Jonathan M K.

VP of GTM Strategy & Marketing - Momentum | Founder GTM AI Academy & Cofounder AI Business Network | Business impact ​> Learning Tools | Proud Dad of Twins

I’m Jonathan, an AI and GTM strategist passionate about transforming how businesses harness AI for real impact. With over 15 years in Revenue Excellence, Enablement, and GTM Acceleration, I’ve successfully developed and implemented transformative enablement programs for global organizations, Fortune 500 companies, and startups. Recognized in SEC’s 2023 & 2024 Enablement Ones to Watch and honored as an Enablement Legend by Seismic and the Enablement Squad, I strive to stay ahead of industry trends.

4 Years ago I deep dove into AI after enabling an AI tech for an internal team and it's customers and in 2022, I founded the GTM AI Academy to bridge the gap between learning AI tools and creating tangible business outcomes. My mission is to provide AI-driven strategies that cover all functions of a Go-To-Market (GTM) team, helping professionals implement actionable use cases for their own companies. I also consult on AI integration and strategy for high-growth businesses, offering GTM insights that drive revenue growth and efficiency.

If you’re looking to leverage AI either for Yourself, Your team, or C-Suite and Board level advising, refine your GTM strategies, or accelerate business outcomes, feel free to connect. I’m always open to discussing the future of AI in business and how to make true impact.

Head of GTM Revenue Enablement & Product Marketing

- Develop and execute revenue enablement strategies to drive sales growth and enhance customer experience.
- Collaborate with cross-functional teams to align revenue goals, optimize processes, and identify market opportunities.
- Conduct market research and competitive analysis to stay ahead in the payment media industry.
- Implement and oversee enablement programs, including training, tools, and resources for our presales, CSM, BDR, partner, and sales team.
- Analyze sales performance data and provide insights to improve revenue generation and forecasting accuracy.
- Cultivate strong customer relationships and support our clients in adopting Simetrik's solutions effectively.
- Drive continuous improvement initiatives to enhance revenue processes and strategies.
-Manage the Product Marketing team creating internal and external facing assets such as videos, blogs, one pagers, white papers, case studies, success stories.

Every vendor promises autonomous AI for GTM. None of them can actually deliver it…. Yet. 

Here’s why and what you need to build instead.

The gap between AI hype and reality isn’t about model capability. It’s about architecture.

We go deep in this concept in the IGNITE book released just barely.

Most companies are trying to buy autonomous GTM from a single platform. 

That’s like expecting one tool to handle your entire tech stack. It won’t happen.

What actually works is a 5-layer architecture where each layer does what it’s built for:

Layer 1: Data Foundation
Your CDP, CRM, data lakehouse, and identity resolution create the ground truth. Without clean, unified data, everything built on top collapses. This is where 70% of AI projects fail, not because the AI is bad, but because the data is garbage.

Layer 2: Integration Layer
MCP (Model Context Protocol), APIs, and connectors let your systems talk to each other without building custom integrations for every combination. This is the “USB-C for AI” one protocol that connects everything.

Layer 3: Agent Layer
This is where specialized AI agents live. The Analyst pulls insights. The Strategist recommends next moves. The Content Agent generates variations. The Optimizer runs experiments. Each agent is narrow and verifiable, not trying to do everything.

Layer 4: Execution Layer
Ads, email, web personalization, campaign launches. This is where AI decisions turn into real actions. Current systems handle this autonomously for narrow tasks (bid optimization, send-time) but still need human approval for creative and strategy.

Layer 5: Human Oversight
Governance, strategy, brand stewardship, guardrails. Humans don’t disappear, they move up the stack. You own the creative direction, relationship decisions, and high-stakes judgment calls that AI can’t verify.

The reality check:
Gartner predicts 60% of brands will use agentic AI by 2028. They also predict 40% of agentic AI projects will be canceled by 2027.

The difference? 

Companies that win aren’t deploying the most AI. They’re architecting human-AI collaboration with clean data, proper governance, and realistic expectations about what AI can actually do autonomously today versus three years from now.

The people winning last year and this one are the ones planning for this future so when the tech is available they are ready. 

Are you?

This 2026 LinkedIn Bible is the roadmap to 1M+ followers. My man Chris Donnelly is letting me share, want in?

You can either view LinkedIn like a content creation chore, 
Or, like so many successful founders, as part of your business strategy. 

I decided to go all in on LinkedIn 2 years ago, 
And the results have been unbelievable. 

Literally 1000s of warm leads and an entire 8-fig business since then.

All because I built systems that turned LinkedIn into a primary revenue driver.

And now, I'm giving you my complete framework.

This is everything you need to transform LinkedIn into a lead gen machine.

Inside, you'll learn:

✅ The 4 highest-performing post types for lead generation
✅ How to set your 2026 "why" and align content to business outcomes
✅ How to identify your ICP and what content actually resonates with them
✅ The 30/30/30/10 engagement rule that builds genuine relationships at scale
✅ The deplatforming strategy that protects you from algorithm changes forever
✅ Lead magnet to email segmentation flows that move people towards your offer
✅ How to create a community feel in your comments that drives deeper connection
✅ Content repurposing systems for Instagram that multiply your reach with minimal effort

You don't need a content team or years of trial and error.

You need the right positioning, post strategy, and engagement system.

When you grab The 2026 LinkedIn Bible, 
You'll also receive an invite to Lead Generation Live.

It's a free 4-hour masterclass, 
With some of the most respected entrepreneurs in the world:

- Daniel Priestley (Entrepreneur and author of "Key Person of Influence")
- Nathan Barry (Founder of Kit)
- Sara Davies MBE (Founder of Crafter's Companion and Dragon's Den investor)
- Eric Partaker (CEO Coach of the Year with 1.1M LinkedIn followers)

We're covering exactly how to turn attention into actual business growth in 2026.

Want in? 
-Like this post
--Comment 2026 
And I will send you the link

They are limiting live attendance to 15,000 people, 
And hey expect this to go quickly due to the size of our guests' audiences. 

If you can, join us on January 15th from 12:30 pm to 5:00 pm GMT !

If you're ready to turn LinkedIn into a lead generation machine in 2026...

♻️ Repost to help your network make real progress on LinkedIn in 2026.

Day 3 of 4! More amazing peeps coming at you for the Momentum.io 2025 GTM AI/2026 Ones to Watch awards where we show off the dudes!

Again we sent out the nominations to our community and email list and had A TON of nominations, we widdled them down based on the quality and amount of nominations.

The awards are about those who are innovative, push boundaries, and are execution focused or are the doers. I am pleased to celebrate the first round of men.

Lokendra Khandelwal
Jose Zuma
Frank Nardi
Micael Oliveira of Amplemarket
Arnaud Belinga 🧊🔨
Shelton Banks
Oleg Tomenko
Navin Persaud
Glen Torregiani
Alex Kutsishin
Hussain Al-Shorafa
Toby Carrington
Doni Lerner
Jose Carlos Cortizo Perez
Fivos Aresti
Yanir Zamir
Mavon Tran
Dan Rosenthal
Eric Fisico
Mitch Osborne
Thanbir M.
🟠 Nick Thomas
Brandon Smith
Alex Sloan

Congrats and more tomorrow!

Jonathan M Kvarfordt, MBA

Day 2 of 4! The second half of the amazing ladies who won the 2025 GTM AI/2026 Ones to Watch awards!

We sent out our nomination list to our connections and email list, we received thousands of replies and went through to find the most impressive and most repeated people, yesterday we released this list: https://lnkd.in/euCghk9W

Today we have our second half! To win, people were featured because of their innovative Doer mentality, people who lead and also get shi! done.

We have:
Katie Nocerino (Hillman) 
Dione Hedgpeth
Tessa Whittaker
Patricia De Nardi
Megan Prince
Nina LaRouche
Rupa Boddu
Sabika Hassan
Dannii Mathers
Rupa Boddu
Julia Nimchinski
Brigette Sjoboen
Julia MacDonald
Alina Vandenberghe 🌶️
Ellie S.
Meeta Pandey, Ph.D
Gail Behun
Liza Adams
Azzy Maizer
Tahnee Perry
Prasangika Rai
🐰 Jen Igartua
Amanda Kahlow
Sally Weiss
Donna McCurley
Christa Brutus, PMP, MM, LSSGB, ASCP(C)
Ashley Blackwell-Guerra
Dannielle Sakher
Jessica Meyers

Congrats! Men incoming tomorrow!

Hey friends in #enablement... here is a fun one ;)

Day 4 of 4 and last list from Momentum.io and the 2025 GTM AI/2026 Ones to Watch awards.

We sent this out to our community of thousands of people, received hundreds of nominations and we widdled them down those who were either:
1-Nominated multiple times with quality reasons why
2-Impressive and impactful stories

This is the list of innovative doers, the ones who execute and have vision, the balance between AI and human hard work.

Happy to celebrate the last but not least:
Umer Maqsood
Justin Parnell
Shawn Jahromi, MBA
John-Henry Scherck
Yogesh Kochhar
Brian Dietmeyer
Andrew Mezheritskiy, MBA
Andrew Cooper
Julian Teixeira
Rahul Jaglan 🧑🏽‍🚀
Alex Lindahl
Kumail Mukadam
Kevin Chu
Laurence Judah
Mike Y.
Seth Stover
Arjun Ganatra
Kyle Norton
Jacco van der Kooij
Jonathan Moss
Mark Turner
Collin Rhea
Daniel Clune
Ben Perceval
Connor Schaars
Patrick Kalie
Nathan Follen
Logan Atkinson-Wall
Omri Sela
Usher (Arshia) Razavi
Adarsh S Lathika
Mark Roberge
brendan short
Elio Narciso
Evan Morgan
Akash Bose
Oran Akron
Jordan Crawford

Well deserve list of amazing peeps who we deeply admire and respect!

Giving away more goodies on the GTM AI Podcast, want it? Comment below.

Most GTM teams are drowning in research and prep work. The top 5%? They automated all of it and closed 3x more deals.

I just sat down with Dannielle Sakher (VP of GTM at MindStudio) who walked me through the exact AI agents she uses to close enterprise level partnerships.

Not theory. Not "use cases." Actual workflows running behind the scenes at one of the fastest-moving AI platforms right now.

What she showed me:
→ LinkedIn outreach that's personalized at scale (200+ quality requests per week vs. the typical 50) 
→ Pitch optimization that pulls live prospect research in real-time 
→ Meeting prep that collapses 3 hours of work into 2 minutes 
→ Contract review that flags every high-risk term without legal bottlenecks 
→ Launch teasers that make partnerships feel real before they exist

Here's what hit me hardest: Dannielle is automating the high-value stuff that made her successful in the first place.

The secret sauce activities most people stop doing when they get promoted because there's "no time." AND she puts in her own flavor and genius to take it to the next level.

Personalized research. Deep prep. Creative pitch assets. She built agents to do them at scale.

The result? More pipeline. Higher close rates. Zero sacrifice on quality.

Want the AI Agents she shows me for free?
-Like this post
--Comment, "MINDSTUDIO" and I will send you the newsletter and 5 AI agents she shows off and the podcast video walk through
---Repost cuz your Mamma said to help peeps like me

You can have these up and running and use them within 15 min, lets get er done!

So I partnered with HSE and we created THE 2026 Trends report, want it?

As of today, AI methodology revolves around defining the stages of its market entry, changes in value propositions, and the construction of a completely new architecture.

In 2026, AI capabilities are set to advance faster than the methodologies designed to govern them, creating a widening gap between technological potential and effective use.

I’m excited to share my perspective and partner with Julia Nimchinski and Hard Skill Exchange with Momentum.io on the report, “2026: In Pursuit of AI Methodology”, focused on the trends and predictions shaping AI-native GTM.

The report brings together 80+ contributors – CXOs, VCs, founders, and analysts – examining how AI is moving from experimentation to operating models.

The analysis reflects what is actually working as AI transitions from isolated pilots to embedded GTM systems.

Fourteen trends emerged:
-AI becomes a managed role (3.41%)
--Narrative + intent as the control plane (3.41%)
---Enablement as the agentic operating layer (7.95%)
----Systems of action replace systems of record (5.68%)
-----Orchestration re-centralizes control (5.68%)
------Operating models shift to live loops (10.23%)
-------Personalization moves from rules to reasoning (3.41%)
------Incumbents split: embed AI vs. rebuild (11.36%)
-----Buyer-side AI + AEO as a core discipline (11.36%)
----Trust, proof, and human connection increase in value (7.95%)
---ROI discipline tightens (11.36%)
--Generalists outperform narrow specialists (5.68%)
-Governance and data readiness become scaling gates (9.11%)
AI enters through high-friction insertion points (3.41%)

Want access for free?
-Like this post
--Comment "HSE"
---Repost cuz its fun

And I will send you the link to get the report FOR FREE.

Huge thank you to Julia Nimchinski for being an amazing partner last year and this one, this report is kick a!!

I stopped building workflows in Zapier and N8N.

Now I just describe what I want done. 🤯

This week on the GTM AI Podcast, my man Jonathan Moss aka JMo walked through a 5-Part AI Framework that's saving him 15+ hours a week.

Here's what he covers:

→ How to replace complex automation tools with simple prompts
→ The framework structure that gets consistent results
→ Real examples of workflows that used to take hours... now done in minutes
→ Why "knowing what's possible" is now the only skill that matters

And we're also giving you access to the NotebookLM guide that goes even deeper - it's a resource on how to actually use these tools for unique applications.

I'm genuinely proud of this one. It's practical, and you can start using it today.

Want the podcast link + the guide?
-Like this post
--Comment "JMo" below and I'll send you the goods.

Or get it here: https://lnkd.in/e_KVqn-h

Thank you as always!

View newsletter: GTM AI Podcast & Newsletter

Welcome as per usual to our weekly Podcast and newsletter! This week our own Jonathan Moss goes through a 5 part AI Framework using several easy to us

Open article: 1/16/26: The 5-Part AI Framework That Saves GTM Teams 15+ Hours Weekly by Jonathan M Kvarfordt, MBA • 6 min read

1/16/26: The 5-Part AI Framework That Saves GTM Teams 15+ Hours Weekly

I operate at the intersection of leadership, engagement, and financial performance helping organizations turn people systems into real business leverage.

As a Senior Director of Leadership & Organizational Development at a Fortune 150 company (NRG Energy), I work at enterprise scale, partnering with executive teams to strengthen leadership systems, accelerate execution, and build the organizational infrastructure required to deliver results in complex, matrixed environments.

Across nearly two decades, my work has focused on one core question:

How do leaders create clarity, accountability, and performance that actually compounds?

I’ve led leadership and organizational transformations across companies ranging from 150 to 15,000+ employees, supporting:

•  Post-acquisition integration
•  Rapid growth
•  Culture and operating-model resets
•  Leadership modernization

Not through one-off training but through systems:

• decision rights
• governance
• leadership expectations
• feedback loops
• performance infrastructure

The organizations that win aren’t the ones with the most talented leaders.
They’re the ones with the best leadership systems.

I also explore how AI and modern technology are reshaping leadership not by replacing people, but by reducing cognitive load, increasing decision quality, and enabling leaders to scale their impact faster than ever.

Here, I share practical frameworks, field-tested insights, and real-world lessons from inside complex enterprises for leaders who care about engagement, execution, and EBITDA.

Views expressed here are my own and do not represent those of my employer.

Olga F.

Some unexpected and exciting news!
 
I’m honored to be named a finalist for the 2026 Top 100 Learning & Development Professional Award, which recognizes professionals who:
 
• Deliver measurable organizational impact
• Advance the field through thought leadership
• Innovate in how people grow
• Lead with excellence
 
My focus has been simple: translate strategy into repeatable leadership systems that reduce ramp time, lift engagement, and improve productivity at scale.
 
This nomination belongs to the incredible colleagues, partners and teams who were willing to experiment, measure what mattered, and hold the bar high.
 
Voting is peer-driven if our paths have crossed and you’ve seen this work in action, I’d appreciate your vote:

👉 https://lnkd.in/gy77wV3S 

Grateful for this community and for the chance to keep raising the standard for our profession.

Olga Feingold, MBA

Compounding Performance through Scalable Leadership Systems | Fortune 150 Sr Director

✨ Mgmt. Monday: Don’t Be Alex ✨

Years ago, I spent six weeks in South Africa (where people drive on the left side of the road). When I got home, my friend Alex picked me up in my car.

It was late.
Dark.
An empty country road.

I was driving, happy to be back behind the wheel, when another car suddenly honked and swerved into our lane. We almost crashed.
That’s when I realized: I was driving on the wrong side of the road.

I turned to Alex and said, “Why didn’t you tell me?”
He replied, “I thought you knew.”

That moment taught me something about leadership most teams never talk about.

Leaders share vision.
They set goals.
They move fast.

But if the people around them stay quiet when something is misaligned, the organization can end up in the wrong lane long before the crash.

It isn’t just awkward, it’s expensive. Misalignment shows up as rework, missed targets, attrition, and ultimately lost EBITDA.

So here’s the leadership version of Don’t Be Alex:

1️⃣ Help your leader clarify the “how,” not just the “what.”
Big goals without execution logic create chaos. Spell out cadence, milestones, and what success looks like at 30, 60, and 90 days.

2️⃣ Speak up when the goal is wrong.
If it’s unrealistic, contradictory, or disconnected from reality, say it early. Early course correction saves months of wasted effort and capital.

3️⃣ Force a real plan: timeline, owners, and resources.
Strategy without resourcing is wishful thinking. Execution infrastructure is what actually turns ambition into results.

Great leaders don’t need silent passengers.
They need copilots who will say, “We’re drifting; adjust now.”

That’s how teams stay in the right lane.
And that’s how organizations protect and grow value.

✨ Mgmt Monday: AI Is a Technical Shift. The Leadership Challenge Is Bigger. ✨

And it’s not new.

Decades ago, William Bridges made a simple distinction that still explains what we’re seeing today:

Change is external.
Transition is internal.

AI is the new change.
Predictable friction is the people experience.

People move through three predictable phases:

1) Ending : Letting go of how value used to be created
2) Neutral Zone : Uncertainty, experimentation, noise
3) New Beginning : Clarity, confidence, commitment

Most executives are already in the New Beginning.
Most employees are still somewhere between Ending and the Neutral Zone.

You don’t need a new AI strategy to start leading better. What leaders can do this week:

1) Name the ending

Say out loud what’s changing and what people may feel they’re losing (expertise, efficiency, identity).
Unspoken loss becomes resistance.

2) Normalize the neutral zone

Tell teams that confusion and experimentation are expected.
Ambiguity without permission feels like failure.

3) Separate experimentation from performance

AI pilots should not feel like performance evaluations.
Learning dies when people feel watched.

4) Make the new beginning concrete

Translate AI into how work actually changes:
	•	What decisions get faster?
	•	What tasks go away?
	•	What skills now matter more?

5) Pace awareness, not just rollout

Late awareness looks like resistance.
Early awareness looks like buy-in.

This isn’t an AI or change problem.
It’s the same leadership problem we’ve always had.

Strong leaders don’t just manage change as a process.
They lead people through transition.

If you’ve worked with me, you know I’m deeply biased toward neuroscience.

We can debate engagement, culture, and productivity but without understanding how the human brain actually works, most solutions stay superficial.

The world has evolved. Work has evolved. Technology has evolved.
The brain has not.

Whether I’m partnering with engineering, sales, tech, manufacturing, or energy teams, the common thread is always the same: humans making decisions under pressure, responding to trust, threat, and clarity.

That’s why neuroscience is foundational and why insights like this from the NeuroLeadership Institute matter.

The SCARF® Model is the gold standard for gauging social threat and reward, but as the world changes (and with it the workplace), have the needs of your team changed?

Join NLI's Emma Sarro, PhD in Neuroscience & Brigid Lynn, PhD, MPH to explore the latest research underpinning The SCARF® Model. 

Discover how the need for Status, Certainty, Autonomy, Relatedness, and Fairness has evolved, and gain a science-backed blueprint for leading effectively today.

This is the first in a new series of Science Webinars for 2026. Be the first to see the latest research.

Register now: https://lnkd.in/e5HguMHp

#Neuroscience #Leadership #SCARF #WorkplaceTrends #ProfessionalDevelopment #SCARFModel

View event: Same Brain, New World:  How Our Social Drivers Have Evolved

Same Brain, New World:  How Our Social Drivers Have Evolved

✨Mgmt. Monday: Commander’s Intent ✨

It’s a military leadership tool built to increase the speed and quality of decision making.

Here’s how it works:

1️⃣ Lead with the outcome
Instead of: “Do these five things.”
Say: “Here’s what winning looks like.”

When people know the destination, they don’t stop to ask for directions every time something changes.

2️⃣ Share the why
Instead of: “We need this by Friday”
Say: “We need this by Friday so we have customer data before the board meeting.”

The why is what people use when the plan breaks.

3️⃣ Push decisions to the edge
Instead of: “Check with me first.”
Say: “If it moves us toward this outcome, go.”

That’s how teams make good decisions under pressure: fast, aligned, and without bottlenecks.

Save this for the next time you need a reminder how to get your team moving faster.

#Leadership #DecisionMaking #ExecutivePresence

No alternative text description for this image

taplio

The Battle

Jonathan M K.

Olga F.

Followers

Posts

Engagements

Likes

Performance ScoreJonathan M K.'s LinkedIn Performance

Performance ScoreOlga F.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jonathan M K.

Olga F.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan M K.'s LinkedIn Performance

Performance ScoreOlga F.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonathan M K.'s LinkedIn Performance