Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

Joan Westenberg

Aircall

Team Scaling and Achievements

• Successfully scaled the SDR/BDR team from 4 to 8 representatives across multiple regions.

Achieved quarterly performance targets:

	•	Q1 FY26: 130%
	•	Q4 FY25: 92%
	•	Q3 FY25: 90%
	•	Q2 FY25: 107%
	•	Q1 FY25: 90%

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1) Leadership & Team Management

• Led and coached a high-performing team of BDRs and SDRs across various regions.
• Recruited, onboarded, trained, and mentored top talent, driving strong career progression and team retention.
• Conducted regular training sessions to upskill the team in tools, best practices, and objection handling.

⸻

2) Strategic Sales Development

• Designed and implemented outbound strategies to significantly increase lead conversion rates.
• Built scalable processes that enhanced XDR productivity and operational efficiency.
• Defined and tracked key KPIs to measure and optimize team performance.

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3) Pipeline Generation & Conversion Optimization

• Developed data-driven strategies to improve lead qualification, scoring, and prioritization.
• Implemented tools and technologies such as Outreach, Lonescale, Madkudu, Highspot, and various Sales Engagement platforms to strengthen outreach, tracking, and reporting capabilities.
• Managed and refined lead scoring systems to ensure consistent high-quality pipeline creation.

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4) Cross-functional Collaboration

• Partnered with sales leadership to align SDR/BDR activities with broader revenue goals.
• Collaborated with marketing teams on campaign launches, messaging strategies, and lead handoff processes.
• Supported account executives with seamless transitions from lead generation to deal closing.

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5) Process Innovation & Enablement

• Championed CRM optimization initiatives to streamline workflows and improve reporting accuracy.
• Spearheaded the integration of AI-powered solutions to enable smarter prospecting and engagement.
• Continuously refined operational processes to enhance overall team effectiveness and scalability

BDR & SDR Manager - France, Italy, Israel and Middle East

SDR Leaders of EMEA

Member

Talkdesk

Achieved team performance milestones:

- Q3 FY24: 115% 
- Q2 FY24: 121%

As a BDR, successfully achieved standard personal  target while exceeding with:

- Q3 FY24: 170% 
- Q2 FY24: 170%

1) Team Leadership:

- Coached a team of 6 BDRs to improve outbound strategies, exceed KPIs, and develop skills.
- Conducted weekly 1:1s and reported pipeline metrics to Sales Leadership.

2) Performance Analytics:

- Monitored KPIs using dashboards and Salesforce reports to identify growth opportunities.

3) Talent Acquisition:

- Interviewed, onboarded, and trained new SDRs to build a high-performing team.

Team Lead BDR - France, UK, Ireland, Nordics and Mid-market

Consistently exceeded quota and generated significant pipeline:

- Q3 FY24: 170% Quota attainment - Pipeline generated 1.7 Million $
- Q2 FY24: 170% Quota attainment - Pipeline generated 700k $
- Q1 FY24: 159% Quota attainment - Pipeline generated 1.3 Million $
- Q4 FY23: 175% Quota attainment - Pipeline generated 1 Million $
- Q3 FY23: 140% Quota attainment - Pipeline generated 1.2 Million $

1) Outbound Sales and Prospecting Expertise:

- Mastered cold emailing, cold calling, and social selling strategies to engage prospects and generate high-quality leads.
- Leveraged data-driven insights to refine outbound strategies, optimize lead targeting, and increase conversion rates.

2) Sales Engagement and Lead Generation:

-,Executed personalized outreach campaigns via email, phone, and social channels to drive meetings and build strong prospect relationships.
- Utilized Salesforce and Outreach to track, measure, and analyze outbound effectiveness.

2) Performance Tracking and Continuous Improvement:

- Regularly analyzed and reported on outreach performance using data to identify trends and optimize strategies for better results.

3) Process Optimization and Salesforce Usage:

- Continuously refined outreach processes and workflows to improve efficiency and scalability.
- Used data and Salesforce insights to prioritize high-potential leads and enhance sales pipeline visibility.

Enterprise/ Strategic BDR

- Q2 FY23: 120% Quota attainment
- Q1 FY23 : 155% Quota attainment

Mid- Market BDR 

Carv Capital

Digital marketing agency/ Lead generation

- Prospecting on a daily basis through cold e-mail and cold call (100 cold e-mails/ day, 50 cold calls/day)
- Qualifying leads based on pain points and financial variables such as turnover, working capital and cash flow.
- Responsible for handling B2B and B2C client marketing campaigns via Meta Ads with an average ROI of 2.5
- Setting up email marketing campaigns to increase sales

Founder

HiPay

- Resolved daily payments issues for our partners (SMCP, Franprix, Ankama, Kusmi Tea, All Tricks, Pizza Hut)
- Owned the reconciliation process for individual (wallet) and corporate transactions
- Conducted day-to-day research of the payments activities to help understand the performance
- Provided payment review service

Payment Operation Analyst

Populous World

- Established credit rating systems to analyse the different risks based on payment history, debt-to-Income ratio,working capital ratio and projected cash flow.
- Prepared monthly reports on the degree of risk
- Undertook risk analysis by developing statistical models for our partners
- Consulted and negotiated with customers regarding payment terms and credit limits

Credit Risk Analyst

Customer Experience - Contact Center - Improve your customer experience KPIs with Talkdesk's AI-infused omnichannel cloud contact center

Jérémy Carvalho

Nous avons allié nos forces entre Pigment  et Aircall  en ce mois de décembre lors d’un call blitz: résultat, 12 meetings bookés 🎯

Un grand merci à Paul Schmitt  pour cette organisation.

Et on remet ça en février pour le Round 2 !

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Nous recherchons un(e) Sales Development Representative (SDR) en stage de 6 mois à partir de février 2026 pour rejoindre l’équipe Aircall. 

Si tu es motivé(e), curieux(se) et que tu veux évoluer dans un environnement sales dynamique, cette opportunité est faite pour toi !

👉 Envoie-moi un message privé si tu es intéressé(e) ou si tu veux en savoir plus.

https://lnkd.in/eNk5MSwm 

Antoine Pécout Sacha Touboul Mathis Pluviaud Victor d'Armancourt Annalisa Bruzzone Sarah Himier James Kina Toukaloa Samy Meddahi Yasmine Kassis

Stage - Sales Development - French market - Paris - 6 months  

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The Battle

Joan Westenberg

Jérémy Carvalho

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Performance ScoreJérémy Carvalho's LinkedIn Performance

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taplio

The Battle

Joan Westenberg

Jérémy Carvalho

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jérémy Carvalho's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJérémy Carvalho's LinkedIn Performance