The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Founder & CEO @ Marketing AI Institute | Co-Host of the Marketing AI Show Podcast

Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations.

As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

Through SmarterX’s AI Academy, his work directly helps thousands of professionals and leaders understand and apply AI. His free monthly Intro to AI class alone has reached more than 40,000 registrants since its launch in 2021.

Roetzer’s entrepreneurial journey began long before the current AI boom. A graduate of Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, HubSpot’s first partner agency, and sold it in 2021 after establishing it as a pioneer in digital marketing.

This unique background as both an agency innovator and AI educator gives him a practical, story-driven approach to helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible.

Paul Roetzer

We're hiring for three critical customer success roles at SmarterX.  

If you, or someone you know, is a potential fit, please consider applying on our Careers page. 

***VP of Customer Success, AI Academy***

The Vice President of Customer Success, AI Academy is the senior leader responsible for the end-to-end customer experience for all AI Academy customers, including individual learners, Standard Business Accounts (5-99 licenses), and Premium / Enterprise Business Accounts (100+ licenses and high-growth potential).

The VP of Customer Success is charged with building an industry-leading, AI-forward department that drives customer transformation and can help us scale to 250,000+ licenses in the next 3-5 years.

***Senior Customer Success Manager, Enterprise Accounts***

The Senior Customer Success Manager (SCSM), Enterprise Accounts is responsible for the success, growth, and retention of AI Academy’s premium and enterprise customers. These accounts typically include 100+ licenses or high-growth potential, and each SCSM manages a portfolio of $2–$3M in ARR.

This role is far more than traditional customer success. 

SCSMs function as AI Transformation Consultants, acting as the primary point of contact and customer champion. You will guide organizations through onboarding, adoption, enablement, expansion, and renewal—ensuring measurable impact from their AI Academy investment.

***Customer Success Manager, Standard Accounts***

The Customer Success Manager (CSM), Standard Accounts is responsible for the success, retention, and expansion of AI Academy’s standard business accounts. These customers typically have 5–99 AI Mastery Member licenses and limited account growth potential based on company size.

This is a scaled, AI-assisted customer success role. Each CSM manages a portfolio of 100–150 business accounts representing $1–2M in ARR, using AI agents, automation, and data-driven prioritization to deliver high-quality outcomes at scale.

CSMs serve as the primary customer champion and trusted advisor—working in tandem with the pooled customer support team and AI agents—while functioning as AI transformation consultants for their assigned accounts.

***About SmarterX***

SmarterX is a Cleveland-based AI transformation company. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

> We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. 
> We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
> We believe the future of all business is AI native, AI emergent, or obsolete.  
>We believe AI education and training is the foundation for success in every organization.

Our goal is to Accelerate AI Literacy for All through courses, content, and events. Consulting and speaking are also secondary solutions under the SmarterX brand.

Founder & CEO, SmarterX & Marketing AI Institute | Co-Host of The Artificial Intelligence Show Podcast

Open article: SmarterX | Careers by smarterx.ai

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The Battle

John McTigue

Paul Roetzer

Followers

Posts

Engagements

Likes

Performance ScorePaul Roetzer's LinkedIn Performance

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taplio

The Battle

John McTigue

Paul Roetzer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Roetzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Roetzer's LinkedIn Performance