7-Figure Exit. 3,000+ Customers. 150+ Clients Served.

Grew Tweet Hunter to over $1 Million ARR.

200k+ Followers on Twitter.

Get a daily email on signing more clients: https://likesaintcash.com/

David Molina

I paid a guy $100 two years ago and today I've paid him over $70,000. Cheap offers are underrated in this game. Some people will buy your expensive thing right off the bat. Most won't. They need to see your magic first.

Likes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

The most important message I can give you. 

This might be the most important message I can give you right now.

By the time you finish it you'll have what I call the "curse of knowledge".

You will know too much for you to ignore what's happening.

Here goes:

The last posts got me more replies than a lot of others.

My favorite ones mention how they've helped remove certain blockers..

Those are my favorite ones because I feel like there's a lot of lies in the industry that need to be dispelled.

The most important message I can give you. 

I must apologize.

Upon sharing the Cashie Studio Demo of the March 9th release...

Some folks somehow managed to cut in line of EVERYONE, pay and get in.

It's been sorted but I have to apologize for this.

If you’re in, you’re good to go for Monday.

If you’re not - this is the link:

likesaintcash.com

I must apologize

The Day You Stopped Waiting For Permission 

Two years ago I did something that punched my ego in the throat:

I calculated how much money I lost by waiting.

Not by failing. Waiting.

I looked at my first offer (the one that actually converted reliably).

That thing fit on a screenshot.

I could have launched 8 months earlier if I had stopped "refining" it and just put it out.

8 months of "I need to get the funnel right." Of "I should figure out my niche first." Of "let me get the positioning right before I start."

These are all important. But in business there really isn't anything that matters more than the math.

At the revenue that the offer eventually generated, those 8 months cost me around $180,000.

Because I was telling myself I was preparing but in reality I was doing NOTHING.

My "working hours" were 80% spent scrolling twitter and 'learning'.

I was preparing to prepare. While that money was always available to me.

I just kept pushing the start date forward. The muse was waiting for me and I kept telling her "later baby".

Every week I delayed was a week of clients who would have said yes.

Real people with real money. And we both never got the chance to do something good here because I was busy "getting ready."

Getting ready went from a step to my cope.

The most expensive cope in the world.

It costs you nothing upfront.

But it costs you the "man I really did that" that feels so satisfying in the future.

It's robbery.

Robbery of the person and the state you could be in.

Because while you are getting ready, the people you could be helping and building a business with found someone else.

The solutions were available to them but you were not.

You could've been way better. But you'll never know. Because they didn't even know you exist.

And by the time you show up, their problem is either solved or they have moved on.

The doors were closing in front of you and you could've stepped in but you did not.

This is the hidden cost of taking your time.

When you have good intentions and you've created some sort of result, even for yourself, taking your time is not patience.

It's a parasite that slows you down.

I know because I had it for 8 months.

It wasn't even painful. That's the worst of it.

It looked like professionalism and the "right thing to do".

But it was just cope.

Coping with the fact that it might not work or that it might not make any money. (When it wasn't even making money in the first place so why was I so afraid?)

The market was ready for me but I was afraid of my own greatness.

They say we fear failing but I say we also fear greatness because we feel like we don't deserve it.

What I learned from losing those $180,000 is that the market does not care about your timeline. It has money and it's going to spend it and it's up to you whether you're in the flow or not.

It's not moving fast that's reckless. It's not putting yourself in a position to get lucky that's reckless.

(Continued in Comments)

Starting a free email series on my email list:

7 steps to getting 7 clients to pay you weekly.

(So you get paid every day).

Before the Cashie Studio release on March 9th,

Lots of stuff coming to your inbox.

Have a good weekend.

JK & Cashie

Final Step To 7 Clients That Pay You Weekly So You Get Paid Every Day 

Awesome week.

Many replies along these lines:

What they're referring to are the lines on the road to the thing we all want and very few achieve:

True financial freedom.

My main goal this month is helping people see that the path to financial freedom starts with the number 7:

Get 7 clients to pay you weekly so you get paid every day.

I've laid out the 5 steps in previous emails and today I'll give you the sixth and final one.

Step 1: Create an offer with weekly pricing in which you GUESS what problem to solve.

Step 2: Show it to 300 people before you even worry about your positioning or niche. The goal is to fail. To fail fast and see what doesn't sell. You want to turn a GUESS into a FACT by getting either a yes or a no.

Step 3: Repeat this until you get at least 3 yes'es for your offer. And now you have an offer you can trust.

(I've seen $10k/month businesses get built with JUST these 3.)

Step 4: Create Whale Bait so that when Whales visit your profile they will ask you about that offer.

Step 5: Create Moonshots to get a fresh stream of Whales.

These give you the trifecta:

1. An offer you can trust.
2. Whale Bait to turn the people who see it into clients.
3. And Moonshots to attract more of those.

These are all steps that other things take for you.

Your offer does the selling for you and your Whale Bait creates leads for you.

But the last one is one that you have to take yourself.

Step 6 is abandon.

Abandoning the version of you that wraps around your ankle and slows you down.

Abandoning the months one can take to refine an offer, find a niche or figure out the positioning.

Abandoning the version of you that prevents you from living up to a higher standard because of a FAKE story that keeps many hostage:

The story that there's more to be done.

It's the opposite actually.

The next level isn't unlocked by getting something you lack,

But by removing something you have.

The next level is unlocked through abandon.

Of abandoning the beliefs that don't serve you. The traits that hold you back. And the skills that frankly now fit you too small.

I'll tell you the favorite phrase of the 7 and 8 figure entrepreneurs I hang out with,

People that have achieved true financial freedom and are now pursuing intellectual and creative freedom.

Their favorite phrase is "I don't know".

They've abandoned their need to know what's going to happen in the future in exchange for a belief that they can create it.

The world doesn't happen to them.

They happen to it.

They don't need anyone to tell them that things are going to be fine because they've abandoned their need for it.

They have faith in themselves.

And in that the path will be revealed as they walk it.

Everything you want is already inside of you. You're already it.

Every moment could be a powerful moment if you so choose.

(Continued in comments)

Beware people on social media who disguise level 10 difficulty tasks as level 1 difficulty tasks.

The day is finally here.

Cashie Studio is live.

I won't re-explain what she does. You already know.

You know the goal is getting 7 clients paying you weekly so you get paid every day.

I don't know your work ethic or IQ so I can't guarantee you'll get them.

But I can guarantee you that right now, as of March 2026, you're ahead:

The smartest people I know are in a generational lock-in season.

They know that 2026 is the kind of year when you can compress 5 years of progress into 1.

Almost nobody really understands what Ai can do in their business.

But you know about Cashie. You DO know what Ai can do.

And you know that 2026 is the year when every entrepreneur has to pick:

Will you build while the window is open?

Or will you just watch?

A window like 2026 won't happen again in the same way.

But now it's here.

You're still ahead.

And Cashie is finally ready to team up with you.

To make 2026 the year you started getting paid every day.

If you’re on the list - check your inbox. Your invitation is there.

If you’re not yet in - this is the link to get one tomorrow: likesaintcash.com

Cashie is Live

Half the business failures I see are people unable to stick to something for 1 year at a time

Your Business Is A Math Problem

"You get paid today for the content you posted 3 months ago."

I think that's solid advice.

It takes a while to convert someone because trust takes time to build.

This checks out.

What doesn't check out is the math:

A standard coaching agreement may last about 3 months.

They vary but for this math exercise let's say the average is 3 months.

If it takes 3 months to convert a client,

And a client leaves in month 3 on average,

Then mathematically, you're always going to be capped.

3-3 = 0.

Right back at where you started.

The math is horrible but at least it tells you the truth:

The skill isn't the issue here. Nor is it your follower count or offer (or lack thereof). The main issue here is math.

Getting clients is still the goal, obviously.

But if the math always reverts you back to zero then something in the equation went terribly wrong.

The culprit is Sales Velocity (how fast you get a client).

If someone has to follow you, consume your stuff, build belief, watch a VSL, schedule a call, then a follow-up call, then make a decision and then get back to you...

That's a pretty long sales process.

And we're not selling to enterprises who need to talk to boards to make decisions.

You're selling to people who can make decisions on the spot. It's just that the model with which you ask them to make a decision is a LONG one.

Too long for the math to play out in your favor.

When you speed up your sales process the math plays out differently.

Let's assume you only changed 1 variable in your business. Just 1.

And that you figured out a way to reduce the time to conversion from 3 months down to 2.

The math then serves you and serves you well.

Because at the end of every 3 months, you would have more clients than at the beginning.

Growth.

Entrepreneurs spend a lot of time figuring out how to build something.

Just for today, don't think like the entrepreneur.

Think like the engineer:

Instead of building from the ground up,

Ask yourself if the ground is worth building on.

Look at the math.

Run the numbers and see how the typical math of client businesses just doesn't work out.

The rate at which you lose money and the rate at which you make it is the exact same. This is why even people with big audiences and great offers are stuck.

And they always go back to the same point.

Sales velocity needs to go up. The process needs to be faster or else you'll always revert back to the average.

And the average in this industry is pretty pathetic.

I'll share more on how we do this. But for today, take this question with you:

Are you following the math or are you fighting against it?

People are generally more averse to commit to you than to buy from you.

The worst business model is hopping around business models

If I see the words "transform," "skyrocket," or "optimize" on an offer I already know it's not going to sell.

A health expert i worked with couldn't explain what he did... "gut health optimization" wasn't landing with anyone.

His most profitable post ever was just a before and after picture of acne treatment.

If you struggle putting what you do into words... Imagery and contrast are great tools.

10 ways I use Cashie to run a 7 figure business

(#10 is my favorite one)

10 Ways I Use Cashie

What I'll give you on Monday removes the bottleneck of figuring and writing things out.

The bottleneck of doing things is still you.

2026 is the year money changes hands in the creator economy. AI made it so that those who move now look like geniuses in 12 months. The ones who wait are just going to end up with more of the same old thing.

Explaining things in less words than your competitors is a competitive advantage

Someone paid $1700 from me to ask one thing:

How to write copy that makes people take action without giving the sauce away.

The answer:

Make them understand the world in a different way.

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

You don’t have a weak business.

You have a positioning failure.

Your work delivers.
Clients get results.
Revenue exists.

But online, your expertise isn’t recognised and that’s costing you authority, leverage, and inbound demand.

That gap between how good you are and how clearly the market understands it is a positioning problem. And closing that gap is exactly what I do.

I have generated $1M+ in organic reach, built a 13K+ following, and helped over 200 leaders position themselves for influence. That’s what strategic authority building looks like and that’s the work I build every day.

I I help proven experts, coaches, consultants, and B2B founders build LinkedIn personal brands that attract high-quality leads and establish authority.

As a LinkedIn branding strategist and personal brand expert, I specialize in:
• LinkedIn Profile Optimization & Personal Branding
• LinkedIn Ghostwriting & Content Strategy
• Authority Building & Positioning
• Lead Generation Systems
• B2B Brand Strategy

My Approach:
Instead of content volume, I focus on clarity. I help you position your expertise so the market instantly understands your value, then structure content that converts credibility into conversations and conversations into inbound demand.

As CEO of Focus Solutions, I build authority systems that clarify your strategic narrative, position your thinking so it can’t be confused or compared, and structure content that attracts clients, media, and real opportunities. 

No hacks. 
No theatrics. 
Just a repeatable system designed to make your name the one people remember.

I have taken a coach from overlooked to a $100K closed deal after a single high-authority post with over 1M views. 

I grew my own LinkedIn presence to 10K+ followers in under 12 months organically. 

And I have helped founders and experts build positioning systems that attract, convert, and compound without cold outreach or algorithm chasing.

If you know your work is strong but your online presence doesn’t reflect it yet, your next move isn’t more content. It’s clarity.

Book a strategy call via my Featured section, and let’s make LinkedIn the proof of the authority you already have.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

A well-built product can still be misunderstood on LinkedIn.

In this case study, the founder was building a thoughtful AI system for deep thinkers.

But her profile focused on what the product did.

Not what she believed.

That difference shaped how she was perceived.

LinkedIn is not a pitch deck.
It is a positioning environment.

People are not reading every word.
They are deciding what category you belong in.

If your language is feature-led, you are grouped with other tools.

If your language reflects a clear point of view, you are grouped with thinkers.

We shifted the profile from describing software…

To defining how thoughtful professionals should interact with AI.

Fewer explanations.
Stronger stance.
Clearer audience.

Positioning is rarely about adding more.

It is about removing what weakens the signal.

Comment “PROFILE” if you want to know what I would adjust first on yours.

#PersonalBranding #LinkedInStrategy #FounderBrand #ThoughtLeadership #Positioning

Brand Strategist for Founders & B2B Leaders | I turn invisible experts into their industry’s first name | CEO, Focus Solutions

WHEN A STRONG PRODUCT SOUNDS AVERAGE ON LINKED

Stop writing for "likes." Start writing for revenue.

Most founders are stuck in the "Engagement Trap." 

They post every day, get 50 likes, and then wonder why their calendar is empty.

If your content makes people say "Great post!" but it doesn't make them say "Can we talk?", you aren't building authority. 

You’re just providing free entertainment.

In today’s Personal Branding OS, I’m sharing the "Mental Slots" framework. 

This is how I help my clients move from "just another creator" to the "only logical choice" in their industry.

The shift from 'Interesting' to 'Essential' starts below:

#PersonalBranding #AuthorityBuilding #LinkedInStrategy #FounderMarketing #B2BMarketing

View newsletter: Personal Branding in 2026

Hi, I’m Sheza. Last week, we talked about the "Ghost-Proof" follow-up. But wouldn't it be better if you didn't have to follow up at all? In 2026, the 

Open article: The Authority System: How to Post So Clients Ask You for a Meeting by Sheza Yazdani • 3 min read

The Authority System: How to Post So Clients Ask You for a Meeting

Stop being the "free consultant" in your own DMs.

If you’re a B2B founder, you know the feeling: 

You spend an hour on a Zoom call giving away your best ideas, only to have the prospect say,

"This is amazing, send me a proposal!"...and then never hear from them again.

The truth is, you didn't lose the deal because of your price. 

You lost it because you gave away the Map for free.

Once a client has the map, they think they can walk the miles themselves (or hire a cheaper freelancer to do it for them).

In today’s newsletter, I’m breaking down the Diagnostic Framework I use to stop the "brain picking" and start winning contracts before the call even ends.

Inside, I’m covering:
- The X-Ray Rule: Why you should never give a prescription on a first call.

- The "Gap" Metric: How to make your fee look like a profit, not an expense.

- The 1-Page Proposal: Why your 10-page "philosophy" deck is actually killing your sales.

Stop being the help. Start being the authority.

Read the full breakdown here:

#B2BMarketing #ConsultingBusiness #PremiumPricing #SalesStrategy
#BusinessGrowth

View newsletter: The Positioning Playbook

If you run a B2B service firm, you’ve probably had this happen to you at some point: You spend an hour on a Zoom call with a prospect. You give them b

Open article: Why Your Proposals are Getting Ghosted by Sheza Yazdani • 2 min read

Most founders don’t lose deals because they are bad at what they do.

They lose deals because the market can’t read them.

Their profile looks fine.

Their content sounds smart.

Their results are real.

But nothing says:

“This is the obvious choice.”

So buyers hesitate.

Compare.

Scroll.

And book someone louder.

Here’s the part no one tells you:

When your expertise isn’t legible, the market assumes it’s replaceable.

Not intentionally.

Automatically.

Because confusion = risk.

And buyers don’t bet on what they can’t quickly understand.

Authority isn’t built by:
posting more
performing harder
or chasing whatever LinkedIn rewards this month

Authority is built when:
your headline frames outcomes, not titles
your About section builds belief, not biography
your content reinforces ONE clear perspective

That’s when people stop asking:

“What do you do?”

And start asking:
“How do I work with you?”

If you’re a founder who delivers real results but still feels:

• overlooked
• misread
• or quietly underestimated

You don’t need motivation.

You need clarity that converts.

If you want, DM me “PROFILE” and I’ll tell you exactly where your positioning is breaking down.

#PersonalBranding #LinkedInStrategy #FounderBrand #AuthorityBuilding
#ThoughtLeadership

Most founders struggle with positioning not capability. Clear authority comes when your profile makes your expertise obvious and easy to trust.

If you’re the smartest person in your company, you don’t have a business. 

You have a high-paying cage.

Most B2B founders are stuck being the "Chief Everything Officer." 

You’re the only one who can close the big deals. 

The only one the clients want to talk to. 

The only one who can solve the high-level fires.

But if you have to be in every meeting for the client to feel "safe," you aren't an authority.

You’re just a babysitter.

The Reality: "Heroes" don't scale. Systems do.

In today’s newsletter, I’m breaking down how to move from being the Engine to being the Engineer.

Inside, I’m covering:

- The Expert Ego: Why being the "smartest in the room" is killing your profit.

- The Clockwork Test: A simple way to see if your business can survive a 30-day vacation.

- The Silent Salesman: How to make your content do the "explaining" so you can stop repeating yourself on Zoom.

Stop being the help. Start building the machine.

Read the full breakdown below:

#B2BLeadership #BusinessSystems #FounderMindset #AuthorityBuilding
#B2BGrowth

If you run a B2B service firm, you are likely the smartest person in your company. That is your biggest problem. You are the only one who can close th

Open article: Why Your Business Stops When You Stop by Sheza Yazdani • 3 min read

The Alex Hormozi webinar framework everyone copies but nobody understands…

Most creators spend weeks obsessing over the "Stack," the countdown timers, and the high-energy delivery. 

They think the magic is in the presentation.

They’re wrong.

Hormozi uses Russell Brunson’s "Perfect Webinar" structure, sure. 

But the real power (the reason he can fill a stadium and move millions in a single afternoon) isn't the slides or his energy.

It’s the POSITIONING.

Most gurus position themselves as the "Hero." 

Hormozi positions the Mechanism.

He doesn't say, "Look at how smart I am." 

He says, "Look at how effective 'Money Models' are."

By shifting the spotlight from himself to his methodology, he creates something far more scalable than a personal brand: 

He creates a New Opportunity.

How to apply the "Hormozi Pivot" to your brand:

If you want to move from "commodity" to "category of one," you need to stop selling your time and start selling your system. 

Here is the breakdown:

Step 1: Name the Mechanism. 

Don't just offer "marketing services." 

Offer the [Your Name] Growth Engine. 

Give it an identity that exists outside of you.

Step 2: Vilify the Old Way. 

Hormozi doesn't just promote his way; he explains why the "standard" way (low-ticket, high-churn) is a death trap.

Step 3: Make the Outcome Inevitable. 

If the system is the hero, then anyone who uses the system can win. 

It removes "you" as the bottleneck for your client's success.

The Lesson:

People will eventually get tired of a personality. 

They never get tired of a mechanism that solves their biggest problem.

So…

Stop trying to be the most interesting person in the room, and…

Start building the most effective "Money Model" in your niche.

Are you positioning yourself or your methodology? Which do you think is more valuable in the long run?

Let’s talk in the comments. 👇

#PersonalBranding #BusinessStrategy #EntrepreneurMindset #OfferCreation #AuthorityBuilding

Illustration of the Alex Hormozi webinar concept showing the shift from selling a personality to positioning a clear business mechanism that drives results.

Visual explanation of how naming and promoting a system or method creates a scalable opportunity beyond personal branding.

Them: "You’re the CEO. You should hire someone for that."

Me: Sitting at my desk at 1:00 AM, building a client’s system myself because I’m convinced no one else will care as much as I do.

The truth about scaling is that everyone talks about the "freedom," but nobody talks about the fear.

When I started Focus Solutions, I didn't want a team. 

I wanted control. 

I was terrified that if I let go of even one piece of the process, the whole thing would fall apart.

The "Standard" Version: I realized my time was valuable, I wrote some SOPs, and I hired a rockstar team to scale to the moon.

The Real Version: I held on until I was physically exhausted. My first hire wasn't a strategic "growth move,” it was a desperate survival move.

And honestly? 

I messed it up at first. 

I hired the wrong person because I didn't even know what I was looking for. 

I just wanted the noise to stop.

What I learned is that delegation has a massive emotional cost before it ever pays off operationally:

- The Identity Crisis: Who am I if I’m not the one doing the "work"?

- The Trust Gap: Accepting that a B+ from a team member is better than an A+ from a burnt-out founder.

- The Letting Go: Realizing that my "control" was actually the bottleneck holding my clients back.

If you’re still at your desk at midnight doing tasks that a $25/hour assistant could do, you aren't "dedicated." You're just expensive.

You have to decide if you want to be the best worker in your company, or the person who actually builds it. 

You can't be both.
Are you currently stuck doing everything yourself?

Reply "YES" below, let’s talk about what that’s actually costing your business (and your sanity).

#Leadership #ScalingUp #Delegation #EntrepreneurMindset #FounderLife

A founder sitting at a desk late at night, surrounded by notes and a laptop, working on a client’s system.
Struggling with delegation, exhaustion, and the fear of letting go while trying to scale their business.

"Your price is too high."

When a prospect says this, most founders try to justify their hours. 

They talk about their "experience." They offer a discount.

All of those are losing moves.

If you are being compared on price, it’s because you haven't claimed a Mental Slot. 

You are being seen as a "commodity" rather than a "cure."

In today’s Personal Branding OS, I’m sharing the exact framework I use to move my clients from "Expensive Option" to "The Only Logical Choice."

#PersonalBranding #PricingStrategy #ConsultingBusiness #HighTicketClients #Entrepreneurship

Hi, I’m Sheza. Last week, we talked about moving from "Background Noise" to a "Specialist." Once you find your specific angle, something scary happens

Open article: How to Charge 5x Your Competitors (and Get a 'Yes')
 by Sheza Yazdani • 3 min read

How to Charge 5x Your Competitors (and Get a 'Yes')

The most successful founders on LinkedIn right now are posting things that would make a traditional marketing department have a heart attack.

In 2026, "perfect" is actually a liability.

Here is what most people are missing:

Accounts that share specific failures, messy mistakes, and "unpopular" opinions are growing 3–4x faster than "highlight reel" accounts.

The "Polished CEO" era is dead.

If your feed is just award wins, generic advice, and "humbled" announcements, you aren't building a brand. 

You're building a wall.

High-level clients aren't looking for a statue of success.
 
They are looking for a partner who has been in the trenches and knows where the landmines are hidden.

They don't want to know why your process is perfect. 

They want to know about the time it broke, what it cost you, and how you fixed it so they don't have to.

The "Industry Standard" is usually just a fancy word for "boring."
Stop trying to look the part. 

Start showing the parts that actually matter.

What’s one thing you’ve never posted because it felt "too honest" for LinkedIn?

Let’s be real in the comments.

#PersonalBranding #ThoughtLeadership #FounderBrand #AuthenticMarketing #BuildInPublic

Founder sharing a bold LinkedIn insight about why messy honesty now outperforms polished personal branding.
Post argues that real failures and unpopular opinions build trust faster than curated success ever will.

Positioning isn't a creative exercise. It’s a surgical one.

Most founders treat their brand positioning like a coat of paint, something they "add" at the end to make their offer look pretty.

That is a high-stakes mistake. 

If you position yourself as a "commodity," you will always be compared on price. 

You will always be a "nice to have." 

You will always be one budget cut away from being fired.

Real positioning isn't about being "the best." 

It’s about being the only.

Using April Dunford’s Competitive Alternatives framework, I help founders move from generic categories to "Category of One" status. 

Here is the exact mental shift required:

The "Surgical" Framework
To fix your positioning, you don’t need a thesaurus. 
You need to answer four brutal questions:
1. What is the "Alternative"? If you didn't exist, what would your customer do?
 (Usually, it’s a messy spreadsheet or a "do-it-all" agency).

2. What is your "Unique Attribute"? What do you have that the alternative cannot provide?

3. What is the "Value"? Not the feature, the specific outcome that unique attribute enables.

4. Who cares the most? This is your "Best-Fit" customer.

"If you fail to position yourself, your customers will do it for you

And they will almost always put you in the 'too expensive' or 'generic' bucket."

When you shift your positioning, you aren't just changing your LinkedIn tagline. 

You are changing:

- Your price floor.
- Your sales cycle (shorter).
- Your client quality (higher).

Stop trying to be "better" than the competition. 

Start being the only logical choice for a very specific person with a very specific problem.

#Positioning #PersonalBranding #CategoryDesign #FounderStrategy
#BrandStrategy

Positioning defines how the market understands your value and what problem you uniquely solve.

When you clarify the alternative the unique attribute the value and the best fit customer you stop competing on price and start becoming the only logical choice.

taplio

The Battle

David Molina

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance ScoreDavid Molina's LinkedIn Performance

Performance ScoreSheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

David Molina

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Molina's LinkedIn Performance

Performance ScoreSheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid Molina's LinkedIn Performance