The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Nectar

Currently leading the marketing org at the 8th fastest-growing software company in America on the Inc5000.

1st marketing hire, 9th Nectar employee.

Built the marketing organization from scratch, staying scrappy in early years by owning all marketing functions myself until the time came for me to scale critical parts of Nectar’s GTM by recruiting and hiring roles in:
- Demand Gen
- Field Marketing
- Design
- Product Marketing
- Marketing Operations
- Organic Search
- Performance Marketing
- Video Production

During my time at Nectar, annual revenue has grown from six-figure ARR to eight-figure ARR fueled almost entirely by inbound pipeline.

An obsession with capital efficiency has led to Nectar being in the top quartile of SaaS companies for benchmark health metrics.

Now in Scale-up mode, the A+ marketers I’ve surrounded myself with are lifting marketing execution and production to incredible heights.

Vice President, Marketing

Head Of Marketing

Navattic

I advise/support the high-performing and scrappy marketing team at Navattic to make buying software easier with interactive demos.

Marketing Advisor

Pavilion

Executive Member

Kenect

I wore many hats on a small marketing team, reporting to the CMO. Scaled with the company from $6M to $18M in annual revenue.

Responsibilities included:
- Demand Gen
- Paid Social
- Content
- SEO
- Customer Marketing
- Graphic Design

Senior Marketing Manager

The Domani Group

Marketing Operations Manager

Sportsman's Warehouse

• Executed local and corporate advertising strategy for all 58 store locations in Eastern half of the United States
• Negotiated advertising contracts with local TV stations, Hulu, and national radio
• Successfully managed and budgeted >$1M marketing campaigns for multiple grand openings

Regional Marketing Manager

Domani Preneed

• Built cohesive marketing strategy and brand identity for Domani
• Fully planned and coordinated logistics for 18 national trade shows and events
• Created a direct mail marketing strategy and model to measure ROI
• Graphic design and video production for marketing projects (Adobe Premier, AE)
• UI/UX research and development

Marketing Operations Coordinator

Head of Marketing @ Nectar │ Creating great company cultures

I build, execute, and advise marketing strategy for b2b SaaS.

- Go-to-Market Strategy
- Messaging/Positioning
- Demand Creation/Capture
- Pipeline Generation

If I'm not thinking marketing, I'm trail running in the mountains (and even then, often still thinking about marketing).

taplio

The Battle

John McTigue

Peyton Walbeck

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