The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

SmarterX

SmarterX is an AI research and consulting firm built to educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible.

Founder & CEO

Marketing Artificial Intelligence Institute

Media, event and online education company that makes AI accessible, approachable and actionable for marketers and business leaders.

Junior Achievement of Greater Cleveland

Board Member

Ready North (Formerly PR 20/20)

Marketing consulting and services firm. HubSpot’s first partner agency. Sold to Blue Cypress in 2021.

Founder and CEO

Northern Ohio PGA

Independent member of the Northern Ohio Section PGA of America Board of Directors.

Independent Board Member

Founder & CEO @ Marketing AI Institute | Co-Host of the Marketing AI Show Podcast

Paul Roetzer is founder and CEO of SmarterX and Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; co-host of The Artificial Intelligence Show podcast; and creator of The AI Literacy Project. 

As a keynote speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. 

A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO HubSpot’s first partner agency, PR 20/20, a digital marketing firm that he sold in 2021. 

Paul Roetzer

Re: the AI bubble talk. Yes, there are some crazy valuations (especially for early-stage AI companies), and many of these companies will flop. 

But, we are on the very leading edge of an intelligence explosion.

AI will be everywhere, and in everything.

Demand for intelligence and compute will accelerate because society will demand greater reasoning capabilities, image generation, video generation, 3D world generation, AI agents, and robotics. 

Plus, the models will become more reliable at long-horizon tasks (things that take humans hours/days/weeks) across industries.

All of this requires far more compute than the text-based LLMs that have largely driven the last three years of growth for AI companies like NVIDIA, Google, OpenAI, Anthropic, Microsoft, and others.

Most of society is still unaware of the true multimodal capabilities of today’s AI models, and certainly have almost no concept of what’s coming in the near term.

Once AI awareness, understanding, and utilization reach the masses, which may take years still, we will look back and see that Wall Street and others actually undervalued the impact of AI (much like they did for years before ChatGPT emerged).

Play the long game.

Founder & CEO, SmarterX & Marketing AI Institute | Co-Host of The Artificial Intelligence Show Podcast

taplio

The Battle

John McTigue

Paul Roetzer

Followers

Posts

Engagements

Likes

Performance ScorePaul Roetzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John McTigue

Paul Roetzer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Roetzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Roetzer's LinkedIn Performance