Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

@michaelmiraflor on twitter. 

I’m currently Global EVP, Client Services & Strategic Planning at EssenceMediacom @WPP Media, where I help steward the Airbnb relationship. It’s the closest thing to a dream job that I can imagine. Over the course my career I’ve held a unique combination of senior leadership positions at global agencies, consultancies, brands, startups, and VC. I'm a T-shaped / M-shaped operator who can go deep in Strategy, Branding, Digital, Culture, Tech, Social, Experiences, and the edges and intersections of all of those things. I’m capable of leading and inspiring large teams, as well as getting my hands dirty to drive execution. I’m very passionate about what I do.

I’m an industry recognized thought leader and speaker, quoted extensively in trade media, including: WSJ, NYTimes, The Washington Post, AdAge, Adweek, eMarketer, The Information, Business Insider, Business of Fashion, Vogue Business, Forbes, Fast Company, and Morning Brew, among others. I’m extremely (extremelyyyy) online with a meaningful social media presence, and I’m obsessed with all things Culture: Art, Music, Architecture, Design, Travel, Retail, Fashion, Tech, Memes, Fringe Internet, Sports, URL to IRL, microcommunities, etc etc etc. I'm a regular on the "circuit" and have attended CES, SXSW, and Art Basel Miami Beach 12x+ times each, among many other festivals at the intersection of culture, technology, and commerce. I’m never short of opinions or POV.

I earned a Global Executive MBA from the Berlin School of Creative Leadership at Steinbeis University School of Management & Innovation, where I received immersive instruction in Berlin, Shanghai, Tokyo, NYC, and Silicon Valley. I'm a California native, and received BAs in Political Science and Mass Communications from the University of California, Berkeley. I currently sit as a Board Director at the IRTS Foundation, a 501(c)(3) nonprofit that aims to make the media industry more inclusive, and I’m actively looking to donate time and effort to organizations that increase awareness and advocacy for Caregivers, and fundraising for cures and novel treatments for Scleroderma and Interstitial Lung Disease. If this is you, please DM me.

Michael Miraflor

LFG 📈📈📈

On a hot streak. Tons of momentum going into this year.

Michael J. Miraflor

Senior Tech Reporter @ Adweek | Signal: kendra.16

SCOOP: WPP Media has clinched SC Johnson's North America media account from Omnicom Media—a piece of business estimated to be worth $210M. Omnicom Media will retain control of the global media account outside NA. For ADWEEK:

Open article: EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account by adweek.com

EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account

Are you going to SXSW 2026? 

Launching a Backchannel Telegram chat for it. This will be the 3rd year for the SXSW chat, and we’ve successfully run it for Art Basel Miami Beach, Cannes Lions, and other events. A casual channel where fellow operators can exchange access, ideas, and intelligence on the ground. Sometimes we get together for a pint or two. Link below.

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The Battle

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The Battle

Joanna Williams

Michael Miraflor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Williams's LinkedIn Performance

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Performance ScoreJoanna Williams's LinkedIn Performance