The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Unbound Growth

Our motto: "It's not about us. It's not about you. It's about your buyers."​

Our mission: "Grow sales, increase revenue, create jobs, raise the level of respect for the sales profession using proven science."

We help: 
-startup entrepreneurs who are unsure of how take their product to market and get customers. 
-small business owners who are struggling to make ends meet free up cash flow with faster sales and reduced collections by getting more ideal customers. 
-founders grow their business by keeping more customers and increasing referrals.
-executives that don't have 'sales'​ in their title, but needs to be a more persuasive 'people' manager.
-sales managers who want to be more effective coaches and leaders who create more leaders.

"It's not about inbound, outbound, or allbound. Today's buyer is unbound."

Founder

Legacy Executive Club

As a founding member with Legacy Executive Club - a selective community of exceptional executives and extraordinary people giving back, helping each other, and defining our next chapters with intention. Reach out if you'd like more info. check out legacy.vip

Founding Member

Buyer First: Grow Your Business with Collaborative Selling

Buyer First: Grow Your Business with Collaborative Selling is for business owners, founders who sell and salespeople who have tried everything- all the tips, tricks and hacks- to get more clients and customers but are frustrated that what seems to work for others doesn't for them. 

What they don’t realize that what is getting in their way of sales success is their own mindsets and beliefs towards sales. 

But we can change our minds and therefore our behaviors and results.

In the "book my clients have been asking for", I share the revolutionary sales-success formula that I use with clients everyday that draws on data form 2.2 million salespeople, plus comprehensive research on the psychology of decision making and behavior change, to show you that selling isn't something we do to others, it is something we do with them.

Author

Harvard Business School

Coaching HBS Entrepreneurial MBA students on sales mindsets and skillsets

Entrepreneurial Sales Coach

Emblaze

Connecting the Boston sales community through educational events that entertain, inspire action, and advances sales performance.

Regional Chapters provide many benefits to AA-ISP members including:

*Meet and network with other local inside sales professionals
*Hear presentations and learn new ideas from industry experts and colleagues
*Share your own challenges and ideas and learn from others via a best-practices round-table
*Remain connected with AA-ISP members throughout the year
*Keep abreast of industry trends and stay informed on all the AA-ISP happenings

Chair

The Sales Experts Channel

The Sales Experts Channel mission is to offer educational content for sales managers and sales professionals in a collaborative community.

Board Member and Coaching Expert

Carole Mahoney Consulting

Strategic sales and marketing coaching for entrepreneurs to help them align to their buyer's process to find or get found by their first buyers. Sales and marketing alignment consulting for B2B teams to delight buyers and increase revenue.

Folded into Unbound Growth in September 2015.

Coach & Consultant

19 Oaks

19 Oaks was a traditional marketing agency making the transition to an integrated inbound approach. I merged Mahoney Internet Marketing with them in the hope of creating a hybrid sales and marketing agency. My role was to lead the Inbound sales and marketing strategy and execution as well as training for staff and leadership.

Inbound Director

University of Southern Maine

Working with USM interns to complete market research and analysis to develop go-to-market strategies for start-up companies.

Project Manager- Campus Ventures

Mahoney Internet Marketing

Sold & delivered sales & marketing services including:
-Integrated Offline/Online Marketing Plans; KWA, customer experience planning, closed loop reporting
-Search Engine Marketing; SEO, PPC, Social
-Email Marketing Campaigns; Automated, behavior-based lead nurturing
-Persuasive Copywriting; PRs, advertising, websites, e-books, case studies, email, landing pages
-Business Intelligence Analysis: Buyer trend forecasting based on historical data
-Sales& Marketing Training/Coaching- Individual & Team Training to implement processes to generate and qualify leads

Technology sales and implementation of:
-Omniture (Site Catalyst)
-Salesforce.com
-Hubspot
-Silverpop
-Constant Contact
-Google Products (Analytics, Adwords)

To both B2B and B2C industries including:
-Healthcare
-Technology
-Government
-Higher Education
-Finance
-Manufacturing
-Consumer Retail (shoes/bags)

Author & Speaker @ Buyer First | Founder @ Unbound Growth

I grew up in a family of business owners, entrepreneurship is in my DNA. Despite that, I struggled to bring on new clients because I hated the idea of sales. I saw it as pushy, slimy and sleazy and wanted nothing to do with it. I believed that technology would make salespeople obsolete. At least, this was my hope when I was in my freshman year of college in 1993 and saw email for the first time.

Through a lot of trial and error, I learned the hard way (is there any other way?) that we still need sales to help us connect problems and solutions. Today's buyer demands the type of salesperson who puts them first, listens to them, and asks the questions that helps them look at their problems and options differently. 

As I worked on my own sales mindsets, I was able to develop the skills to sell with my buyers in ways they they preferred to interact, and as a result- grew my business.

Today, I am on a mission to help others change the way we think about sales, and therefore the way we sell, using research, behavioral science, and data. I believe that by doing so, we can shift the negative perception of sales in the same way the medical profession did during the Renaissance. Someday, children will say "I want to be a salesperson when I grow up!" Can you imagine what those Halloween costumes will look like?

Now, with nearly two decades of experience as an author, speaker, coach, and trainer, I help entrepreneurs, founders, salespeople and sales leaders increase their revenue with a collaborative and science-based sales formula. My book, Buyer First: Grow Your Business with Collaborative Selling, reveals the revolutionary sales-success method that I use with my clients every day, drawing on data from 2.3 million salespeople.

As the Chair of the Boston Emblaze chapter, I also lead a global community of sales professionals who are dedicated to raising the level of respect and performance in the sales profession.

When clients tell me how this work has changed their life, personal relationships, and belief in themselves- it feels like Christmas morning.

taplio

The Battle

John McTigue

Carole Mahoney

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