Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

Daisy Morris is a social media strategist and the Founder of social media consultancy and digital community, The Selfhood. 

Studying Fashion at University, Daisy specialised in digital media and online consumer psychology, laying the vital foundations upon which her ongoing growth in the online world would be built. After graduating she worked in creative agencies, within teams at in-house fashion brands, and on specific activations and events for global brands, such as Pernod Ricard, Nasty Gal, and Skinnydip London.

In 2019, Daisy quit her job after finding frustration in the lack of down-to-earth, real, and human advice available for those trying to find their way in the world of digital marketing and social media.  With a fire in her belly and an undeniable enthusiasm to support creatives in finding their voice on social media, she went on to found The Selfhood. The company was born to teach business owners and creatives how to share their talents and promote their work online, in the most actionable and authentic way. 

The main premise of The Selfhood is that it aims to make URL interactions feel just as human as IRL ones. 

Using funny tongue in cheek videos, memes, and vibrantly designed interactive content, Daisy shares the know-how on building meaningful communities and connections on social media with business owners, creators, students, and creatives, far and wide. 

Clients and collaborators of The Selfhood range from tech companies, such as Meta, Microsoft and Adobe, to mental health charities, such as Mind, and the business has supported over 150 independent businesses in the last year alone. Dedicated to helping young and aspiring creatives find their feet in the industry, Daisy supports students as a guest lecturer at universities such as the University of The Arts London and the Fashion Retail Academy, whilst also continuing to connect with her online community, sharing honest, friendly, and unfiltered advice across The Selfhood’s social media channels.

Daisy Morris

I’ve got the ’sharing something scary on linkedin’ ICK but here goes: I’ve started a YouTube after one year buying all the gear and having no idea.

I can’t push my work in to little boxes anymore! I love being on podcasts, I love panels, I love talks, I love writing long form!! So… why not blab long form!?

This is my first attempt (be nice pls!!) and I found it a bit cringe to start, but I filmed my second yesterday and I LOVE IT. In this video I share:

🌱 Community themes for 2026
🌱 Case studies + examples
🌱 Analysis of data and articles
🌱 Tips to help you think about real connection this year

It’s a joy to create when you love the output!! Here’s to creating when you stop caring about the outcome so much!! Here’s to creating when you find confidence in your ideas and remember your ideas matter!! 🔗 https://lnkd.in/eMPXNpQm

Daisy Morris (She / Her)

Founder of The Selfhood & Project Neighbourhood | Author of ‘Community Is Your Currency’ ✍️ TEDx Speaker | Guest Lecturer 🗣️turning digital connections into real world community 🔗 URL to IRL 🤳

After a record year, some time off in a cabin with no wifi (see proof of life below) and an intentional LinkedIn break I'm feeling SO creatively refreshed! ...With some biiiig thoughts as we enter the year that will redefine socials in a huge, huge way.

💭 You can read about platform updates all you like, but unless you are listening to the shift in sentiment / behaviour / how people are responding to the world - content falls flat. 

Here's some interesting reads I've been enjoying this week:

💃 Soft partying is a trnd for 2026 - as someone who loves electronic music and a 9pm bedtime this makes me happy. Brands / creators / event hosts - how can you respond to this? https://lnkd.in/ecMv_24c

🤣 Vogue says 'unserious' is a big behavioural theme this year. Who can blame us? We're tired, sick of being told to optimise and in dire need of escapism: https://lnkd.in/ep9QuuEU

💅 Robot manicures are making their way to the mainstream, but salons are so much more than a pamper spot. They're a space to chat, switch off and bond over colour palettes (and a lot more) https://lnkd.in/eEvBvd2Y 

📲 Twitter co-founder and pinterest co-founder raised funding to launch a social for good app 'west co', the company's ceo described West Co as emerging from the question, “What could I build that might help address just some of the terrible devastation of the human mind and heart that we’ve wrought the last 15 years?” https://lnkd.in/ebC3s69g what does this say about the state of socials?

Our ability to read each other, and the world around is what will set apart 'good' and 'great' content this year!

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The Battle

Joanna Williams

Daisy Morris

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taplio

The Battle

Joanna Williams

Daisy Morris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Williams's LinkedIn Performance

Performance ScoreDaisy Morris's LinkedIn Performance

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Performance ScoreJoanna Williams's LinkedIn Performance