Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a 3x entrepreneur and M&A advisor who helps founders sell their businesses.

👋 WHY ME?

After I sold my first startup (Paladin), several founder friends reached out to me. They wanted to know what it was like and what I learned in the process.

A few of them were thinking about selling their companies and asked if I would help. After all, I understood the industry and probably knew most of the potential buyers.

So I agreed to help a few of those friends and found myself with a new side hustle as a boutique investment banker.

After cutting my teeth on a few deals, I realized how much I love working with entrepreneurs, so I made it official and launched my own M&A advisory practice: Quartermast Advisors.

🤝 WHAT I OFFER:

I help my clients manage the entire M&A process from start to finish, which includes:

✭ Preparing your materials (management presentation, financials, etc.)
✭ Identifying and getting in touch with the right buyers
✭ Negotiating the deal structure and economics
✭ Coordinating with legal and tax experts to protect your interests
✭ Asking thoughtful questions and providing useful advice along the way

🤔 WHY WORK WITH AN M&A ADVISOR?

Research shows that hiring a banker results in ~25% higher valuation premiums, on average.

It also frees founders up to continue operating the business and hit their targets. There's nothing worse than poor company performance during a sales process, so it's often more valuable for the team to focus on delivering good results rather than managing M&A discussions.

👨‍💻 WHO I HELP:

I stick to what I know: digital media, tech, and the creator economy. I’ve helped sell influencer agencies, talent management firms, enterprise SaaS companies, and more.

If you’ve been approached or are just thinking about selling your company now or in the future, shoot me a note. I’d be happy to chat and answer any questions.

If I’m the right fit, I’d love to help you out. And if I’m not, I’ll gladly point you in the right direction.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- eMarketer
- Forbes
- Net Influencer
- New Economies
- PRWeek
- Scalable
- The Information
- The Publish Press
- TheWrap
- They Got Acquired
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- 1 Billion Followers Summit
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Youthvine Agency

I drive strategy, agency growth, and nurture creator and social community programs at Youthvine, a next-gen lifestyle marketing agency and talent network. Focused on connecting brands to youth culture’s pulse—action sports, music, fashion, and social change—we blend strategic expertise with hands-on creator-driven approaches to deliver authentic impact.

Chief Engagement Officer

ThinkWithWitt

We help companies and nonprofits modernize their brand storytelling, social content, creator partnerships and audience engagement strategies to impact change and drive business growth.

Specialization: youth culture, hard-to-reach demographics, fandom communities, and cross-generational communications.

Guided by data. Driven by culture 🔥

Senior Youth & Creator Marketing Strategist, Problem Solver & Brand Builder

Thrive Global

Thrive Global is Ariana Huffington's health, wellness and fitness media resource. Together we're on a mission to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance.

Contributing Author

YouTube

As a Senior Youth Culture Marketing Strategist for YouTube via GLG consulting, I have leveraged my expertise and understanding of youth culture to drive product innovation, enhance user experience, and develop effective marketing communications strategies in collaboration with prominent creators and users. Through our co-creation efforts, we have delivered tangible results and helped businesses stay ahead of emerging trends and remain competitive in an ever-changing marketplace.

Senior Youth Market Insights and Strategic Advisory 

We Are Family

Cross Generational Marketing Strategist | U.S. Market

Kogan Page

Co-Authored 'The Gen Z Frequency: How Brands Tune In and Build Credibility' with Derek E. Baird. The title was released on September 28, 2018.

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing. Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach.

Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic's impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand, non-profit/social impact or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves.

Best-Selling Author  | Named Top Youth Marketer to Follow by  Inc. Magazine

Motivate Inc.

Motivate is the leading insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, product development and turnkey media strategy and execution for high-growth demographics. 

Motivate acquired Immersive Youth in 2016. The newly formed Motivate Youth practice provides best-in-class media activation in digital, traditional, social and influencer marketing services used by Fortune-500 brands and major advertising agencies.

EVP, Youth Marketing

Immersive Youth Marketing

Immersive is a youth marketing agency cultivating brand relevance with young people. 
We unlock the passions of consumers through cohesive solutions that emotionally connect, inspire action, and positively change behaviors. We’ve helped some of the world's greatest brands reach mass audiences while building credibility within niche youth segments.

Youthvine is our proprietary youth-powered resource. We deliver actionable insights, innovation, strategy and advocacy programs to help brands rapidly and cost-efficiently connect with influential tweens, teens, and young adults. 

Some of the brands we are honored to work with, include; Walt Disney World, Autodesk, Qualcomm, Nitro Circus, Funny Or Die, Bravo Sports, Partnership for Drug-Free Kids, Texas Department of Agriculture, Hansen's Natural, and Konami Digital Entertainment.

Premise | Youth Marketing + Immersive Media 

Premise is a full service agency that builds positive connections between brands and youth.   We provide the depth of expertise needed to resonate with young people in ways that are trend conscious. Our work impacts targeted consumer segments from the inside out to provide your brand the authentic foundation needed for success.  

We deliver a complete set of youth marketing services including; youth market strategy, brand development, research and cultural insights, social media, creative design and media services, content production, and education programs.

Head of Strategy and Consumer Insights

Landscape Structures

Strategic Advisor, Youth and Fitness Markets

Youth Brand Builder | Gen Z & Alpha Specialist | Creator Marketing Strategist | Author, The Gen Z Frequency | Youth Marketer to Follow, Inc. Magazine | #CreatorEconomy | Let's talk brand and business growth 🔥

Gregg L. Witt’s tireless pursuit of youth culture has been a long and winding road. Never content to just ‘know it when he sees it,’ Witt has dedicated his career to understanding the wisdom and authenticity of youth culture while guiding others to do the same.

With over 25 years of experience, Gregg is a senior marketing strategist specializing in building brands and directing campaigns that resonate and drive growth. Recognized by Inc Magazine as a "Top youth marketer to follow," he connects with tweens, teens, and young adults through cultural storytelling and youth-driven strategies.

Gregg’s journey began at 16 when he launched Goodtimes Skateboards, generating $500K in sales within its first year. This entrepreneurial spirit laid the foundation for his career as a trusted youth culture advisor.

As an independent consultant, Gregg advised major brands like YouTube, Meta, Samsung, Intuit, and Axe, while mentoring over 150 emerging creators and collaborating with Reichman University’s ContentShapers Masterclass Program.

From 2018 to 2021, Gregg served as USA Youth and Creator Marketing Strategist for We Are Family Global Agency Group, partnering with Adobe, Thorn, and Radio Disney to create youth-focused campaigns. Before that, as Vice President of Youth and Creator Brand Partnerships at Motivate Agency (2016–2018), he drove avg 33% annual growth, generating over $5M in revenue with work for Hollister, Cooper Tires and Walmart.

Earlier in his career, Gregg co-founded Premise Marketing, delivering strategies for brands like Funny or Die and action sports companies, and before that worked with Powerline 6 Design, collaborating with Ecko Unltd., Burton, Razor., and others. He also led award-winning social impact programs for the Partnership for Drug-Free Kids and Queen Rania of Jordan during his tenure at Immersive Youth.

Gregg is the co-author of The Gen Z Frequency (Kogan Page), a best-selling guide to understanding Gen Z, translated into seven languages.

As Founder and Chief Engagement Officer of Youthvine, Gregg leads a next-generation marketing agency connecting brands with youth culture through creators, community builders, and social media. Youthvine’s network spans 100+ creators and 500+ social communities, reaching over 100M youth globally.

Gregg’s work resonates because it is grounded in cultural intelligence and authenticity. “Gregg is this marketing dude that talks like us,” says Dana Barbaro, 15. From insights to advocacy marketing, Gregg ensures measurable results—all delivered in a new pair of bright red Vans Grossos.

Gregg L. Witt💡

Movement in 2025 didn’t become louder. It became participatory.
People didn’t just watch action sports. They showed up.

Performance still mattered, but participation mattered more. Brands that built sessions, access, and repeat experiences earned trust over time. Brands that treated action sports like media placement got ignored.

Growth came from systems that helped people do the sport, not from chasing visibility. That perspective shaped what stood out this week.

🎯 This Week’s AI Check: Rewind

Rewind turns personal memory into searchable infrastructure. It records what you see and hear across meetings, docs, and messages, then lets you search your own history privately, without breaking flow.

Where it shows up best:
• Brands rethinking learning, onboarding, and knowledge retention
• Schools and nonprofits supporting context-rich learning
• Teams preserving institutional memory over time

The net effect:
Participation beats exposure.
Recall compounds when systems support continuity.

Other signals worth noting:
🏃 Movement replacing doomscrolling as social infrastructure
⚡ Sports marketing shifting from interruption to immersion
🏁 Action sports maturing into long-term, league-level ecosystems

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Gregg L. Witt

Welcome to Edition 117 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: Why Participation, Not Visibility, Defined Action Sports in 2025 by Gregg L. Witt • 12 min read

Why Participation, Not Visibility, Defined Action Sports in 2025

Influence in 2025 didn’t disappear. It stopped being automatic.
People didn’t disengage. They decided faster.

Followers still matter, but they no longer carry the weight they used to. Relevance does. Trust does. Brands that treat creators as partners and build for participation earn staying power. Brands that treat influence like a media buy get skipped.

Growth now comes from systems built to earn attention repeatedly, not from chasing reach once. That lens shaped what stood out this week.

🎯 This Week’s AI Check: Arc Search

Arc Search doesn’t send you down a list of links. It reads the web for you and returns a clean, structured answer, which makes discovery feel more like exploration than homework.

Where it shows up best:

 • Brands adjusting to faster, summary-driven discovery habits
 • Schools and organizations simplifying research and learning
 • Teams looking for clarity without tab overload

The net effect:

Influence is earned, not owned.
Trust grows when usefulness replaces noise.

Other signals worth noting:

🌍 Digital skills framed as economic dignity, not just education
🚀 Learn-to-earn pathways expanding through platforms that fund youth-led innovation and leadership
🤝 Partnerships proving that scalable impact comes from building with young people, not for them

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Welcome to Edition 116 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine by Gregg L. Witt • 14 min read

What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine

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James Creech

Gregg L. Witt💡

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The Battle

James Creech

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregg L. Witt💡's LinkedIn Performance

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