Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

Salesforce

Sales Strategy and Operations business partner for the AMER Specialized Sales division (Platform Cloud and Revenue/Commerce.

Sales Strategy and Operations, Manager 

Uber

Worked on strategic deals and programs that elevated Uber's sustainability, accessibility, and micromobility goals for its consumers. Additionally, I led the Uber One product strategy and enhanced the overall membership program.

Business Development and Strategy 

The Wharton School

Carving my own path in the B2C and D2C space, driven by detail, enthusiasm, and a want to deeply understand consumer needs. My business school journey has been one of innovation and strategic discovery.

MBA Candidate

TechStyle Fashion Group

MBA Brand Strategy Intern

Accenture

Managment and strategy consulting. Developed a strategic and operational toolkit. Left because I wanted to explore the B2C and D2C space.

Management Consultant

Saks Fifth Avenue

Exploring my interest in retail and product development. I realized I needed a faster pace of work.

Product Development Intern

I love connecting people with products, services, and ideas that make life better. Over the years, I’ve led cross‑functional programs, scaled new initiatives, and built strategies that turn big ideas into real impact. I’m at my best when I’m bringing structure to ambiguity, rallying teams, and creating experiences people actually want to engage with.

Outside of work, you’ll find me exploring creative pursuits—writing, fashion, wellness, and travel—that shape how I see the world and build community.

I’m looking for my next opportunity to blend strategy, program execution, and creative problem‑solving, while building teams and communities that move ideas forward.

taplio

The Battle

Joanna Williams

Vanessa Decembre

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