Jan Kutschera

True Brew Birdie Ltd.

Founding the Brands:
- Lead makers: A Modern performance-driven Marketing Agency

We are the other marketing agency. 

Performance Marketing, Marketing Automation, Analytics. All Data-driven. We're here to shake things up. We cut through the noise, strip away the nonsense, and deliver what others don’t dare to. Want clarity amidst chaos? Precision over vagueness? Give us a call and find out how we can amplify your marketing.

- IamJayKay: Sparring partner for Entrepreneurs and Agency owners

With IamJayKay I help Founders and CEOs understand the role of marketing and the marketing team in their company. We answer questions like: 

What does a marketing team need from the CEO?
What does the CEO need from a marketing team?
What does it take to grow and build the best marketing team a company can imagine?
What is needed to support the main goals of the CEO: Staying within budget, making effective decisions, and staying to the vision and mission of the company.

Together, we are building great in-house marketing teams.

- Selling digital products

Providing Interim Marketing Services for Companies like:
Laura Seiler Life Coaching GmbH: (03/21 - 06/22)
- Leading the 14 person marketing team
- Sale of Online course with sell-out of the special edition within 2 hours
- Over sell-out of a closing course.
- Reorganization of the marketing team including tracking and analysis for scaling the various products
-Future-proof conception and set-up of new launch concepts for all digital products.
- Update of all courses to current CRM standards
- Introduction of CRM processes and segmentation.
- Automation of the marketing and sales process

Founder

k-production GmbH

As interim CMO & consultant I have helped companies like E-Buero, Holmes Place, Köhler Papier, MAHLE, Scoyo, Sense Media, Mailbutler, Mieterengel, Medizinio or Kawaloo but also Stratup Hubs like BEAM or BIA to improve their marketing and generate more leads. 

SEO, content marketing, inbound marketing, funnels & email marketing, performance marketing, web analytics, interim management, marketing consulting, and operations.

Founder and Managing Partner

iqento by MAHLE GmbH

Development of the lifestyle brand and retrofit solution in the field of fragrance management together with the automotive supplier MAHLE.  Responsible for product and business strategy development, financing management and the planning and implementation of marketing.
- Conception and implementation of international product presentations, including at the IAA in Frankfurt, Bits & Pretzels in Munich and Collision Conf in New Orleans
- Successful spin-off from the MAHLE Group
- Execution of four financing rounds through convincing product development and presentation as well as effective financing management

Co-Founder Finance and Marketing

The Reach Group GmbH

As Managing Director of Marketing, the focus was on merging four performance marketing agencies into the user-centric The Reach Group GmbH. This included integrating various departments and structures, developing a marketing strategy and coordinating activities across six locations.
- Merging and utilizing synergy effects of differently structured teams from the areas of SEO, SEA and social media
- Generating leads and new business, including through the planning and implementation of high-profile appearances at industry-relevant trade fairs such as Online Marketing Rockstars and DMEXCO

Founder and CEO

PR - Popularity Reference GmbH

Development and management of the company specializing in off-page and content marketing, most recently with 200 employees. Responsible for the strategic direction and the acquisition of prestigious clients.
- Achieved a seven-figure turnover within twelve months; increased to a mid-seven-figure turnover in the following four years by acquiring high-revenue, international Internet groups
- Management of the M&A process for the merger with three other agencies to form The Reach Group GmbH

BiTS Hochschule - Business and Information Technology School

Lecturer

TRG - The Reach Group GmbH

As Managing Partner, head of the main office in Berlin, which was set up specifically for this purpose. Responsible for the management and strategic direction of the analysis, consulting and reporting departments with a focus on German publishers. Also responsible for the organization of back-office processes and accounting.
- Achieved a seven-figure turnover within the first year after foundation by winning strategically important customers such as Axel Springer, Gruhner & Jahr and the travel publisher Falk & Dumont
- Establishment of two successful teams in Berlin and Hamburg
- Attention generation and customer acquisition through participation in events - including a stand at DMEXCO - as well as through the conception and implementation of successful own event series such as the TRG - OM Club

SeoBand

Lead Guitar

BILD digital GmbH & Co KG

Responsible for setting up the newly established SEO & Webanalytics department. The tasks included developing the technical and content-related bild.de SEO strategy as well as recruiting and training suitable employees to successfully implement the strategy.
- Establishing and expanding the effective team of seven members within a few months
- Training the 500 print journalists at BILD Zeitung in online editing and SEO
- Increasing the organic traffic share by 500 percent from five to 30 percent
- Smooth conversion of the web analytics software from Omniture (today: Adobe Analytics) to Webtrekk

Head of SEO & Webanalytics

Strato AG

Responsible for the marketing and further development of the store products together with the manufacturers.

Productmanager E-Commerce

🔆 As a Fractional CMO I help entrepreneurs to define clear marketing goals and implement them effectively with their team. 🏛️ Founder | Punk | Vegan 👉 Request a free marketing plan.

I never fit into the neat boxes people wanted me in.
Teachers said I just needed to ‘apply myself.’ Bosses said I was too obsessive. Friends thought I was chaotic.

The truth? My brain just works differently.
And instead of fighting it, I turned it into my edge.

Now, I help entrepreneurs do the same: channel their energy into systems that break rules, scale empires, and actually work.

I turn marketing into rebellion.

This is for the pathfinders.
The ones who can’t switch off.
The ones who refuse to copy templates and chase trends.

I build marketing systems that scale companies from 7 to 8 figures — without 5k/month minimum budgets, without the BS.

My approach:
⚡ Strip away the fluff
⚡ Automate what works
⚡ Build systems that deliver real ROI

What I do:
✅ Engineer marketing rebellion systems that break past $10M
✅ Create automation frameworks that eliminate chaos
✅ Design strategies that crush industry benchmarks

The proof:
🚀 Led teams of 15+ driving 8-figure growth
🚀 Built systems managing $50M+ in revenue
🚀 Cut CAC by 47% with my frameworks

Fair warning: I don’t sugarcoat.
If you want comfortable advice, I’m not your guy.
But if you want marketing that unleashes your empire - let’s talk.“
.

📍 Based in Cyprus. Breaking marketing templates worldwide.

Founder, Sick Brain & Mastermind at LeadMakers 

GOLDLAW - Personal Injury Lawyers

As Chief Marketing Officer at GOLDLAW, I am responsible for leading business development, advertising, and strategic partnerships while driving community inspiration initiatives.

My role focuses on creating and implementing innovative marketing strategies that enhance our brand presence, expand our client base, and build meaningful relationships with community partners. I oversee all aspects of marketing, from digital campaigns and content creation to event management and public relations, ensuring that GOLDLAW remains at the forefront of legal innovation and community impact. 

Through collaboration and strategic vision, I aim to elevate our firm’s success and inspire positive change within the communities we serve.

Chief Marketing Officer

Pinnacle Minds INC.

Leading a team of 50 SaaS professionals in marketing, analytics, AI, data engineering, seo, mobile, social media, content, and automation. Created a cohesive environment, leading to increased employee retention rates, satisfaction, and productivity - scaling revenue increase QoQ.

• Built marketing growth-based platforms that scaled infrastructure from $20MM to $800MM+/year in the first six months. 
• Orchestrated data-driven marketing strategies, resulting in a 900% increase in MQL generation. 
Implemented advanced analytics and machine learning models to optimize marketing spend by 73%.
• Utilized data insights to improve targeting accuracy and boost campaign conversion rates by 51%. 
• Pioneered adoption of agile marketing methodologies, leading to a 37% reduction in time-to-market.
• Increased performance benchmarks by 1000% after just three months of executing the Center of Excellence (CoE) program.

Antenna

Delivered excellent outcomes, leading 35 professional team members in the development and delivery of integrated business intelligence solutions, resulting in $487MM in additional revenue. Led revenue growth strategies for 800+ clients within the sustainability industries. Incorporated data-driven architecture to build out Antenna’s technology & solutions division.

• Implemented omnichannel, full-funnel marketing campaigns for Google, Samsung, and Brainsway.
• Developed marketing thought-leadership initiatives that led to partnerships with Meta. 
• Drove a 130% increase in online visibility and 225% higher conversion rates through holistic digital marketing strategies.
• Led growth marketing initiatives, resulting in achieving several national marketing awards for the agency.

Vice President of Performance Marketing

Infinix Media

Led 25 digital markers in growing revenue through paid social & paid search campaigns combined with retargeting, email, text, seo, eddm, and AI  lead generation funnels. Utilized paid social media platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter. 

• Steered the paid social media division in maintaining the company’s lowest cost per lead, a key performance indicator (KPI). 
• Achieved 207% return on investment (ROI) by developing and integrating targeted lead generation programs.
• Implemented marketing AI platforms that drove a 320% increase in operational efficiency and a 115% reduction in costs.
• Enhanced marketing performance to achieve a 350% increase for partners, Humana, AIG, and Aetna.

Vice President of Marketing

Nada's Italy

Propelled forward progress for start-up company growth and brand development, leading a team of 15 in mastering inbound marketing through HubSpot, Zapier, Adroll, ClickFunnels, and Paradot. Created a sales enablement library and launched large events. Developed and executed strategy for senior leadership and delivered in-depth analysis of business opportunities.

• Increased lead generation by more than 527% by Q3 of the first year. 
• Fostered cross-functional collaboration, enhancing workflow efficiency by 230% and reducing time-to-market by 25%.
• Partnered with The Hyatt & Seminole Hard Rock to create 30% growth for the core business. 
• Incorporated new affiliate programs that drove internet traffic and referral sales beyond established goals.

Executive Director of Marketing & Operations

Gramily Marketing & Design

Orchestrated all facets of daily operations for on & offline marketing departments and business development teams, implementing cutting-edge marketing techniques, using tools such as GrowSocial, PolyMail & Wordstream, to enhance campaign performance for a large client network in multiple business verticals.

• Developed digital distribution programs, resulting in 246% growth in Q1 sales. 
• Devised tactical marketing strategies for E-mail, SEO, SEM, Social Media and PR. ​​
• Managed campaigns for online curriculum space, resulting in a 135% uptick in program enrollment.
• Spearheaded domestic and international tradeshows with large-scale booth designs in the LRM space for Non-Profits, Universities & Technology powerhouses.

Red_Life Marketing

Reporting to the CEO, managed comprehensive marketing campaigns, including television, print, and digital, worth over $720 million in annual spend tracked through our CRM tools PipeDrive & SalesForce. Directed accounts for F100, F500, and national/regional companies such as: Coach, Humana, 411-Pain, GE, State Farm, Dell, Tommy Bahama, Chauvet Lighting, Publix, Baltimore Ravens, Miami Dolphins.  

•	Led 357 new product launches, start to finish that led to goals being surpassed quarter over quarter.  
•	Implemented a live chat website component that grew the email database by 182%.  
•	Created relationships with NFL teams, Coca-Cola & Wal-Mart which generated over $295M in revenue. 
•	Optimized profitability to meet marketing objectives & drive product line growth.

Senior Director of Marketing & Design

The Palm Beach Post

Reporting to the Sr. Director of Marketing, developed the training strategy for the Florida Pennysaver, La Palma & Palm Beach Post design teams, implemented the marketing strategy for our top tier clients & new business partners.  

•	Built innovative web tools that linked the online media operations dept. with multiple advertising units.  
•	Trained the entire Pennysaver Art Department in Online Marketing Strategy and E-Blast Development.  
•	Created 10X online marketing campaigns that lead to the highest performing ad units year over year.    
•	Developed E-Commerce and UX Factors for such products as The Gallery of Palm Beach Corporate Site.

Senior Web and Graphic Designer / Online Marketing Specialist

ICC Energy Corporation

Reporting to the Marketing Manager, collaborated with the marketing team & created a series of marketing collateral pieces that bolstered business.  

•	Developed and maintained numerous onsite interactive media with CSS, Java, and CPT.  
•	Created an innovative branding strategy that enabled a 30% increase in sales & affiliate growth. 
•	Designed marketable frameworks that increased online exposure and reputation management.  
•	Researched market competitors to identify potential new products and service opportunities.

Brand Marketing & Digital Design Coordinator

Welcome to my profile. I am a future-facing marketing firestarter with a reputation for disrupting the status quo to deliver the wow factor that captures the imagination of the consumer.  I am passionate about what I do because I can resolve complex issues and develop/lead high-performing teams in the execution of marketing magic that leaves a positive and indelible impression while also increasing revenue and profits for my customers and employers.
 
I have a broad skill set that is applicable to any industry, with an aptitude for “sight beyond data,“ the ability to analyze data and then reach beyond data-driven conclusions to identify answers that can defy the obvious. I am adept at overcoming challenges, embracing adversity “as the brush that paints {the} masterpiece of resilience and triumph." I have a talent for creating compelling narratives and organizational messaging that increase brand awareness, lift consumer traffic, and drive bottom-funnel conversions. I am also noted as a change agent, navigating through all levels of an organization to secure commitment for transformation initiatives.
 
I know I am only as good as the teams I lead, so I take time to develop, coach, and mentor each team member for growth and success. As a result, I can create a cohesive environment with high levels of engagement and performance.
 
My key areas of expertise include Strategic Planning & Execution, Marketing Transformation, Thought Leadership, Omnichannel Marketing Campaigns, Digital Marketing, Social Media Marketing, Brand Awareness & Management, Strategic Alliances / Partnerships, Account Based Marketing, AI & Machine Learning Model Development, Data Analytics & Actionable Insights, Marketing Automation, Stakeholder Relationship Management, Process Methodologies, Programmatic Marketing, Product/Performance Marketing, Cross-Platform Marketing, Staff Development, and Leadership.
 
I can be reached at Darius@DariusMcDougle.com via email. Thank you for your time; I look forward to connecting with you soon.

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Jan Kutschera

Darius McDougle

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