The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

b2b.boutique

Jargon-free marketing support for mid-market CEOs who are tired of 'spend and hope' marketing.

I offer plug-and-play commercial marketing that's built on what your sales team has proven to land deals. It's fast, powerful and effective.

B2B Marketing Leader - Remote/Virtual/In-House

Staples Solutions

Strategic marketing leader across Technology Solutions, Facility Solutions and Branding Solutions.

Built new go-to-market for high-value contract business in partnership with Sales.

Unified sales and marketing targeting and overhauled messaging to drive sales leads.

Built multiple channel customer journey across Retail, E-commerce and B2B.

Portfolio Marketing

InfoTrends

Global remit across channels, vertical markets, hardware, software and services.

Provided C-level clients with options for solving strategic priorities. 

Design and delivery of 6-figure+ actionable customer analysis.

Pragmatic marketing advice grounded in real-world experience. Client results delivered across product planning, go-to-market strategy, channel alignment, value proposition development, messaging and managed services.

Director, Consulting (Industry Analyst / Customer Insight & Marketing Strategy Consulting)

Kyocera Mita Europe B.V.

16 FTEs & Euro970m turnover.

Led EMEA hardware, software, solutions, managed services, channel marketing and localisation groups.  

Overhauled regional positioning. Delivered new go-to-market strategy and EMEA roll-out to reflect changing customer needs.

Restructured central marketing to drive new strategic direction.

Implemented OGSMs to build stronger central/local alignment.

Senior Manager - Product Marketing

Sharp Electronics UK Ltd.

Full marketing mix role across Product Marketing, Channel Marketing, Marcoms and PR.

Marketing Manager

Canon Europe Ltd.

Commercial consultant to European R&D centres from within the Advanced Technology Business Unit.

Market/Business Development Manager

Full marketing mix role with P&L ownership in the Consumer Electronics space.

Product Marketing

Your sales team knows exactly what closes deals. Your marketing uses almost none of it.

This matters because new customers form opinions before talking to sales. So, even when you make the shortlist, you're behind competitors who shaped the initial conversation.

It's a critical shift, and one that too many mid-sized companies are missing. Marketing has quietly become the first sales battle. The companies that see this are pulling ahead. The rest are failing to connect the dots between early positioning and lost deals, eroding margins, and pipeline problems.

I've spent nearly three decades working with complex B2B companies, turning sales intelligence into effective marketing. For example, I built marketing from zero for a new €47M business unit in 30 days. Results came in weeks, using only what the sales team already knew

The commercial leaders I speak with today describe similar challenges:
– Deals taking longer to close
– Losing to weaker competitors
– Bigger rivals winning by default
– Finding new business is getting harder
– Competing on price more than they should
– Feeling like the 'best-kept secret' in their market

The real reason for these challenges is your marketing hasn't effectively influenced the buyer's early research. When that happens, your sales team enters the conversation with your competitors enjoying a head start.

I work exclusively with leaders ready to fix this. 

If you want marketing built from what your sales team has proven to work, not what might, let's talk.

DM here or email: info@b2b.boutique

PS: This method uses the customer intelligence your sales team already has, enhanced by insights enterprises pay six figures for. It's built for mid-market speed with zero disruption to sales.

taplio

The Battle

John McTigue

Zac Butcher

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