Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

Daniel Markovits

LinkedIn

Creator & Community Manager - EMEA

Grishin Robotics

Targeting Pre-Seed, Seed, Series A investments in the US and UK.

Grishin Robotics has invested in several category-defining companies including Ring (acquired by Amazon for $1B), Spin (personal mobility, acquired by Ford), Zipline (last-mile drone delivery), Starship (last-mile robot delivery), and Eero (smart home wi-fi system, acquired by Amazon).

Reach out if you're a stellar founder looking to gain traction!

Venture Scout

Minute Media

Enhanced new and existing traffic from social, organic, and referral sources. Developed and implemented tools and frameworks to drive growth. Proactively participated in design and execution of strategic partnerships outreach. Optimized quality and retention of the brand’s users, while improving monetisation margins.

• Boosted monetization margins from 10 to 30%.
• Executed partnership campaigns across 14 markets globally, including joint ventures and cross-content deals.
• Played an integral role in growing SEO/organic numbers from 5% to 30%.
• Ensuring the tools & frameworks to deliver our growth plans are in place both internally and externally.
• Cross-functional collaboration with the BI, product, legal, tech and commercial teams.

Head of Growth & Community

Managed brand’s Latin America growth and business development across all properties. Served as in charge of the brand’s content strategy on Facebook. Coordinated with the commercial and editorial team regarding the execution of campaigns.

• Boosted brand’s Latin America unique users by 500% to 15M a month.
• Developed and maintained relationship with BI, legal, product, tech, and commercial teams.

Latin America Growth and Partnerships Manager

• Assembled our influencer network from the ground up, onboarding 2000+ partners and reaching 1B+ digital impressions.
• Manage, support, and nurture strategic creators. Help these creators ramp up their sharing and audience growth while improving content quality.

Creator and Influencer Manager Lead

Created, edited, and organized engaging content for 90min’s social networks and mobile app. Developed and directed LatAm content team in Minute Media's flagship brand. Created content strategy and worked on actual deliverables. Ensured timely delivery on traffic targets set by management.

• Developed 2000+ pieces of content with over 100M reads.
• Served as in charge of initiating and defining process to administer strategic partnership efforts.

Content Manager

Adgorithms LTD

Directed a portfolio of over 30 clients across gaming and tech industries. Held the overall responsibilities for training and on-boarding of new clients. Delivered effective assistance to clients in developing and optimizing campaign strategies.

•	Boosted portfolio revenue by 50% to $5M ARR.
•	Reduced 20% churn by cultivating strong relationships.

Sr. Account Manager

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist with a background in scaling creator programs, executing partnerships, and shaping content ecosystems across sports, finance, media, and tech.

At LinkedIn, I’ve been part of the editorial and product team shaping how top athletes, execs, creators, and brands show up on the platform. From onboarding Lewis Hamilton to launching scaled video programs and amplifying executives' voices through editorial campaigns, I’ve helped over 500+ high-impact members grow their audience and influence. I’ve also supported major product rollouts like collaborative articles and the new immersive video tab, bringing feedback from the community directly into product decisions.

Before LinkedIn, I led growth and partnerships at Minute Media across global markets — building out their influencer network from scratch (2000+ creators, 1B+ impressions), driving user growth across LatAm, and boosting monetization through SEO and cross-platform deals.

I didn’t start out planning this path. I just kept following what made me curious: how communities form, how content spreads, and how creators (and now athletes and execs) shape culture. That curiosity has led me across continents — from Tel Aviv to London — and through roles that have mixed editorial instinct, product feedback, talent strategy, and partnership growth.

I'm especially passionate about helping people show up more authentically online — not just for the algorithm, but for their community. If it sits at the intersection of storytelling, strategy, and real human connection, I’m probably already in it.

In short: I help people build a presence and a community that opens doors.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

🚨 JUST IN: The streaming wars just ended

Netflix announced this morning it's acquiring Warner Bros., HBO, and HBO Max for $82.7 billion. 

What Netflix gets:
1/ Century of IP: Friends, The Sopranos,Game of Thrones, Harry Potter, the entire DC Universe (Batman, Superman, Wonder Woman) and much more...
2/ HBO's prestige brand
3/ Physical production capacity at WBD's global studio facilities

Potential implications: 
1/ Netflix just became a licensing monopoly
2/ The “Netflix is a tech company” era ends
3/ Streaming bundling becomes inevitable

Bank of America called it succinctly: 'If Netflix acquires Warner Bros., the streaming wars are effectively over'

One thing is certain: If regulators approve, Hollywood will never look the same.

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

After 4 years at LinkedIn and working with hundreds of executives, CEOs, and industry experts, I've heard the same fear over and over:

'I don't want to come across as promotional or cringy'

So they don't post. They don't share. They stay silent.

Here's what I've learned: The best LinkedIn content isn't promotional at all.
It's:
1/ The lessons you learned from a project that failed
2/ The counterintuitive insight from 10 years in your industry
3/ The question everyone's thinking but nobody's asking
4/ The honest take on where your field is heading

You don't need to talk about your product. You don't need to humble-brag. 
You just need to say something worth reading.

The executives with the biggest followings? 
They teach more than they sell
They share more than they pitch
They add value first.

But here's the thing...

If you DO want to occasionally post about your company, your product, or that award you just won? Do it anyway.

One promotional post among ten valuable ones isn't cringy.

We're allowed to be proud of our work. We're allowed to celebrate wins.

F*** it... You earned those medals.

This is Rony 🙌 

We met on LinkedIn two years ago. Last week I got the chance to visit her at Google's Tel Aviv office.

LinkedIn gets a bad rep for being transactional. But I believe this is one of the few places where you can build genuine relationships with people you'd never meet otherwise.

This platform isn't just for deals and job posts. It's for finding amazing people.

Shoutout to Rony for the invite... and to LinkedIn for making the world feel smaller.

Life hack: always start a presentation with a meme.

Not only does it instantly break the ice, but it completely flips the energy in the room. 

And for the session I ran yesterday, it helped set the tone that business, fundraising and brand-building don’t have to be stiff, corporate, or intimidating.

I spoke at 'Beyond the Pitch: Getting Noticed by Investors & Media' hosted by Startup Grind London – a brilliant night designed to help early-stage founders cut through the noise and build visibility.

Huge thank you to Elinor for bringing me in and hosting such a great event. I was joined by an excellent lineup: David Soffer, Jordan Mulvaney, Josh Hart, Isabelle O'Keeffe, Maria Markusjan, and 🤖Chloe Hall.

Some takeaways I shared with the group:
1/ Visibility is a proxy for credibility. Most investors don't have time to deep-dive every deck.. but they notice founders who consistently show up.
2/ You don’t need authority to get attention. You need clarity, confidence, and a perspective worth following.
3/ Storytelling isn’t a “nice to have”. It’s a commercial asset that drives intros, hires, partnerships, and demand.
4/ The founders who communicate early build momentum early. 

The meme was a joke - but the message wasn’t.

If you’re waiting for the perfect moment to start showing up on LinkedIn, you’re already late.

The formula that changed my career wasn’t E = mc² 😆 

It was L = D × T → Luck = Doing × Telling

I used to think luck just found you. Like winning the lottery. You either got hit by it or you didn't.

Then I learned about 'luck surface area'. The concept (from Jim Collins, later popularized by James Clear) is simple but powerful:

The more you do, and the more you tell, the larger your luck surface area. 

And for the 'doing' part, you don't need to build rockets or start the next unicorn. Doing just means working on things you care about and getting better at your craft. And that's worth sharing.

For me, that 'telling' part happened here.. on LinkedIn. Sharing thoughts, stories, and ideas (usually without expecting anything back) has brought me opportunities, collaborations, and friendships I never could've planned for.

The biggest hack isn't some secret growth strategy. 

It's just: do interesting things, tell people about them, and be genuinely helpful.

That's it.

strongly held belief:

who follows you matters more than how many follow you

be known well, not well-known

One of the most inspiring uses of technology I’ve seen in sports recently.

Crystal Palace Football Club has rolled out a permanent headset for visually impaired fans - letting supporters follow the match in real time from their seats through a magnified live feed.

I believe this is a great lesson for anyone who builds community, content or audience:

1) Identity matters. These fans aren’t just spectators (with tech like this they become participants)
2) Tech isn’t optional. It’s meaningful when it removes barriers (not just adds features)
3) Storytelling evolves. Crystal Palace’s story isn’t about sponsorships or merch-sales (It’s also about inclusion, innovation, and connection)

For those of us in the creator-economy, community or media space, the parallels are clear:
- Your audience isn’t just numbers: they’re people whose experience you can elevate.
- Your platforms aren’t just distribution: they’re opportunities to make things accessible, authentic and impactful.
- Your brand isn’t just what you say: it’s what you enable.

If you’re building content or community on LinkedIn (or any platform):

Don’t just be visible. Be valuable.
Don’t just broadcast. Amplify access.

Because a story that changes someone’s experience? That builds trust. That builds connection.

Kudos to the mighty Palace 👏💙❤️

Hot take: Content is now as important as code.

Balaji said it best on the Andreessen Horowitz podcast:

'The founding engineer is the how. The founding creator is the why'

In 2026, every company will (should) have:
1/ A founding engineer 
2/ A founding operator 
3/ And a founding creator (even if that 'role' isn't titled yet)

I am a bit biased but this is where LinkedIn comes in. It’s where founders build trust, distribution, and demand long before the product ships.

And this is exactly why we built Shake Content.

We’re helping founders become the leading voices in their categories.. turning their expertise, their story, and their point of view into visibility,  authority, and  momentum.

The companies that win won’t just have great products. They’ll have founders who can lead the conversation.

Most of us use AI wrong.

We ask for answers (outputs) when we should be asking for questions (inputs).

Asking AI for answers is like having someone lift the weights for you. 

(it looks productive.. but builds zero strength).

Questions > answers

Vegamour just created a role that didn't exist 6 months ago.

Chief LinkedIn Advisor

I've been tracking interesting roles popping up on LinkedIn lately. This one def. stand out. 

A beauty brand is investing executive-level resources into a single platform. They're not spreading thin across TikTok, Instagram, and Twitter. They're going all-in on LinkedIn.

VEGAMOUR hired Iryna Kremin, a longevity expert, to create 'science-backed conversations' for their community. They're treating LinkedIn like a media channel where credibility compounds.

Here's what this signals:
• LinkedIn is becoming a primary business channel, not a secondary one
• Companies are realising that trust-building happens in feeds, not just in ads
• Executive attention is shifting from 'we should post more' to 'we need a strategy here'

The brands/companies winning on LinkedIn in 2025 won't be the ones posting occasionally. They'll be the ones treating it like the business asset it is.

If a hair care company is hiring a Chief LinkedIn Advisor, what does that say about where your industry is heading?

You're following the wrong people.

Not because they're bad. Because everyone else is following them too.

When 500,000 people are learning the same insights from the same person, that information has zero edge. It's already priced in.

The contrarian truth: 
Small following = mispriced asset.

It means the market hasn't discovered them yet. It means their ideas are still undervalued. It means you can still get in before the crowd.

This isn't about being nice to smaller creators. It's about information arbitrage.

By the time someone hits 100K followers, their best ideas have already been:
Recycled 1000 times
Packaged into courses
Absorbed by the algorithm

The people worth following right now? They make you uncomfortable. They challenge your assumptions. They have 2000 followers and say things no one else is saying. 

Here's what no one tells you: Building relationships with 'big accounts' is a vanity play. You're one of thousands trying to get their attention. The ROI is terrible.

But that person with 5K followers who's thinking differently? They'll actually respond. They'll actually remember you. And when they blow up in 18 months, you were there first.

Stop optimizing for status - Start optimizing for edge.

Who are some of your favorite LinkedIn creators & experts? Would love to show them some love!

The Big Shift for 2026

Brand building is no longer the job of the marketing team. It’s the job of every employee.

I just read an interesting NYT article that confirms what many of us are starting to see: the era of outsourcing brand credibility is ending.

Companies like Delta Air Lines, the LEGO Group, and DHL aren't just featuring their social media teams anymore. They're empowering engineers, maintenance techs, couriers, and designers to build the brand.

But here's what the article missed, and what I think is the real story for 2026:
LinkedIn is where this movement matters most.

While TikTok and Instagram get the viral moments, LinkedIn is where trust is built. When your software engineer shares insights about your product development process, when your customer service lead posts about solving a complex client challenge, when your logistics coordinator explains your supply chain innovations. 

People trust people more than logos.

Why this matters now:
→ B2B buyers are doing their research on LinkedIn, looking for authentic voices, not polished marketing 
→ Top talent evaluates companies based on employee voices, not career pages

The companies winning in 2026 won't be the ones with the best marketing team. They'll be the ones who've empowered every employee to share their expertise, their day-to-day realities, and their genuine enthusiasm for the work.

I don't think this isn’t just a trend. It’s a shift in how brands grow.

The best communities in the next decade won't be measured by member counts or engagement metrics.

They'll be measured by how people feel when they leave the room.

Hampton gets this. They just posted a job for a Retreat Manager.

Someone who maps dependencies, researches facilitators, scouts venues throughout the year, and designs run-of-shows with intention.

The specificity of the role is a huge signal 
(this is not the usual 'events manager' position)

For a decade, we chased (digital) scale. More members. Bigger Slack channels. Zoom calls with hundreds of faces nobody remembers.

The pendulum is swinging back... big time.

This role isn't about logistics. It's about creating the conditions where something actually happens between people.

You can't automate serendipity. 

Kudos to Anna (Cogswell) Kolwicz and the Hampton team.

Couldn’t be happier for my friend David Walsh and the entire Limelight team 🚀

They’re building the best B2B creator platform in the game... and this new funding round + product launch is just more proof of that momentum.

As a user, I can’t recommend Limelight enough. What they’re building is genuinely changing how brands understand influence and content-driven revenue.

Huge congrats to the whole team. I know they are just getting started.

Founder & CEO @ Limelight | B2B Creator Marketplace | 3x Founder | MBA Mentor

Today I’m announcing our $2,100,000 funding round 🎉💰
And a HUGE NEW PRODUCT LAUNCH!! ...

Our brand new AI agent for Social Listening is live.

It can:

→ Research your company
→ Precisely define your ICP
→ Identify all of your competitors

Then automatically surface buyer intent from social content and turn it into sales pipeline. 

Early users are raving about it already!!

And just a few weeks ago,
We won the Global Pitch Competition!
On stage at SaaStock (€1M prize money)

THIS. IS. WHAT. MOMENTUM. LOOKS. LIKE.

Here’s why investors are loving Limelight

👇🏼👇🏼

Everyone is talking about personality-led marketing.

- Niche B2B creators are stealing trust.
- Employees are becoming mini media brands.
- Buyers follow PEOPLE, not 40-page whitepapers.

But the problem - up until now?

Everyone KNOWS influence drives revenue.

Yet nobody can measure it.

So budgets have stayed trapped in paid ads & cold outbound.

Limelight SOLVES this problem.

We’re showing brands - how CONTENT drives REVENUE.

We are making influence marketing performance-based.

So brands can track:

🔎 Which post led to $142,000 in pipeline
🔎 Which creator drove 237 product signups
🔎 Which campaign closed $1.9M new business.

(All REAL Limelight case studies! 📈)

We’re turning B2B influence from a “nice-to-have branding play” into a scalable revenue engine.

Big SHOUT out to our new investors for believing in us

Amit at SNR (led the round!) 
Eran at Savyon Ventures 
Kenneth at BackFuture
Kaan at First Degree 
Josh at OpenSky 
Kirby at Ascend

And many others like Ran Makavy, Gert Lanckriet, Suhit Gupta, Amir Ashkenazi, Mike Head, Eli Schwartz, Tom Waddington, Dan Murray🧠, Garrett Scott, Michel Lieben 🧠 & Alex Vacca 🧠🛠️.

A group of incredible operators/investors who know personality-led growth will define the next decade of GTM.

What’s next?

Goal remains the same:
→ Hit $10M ARR with a team of 10.

This funding round lets us:

⚡ Build even faster
⚡ Hire a few elite engineers + AMs
⚡ Push deeper into creator-based attribution
⚡ Power influencer programs for every GTM org

Huge gratitude to my tiny but might team Youngjae JI, Demir Capan, Blas C. and Janine Bulao. 

And most importantly...

The creators and brands (HubSpot, Webflow, Clay + 100s more) who are building this category WITH us 💪🏼

THIS IS JUST THE START.

PS. if you sign up as a new customer in the next 48 hours you get your 2nd month free! (DM me and I will do it for you)

taplio

The Battle

James Creech

Dani Markovits

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taplio

The Battle

James Creech

Dani Markovits

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

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