Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a 3x entrepreneur and M&A advisor who helps founders sell their businesses.

👋 WHY ME?

After I sold my first startup (Paladin), several founder friends reached out to me. They wanted to know what it was like and what I learned in the process.

A few of them were thinking about selling their companies and asked if I would help. After all, I understood the industry and probably knew most of the potential buyers.

So I agreed to help a few of those friends and found myself with a new side hustle as a boutique investment banker.

After cutting my teeth on a few deals, I realized how much I love working with entrepreneurs, so I made it official and launched my own M&A advisory practice: Quartermast Advisors.

🤝 WHAT I OFFER:

I help my clients manage the entire M&A process from start to finish, which includes:

✭ Preparing your materials (management presentation, financials, etc.)
✭ Identifying and getting in touch with the right buyers
✭ Negotiating the deal structure and economics
✭ Coordinating with legal and tax experts to protect your interests
✭ Asking thoughtful questions and providing useful advice along the way

🤔 WHY WORK WITH AN M&A ADVISOR?

Research shows that hiring a banker results in ~25% higher valuation premiums, on average.

It also frees founders up to continue operating the business and hit their targets. There's nothing worse than poor company performance during a sales process, so it's often more valuable for the team to focus on delivering good results rather than managing M&A discussions.

👨‍💻 WHO I HELP:

I stick to what I know: digital media, tech, and the creator economy. I’ve helped sell influencer agencies, talent management firms, enterprise SaaS companies, and more.

If you’ve been approached or are just thinking about selling your company now or in the future, shoot me a note. I’d be happy to chat and answer any questions.

If I’m the right fit, I’d love to help you out. And if I’m not, I’ll gladly point you in the right direction.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- eMarketer
- Forbes
- Net Influencer
- New Economies
- PRWeek
- Scalable
- The Information
- The Publish Press
- TheWrap
- They Got Acquired
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- 1 Billion Followers Summit
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

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The Battle

James Creech

Joanna Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Williams's LinkedIn Performance

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Performance ScoreJoanna Williams's LinkedIn Performance