The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Author & Speaker @ Buyer First | Founder @ Unbound Growth

I grew up in a family of business owners, entrepreneurship is in my DNA. Despite that, I struggled to bring on new clients because I hated the idea of sales. I saw it as pushy, slimy and sleazy and wanted nothing to do with it. I believed that technology would make salespeople obsolete. At least, this was my hope when I was in my freshman year of college in 1993 and saw email for the first time.

Through a lot of trial and error, I learned the hard way (is there any other way?) that we still need sales to help us connect problems and solutions. Today's buyer demands the type of salesperson who puts them first, listens to them, and asks the questions that helps them look at their problems and options differently. 

As I worked on my own sales mindsets, I was able to develop the skills to sell with my buyers in ways they they preferred to interact, and as a result- grew my business.

Today, I am on a mission to help others change the way we think about sales, and therefore the way we sell, using research, behavioral science, and data. I believe that by doing so, we can shift the negative perception of sales in the same way the medical profession did during the Renaissance. Someday, children will say "I want to be a salesperson when I grow up!" Can you imagine what those Halloween costumes will look like?

Now, with nearly two decades of experience as an author, speaker, coach, and trainer, I help entrepreneurs, founders, salespeople and sales leaders increase their revenue with a collaborative and science-based sales formula. My book, Buyer First™: Grow Your Business with Collaborative Selling, reveals the revolutionary sales-success method that I use with my clients every day, drawing on data from 2.3 million salespeople.

As the Chair of the Boston Emblaze chapter, I also lead a global community of sales professionals who are dedicated to raising the level of respect and performance in the sales profession.

When clients tell me how this work has changed their life, personal relationships, and belief in themselves- it feels like Christmas morning.

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The Battle

John McTigue

Carole Mahoney

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