Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

Joan Westenberg

Advanced Music, S.L.

Project curation and development of new markets in the field of creative-tech industries, specialization in Web3 and AI.

Curator and new markets developer - Sónar+D

As an independent consultant since 2016, I’ve designed and facilitated workshops, provided consultancy services, and taught classes at design schools. I’ve also spoken at major conferences such as Primavera Pro, Sónar+D, or Mobile World Congress.

Creative Technology Consultant

guzzu

Led the development of a Web3 music marketplace, driving user research to bridge the gap between Web2 user expectations and Web3 product functionality. We successfully launched the MVP and continued gathering insights for ongoing product improvements. I managed product roadmaps and backlogs, facilitating collaboration between design and development teams to ensure timely delivery of core features. Additionally, I worked closely with the legal team to ensure product development aligned with compliance and regulations.

Product Manager

sokotech

SokoTech is a laboratory dedicated to digital social innovation projects.

Led the full lifecycle of projects and products focused on digital social innovation, emerging technologies, and education, promoting open-source tools and communities and fostering inclusivity. Collaborated with cross-functional teams to conceptualize and execute innovative projects, leading co-creation workshops to foster creativity and drive impact. Also prepared proposals and comprehensive project documentation.

Project Director & Product manager

Sound Diplomacy

Sound Diplomacy is a global research and strategy consultancy focused on developing communities and economies.

Conducted market research and strategic analysis to drive community-focused growth, developed case studies on creative industry impact, and provided data-driven recommendations to shape resilient and sustainable development strategies.

Researcher

Business Development & Marketing Assistant

Overon, a leader in broadcast technology innovation, provides cutting-edge services globally as part of the Mediapro Group.

Audiovisual Engineer /Technical Production

Mediapro

MEDIAPRO is a leading group in the European audiovisual sector, unique in content integration, production and audiovisual distribution.

Technical production and resource management for high-profile events, including the Spanish LaLiga and Champions League, where I developed strong team coordination skills and implemented advanced audiovisual technologies. I managed resources and staff for live broadcasts, collaborating with international clients and suppliers to ensure seamless operations. Additionally, I was responsible for analyzing incidents, implementing technical improvements, and testing as well as adopting new audiovisual equipment to deliver high-quality productions.

Audiovisual Engineer/Technical Production

Part of the engineering team responsible for ensuring the successful transmission, reception, and distribution of broadcast signals using audiovisual coding/decoding, fiber optics, video over IP, and satellite communications, working closely with field operators and the IT networking team to support remote operations, including major events like the Spanish LaLiga.

Audiovisual Engineer

Audiovisual Engineer Assistant

SAP Assistant Consultant on a SAP Business Intelligence Project for Gas Natural.

SAP Assistant Consultant

Research for the Final Degree Project

With a foundation in engineering and service design, I work at the intersection of creativity, technology, and innovation. My career spans diverse roles that blend strategy, product management, and service design, driven by a commitment to delivering impactful, user-centered solutions.

I'm enthusiastic about Web3 and its transformative principles. My recent experience leading the development of a Web3 platform solidified my belief in the power of these technologies to drive meaningful change.

I’m excited to contribute to projects that push the boundaries of innovation and user-centered design.

taplio

The Battle

Joan Westenberg

Cris Checa

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