Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

Various Companies

• Developed tailored audience growth strategies and managing YouTube channels for high-profile clients, significantly enhancing their digital presence.  
• Implemented a YouTube Shorts strategy for the A Flash Of Beauty Big Foot Revealed Podcast, optimizing content for maximum engagement.  
• Conducted in-depth channel audits using YouTube Creator Dashboard Analytics, leading to improved content performance.  
• Collaborated with notable personalities, including WWE's The Undertaker, driving substantial audience growth.

Digital Video Strategist & Producer

All Things Comedy

• Optimized and managed original programming for All Things Comedy’s YouTube channel, enhancing viewer engagement.  
• Analyzed data analytics to provide growth reports, leading to strategic adjustments in content.  
• Collaborated with ATC talent, including Bob Saget, to deliver tailored YouTube consultation and programming support.

Audience Growth Consultant

Literally Media

• Managed programming optimization for Cracked and its associated channels, achieving over seven million views.  

• Launched the Honest Ads Instagram account creating Reels from our past library taking us to over 16.6K Followers and over 1.5 million views in three months.

Created new Instagram Reels from our past and current library for the Cracked library generating an additional 11 million plays.
• Initiated the deal setting up the 24/7 streaming service and will increase viewership and revenue for not just Cracked Comedy Club but also for your other channels. 
• Developed a YouTube Shorts strategy that generated an additional four million views from existing content.  
• Pitched Influencer and Podcast Partnerships for upcoming original Cracked and Cracked Comedy Club series.
• Collaborated with the video team to double monthly revenue for Cracked Comedy Club through strategic content programming.  
• Produced and sold out the inaugural Los Angeles show for Cracked Comedy Club at Westside Comedy Club.

Content Distribution Manager

Harris for President

• Managed programming for the @KamalaHarris YouTube channel, achieving over 418 million views and 863K subscribers.  
• Developed and executed a strategic initiative to enhance audience engagement utilizing YouTube Shorts, the Community Tab, content curation, ideation and programming.  
• Collaborated with the campaign social team to pitch influencer partnerships and YouTube collaborations, expanding outreach and visibility.

Platform Manager: YouTube

Atlas Obscura

• Launched and executed Season 2 of "All Roads Lead To Texas" for the Travel Texas campaign, enhancing brand visibility.  
• Developed and implemented a YouTube Shorts strategy, leveraging existing video assets to maximize engagement.  
• Executed a Community Tab Strategy to foster audience interaction and build a loyal subscriber base.

YouTube Strategist

Shorthand Studios

Podcast Producer

Vox Media, LLC.

• Established and executed audience growth strategies for Group Nine/Vox Media Brands across YouTube and social platforms.  
• Achieved consistent month-over-month growth in key metrics such as views, watch time, and subscribers.  
• Delivered comprehensive analysis reports that informed the development and sale of original IP across multiple brands.

Senior Audience Development Strategist

Group Nine Media

• Spearheaded audience growth strategies for Group Nine Media's brands across platforms like YouTube, Facebook, and TikTok.  
• Implemented YouTube optimization best practices, resulting in a doubling of revenue and 30 million views.  
• Co-authored the YouTube Community Tab Playbook, enhancing engagement across all brand channels.

JASH

Manage JASH and Group Nine libraries for programming and distribution strategies for comedic talent including Norm Macdonald, Sarah Silverman, Tim & Eric, Michael Cera, Reggie Watts and Dou Benson. Road map and implement audience growth and optimization strategies. Assign and implement programming schedules for JASH socials and digital platforms (Amazon, YouTube, Facebook, Pluto, etc.).

Senior Digital Content Manager

Collab, Inc.

* Developed & initiated YouTube optimization & channel management best practices.
* Developed & initiated content structure ideas & guidelines for talent & social influencers.
* Worked closely with production & talent teams to consult and develop original ideas and strategies
   to help grow talent & owned and operated properties grow their digital influence.

Chief Audience Growth & Development Strategist

Audience Growth & Digital Video Strategist

With over a decade of experience in developing and growing audiences and original content strategies for both talent and brands, I am a passionate and results-oriented Channel Manager & Audience Growth Consultant at All Things Comedy, the largest comedy podcast network in the world. I have a YouTube Audience Growth certification and a deep expertise in YouTube Analytics, New Media, and Growth Marketing working for past digital publishing companies such as Maker Studios, JASH, Group Nine Media and Vox Media. I have also worked as an Audience Growth & Digital Video Strategist for various clients including: Literally Media, the Harris-Walz 2024 Presidential Campaign, Atlas Obscura, Footballco, 800 Pound Gorilla Records, Don't Tell Comedy, Whitney Cummings, Tim Dillon, WWE's The Undertaker, ProBox TV, YumCrunch, Algebra Media, Creator Dynamics and SuperBam, helping them achieve their YouTube and digital media goals. My mission is to help creators and brands reach and engage their audiences through compelling and innovative content.

taplio

The Battle

James Creech

Sam Sero

Followers

Posts

Engagements

Likes

Performance ScoreJames Creech's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Creech

Sam Sero

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Creech's LinkedIn Performance