Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

Born21 Media

Founder & CEO

Raffiti Media

Senior YouTube Strategist

Creator Mail

Co-Founder

YouTube Growth Strategist

Stories about Creators, Social Media and everything in between

We help you build 'Digital Real Estate' with YouTube. 

At Born21 Media, we help brands and businesses, including creator businesses, turn YouTube into a scalable, organic acquisition engine and the main foundational pillar of their business.

Over the past six years, we’ve worked with over 50 clients across 15 industries. From Fortune 500 companies to fast-growing DTC brands, building systems that lower customer acquisition costs (CAC), grow inbound leads, and drive tangible business outcomes.

What We Do:

→ YouTube Advising: Strategy & Implementation Planning for in-house execution

→ YouTube Management: End-to-end post-production & Full Channel Management 

If you're a Creator, CMO or founder ready to take YouTube seriously, DM me & let's build together.

Aniket Mishra

Why “Just Be Consistent” Is the Worst YouTube Advice

It’s the most repeated and b.s advice in creator circles.

But here’s the truth 

Consistency without clarity/direction/strategy is just a waste of content.

You can upload every week, even every day, and still see zero traction if you’re consistently executing the wrong strategy.

Most creators don’t have a content problem. They have a positioning problem.

They’re talking to everyone, but reaching no one.

Watching footage from ‘Diary of a CEO’ and trying to replicate their editing style won't make your podcast successful. 

Similarly, merely posting frequently without targeting the core audience, identifying the right angles, and prioritizing satisfaction will not yield the desired outcome. 

This also applies when people try to grow their business with YouTube. 

They’re pushing out content that doesn’t build trust, doesn’t compound, and doesn’t tie back to any business goal. In short, they’re consistent but not strategic.

If you’re a founder or brand trying to grow on YouTube, you need more than volume. You need a system that ensures every video moves the business forward.

Here’s what does work [copy this]

A clear content system: topics, formats, and a defined cadence
Strong packaging: titles and thumbnails that earn the click
Sharp positioning: why your content matters, and who it’s truly for
A visible outcome: content that earns trust, attention, and eventually, customers

Don’t fall for the myth that 'effort equals outcome'.

On YouTube, calculated consistency beats blind consistency every single time.

If you’re showing up but not seeing results, it’s time to rework the engine, not push harder on the pedal. Know the difference and you will win.

And with the principles I mentioned above, you can achieve results like this (the image below), where videos perform 10 times better than usual. 

Want to work with us to similar results, book a call with us and let's take your business to the next level without you spending more than 2 hrs/week!

Everyone should visit Nepal once in their lifetime.

One of the most beautiful countries in Southeast Asia. 

And it's not the scenic beauty, but the people here who will make you feel like a family. 

I am an Indian by birth and have travelled the world, staying at different places, but the people of Nepal are far better than anywhere else.

Best decision of my life. 

I came here to heal, and it really helped.  

Take a chance this winter and travel across the world to this tiny country with a rich heritage and people who can make you fall in love with humanity all over again. 

Pokhara, Nepal 📍

No alternative text description for this image

How to add Podcasts to your content mix on YouTube - 'without forcing it' [Full Breakdown]


This applies to Brands too, who want to make it count.

Disclaimer: If the content is the same (in terms of context of content), add the podcast episode on the same channel; if it is different, put it on a different/new channel

Side note: While uploading, add the episodes to the podcast feature to segregate. (It's different from a playlist but pops out when you add it to a playlist) 

This helps with extra discovery through RSS and the Podcast tab feature.

The simple content mix would be (pod+solo)

• One podcast (full ep) +

• 1 best-performing clip (which would appeal to a broader audience and act as top-of-funnel content for the channel) +

• 1 talking head (Top-of-the-funnel content once a week, and the following (next) can be middle-of-the-funnel content to balance things up)

3 long-form pieces of Content a week

For shorts, post them seven days a week if you can.

If not, consider doing five days or three, depending on your capacity. 

Use the shorts that are high intent plus niche down in content and link them with the full EP or related video that can give more Info (more context in the same info for a better session time)

In some cases, you can link the shorts to a taking head, even though the shorts are from a podcast episode! (Make sure it has a similar context)

Go narrow with shorts and not wide, even though broad brings more discovery, because in the long term, the broad audience might not return and hurt the overall channel growth

If this sounds like too much content on a single channel, you can segregate clips and shorts into a separate channel and create a new asset gradually.

Now that we have the collab option, you can send in early traffic (subscribers) to the clips channel by posting a high-intent clip and driving people to the clips channel. 

Just follow this simple content framework, and you should be good.

And yeah, it's that simple, but still nobody does it right.

If you need help navigating this process and want an expert to assist you, DM me, and let's build your channel the right way!

taplio

The Battle

James Creech

Aniket Mishra

Followers

Posts

Engagements

Likes

Performance ScoreJames Creech's LinkedIn Performance

Performance ScoreAniket Mishra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Creech

Aniket Mishra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

Performance ScoreAniket Mishra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Creech's LinkedIn Performance