Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

M&C Saatchi Talk

Creative Strategist, Earned Media - M&C Saatchi Talk

Golin London

Director, senior connector

Golin

Senior Connector

WITH PR

I bring cyber security, fraud prevention and cloud based computing expertise to the With team, who are specialists in marketing and communications for tech businesses. We work with some of the most advanced technology companies in the world, supporting ambitious growth strategies. Our multi-lingual, culturally-connected team works with established international tech companies as well as those expanding into new markets. Our work is a powerful combination of deep sector knowledge, understanding of our clients’ vision and valuable global connections. We anticipate the mission-critical commercial trends from around the world that you can harness, or which may impact your external reputation.

Senior Consultant 

Percevill UK

Business Consultant (Marketing)

I recently returned home to the North East having spent the last 14 years working with and for a number of leading brands  - the likes of Microsoft, Direct Line Group, Canon and Sony - as well as some hugely successful challenger brands and startups who’ve disrupted markets at home and abroad. 

I'm now using everything I've learnt to help our clients get a better return from their marketing budgets, by effectively and efficiently engaging their target audiences, at the right time, on the right platforms and with the right content. 

With that in mind, if you're about to start planning your marketing campaigns for 2018 and can spare 30 minutes, we can use that time to chat in more detail about your marketing objectives and challenges and how we could help.

If that's of interest just drop me a line or give me a call on 0737 9512996.

Beyond PR I'm a Middlesbrough FC fan and I also support @HelpforHeroes @UNICEF_uk @RSPCA_official @MoveTheWorld and @CR_UK

The Media Foundry (Cubo Group)

The Media Foundry is a specialist PR agency that focuses solely on businesses working in the marketing and media sectors.

Senior Account Director

Nelson Bostock Group Unlimited

Key client: Canon Europe - Consumer Imaging Division

Managed and created content for the EXPO Paris conference magazine.

Freelance Senior Account Director

Velvet

Key clients
Maxus Global & UK – part of the WPP Group: Developed and delivered a campaign to use both traditional and new media channels, creating a platform to showcase client work alongside the thought leading insights of the senior management team.
Critical Mass – part of the Omnicom Group: Following the merger of Agency Republic and the London office of Critical I designed a thought leadership campaign for Critical Mass’ key spokespeople.

Freelance PR Consultant

PR: Professional Imaging (Consumer Imaging Group)

•	Product campaigns
 - Creation and distribution of new product announcements

•	Events – IBC 2013
- I managed:
	the creation of product announcements 
	1-1 briefings at the conference

•	Influencer Program
o	Managed the creation of database of key users of Professional Imaging products
o	Identifying and creating stories to support product campaigns for the PR teams across Europe 

•	Operations
o	Managing:
	18 local PR team across Europe
	monthly internal budgets for product segments within the Professional Imaging division
	monthly resourcing and budgets for the team at Fever PR

Freelance PR Consultant: Canon Europe (Fever PR)

Red Lorry Yellow Lorry

Account Director, B2B Technology Division

By day I’m a creative strategist at the wonderful M&C Saatchi Talk.

Beyond work I’m a supporter of @HelpforHeroes @UNICEF_uk @RSPCA_official @MoveTheWorld @Shelter and @CR_UK

taplio

The Battle

Joanna Williams

michael lamb

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