The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

dba Accesible Acumen

Projects in a) Ecological and Economic Regeneration and b) Place Branding and Destination Marketing of a global Creative Center in Spain.

Creative Lead

Circle Squared Foundation (CSF)

Focus on Restoration of Ecosystem services - established Living Learning Lab.

Founder and Chairman 

STIR International BV

Business Performance Management -  SAP and IBM; Sophis
Transformation Practice EU expansion - JMJ, Webster University

Managing Director

UP THERE, EVERYWHERE

Contributed to formation of first fully "Cloud based" global Creative Agency and Development of "for Good" Practice

Partner

NOKIA

Integrated international operations and marketing of multiple M&As in formation of largest division in Nokia. 
Supervisory Board Director of Nokia's largest Joint Venture - Hungary
International driver in Nokia's progression to world's #1 Brand

Managing Director - International SBU

The Singer Co. (SSMC)

Executed radical restructuring of Operations and Marketing (including collaboration with networks of Womens' Cooperatives) leading to successful listing on Jakarta Stock Exchange and IPO. Spearheaded 1st successful SE Asia DMO business (Cannes and Regional award winning; seconded to Leo Burnett agency), launching 23 new products and Insurance initiative.

Country President & Board Director - Indonesia, and Marketing Director - Asia

Up-Right Inc. (Vectur Ltd)

Director on JV Boards in Mexico and Japan. Advisor, International to CEO. Export Director - established sales and introduced rental in distribution channels throughout LATAM and APAC. International Lead on Product Design, Development and Occupational Safety Committees.

Export Sales Director

* In connecting, please tell me (specifically) what it is in my background, experience or skills you feel may best contribute to your interests and efforts?

Global experience at Chairman and Director levels. Board roles in 3 MNCs (Industrial, Consumer & Tech) plus multiple SMEs. Accelerated career promotions in fast track to Management and Corporate Committees (Sales, Marketing, Branding, Advertising & Communications; Customer Service, Distribution, Design & Safety).

Culturally adept & multilingual; have lived in 9 countries and worked in 35+ across 5 continents. Extensive (global) network.

With a life long interest in Ecology (Oceans & Agriculture), Justice (Social/Economic impact in Equity) and the creative Arts, I now have bandwidth to bring my passion for solutions and innovation to bear in contributing to policy on Boards and positively influencing practices in the field.

taplio

The Battle

John McTigue

Craig Heinze

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