Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

The Selfhood

Founder of community and content studio - The Selfhood.

Clients + collaborators inc: Instagram + Facebook, Apple, LinkedIn, Microsoft, Adobe, Gucci, Mindvalley, Fashion Retail Academy, Self Space, UAL, Manchester Metropolitan University, Candy Kittens, Lazy Oaf +more. 

I also offer workshops, events, panel talks, guest lectures and training.

Founder

Hodder & Stoughton

Author of 'Community Is Your Currency', dubbed as 'The No B.S Social Media Bible' by Refinery 29 and a best seller in 5 categories.

Author

Microsoft

Content Creator

Adobe

Content Creator & Ambassador

Fashion Retail Academy

Industry Guest Lecturer

The Manchester Metropolitan University

University of the Arts London

Industry Speaker 

Arts University Bournemouth

London College of Fashion, University of the Arts London

Daisy Morris is a social media strategist and the Founder of social media consultancy and digital community, The Selfhood. 

Studying Fashion at University, Daisy specialised in digital media and online consumer psychology, laying the vital foundations upon which her ongoing growth in the online world would be built. After graduating she worked in creative agencies, within teams at in-house fashion brands, and on specific activations and events for global brands, such as Pernod Ricard, Nasty Gal, and Skinnydip London.

In 2019, Daisy quit her job after finding frustration in the lack of down-to-earth, real, and human advice available for those trying to find their way in the world of digital marketing and social media.  With a fire in her belly and an undeniable enthusiasm to support creatives in finding their voice on social media, she went on to found The Selfhood. The company was born to teach business owners and creatives how to share their talents and promote their work online, in the most actionable and authentic way. 

The main premise of The Selfhood is that it aims to make URL interactions feel just as human as IRL ones. 

Using funny tongue in cheek videos, memes, and vibrantly designed interactive content, Daisy shares the know-how on building meaningful communities and connections on social media with business owners, creators, students, and creatives, far and wide. 

Clients and collaborators of The Selfhood range from tech companies, such as Meta, Microsoft and Adobe, to mental health charities, such as Mind, and the business has supported over 150 independent businesses in the last year alone. Dedicated to helping young and aspiring creatives find their feet in the industry, Daisy supports students as a guest lecturer at universities such as the University of The Arts London and the Fashion Retail Academy, whilst also continuing to connect with her online community, sharing honest, friendly, and unfiltered advice across The Selfhood’s social media channels.

Daisy Morris (She / Her)

VOLUNTEERING SLOTS NOW FULL!

We don't need more self optimisation hacks, we need our elders !!

We're back with another collaborative intergenerational event with Third Age Project in North London - and you can get involved!

📆 1st December
⏰ 10:30am-12pm
📍 Third Age Project, Cumberland Market, Regent's Park, London NW1 3RH
🚃 Closest Stations: Euston, Warren Street + Great Portland Street
🤝 If you work full-time, this counts as a volunteering opportunity

All materials (and snacks) will be provided!

🎄We'll be making DIY Festive decorations with sustainable up-cycling designer Lydia Bolton and we'd LOVE to have you!

This was one of my favourite days this year, and everyone who attended left with full hearts and sore abs from laughter.

Sign up to volunteer via the link in comments :)

Founder of The Selfhood & Project Neighbourhood | Author of ‘Community Is Your Currency’ ✍️ TEDx Speaker | Guest Lecturer 🗣️turning digital connections into real world community 🔗 URL to IRL 🤳

Is 2026 the start of the social media sabbatical and 'Personal Un-Branding?' The research points that way...

📘 I'm in the midst of writing a brand spankin' new trend report on what community, offline and online communication looks like in 2026, and one thing the research and conversations with my own community are screaming is:

Exhaustion, overwhelm, and a desire to 'tap out' from social media as they would for a sabbatical.

🌱 More people are deleting apps, there's more attention on conscious content consumption, and safeguarding measures are in place for reduced screen time (absolutely love to see it).

We're already seeing a huge interest in more 'tactile IRL experiences' as a new form of luxury. Think scrapbooking and up-cycling (Vogue Business), which will naturally give consumers more time to explore their interests and their sense of self.

Delving into experiences not for the purpose of posting an Instagram story, but to understand their own interests and values after years of having their time robbed through addictive algorithms.

This presents an incredible opportunity for brands to work with community builders and bring more meaningful IRL experiences to the space.

Personally, I'm VERY excited to see how this unfolds.

💭 Would love to hear if your relationship with content consumption has changed recently?

taplio

The Battle

Joanna Williams

Daisy Morris (She / Her)

Followers

Posts

Engagements

Likes

Performance ScoreDaisy Morris (She / Her)'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joanna Williams

Daisy Morris (She / Her)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daisy Morris (She / Her)'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaisy Morris (She / Her)'s LinkedIn Performance