Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

Spotter

As Chief Strategy Officer, my role is to help our company develop future competitive advantages, including membership style benefits and our emerging AI software platform.  

Spotter provides individuals with greater access to knowledge, capital and community so their creativity can change the world. 

Today we do that as the runaway leader in YouTube catalog licensing, with over $800 million funded to creators so far. Examples include MrBeast, Dude Perfect, Rebecca Zamolo, Kinigra, ZHC, Deestroying, and Gracie’s Corner.

Funded creators use the money to grow faster and more sustainably - build studios, expand their teams, translate their videos to reach new audiences, launch new businesses, diversify their income, and get peace of mind.

Chief Strategy Officer

Tubular Labs

Board Member

Founded company in my dining room and led for eight years as CEO. Raised $40M in VC funding, grew to mid-eight figure ARR with high margins, NPS of 60 and a top rated culture (Best Places to Work, Glassdoor, etc).

Tubular Labs, acquired by Chartbeat and Cuadrilla Capital in 2023, is the worldwide leader in online video measurement and analytics. Tubular serves over 6,000 video creators and 250+ enterprise customers in 30 countries, including YouTube, Meta, Google, Twitch, Twitter, Snap, TikTok, Discord, Netflix, Disney, Paramount, , Adidas, Activision, EA, Mattel, Hasbro, WarnerMedia, BBC, Channel 4, ZDF, and Washington Post. 

Tubular is the only platform that indexes and measures 8B videos from 200M creators and uses AI to classify videos into 2M topics and 1500 categories. Tubular is also the only firm to provide insight into what social video audiences shop and buy online.

Founder and CEO

TubeBuddy

Brought in by Branded Entertainment Network on day 1 of the TubeBuddy acquisition as General Manager to bridge from founders to integrated BEN offering. Departed upon full integration of the company into BENlabs.

Led a wholly new management team for TubeBuddy, together defining a 3-year vision, doubled staff, created a Growth team and oversaw rapid growth. Established a Creator Advisory Council of leading Educators. Collaborated with BEN to define BEN overall product vision and how TubeBuddy integrates.

TubeBuddy is a SaaS product that empowers 8 million creators to save time, reduce frustrations and grow their audience on YouTube faster.

General Manager

Netflix

Moved to Los Gatos from LA to help Netflix spin-off the DVD business into a separate company before decision was reversed and spinoff strategy was terminated.

A memorable experience with many lessons learned.

VP of Marketing / CMO

Machinima.com

Drove 30% increase in Revenue per 1000 Views while leading analytics, account management, yield optimization, advertising operations and ad product development. 

Machinima, now owned by WarnerMedia, was the leading entertainment network for video gamers, with over 10,000 creator partners and 600 million videos watched monthly by over 70 million gamers worldwide.

SVP, Advertising Products and Performance

Inadco, Inc.

Worked alongside the CEO to generate over 5 term sheets from top-tier Sand Hill Road VC firms, joining the firm upon close of a $5 million Series A with Redpoint Ventures in September 2009. 

Led a team of top-notch creative, analytics, ad ops, and account management personnel to launch campaigns for over 30 advertisers in over 12 verticals. Developed publisher relationships with large Top 100 web properties.

VP, Marketing

LowerMyBills

After acquisition by Experian, moved from Product to lead a 30+ person Marketing department with a direct response budget of $80M.  Direct reports included Media Buyers, Campaign Managers, Analysts,  Designers, Marketing and BI Product Management teams.  

Grew revenue by over 75% in two years through marketing optimization and incorporation of third party marketing offers to improve overall ad yield.

SVP, Marketing

Joined pre-revenue as 5th full time employee and remained on through the acquisition by Experian for $380M in 2005. 

Oversaw site UX and created and led a world class, cross-functional A/B testing team of 12 people across product, design, research, project management and engineering. Conducted 100+ usability tests and over 1,000+ A/B tests, increasing conversion rate by over 112%.

As Product Manager,  grew Home Purchase revenue by 250% and successfully managed the launch of Realtor and BillPayPlus product lines.

VP Product and Consumer Experience

Kearney

Consultant

The creator economy is UNDER-hyped and will be far bigger than the wildest estimates.

Today, independent creators can already compete head to head with the giants by leveraging platforms: marketing & community building platforms (YouTube, TikTok, Instagram), e-commerce platforms (Shopify, Squarespace), financing platforms (Spotter, OpenSea, Patreon), talent platforms (Upwork, Fiverr). There are hundreds of niche platforms empowering independent creators and freelancers to make a living or create a sizable enterprise pursuing their passions. 

And with emerging GenAI, creators will be able to experience Exponential Creativity, competing even better than ever before.

As a result, for the first time in a hundred years, we now see a reversal and momentum shift back to small businesses. They aren't local in every town, but niche creators building global communities and selling products globally.

And its Day One. We predict there will be 500 million creators in 2029. 1 in 6 jobs will be a creator or someone working for them.

In 2029, the creator economy will become the global economy. What we watch and buy will be determined largely by creators.

Everything we know about how things are watched, marketed and sold will change.

Want to ride the wave? DM me

Rob Gabel

If Skydance Paramount buys WB Discovery, one company will control all of this… and still be smaller than the Roku Channel, not much bigger than Tubi and 1/4th the size of YouTube in terms of time watched in the US

That’s crazy…. Times have changed 

HBO
CNN
CBS News
Showtime
TBS
Comedy Central
TNT
Paramount+
TLC
HGTV
Nickelodeon
CBS Sports
Food Network
Discovery Channel
The CW Network
BET
MTV
VH1

Link to the data in comments

Rob Gabel 🇺🇸

Chief Strategy Officer @ Spotter | AI, Creator Economy

Google just dropped SynthID - an invisible watermark that proves whether content was AI-generated. Every image from Nano Banana Pro (their new Gemini model) and Adobe Firefly now carries this digital DNA.

You can literally upload any image to Gemini and ask "was this made by AI?" Boom. Instant verification.

But here's what I want to see this evolve into: a creative contribution based-economy 

Just like supply chains track value added at each step of manufacturing, imagine a creativity ledger that documents every contribution to a piece of content:

• Original photographer: 30% creative value
• AI enhancement: 10% value  
• Designer who composited it: 25% value
• Writer who added the concept: 20% value
• Editor who refined it: 15% value

Every creator's contribution gets recorded on a transparent, immutable ledger. Not just "who made this" but "who contributed what."

Why this matters for creators:

Your original photo that gets remixed 1000 times? You get micropayments from every derivative work. Your signature editing style that someone builds on? Tracked and compensated. That brilliant concept you contributed to a collaborative piece? Credited forever.

Think about a viral TikTok sound. Right now, the original creator gets... exposure. With creativity tracking, they'd get a percentage of value from every video using their audio. Automatically.

This isn't about restricting creativity - it's about fairly rewarding it. When someone builds on your work, you both win. The more your creative DNA spreads, the more you earn.

SynthID proves we can track AI contributions. The next step is tracking human ones.

Because in a world where everything is remixable, creators deserve to benefit from their creative seeds, no matter how far the tree grows.

Who's building this?

LinkedIn is now facilitating individualized stalker ads? I’m the only Rob who works at Spotter…

Take out the creepiness, I thought every social media site went out of their way to avoid this!

Has anyone else seen this?

Ryan Roslansky Reid Hoffman

No alternative text description for this image

taplio

The Battle

James Creech

Rob Gabel

Followers

Posts

Engagements

Likes

Performance ScoreJames Creech's LinkedIn Performance

Performance ScoreRob Gabel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Creech

Rob Gabel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

Performance ScoreRob Gabel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Creech's LinkedIn Performance