Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

topmate.io

- I empower women from diverse backgrounds to excel in their careers through personalized mentorship. - With a keen focus on equity and inclusion, I guide startups to achieve rapid growth by finding their product-market fit. 
- As a passionate author, I'm crafting an autobiography celebrating the timeless values of family through authentic storytelling. 
- Book me on Topmate at https://topmate.io/maggie for actionable advice on career advancement, effective product development, and moving and thriving abroad as an African in the diaspora. 
- Elevate your career journey with invaluable insights from my network.

Product Manager and Mentor

Writing an Autobiography

Currently writing an autobiography of my father on a transformative multi-generational story, delving into the timeless values that have shaped our family across four generations. 
- Leveraging storytelling to preserve and share invaluable life lessons, cultural heritage, and cherished memories. 
- Passionately committed to preserving family legacies while exploring the intersection of tradition and modernity.

How I Utilise product management skills in the book project:
1) Defined Clear Objectives: Established clear goals and milestones for the book project, aligning with the vision of preserving multi-generational values and cultural heritage.
2) Conducted User Research: Leveraged product management techniques to conduct extensive user research within the family, gathering insights on values, experiences, and narratives to inform the book's content and structure.
3) Iterative Development Process: Implemented an iterative development process akin to product iteration cycles, continuously refining the book's content based on feedback from family members, ensuring alignment with the project's objectives and audience preferences.

Author

Dream VC

Innovative Product Manager with Specialized Venture Capital Training

Accomplishments:
1) Equipped with advanced training in deal sourcing, diligence tactics, and fund economics from the prestigious Dream VC Investor Accelerator program.
2) Demonstrated ability to leverage insights from venture capital strategies to drive innovation and identify lucrative investment opportunities within product development.
3) Comprehensive understanding of the venture capital landscape, enabling strategic decision-making and effective risk management in product management roles.
4) Proven track record of applying theoretical knowledge and hands-on experience to deliver exceptional results in dynamic and competitive environments.
5) Ability to contribute unique perspectives and foster collaboration across teams to achieve organizational goals and drive business growth.

Investor Accelerator Course at Dream VC

Willa

-Launching Willa Enterprise Product

1) Developed an API integration with Airtable within one week to onboard a major client, saving the collections team one day per week in data entry.
2) Collaborated with engineering to design and implement the API integration, ensuring seamless data syncing between platforms.
3) Conducted thorough research to identify the most efficient integration methods and tools, optimizing the process for maximum efficiency.
4) Increased free to pay ratio by 30% in one month.
5) Analyzed customer data to identify key insights and pain points, informing strategic changes to the product.
6) Implemented targeted marketing campaigns and product optimizations based on user behavior and feedback.

- Results:

1) Successfully onboarded a major client, demonstrating the product's capabilities and generating significant revenue.
2) Improved free to pay ratio by 30%, driving increased revenue and customer retention for the company.)

Product Manager

Hedvig

- Enhancing Web Acquisition for Hedvig

Task: Improve web acquisition through research and testing.
1) Conducted in-depth user research to understand pain points and opportunities for improvement in the web purchase flow.
2) Collaborated with UX Design, User Research, Analytics, Marketing, and Customer Experience teams to implement design changes and optimizations.

- Results:

1) Increased web acquisition and conversion rates, driving growth and revenue for the company.
2) Enhanced user experience and satisfaction, resulting in improved customer retention and loyalty.

Product Manager - Purchase Journey

Paradox Interactive

- Relaunching Paradox Wikis and Forums

1) Relaunch and rebrand the Paradox wikis and forums to engage users and increase monthly active users (MAU).
2) Led the redesign and rebranding process, working closely with design and development teams to create a modern and engaging user experience.
3) Implemented new features such as an upvoting system for bug analysis and prioritization, enhancing user engagement and satisfaction.

-Results:

1) Increased MAU to over 2 million, establishing Paradox wikis and forums as a key platform for community engagement and support.
2) Streamlined bug analysis and prioritization processes, leading to faster issue resolution and improved product quality within the QA game development team .

Product Manager - Player Services and Customer Experience

Azuri Technologies

-Establishing Marketing and PR Department at Azuri

1) Built the Marketing and PR department from scratch to increase brand awareness and support sales efforts.
2) Developed comprehensive marketing and PR strategies to promote Azuri's products and services across various channels.
3) Planned and executed weekly interviews with local and regional news outlets to increase CEO and company visibility.

-Results:

1) Successfully established the Marketing and PR department, enhancing Azuri's brand presence and reputation in the market.
2) Increased brand awareness and customer engagement, leading to improved sales and revenue by securing weekly tv, radio and print media interviews and articles in leading news outlets featuring the Azuri CEO and the impact of the company on the customers, highlighting SDG 7, Affordable and clean energy

Marketing And Public Relations Manager

Redhouse Group

-Leading Digital Projects at Redhouse Group Advertising Agency

1) Manage all digital projects within the advertising agency, ensuring successful delivery to private and public sector clients.
2) Implemented company strategy, resource allocation, and budgeting for the digital department.
3) Mentored and coached a team of 10 employees to excel in various career paths within the agency.

-Results:

1) Successfully managed digital projects for diverse clients, meeting quality standards and deadlines.
2) Developed a highly skilled and motivated team, contributing to the agency's overall success and reputation. Some of the clients include: Unga Group Limited, Diageo brands, KRA, etc

Head Of Project Management

Circle Digital Ltd, Kenya

- Overseeing Web Development at Circle Digital

1) Lead the development team in managing the backlog for client websites, ensuring high-quality delivery and client satisfaction.
2) Collaborated with directors in business development activities to identify new opportunities and expand the client base.
3) Provided coaching and support to developers and team members to enhance performance and efficiency.
4) Responsible for stand ups, retros and sprint planning for the developers

-Results:
1) Delivered client websites for prominent brands such as I&M Bank, Dominos Pizza, Business Daily, and Financial Sector Deepening.
2) Contributed to business growth and client satisfaction through effective project management and collaboration.

Senior Producer

Electrolux

- Managing Web Launches for Electrolux

1) Lead the launch of over 100 websites across Europe, the Middle East, and Africa to enhance the digital presence of Electrolux.
2) Managed the end-to-end website development process, including content creation, design, and user experience optimization.
3) Trained and supported 36 digital marketing managers to implement the digital strategy and adapt content for their markets.

-Results:

1) Successfully launched over 100 websites, strengthening Electrolux's digital footprint and market presence.
2) Improved digital marketing capabilities and performance across regions, driving customer engagement and sales growth.

Digital Marketing Project Manager, Sweden

Product Manager | Dream VC Investor Accelerator Fellow| Google Women in Tech Ambassador | Mentor | Author | Partnerships Lead at African Professionals Network in Sweden

I'm an author, product manager, and digital media strategist with over 20 years of experience in diverse industries and cultures. I'm currently writing an autobiography of my father, a transformative multi-generational story that delves into the timeless values that have shaped our family across four generations.

My core competencies include digital marketing, communications, AI product management, user research and start up strategies. I have led and contributed to various projects that have driven innovation, growth, and user engagement, such as:

1) the digital transformation at Electrolux, launching over 36 ecommerce websites
2) the relaunch and rebranding of Paradox's wikis and forums with a MAU of 2M 
3) the development of Willa's enterprise product and user research on the AI enabled App for freelancers
4) completed the Dream VC Investor Accelerator program, where I learned how to apply venture capital insights to product development and identify lucrative investment opportunities.
5) empowering women in tech and mentoring professionals. 
6) community builder as: Partnerships lead at the African Professionals Network, Mentor on ADPList + MittLivs, Google Women in Tech Ambassador. 

I'm passionate about preserving and sharing invaluable life lessons, cultural heritage, and cherished memories through storytelling. 

I'm always eager to connect with fellow professionals, share insights, and explore potential collaborations. Feel free to reach out, and let's embark on a journey of innovation together!

taplio

The Battle

James Creech

Margaret Wanjeri Githinji

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taplio

The Battle

James Creech

Margaret Wanjeri Githinji

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

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