Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Amazon

• Drive trend innovation in sustainable small-batch fashion model, leveraging GenAI technology for speed
• Built and trained Amazon's first Fashion design GenAI model, reducing product development time from 6 weeks to 1 day, launching trends quickly for customers
• Lead fashion intelligence and brand strategy for The Drop, managing high-profile collaborations with Romeo Hunte and Cynthia Rowley
• Spearhead product development for Making the Cut Prime Video series and winning designer co-brands (rare/self, TEREA)

Creative Brand Strategist

• Founding team member of The Drop, pioneering made-on-demand influencer collections globally
• Launched Staples x The Drop, delivering exponential growth through innovative development model

Sr. Brand Director - The Drop, Amazon Fashion

• Created and launched 14 private brands across Women's/Men's/Teens/Kids categories
• Implemented strategic assortment tools reducing concept-to-delivery timeline to 3 weeks
• Led end-to-end process development and supplier engagement for rapid scaling

Sr. Merchandiser and Design - Amazon Fashion Private Brands

Rashti & Rashti

• Spearheaded creative direction and product innovation across multiple children's brands, developing distinctive assortments in sleep and swim categories for Baby Starters, Boppy, and Taggies
• Drove 46% YoY sales growth with key retail partners through  strategic brand development and merchandising initiatives

VP, Merchandising, Design and Brand Development

Macy's Retail Holdings, Inc.

• Transformed Macy's Kids Private Label into $100M fashion-forward brand through strategic repositioning
• Led 15-person product team driving double-digit sales growth through innovative design and margin optimization
• Directed end-to-end development across 4 departments, from trend strategy to regional merchandising execution

Director – Product & Design, Epic Threads, Private Brand

Parigi Group, Inc. for Lucky Brand – DKNY – Nicole Miller – Timberland – Puma – Hartstrings

• Led transformation of major fashion brands portfolio (DKNY, Lucky Brand, Nicole Miller, Timberland) into contemporary children's market leader
• Drove 111% growth for DKNY through strategic repositioning while launching successful Nicole Miller line for JCPenney
• Directed six design teams across multiple brands, developing innovative product concepts and exclusive collections

SVP of Design – Children’s, Tween

Carter's – OshKosh B'gosh

Chief Merchant & Vice President of Design, OshKosh B'gosh and 
Genuine Kids by OshKosh, for Target 

• Led $500M business transformation, directing 60-person design team across playwear, layette, and licensed categories
• Launched successful Genuine Kids by OshKosh for Target, securing premium floor space across 700+ stores
• Streamlined operations and optimized product development cycle, delivering 4000+ styles annually through multiple channels including global partners, e-commerce, and major retailers

Chief Merchant & VP of Design

Pura Vida nyc LLC

PURA VIDA NYC LLC, New York, NY 2005 – 2008
Founder – Creative Director, Contemporary Children’s Wear

• Founded sustainable children's wear brand, securing placement in premium retailers including Barneys NY, Neiman Marcus, and Saks
• Developed eco-conscious collections across multiple categories, establishing distribution in 300+ global specialty stores
• Led end-to-end business operations from design and sourcing to international sales and marketing

Founder – Creative Director

MARITHÉ+FRANÇOIS GIRBAUD

MARITHÉ + FRANÇOIS GIRBAUD – I.C. Isaacs & Company, Inc., New York, NY 2003 – 2004
SVP – Merchandising & Design
Women’s, Junior’s, Men’s

• Drove brand transformation, increasing sales 30% to $90M and stock price by 1100% through strategic repositioning
• Launched successful women's collection for Macy's while optimizing men's urban market presence
• Led European-US brand alignment, establishing global production partnerships to reduce costs while maintaining quality

SVP – Merchandising & Design (Women’s, Junior’s, Men’s)

Calvin Klein Jeans Company – Warnaco Group, Inc.

CALVIN KLEIN JEANS COMPANY – Warnaco Group, Inc., New York, NY 1998 – 2003
 EVP – Merchandising and Product Development,
Women’s, Junior’s, Girl’s

• Led transformation of Calvin Klein Jeans lifestyle brand, driving revenue to $280M+ through strategic merchandising and product innovation
• Directed comprehensive product development across women's, junior's, and girl's categories, from core denim to fashion sportswear
• Orchestrated global product launches through strategic partnerships with licensees and marketing teams

 EVP – Merchandising & Product Dev. (Women’s, Junior’s, Girl’s)

J.Crew

J.CREW GROUP, INC., New York, NY 1995 – 1998
Design Director – Men’s, Women’s
Director – Fabric & Wash Development

• Created and launched Durables casual product segment, achieving $100M in sales through innovative denim and wash development
• Led cross-category design for men's and women's collections, establishing foundational product lines
• Pioneered data-driven design approach across multiple retail channels

Design Director, Men's and Women's Durables

Gap, Inc. – Banana Republic

GAP, INC. – Banana Republic, New York, NY 1993 – 1995
 Product Design Manager – Banana Republic Menswear

• Pioneered new design management role, driving $80M in sales through menswear category leadership
• Directed development of men's denim, bottoms, and swimwear collections while establishing global vendor partnerships
• Created cohesive product strategy aligning design, merchandising, and retail presentation

 Product Design Manager – Banana Republic Menswear

Sandra Finkelstein is a distinguished fashion executive with extensive experience transforming global brands. As a leader in merchandising, design, and product development, she has driven exceptional growth across categories for renowned brands including Calvin Klein, GAP, J.Crew, Carter's, and Puma.

Known for her unique blend of strategic thinking and creative excellence, Sandra specializes in developing hero products that become cornerstone offerings while maintaining brand authenticity. Her data-driven approach to assortment strategy, combined with expertise in fabric, fit, and product development, has achieved triple-digit increases in both wholesale and retail channels.

Sandra's forward-thinking leadership extends to technological innovation, where she pioneers the integration of GenAI in fashion design to streamline processes and reduce industry waste. Her trend detection methodology ensures precise timing of style launches, aligning with customer's readiness and market demands.

At the helm of large, cross-functional teams, she cultivates a culture of customer obsession, maintaining the highest standards of product excellence, driving strategies with deep fashion business expertise.

CORE COMPETENCIES
▪️ Strategic Merchandising: Developing customer-centric assortments that drive market success
▪️ Creative Direction: Expert in global trend analysis and design innovation
▪️ Leadership Excellence: Proven track record of unifying cross-functional teams toward strategic objectives
▪️ Technical Innovation: Pioneer in sustainable product development and GenAI implementation
▪️ Digital Transformation: Expertise in scaling operations and optimizing processes through technology

CAREER HIGHLIGHTS

AMAZON FASHION | Senior Brand Leader
• Built & launched 14 DTC fashion brands through innovative fashion accelerator model
• Created "The Drop" influencer platform with on-demand manufacturing
  - 150+ creator partnerships
  - 266% YoY growth for core business

MACY'S | Senior Brand Director
Launched Epic Threads Kids collection, achieving 100%+ growth in private label revenue

CARTER'S | EVP Merchandising, Design
Led 60-person team in Oshkosh B'gosh brand revitalization

J.CREW | Director Product Design
Executed strategic transformation of durables portfolio across Men's and Women's divisions

CALVIN KLEIN JEANS | EVP Global Merchandiser
Scaled Women's/Junior's division to $280M, leading Merchandising, Design, and Brand Development

VF CORP / MARITHE' & FRANCOIS GIRBAUD | Brand Director
Transformed European luxury label into $275M North American success story

taplio

The Battle

Joanna Williams

Sandra T. Finkelstein

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?