The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Process Pro Consulting

Process Pro Consulting was founded to help business owners and operators fully utilize your software solutions on the marketplace today. Amazing product marketing and SaaS sales teams make software easy to buy. We pick up where the software sales team leaves off. At Process Pro Consulting our team maximizes your Software ROI by helping you fully implement software in your business processes. We specialize in Sales Processes, Sales Operations, Project Management, Account Management, and Customer Success. Focus on HubSpot and Salesforce tech stacks.

Founder & Principal Adviser

Modern Sales Pros

Modern Sales Pros is the world's largest community for leaders in sales, operations, enablement, and related disciplines. Our mission is to help our community learn how to solve the biggest challenges they face (and would otherwise bang their heads against the wall trying to solve). Our 13,000 members learn from each other through our online message board and through amazing in-person events

Member

ScaleFactor, Inc.

- Worked with Chief Revenue Officer to develop product offerings and implement/optimize the RevOps tech stack.  
- Part of Pre Series A - Series A growth - Lots of customers and 100 employees. 
- Using the skills and lessons from this experience to coach teach and train companies on growth.

Director of Product Marketing & Strategy

Managed customer experience through all phases of the customer life cycle

Development and program design of the Customer Onboarding team to ensure a seamless buyer journey from Sales, On-boarding, to Customer Support.  

Lead cross-functional teams to improve customer retention and engagement. Initiatives include developing the customer life cycle process, tracking Net Promoter Score and driving actions to iterate and improve. Managed customer education team developing training and services offerings for customers

Company-wide recruiting leader - Implementation of Greenhouse Recruiting Software and recruiting process design.

BetterWorks Performance Management Leader, Implementation of software and performance management approach for Customer Support team.

Customer Success Manager & Special Project Leader

KPMG

Executed financial and accounting analysis and process improvement(s) associated with one or more of the following financial management functional areas: budgeting and forecasting, financial close and consolidation, management and financial reporting, cash management and program accounting, working capital management, shared services, and/or financial transformation

Actively participated in the development of business specifications for product and industry topics listed above

Assisted with the creation of proposals and other business development activities

Performed financial/controls transformation initiatives or process mapping in areas that include procure to pay, order to cash, plan to perform and close to report business cycles

Served as a liaison between clients and upper management

Planned and executed day-to-day activities of Advisory engagements including business process analysis, future state process design, data, and business case analysis, and provide recommendations in the areas of process improvements and risk mitigation strategies

Senior Associate - Management Consulting

Intern- Audit

I help your team get your Hubspot and RevOps projects over the finish line. We design your strategy and provide your team with the extra bandwidth so you can get projects off your to-do list.  Let's win together. My primary goal is to turn your team into RevOps Tech Stack experts.

HOW WE HELP:
🧐 Are you utilizing the software stack in your business effectively? 

💻 Is your data consistent and accurate so your teams can execute on a day-to-day basis? 

🤯 Are you struggling with software/tech adoption in your company? 

♻️ Do you have a repeatable process improvement culture? 

Today, it is easy to purchase software yet hard to implement. There are thousands of options and usually not enough time to complete the process effectively.  Our mission is to simplify the software buying and implementation to drive results for your team.  We are flipping the script of the traditional consulting experience and are hyper-focused on delivering results and building your team. We focus on coaching, teaching, and training your team to utilize the technology stack to drive revenue in your business. 

Our team of consultants is ready to work with your team, learn about your business, and complete the list of RevOps projects on your list. 

WHAT WE DO:
- RevOps alignment- Marketing, Sales, and customer success
- Repeatable playbooks and training so you can grow and scale efficiently
- Technology and Software education - Make everyone a power user!
- RevOps automation - simplify the follow-up, data entry, and task management for your team

Follow Me here on LinkedIn

HIGHLIGHTS:
📈Grew SaaS startup from 5 to 100 employees in a 3-year period

📗 Learned consulting framework and how to manage projects effectively in Big 4 Consulting. My most important takeaway - make it easy for your customers to work with you and get projects off their to do list by getting them done

🖥 Now it's time to take all those learnings to modernize the consulting business model.

MY MOTTOS ARE:
✌🏼 ”Be authentic"

✅ "Be intentional"

🏆 "Enable your team to win" 

🎉 “Celebrate those wins”

💪🏼 "Be comfortable with being uncomfortable, it's a normal feeling"

OUTSIDE OF WORK I:
🎶 Love going to concerts to see my favorite bands

⛳️ Always trying to get better at golf  

🏝 Travel around the world 

👩🏻‍🤝‍👨🏼 Stay connected with my family and friends

Adam Sharrow 🤙🏼

Finally, Conditional Logic for Tabs and Cards in HubSpot!
If you’re customizing records in HubSpot, this update is huge.

You can now apply conditional logic to both tabs and cards inside your CRM record views.

Before today, you could only do this on the left and right sidebars. Now you can fully tailor what your team sees across the record.
Here’s why that matters:

 ✅ Clean up clutter by only showing what’s relevant for that record type or user

 ✅ Personalize by team so Sales, CS, or RevOps each see what matters to them

 ✅ Build smarter CRM experiences like hiding customer health scores until someone actually becomes a customer

We’ve already started rolling this out for clients who want their CRM to work for their team, not the other way around.

If you’re ready to make your HubSpot setup easier to navigate and more powerful, drop a comment or DM me.

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Talks about #revops, #hubspot, #coaching, #techstack, and #entrepreneurship

Strategic GTM + Hubspot Technical Consulting - Diamond Partner, Ops-minded problem solver, Dad

I've always called it “workflow soup.” 🍲

Every once in a while, we open a HubSpot portal and find:

437 active workflows

Enrollments coming from everywhere

And no one knows who turned what on

That’s workflow soup.
Everything’s in the pot, and no one’s sure who added the extra ingredients.

The good news?
HubSpot finally added a Publish permission for Workflows.

I repeat, HubSpot finally added a Publish permission for Workflows.

Now you can give people access to build and edit, without giving them the keys to turn things on.
No more surprise emails, rogue triggers, or “why did that deal just move to Closed Won?” moments.

Small change. Big sanity saver.

If your portal’s got workflow soup, that’s our specialty — we’re great at cleaning it up.

 Drop a comment if you’re ready for cleaner automation or just want to commiserate over workflow soup

Finally! You can customize line item properties in HubSpot.
About damn time.

Now you can:
✅ Create custom properties on the Line Item object
✅ Build calculated or conditional fields (margin %, fees, logic-based discounts)
✅ Use them in quotes, workflows, and reporting
✅ Manage them all from Settings → Data Management → Properties, just like Contacts or Deals

This closes one of the big CPQ gaps in HubSpot’s CRM architecture.
It means that quoting and revenue reporting finally operate on the same object-level logic as deals and companies.

If you’ve ever hacked your way around this with custom code, spreadsheet exports, or tears, this update’s for you.

Huge step for RevOps maturity in HubSpot.

🎃 We have fun as a team every day, but last Friday’s Halloween party took it to another level.

Costumes, trivia, laughs, and a little friendly competition for best costume made for a perfect reminder of why I love this team.

Moments like these are what make our culture special.
Everyone gets involved. Everyone shows up. Everyone has fun.

It’s the kind of company I always dreamed of building, and the kind of culture you can’t fake.

The truth is, the credit goes to your team... our team drives your culture, and this team absolutely rocks.

If you want to be part of a place where people love what they do, building in Hubspot (and have a great time doing it), check out our open roles below. 👇

The review below meant a lot to me because it captured the thing our team takes the most pride in: how we coach, teach, and train our customers

Not the dashboards.
Not the workflows.
Not the migration.

But this line right here:

“They focused on training us. Not just doing the work, but helping us build the skills to manage HubSpot confidently on our own.”

That is the heart of how we operate at Process Pro.
Coach. Teach. Train.

Anyone can build a workflow. Anyone can set up an object. Tools are easy.
But if your team cannot run the system after go live, nothing sticks. Adoption dies. Automation breaks. Trust disappears.

Our job is not to create dependency.
Our job is to build confidence.

We show your team how the system works.
We explain the why behind every decision.
We make sure someone on your side holds the keys.
We coach you.
We teach you.
We train you.

Yes, we can be your ongoing RevOps arm. Many clients choose that.
But we will never be the partner who keeps the knowledge to ourselves.

If you want a HubSpot partner who empowers your team instead of replacing them, who builds capability instead of confusion, and who treats every project like a coaching engagement, we would love to connect

'Tis the season for "Can you get me fully migrated to Hubspot by Dec 31st?" conversations. Simple answer, no... not responsibly

What's your favorite health insurance broker for small remote teams with remote team across the US? Just got back our quote for the new year and increased 28% so need to shop around. Ready, set, go!

Happy Thanksgiving everyone! Be thankful and be kind everyday!

"They consistently offered best practices tailored to our needs and helped us understand how to expand our use of HubSpot without feeling overwhelmed."

It's reviews like this that we do it for. We executed many different areas as stated in the review, but it's how we help the teams and the people we work with that puts wind in our sails. 

Great work, team!

If you are feeling overwhelmed in HubSpot this Q4, I'd love to chat with you about ways we could be a great extension to your RevOps team!

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The Battle

John McTigue

Adam Sharrow 🤙🏼

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The Battle

John McTigue

Adam Sharrow 🤙🏼

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Sharrow 🤙🏼's LinkedIn Performance

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