplio

The Battle

Joe DiRico

Craig Hewitt

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taplio

The Battle

Joe DiRico

Craig Hewitt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Hewitt's LinkedIn Performance

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Performance ScoreCraig Hewitt's LinkedIn Performance