Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Kornit Digital

VP of Marketing

Returned to kornit to develop the company’s go to market strategy and execution plan of penetrating new markets as the company positioned itself as a world leader of digital-on-demand. Initiated the strategy based the company’s vision and executed it - providing production services to global retailers and marketplaces. Built a Global Fulfillment Network utilizing a SAAS and Kornit’s install based of customers to adhere to the growing need of online marketplaces for digital-on-demand products. As a result, a business unit was formed to later become Kornit’s most promising growth engine
•	Managed complex processes with global brands and marketplaces involving commercial, technological, and business aspects
•	Built the company’s Global Fulfillment Network offering
•	Managed teams of business, program, and implementations mangers

Director Of Business Development

ICF-International Catchball Federation

Founder and board of director members since 2008 (Volunteer) active CEO and ICF president 2017-2019. 
Catchball was my passion and my life’s work. A Non-Profit organization set forth to develop Catchball leagues for women worldwide. After 10 years of volunteering and acting as a board member, I took it upon myself to be an active CEO. During this time, I founded the International Federation and launched the concept in 25 countries

Chief Executive Officer

Built Kornit’s offering, products and go-to-market for a new business line (Direct to Fabric printers). Introduced the new product to the market and positioned it as market leader in its segment. Developed Inbound and outbound processes to establish the new product line as an integral part of the company’s offering. As a result, Kornit is now an established leader with revenues of over $20M in this LOB

Director of Product Marketing

Nipendo Ltd

•	Headed the company's global corporate marketing, product marketing and marketing communications activities.
•	Penetrated and created strong business relations with leading customers 
•	Managed the led generation and lead management activities for the company.
•	Created the global branding and positioning of the company with customers and with the whole supply-chain community.

Director of Marketing

Telit Wireless Solutions

Managed corporate marketing of the global organization (North America, EMEA and APAC).
•	Managed all marketing aspects of the company’s IPO.  
•	Created the global positioning and branding of the company.
•	Led all investor relations and marketing communications of the company globally

Go to Market expert specializing in transforming complex technologies & ideas into simple marketing concepts. 'Get-it-done' attitude, combining technical and business/marketing expertise with strong interpersonal skills and ability to see 'the bigger picture’. Dynamic and hands-on leader equipped with vision possessing an extensive track record of leadership and proven results in multi-national environments. Known as a pioneer of innovation who leverages excellent communications skills along with a wealth of expertise in marketing and business development. Proven record of building growth engines from idea to revenues. Thought leader internal and external. A domain expert in my domains with deep knowledge of technological and business aspects

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The Battle

Joanna Williams

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