Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

B.O.Y. Industries

Creative Marketing Director

The Walt Disney Company

•Spearheaded membership acquisition strategies for D23: The Official Disney Fan Club through a combination of Data-driven Marketing Campaigns, Paid Social Media, and Influencer Marketing.

•Achieved a YoY increase of 22% in new member acquisition and a 4x surge in campaign revenue with Disney Rewards by coordinating with cross-functional teams in design, production, legal, and licensing.

•Formulated a comprehensive Disney D23 Influencer Program with 200+ creators by evaluating online influencer platforms, experimenting with new tools, and networking within TWDC.

•Analyzed revenue data to devise an insightful 2023 promo code strategy, then presented to the leadership team in a 31-page keynote presentation.

•Executed multiple membership surveys with Disney's Brand Strategy team, providing senior executives with valuable insights to strategize for FY23.

•Established successful partnerships with teams at TikTok, Meta, Google, and Adobe.

•Developed and implemented content strategies for landing pages and social media ads, resulting in increased engagement and conversion rates.

•Comfortable navigating ambiguity, demonstrating a bias for action to drive business results.

Growth Marketing Manager

NoGood

Growth & Strategy Consultant

Sidetime (Tech startup unlocking expertise through 1:1 audio/video calls.)

End-to-end strategy and execution of lead generation and paid marketing channels for SaaS startup focusing on B2B2C.

Creative Direction: 
Designed and wrote all image and video campaigns for TOFO awareness, remarketing, and user acquisition. Redesigned the logo and created new branding. Tools: Adobe Creative Suite, Lumen5

Performance Marketing/Paid Media: 
Managed paid campaigns and achieved higher than average conversion rates and lowered CAC down to single digits. Tools: Facebook Business Manager, Google Ads, Linkedin Ads. 

Email Marketing: 
Set up campaigns with segmented audiences and customer journey mapping Tools: Mailchimp

Lead Generation/CRO: 
Designed and created landing pages, popups, and sticky bars. Added conversion tracking and set up funnels. Tools: Unbounce, Instapage, Google Tag Manager

Data Analytics: 
Set up and analyzed data from Google Analytics, GA4, Google Tag Manager, and Google Data Studio.

Social Media: Manage multiple accounts across platforms. Tools: Social Pilot, Later, Adobe Creative Suite

Creative and Brand Marketing Lead

Transitive Media (SEM/PPC agency focusing on lead generation.)

Developed lead generation and growth acquisition through paid search channels: Facebook Ads, Google Ads, Youtube, Gmail, Instagram, Pinterest, Snapchat, and Linkedin. Optimized campaign KPIs for CPA, MQL, and CPC. Created unique Facebook campaigns with LAL audiences and a 1-mile geotargeting radius. 

Lead and supervised external NYC design agency on our client's rebranding, website development, and all paid social media communications. Supervised external SEO and SEM/PPC agency.

Creative direction on social media ads and video ads for multiple clients.

Set up email campaigns on Mailchimp and managed subscriber growth through Facebook lead form ads. Designed newsletter with Postcard app.

Built and designed landing pages on Instapage and Typeform to funnel leads. 

Responsible for designing and production of all branded touchpoints like video ads, white paper guides, pop-up events, and branded merchandise.

Creative Director, Performance Marketing

Swell Investing LLC (Fintech start-up in the ESG impact investing space.)

Great experience working on the public launch with design/innovation company IDEO in San Francisco.

Worked on content and inbound marketing using Hubspot.

Creative (Writer/Content/Social)

The Secret Little Agency (Named by Campaign Magazine as World’s Leading Independent Agency.)

A lot of smart and creative people in Singapore. Glad I got to work with them. Congrats on their partnership with the agency, Mother.

Netflix Asia: Helped win account and launch social media presence in Taiwan and Singapore. Worked on campaigns for Chef's Table, Luke Cage, Daredevil, and Narcos.

Tiger Beer: Launched first-ever global Chinese New Year campaign with celebrities: Norman Reedus, Chris Bosh, and Emily Ratajkowski.

Zespri: Developed and wrote all copy for activation event in Singapore, Australia, and Malaysia. Invited #1 Youtube fitness influencer, Cassey Ho.

HSBC: Social media content management on Twitter and Facebook

GoBear: Led all copy for 90 page brand book with tone of voice and social media guidelines.

Senior Creative (Copy, Design, Content, Branding)

Artifacts/Arthaus/Asport

"Bryan, I would never have launched this company without you," said the founder and chairman of Shinkong Group (One of Taiwan's most famous mega-conglomerates.) 

Lead product strategy and personally responsible for over 3.5 million USD dollars in revenue.

Partnered with over 500 brands and artists around the world, including Tom Dixon, The Impossible Project, Astier de Villatte, Marshall Speakers, Uniform Wares, London Undercover, Bamford Watch Company, Maison Martin Margiela, ST Dupont, Kaweco, and Fornasetti.

Creative Director

Tribal Worldwide (A digitally-centric global advertising agency)

I'm grateful that they hired me as a Senior Copywriter, allowing me to make the rare switch from crafting images to crafting images in people's imagination. I didn't let them down.  Wrote the brand manifesto that was used to lead the pitch for Jetblue. Worked on other brands like: Intel, Reebok, Equinox, and NFL.

I left to join a once-in-a-lifetime opportunity in Taiwan.  They say to be a good creative you must understand the client, so I went and became the client myself. Oh, the joys of doing pivot tables in Excel.

Senior Digital Copywriter

Freelance, Self Employed

You meet the most amazing people while freelancing.  It's like going to a speed-dating event, only you come away with life-long friends.

JWT (Microsoft Office), BBH (Sprite), R/GA, Razorfish (won Mercedes Benz pitch)
HAVAS Worldwide (Jaguar), Toy NYC (with Ari Merkin), SS+K (Porsche pitch), Publicis Kaplan Thaler (Wendy's), Tribal Worldwide, Johannes Leonardo

Digital Creative Freelancer (Art Director/Copywriter)

Growth Marketer | Fusing Creativity and Performance to Drive Growth

With over 15 years of experience in digital marketing, design, and copywriting, I am a growth marketer who fuses creativity and performance to drive growth for diverse businesses and brands. I have a proven track record of delivering impactful campaigns, acquiring and retaining customers, and increasing revenue and engagement across multiple channels and platforms.

Most recently, I spearheaded membership acquisition strategies for D23: The Official Disney Fan Club, achieving a 22% YoY increase in new members and a 4x surge in campaign revenue. I also formulated a comprehensive influencer program with 200+ creators, and presented an insightful promo code strategy to the leadership team. Previously, I led the creative and brand marketing for Sidetime, a SaaS startup that connects users with experts through audio/video calls, where I managed paid campaigns, email marketing, and branding, achieving high conversion rates and low CAC. I am passionate about creating the best digital communications in this ever-changing marketing landscape, and I look forward to bringing my growth mindset and unique skill sets to new challenges and opportunities.

Anonymous performance reviews:

"Bryan swims in the digital culture more naturally + adeptly than anyone in our creative group. His approach is to smother the problem with rigor (like a great strategist) and then take an informed, but mad leap (like a great creative)."

"Bryan represents the up-and-coming creative; one who truly thinks and lives media agnostic."

"He's a lovely person + I intend to work with him to bring his genuinely breakthrough ideas to life.

Bryan's not a natural fit in any agency, but his mode of thought is ideally suited to the new paradigm + I want this agency to be the kind of place where he can thrive."

"The work he did on Citibank was dead on [strategically, creatively + tactically].

"From the first day I met you, your openness to learning about my interests and working collaboratively with me on projects was really heartening for me. Your acceptance of others, kindheartedness, soft nature and genuine warmth make you an easy person to connect with, and I'm really grateful I had the opportunity to work with you. Your spirit, diligence and drive will take you far."

taplio

The Battle

Joanna Williams

Bryan Chiao

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