Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a 3x entrepreneur and M&A advisor who helps founders sell their businesses.

👋 WHY ME?

After I sold my first startup (Paladin), several founder friends reached out to me. They wanted to know what it was like and what I learned in the process.

A few of them were thinking about selling their companies and asked if I would help. After all, I understood the industry and probably knew most of the potential buyers.

So I agreed to help a few of those friends and found myself with a new side hustle as a boutique investment banker.

After cutting my teeth on a few deals, I realized how much I love working with entrepreneurs, so I made it official and launched my own M&A advisory practice: Quartermast Advisors.

🤝 WHAT I OFFER:

I help my clients manage the entire M&A process from start to finish, which includes:

✭ Preparing your materials (management presentation, financials, etc.)
✭ Identifying and getting in touch with the right buyers
✭ Negotiating the deal structure and economics
✭ Coordinating with legal and tax experts to protect your interests
✭ Asking thoughtful questions and providing useful advice along the way

🤔 WHY WORK WITH AN M&A ADVISOR?

Research shows that hiring a banker results in ~25% higher valuation premiums, on average.

It also frees founders up to continue operating the business and hit their targets. There's nothing worse than poor company performance during a sales process, so it's often more valuable for the team to focus on delivering good results rather than managing M&A discussions.

👨‍💻 WHO I HELP:

I stick to what I know: digital media, tech, and the creator economy. I’ve helped sell influencer agencies, talent management firms, enterprise SaaS companies, and more.

If you’ve been approached or are just thinking about selling your company now or in the future, shoot me a note. I’d be happy to chat and answer any questions.

If I’m the right fit, I’d love to help you out. And if I’m not, I’ll gladly point you in the right direction.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- eMarketer
- Forbes
- Net Influencer
- New Economies
- PRWeek
- Scalable
- The Information
- The Publish Press
- TheWrap
- They Got Acquired
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- 1 Billion Followers Summit
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

The Wildflower Company

• As the Co-Founder of The Wildflower Company, Michaella handles all things email marketing, social media, and brand strategy.⁠

• Developed creative and on-brand social media strategies to generate sales, grow our audience, and maintain a consistent presence online.

• Generated brand-specific and innovative messaging angles for email marketing campaigns, gaining 300 organic email subscribers in 6 months.

• Curate creative marketing strategies to further drive brand awareness, customer acquisition, and revenue growth.

Co-Founder & CMO

Outdoor Afro, Inc.

• Develop social media strategy and content calendar, including recruitment and coordination of visual asset creators and copywriting.

• Implement social media plan, publishing content per content calendar, engaging with followers, and tracking & reporting metics.

• Develop email marketing strategy and themes for regular newsletters, and execute ad hoc emails based on special news.

• Track email metrics using Klaviyo, track assets, and manage approvals and other requests internally and from stakeholders.

• Maintain an up-to-date marketing metrics dashboard across all marketing channels.

• Track digital ad assets and maintain an up-to-date advertising metrics dashboard.

Digital Marketing Manager

cocokind

Cocokind is founded on community > marketing and approaches all community interactions with positivity, empowerment, and support. As a Cocokind Ambassador, I lead with these values at the forefront when creating and sharing social media content on behalf of the brand.

Content Creator for The Cocokind Ambassador Program 

OwnTrail

Responsible for the member acquisition funnel, with a focus on organic channels
including social, email and SEO, including:

• Develop and implement digital marketing campaigns that align with the company's goals
and objectives.

• Create and manage content for the company's website and social media channels.

• Analyze and report on the performance of digital marketing campaigns, and provide
recommendations for improvement.

• Work closely with the product and community teams to understand the target audience
and develop targeted marketing strategies.

• Stay up-to-date with industry trends and best practices in digital marketing.

IFundWomen

• Brought to life high-impact marketing strategies and campaigns with innovative ideas that elevated the brand and drove member acquisition.

• Created and executed email marketing strategies to increase customer engagement 3x industry standard to an average open rate of 51.81%, and subscriber count by 26K.

• Coordinated dozens of speaking engagements and PR events.

• Produced over 60 educational workshops—booking guests, designing landing pages, producing, and curating email communication.

• Planned and executed virtual events for revenue-driving programs like branded grant programs and sponsored pitch competitions.

• Managed and executed deliverables across multiple events and work streams in collaboration with our enterprise and product teams.

Marketing Program Manager

• Coordinate speaking engagements and PR events 

• Curate IFundWomen email strategy, increasing customer engagement and subscriber count, and driving revenue

• Plan and execute educational workshop strategy—booking guests, curating landing pages, handling production, and email communication

• Lead virtual event production for revenue-driving programs like branded grant programs and sponsored pitch competitions

Marketing Associate

Paladin Software

• Onboard and train new customers and maintain existing relationships

• Answer customer questions and troubleshoot technical issues to ensure a user-friendly experience

• Strategize and design social media posts to promote Paladin Software and Measure Studio brands

Account Coordinator

WeAre8

Consultant

• Help on-board new clients and maintain existing relationships with clients, ensuring a continuous increase in overall users. 

• Assist in the daily creation and management of 8’s internal database, applying creativity with digital media and knowledge of pop culture and current events.

• Oversee campaign performance to provide detailed and coherent data reporting to brands clients. 

• Source and outreach to consumers and brands to facilitate results on campaign deliverables. 

• Assist with community relationships, outreach, and customer service.

Account Manager

• Developed creative and analytical strategy for influencer/brand marketing campaigns to present to prospective clients in collaboration with the CEO.

• Generated brand-specific messaging angles and content ideation for each campaign.

Intern

Isenberg School of Management, UMass Amherst

• Create and share regular updates on social media to promote senior gift and upcoming events.

• Provide information about what the committee does to encourage students to donate to the senior gift.

• Table around the university to boost donations to the senior gift.

• Brainstorm the senior class' gift to the school (Class of 2019's Senior Gift: Endowed Scholarship)

Isenberg Senior Gift Committee Social Media Chair

• Design and sell merchandise such as Isenberg t-shirts & beanies.

• Communicate and partner with local business to create fundraising events.

• Produce new ideas to raise money for the club. 

• Conduct bi-weekly meetings with the committee.

Isenberg Marketing Club Fundraising Chair

UMass International Programs Office

• Create and share posts on social media to promote the program and upcoming events.

• Organize events to encourage international students to become more involved around campus.

• Help international students feel more acclimated to a new environment.

IPO Buddy's Program Head of Marketing

University of Massachusetts Amherst

• Conduct multiple campus tours, weekly, to provide prospective students with information about the university

• Coordinated four rounds of interviews as part of the hiring committee 

• Screened and selected most qualified college admissions representatives from a pool of over 300 applicants

• Coordinated the University's special tour program for students from traditionally underprivileged areas. 

• Assisted the Directors of Admissions in hosting multiple UMass open house events, which required intense preparation to accommodate several thousand visitors to campus.

Student Ambassador

I am a creative and results-oriented marketing professional with experience in successful business growth through organic brand marketing and community engagement, and a passion for digital entertainment and learning through new experiences.

My professional background has equipped me with outstanding communication skills, the ability to craft and design compelling and engaging marketing content, and a deep understanding of curating and maintaining strong community relationships.

I have a proven track record of driving brand awareness, and am skilled at implementing successful email marketing strategies, and tracking against KPIs to ensure goals are met. I thrive in fast-paced and collaborative working environments, am adept at managing my time efficiently, and have exceptional problem-solving skills.

_______________

Professional Skills: 
Passion for Marketing Strategy and Digital Media; Confident public speaker with years of experience; Outstanding presentation and communication skills; Extensive knowledge of Social Media; Excellent time management and organizational skills

Technical Skills: 
Excel certified as of 2016 and proficient in Microsoft Office; Skilled in iMovie, Canva, Later Social, Mailchimp, Klaviyo, Jira, Trello, and Notion

Language Skills: 
Fluent in Spanish [Native Language/Bilingual], Conversational in Italian [Advanced/Intermediate]

Fun Fact: 
I earned my first-degree black belt in Tae Kwon Do at 14 years old!

taplio

The Battle

James Creech

Michaella Estevez

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