The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

SafePrice.io

SafePrice.io (by EchoQuote) increases your market share by capturing the Right Leads at the Right Time from your company’s current website. In less than a day, you can begin to capture and engage a continuous stream of interested, serious prospects driving top-line sales.

Founder

Marzik, Inc.

I co-founded Marzik, a Value Added Reseller focused on Enterprise Data Storage solutions from Veritas, StorageTek, ADIC, EMC and Quantum. Marzik grew to $40 Million per year in revenue in 4 years. I sold my share to start EchoQuote in 2005.

Exit: Buyout

Co-founder, Vice President

CommVault

CommVault develops and sells enterprise data management software. I started the Federal group selling to the Intel, DoD and Civilian agencies.

Exit: IPO (CVLT)

Federal Sales Manager

QStar Technologies

QStar develops and sells Data Management software for large enterprise environments.

Exit: Acquired

Co-founder, VP of Technical Sales

Electronic Data Systems

Completed the System Engineering Development (SED) program. Worked on several large Federal Government projects (Army Viable/ASIMS, US AID) as well as large Commercial software projects (Blue Cross of California modernization).

Senior Systems Engineer

More Sales Needles. Less Haystack. ● Replace your Request-a-Quote form and turn your B2B website into a hand-raising machine ● Built for B2B Equipment Sales teams (IT, Industrial, Medical)

Industrial/B2B Manufacturers:
 
Is your corporate website leaking sales opportunities and costing you Market Share?
 
While running a Commercial Equipment Dealer against 500 competitors, I discovered a buyer blind spot that was costing us millions per year in lost business.

So we developed a simple tool to fix it based on 3 critical principles: 

1) Capture serious prospects from an existing website...

2) early in the buying cycle (before the competition)...

3) to shape requirements resulting in a high margin sale (less discounting).

It worked so well capturing new sales opportunities that our OEM suppliers wanted to use it for *their* sales teams. We spun it out as a standalone service to help B2B Manufacturers dominate their markets. 90+ clients prove it works.

If your goal this year is to boost Market Share, consider adding our SafePrice.io tool to your current website and immediately start getting results like this:

MONTHLY Sales Funnel Value Captured:

🔥 $80 Million per month
IBM/TEXAS MEMORY SYSTEMS (Flash storage)

🔥 $55 Million per month
TEGILE (Flash storage)

🔥 $21 Million per month
HPE/SIMPLIVITY (Hyperconvergence)

🔥 $17 Million per month
DELL/EQUALLOGIC (NAS)

🔥 $4 Million per month
DOUGLAS MACHINES (Industrial Washing Equipment)

...and many more B2B Product or Service companies

What customers say:

🎙️SafePrice.io's Tool gets us in the door first, and in B2B that is everything" (J. Klemme, President)

🎙️ "It's the best Sales Conversation Starter I've seen in my 20 years of business. The value is amazing" (K. Roller, VP Sales)

🎙️ "I've never seen a Sales team so excited about a lead gen program. It really works!" (S. Worthington, VP Marketing)

🎙️ "We're closing 9% of what we're capturing; it's our best producing campaign by far." (M. White, Dir. Demand Gen)

taplio

The Battle

John McTigue

Dale Underwood 💲❓️

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