Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

The Walt Disney Company

• Lead a team in developing A/B testing and matched market frameworks, achieving a 30% increase in campaign effectiveness.

• Standardize reporting processes across Disneyland Resort initiatives, providing a clearer view of marketing performance.

• Secure substantial testing budgets by designing strategic measurement frameworks for leadership.

• Collaborate with internal teams to identify opportunities that enhance marketing engagement, resulting in a 10% increase in customer interaction.

• Established an organic social measurement framework, integrating multiple Disney accounts, which reduces analysis time by 40% and optimizes resources.

Senior Manager, Marketing Analytics & Insights

Manager, Marketing Analytics & Insights | Disney Parks, Experiences & Products

Awesomeness

• Developed an operations pipeline that supports multiple business units (AwesomenessTV, Awestruck, and DreamworksTV), driving campaign growth and resulting in a 15% increase in overall sales revenue.

• Designed and implemented a cross-channel distribution strategy to analyze viewership patterns across Awesomeness branded content, leading to a 10% year-over-year increase in views.

• Identified opportunities to expand sales and marketing programs, resulting in additional brand and third-party partnerships.

Digital Strategy & Revenue Operations Manager

ZEFR

• Prepared reports on video advertising inventory, revenue testing, and sales forecasting to position ZEFR’s AdTech products and expand inventory pools.

• Led web analytics initiatives, creating tracking codes and ensuring pixel integration across ZEFR’s websites while evaluating new product concepts through data analysis. Collaborated with Google and Facebook to develop A/B test strategies and provide insights.

• Compiled reports on ad campaign performance for major clients like Target, Netflix, and Chevy, supporting revenue growth in 2016.

Business Strategy & Analytics Manager

• Developed and implemented marketing and advertising strategies for ZEFR’s channel sales initiatives with brands like Toyota, Honda, and Sears, securing contract renewals that contributed $500K to revenue in 2015.

• Forged a partnership with Google by creating comprehensive sales enablement materials and conducting data analysis of campaign performance, which identified opportunities that led to a 20% year-over-year increase in ad sales.

• Recognized by senior management as a key Account Manager for my ability to analyze ZEFR's proprietary technology, enhancing reporting and supporting strategic business objectives, ultimately paving the way for leadership opportunities.

Senior Strategic Account Manager

Oversee.net

•  Grew the sponsorship program through campaign analysis and optimization leading to 20% increase in biddable media.

•  Proposed new advertising solutions (CPC, CPA & CPM) rooted in research and analysis leading to the negotiations of ~$200K in ad deals with travel partners for revenue recognition in Q3 and Q4.

Senior Account Manager - Lowfares.com & Farespotter.net

Yellow Page Media (YPM) Inc.

•  Managed digital/marketing programs for clients including Sunbelt Rentals, Western Dental and Corinthian Colleges (Everest, Heald and Wyotech) increasing campaign budgets by 20%.

•  Conducted market and data analysis for online advertising campaigns on YP.com, Superpages.com, CitySearch.com and mobile marketing sites to deliver media campaign reports and provide optimization suggestions.

Internet Media Manager

Liquidity Services, Inc.

•  Analyzed existing marketing strategies, introducing new campaign processes and KPIs resulting in an 15% increase online product sales and improved accuracy of buying / inventory control.

•  Established and managed the company's most profitable account, which delivered 41% in gross profits.

Channel Optimization Specialist

I am an experienced marketing analytics professional with a strong focus on leadership in media measurement and campaign optimization. With over 15 years in the field, I have successfully led teams to utilize tools like Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Last Touch Attribution, driving significant improvements in campaign impact and marketing effectiveness.

I specialize in identifying key performance indicators and implementing experimental methodologies, such as A/B Testing and Matched Market Analysis, to refine strategies. My proficiency in digital and data mining tools—including Google Ads, Google Analytics, Adobe, Looker, and Tableau—allows me to transform complex data into actionable insights.

As a collaborative leader, I am dedicated to fostering team growth and understanding consumer behavior to enhance marketing success. I am committed to continuous learning and adapting to new technologies, thriving in dynamic environments and looking to contribute to innovative marketing initiatives.

taplio

The Battle

James Creech

Ariana Silva

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The Battle

James Creech

Ariana Silva

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

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