JK Molina

Run the JK Molina brand on Twitter (@OneJKMolina)

Founder

Tweet Hunter

Marketing

7-Figure Exit. 3,000+ Customers. 150+ Clients Served.

Grew Tweet Hunter to over $1 Million ARR.

200k+ Followers on Twitter.

Get a daily email on signing more clients: https://likesaintcash.com/

David Molina

I buy women's razors.

They're great. They give you a much better shave than the ones for men.

They're like the Apple of razors. They come in a nice box that's easy to carry. 

They're smoother. They last longer. Fantastic product.

The pink box and butterfly stickers remind me that this is not a product for men.

But I don't care about that.

I care that it's good.

Your audience and I have that in common:

We don't care who the stuff is for.

As long as the stuff is good.

You can say you help group A but if your stuff is really good you will always attract groups B, C and D.

This is why I believe niching down doesn't serve you or your prospects.

It's not that it's ineffective.

If you've got some clients now it clearly worked.

But if you stopped justifying who your stuff is for,

And only focused entirely in your art and making better razors,

You would get a lot more clients:

From your current niche.

And from dozens more.

Who cares which niche they're from.

As long as it's helpful to them and they pay you then you're doing something right.

I stopped caring about my niche and just started caring about making razors that work.

My razors got better.

Client acquisition took half the time.

And I got a lot of my energy back.

It's wild how much energy is wasted in choosing a niche.

There's too many options. You'll never get it right.

So don't try.

Don't market the niche.

Market the razor.

Likes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

All entrepreneurs need to cope somehow.

I’ve observed entrepreneurs who cope with action and entrepreneurs that cope with thinking.

And the ones who cope with action make a lot more.

Picking a niche makes a lot of sense for cold audiences (like ads).

I could never make it work with warm audiences.

Gun to my head - if I had to answer what's my niche then I'd probably say "coaches".

Yet that would be inaccurate.

Maybe 60% of people I work with are coaches.

A lot of them aren't.

One prefers the private life without an audience and runs ads. Another one likes to be flown out for in-person packages but doesn't like to coach.

One guy I couldn't even find online. He partners with people in secret and launches stuff for them.

They've all spent a non-trivial amount here and made multiples of that in return.

It's been a positive for both sides.

But we would've missed this opportunity if my messaging was "I help coaches."

They may have had some interest.

But niching down would've made them go "not for me".

They were a "maybe".

But if I niched down I would have turned that "maybe" into a "no".

In my experience with audiences, that's what niching down does:

It turns maybe's into no's.

Niching down is like going to a bar with a shirt that says "I'm only into blondes."

It limits you to a great amount of great people.

Maybe a brunette liked you. But the shirt made her go from "maybe" to "no".

Niching down backfired.

A better use of your energy is to opt out of the niching game entirely.

And spend it creating tools and assets that make people from all niches interested in it.

Make great products.

Let the niche choose itself.

Very happy with the UltraHuman ring.

I don’t notice it unlike smartwatches. Tracks heart health (important on reta). And insights actually improve sleep.

Great product.

It's a normal thing in the Likes Ain't Cash world to not allow some people to give you money if you don't like what happens when they do.

We don't run a show business. You don't have to be nice to everyone.

Why your audience doesn't see your posts

(Insight after gaining 250,000 followers):

https://lnkd.in/gFigx3tX

"If you give the sauce away for free people will pay you too cook it for them."

I've had a few cringe takes.

This is one of them.

I used to swear by this.

It made sense: Give people value and they'll reciprocate with their money.

Some do.

Most don't because gratitude isn't a strong a motivator as self-interest.

Between free sauce and paid sauce - most people (myself included) will choose free sauce.

A frame that proved much more profitable for me is demonstrating why the sauce matters.

I demo this in this podcast with Ian Garlic at minute 4:15:

https://lnkd.in/ebETcVEq

Hamilton had about $11,500 in MRR and had made $150k last year.

But he wasn't satisfied with 2 things:

1. He wanted more money.
2. He wanted to get out of one-time purchases and more into monthly recurring revenue.

In August he made $42k (that's 3 months of last year's progress condensed into 1)...

... And more than doubled his MRR to $25,000.

8 lessons from Hamilton's journey (@howtoswingtrade):

Hamilton

Doubling Testosterone

(This post is not medical advice. Consult with your health professional.)

Unless we work together - nothing I post is business advice.

Consult with your business professional.

My posts are solely anecdotes of what's working for the Cash Creators and me right now.

I love business.

And I love health too.

I don't talk about it much but I nerd out on it.

Health protocol:

Weights: 3 times a week

Cardio: 3 times a week (alternating between LISS and HIIT)

Peptides: BPC-157, TB-500 and Retatrutide.

BPC-157 for Injury healing.
TB-500 for Blood flow, which complements it.
Retatrutide (Reta) for Appetite suppression and Metabolism.

A few months ago I completed the hardest thing I've ever done health-wise:

Getting a six pack.

I'm 5'10 (177cms tall).

And I ended up weighing 139.8 pounds (~63 kilos).

I was happy that I got my weight that low for my goal.

But I was NOT happy to see what that did to my testosterone.

It went down.

By a lot.

348 ng/dl. Which is the 20th percentile of men.

And I may not know much about tesosterone but I know that if 80% of men are better than you at some thing then something is seriously wrong.

I checked it yesterday (2 months after) and it more than doubled.

777 ng/dl.

Happy with the progress.

On to the next milestone.

I'm part of a few circles with people making $1 million to $5 million a year.

It's wild the things they talk about.

What stood out to me are the things that they don't.

Almost everybody in those circles just kind of stopped talking about hiring or employees altogether.

The consensus is that there's no point in hiring someone that can be replaced by a GPT or a Tool.

These people use Ai to hoard the most valuable resource they've got:

Mental bandwidth.

This is worth more to you than money or time is.

Without mental bandwidth you can't enjoy your money or enjoy free time because your mind would be somewhere else.

It is THE resource to be coveted.

This is why paying for solutions instead of figuring things out yourself is a rich person trait:

You give away a less valuable resource (money) for a more valuable one (mental bandwidth).

I'm a bit more rustic than them in that I believe some things shouldn't be replaced. Like creative writing for example.

I believe outsourcing creative writing to Ai is like hard drugs in that it gives you a great high but long term it messes with your head. I'll avoid that.

But for stuff like business writing it makes a lot of sense. Like offers, landing pages, upsells and even chat interactions.

I love making offers.

I hate making the backend. It's all so tedious. So I had Cashie build a large chunk of it for me and I could launch a Black Friday Offer 3 weeks early.

I'm waiting on the podcast I did with Kamal to come out and to post snippets of it I no longer have to hire someone. There's a tool that does that.

My main takeaway from the conversations in those circles is how unfair things will get very soon.

They'll be too fast. The copy will be too accurate. The funnels will be too optimized.

Like giants playing basketball against kids - some people will have so many great Ai tools that you will hardly be able to call it a fair fight.

I'm grateful that I got ahead of the curve and I can develop Cashie this early for myself and clients.

We never really intended to play fair.

When I stray away from these 3, things get hard.

When I stick to it, MRR is built for clients and myself:

1/3) Create Customers

I've worked with about 50 people in a 1-on-1 basis. The amount of them that have bought a one-time offer before:

49.

Some people will jump straight from a lead that has paid you $0 to your 1-on-1 offer.

A customer that has paid you for a small product is 56 times more likely to take that jump.

The reason for this is the same reason why sometimes it's easier to close people on a sales call than to get them on the sales call in the first place:

People want in when people see you do your thing.

And asking them to pay for a small product that creates a small result is a very low-friction way for them to see you do your thing.



2/3) Turn Customers Into Clients

Products should leave people with potential energy: An Idea to be installed or an Asset to be used.

Let's say you help people with their offers. If your product helped someone create an offer, you just created potential energy in their business.

There's now something that could be turned into more.

About 15% of your customers will ascend into the next thing to turn that potential energy into kinetic energy.

The "pitch" is simple:

"You have this. Wanna get something out of it?"



3/3) Create Tools For Clients

Most people who join coaching programs watch 2 videos, attend 1 call and then stop using the tools.

Which means that they don't renew.

That's just how it goes.

You can mitigate this by reframing the way you think of yourself:

I believe that thinking of yourself as a coach, a consultant or a mentor is limiting.

You may do all 3. But you don't all 3 all the time.

A more helpful frame is looking at yourself as someone with tools.

Your job is not so much "coaching" people as it is creating useful tools for them to install.

This drops the time it takes to pass on your teachings.

Which makes your tools better.

Better tools are faster to use and easier to install.

Which incentivizes consumption.

Which then increases client results (and thus - retention).

And so the trinity is complete:

1. Create customers because a customer is much more likely to turn into a client.

2. Turn customers into clients by offering to turn potential energy into kinetic energy.

3. Create useful tools for clients that you can use to create customers.

Many steps in between but these are the Likes Ain't Cash fundamentals.

You can get the steps in between completely wrong (and I often do).

But as long as you get the fundamentals right you will always be okay.

Someone asked me if there's a place they can read all my emails and I realized this is a good idea.

I don't have it now but I do send a daily email on how to get more clients.

People like reading them.

If you want more clients you might like them too:

likesaintcash.com

My focus this November was Valencia:

Moving.

The Ukrainian and I like this city a lot. We're just waiting on the paperwork so that we can move.

In the meantime we went house-hunting.

We found 2 good candidates. One that's more urban and one that's more rural. I like the rural one.

I'm feeling alive in a way that's hard to articulate.

Might be something to do with the fact that I finally finished my cutting phase.

I got the six pack I wanted and now I can finally eat something else than egg whites and rice cakes.

I can enjoy the Ukrainian's (excellent) cooking now. And because I have more nutrients in me - my testosterone more than doubled.

It went from the 20th percentile to the 80th percentile:

And my gym lifts are up.

Those where my first 13 days of November.

During that time - the Likes Ain't Cash Model was cranking in my business.

It created:

132 one-time customers.

155 client payments.

6 new clients.

142 challenge members.

253 new email subscribers.

$39,712 ($32,984.83 of that is profit).

The Likes Ain't Cash Way.

Last 24 hours to get Offer Cashie: The Ai that prints your offers in 8 minutes.

Trained on what sold $3.1 million of my own and multiples of that for clients.

If you're on the list - you just got an email with the link.

3 years ago I did the 23&Me thing where they tell you where you’re from.

You spit in a tube. Mail it. You get your ancestry map a few days later.

It was really cool.

(If you’re curious - I'm 50% Korean, 50% all over Hispanic countries and 0% little bitch).

23&Me kept sending me emails to get more out of their services.

(Advanced Ancestry they call it.)

And a few other products.

But I genuinely don’t see a reason to buy more.

Their first offer was fantastic.

But after that I didn’t see a reason to keep paying them.

I'm not the only one. As they filed for bankruptcy.

There's parallels to the coaching and consulting industry here.

People leave.

They leave often.

And they leave quick.

It's rare that people stay with someone for more than 2-3 months.

So the coach has got to hunt more clients.

Which are going to leave in 2-3 months too.

And the spiral continues.

One in.

One out.

Two in.

Two out.

It doesn’t matter how big the bucket is when there’s a hole at the bottom.

For those in that situation, improvements in offers, leadflow and content won't do as much...

... As retention.

Just losing 10% less clients can make you go from regression to growth in weeks.

It creates stability.

And removes the anxiety at the beginning of every month because the coach doesn't know if they'll be able to have as good of a month as the last one.

There's no need for that anxiety anymore.

Because they can trust that they've given their clients reasons to stay with them.

They can trust that they've got solid retention.

The way towards retention starts with commitment towards yourself:

When people see you jumping from one thing to another, you communicate uncertainty.

People don't buy from uncertain coaches.

The coach must find ONE Big Idea they can commit to.

This commitment is felt by the audience.

Which results in commitment back.

I came up with Likes Ain't Cash 3 years ago and I’m still evolving it daily.

Every problem I solve with it leads to another.

First it was how to get clients.

Then how to get Whales. Then how to upsell them. Then how to recycle the assets you created along the way so that they do it for you.

Now it’s Cashie and how to have Ai operate the whole thing.

I've been at it for years.

And I’ll keep developing Likes Ain’t Cash until I become one of those “ancestors” 23&Me talks about.

A seller needs an irresistible offer.

But they also need their one Big Idea that they can commit to, so that other people can commit to it too.

Or they’ll end up with the 23&Me Problem.

And keep listening to the bittersweet sentence of “Thanks for your help! Truly appreciate it! I’ll go on my own now.”

How People Are Using The Cash Creator Tools:

During Black Friday only - they're available and one saves $4,401. 

Check your email for the details.

First in-person podcast in 2 years coming soon.

Busy week.

We're on the last stretch to move to Spain with The Ukrainian.

The plan is to settle here. Have kids. Live the family life.

Disney movie style.

From Alicante to Javea to Valencia. We're visiting many cities.

They're beautiful.

Next week we're choosing a house.

If our Visa is approved then the next step is making the deposit.

And finding a way to move our stuff from Poland to Spain.

Electric.

It feels like this stuff will actually make a difference in the next decades for us.

The feeling that reminds one that social media can warp one's perception of money.

In social media, $30k/month can be considered not impressive.

I disagree.

I think it's quite impressive.

It buys you real things things you can touch, smell and live.

And thinking that you need a lot more to live a great life is, in my opinion, nonsense.

When I hit $5k/month the first thing I did was buy good food. I did the carnivore diet for a month. Not because I like meat that much but because I wanted to try "rich people stuff".

That was great.

Then I bought an apartment. Flew my parents to Europe multiple times.

Paid for my brother's expenses in the U.S. so he can dedicate himself to med school. And started sending Abuelita some money every week.

I even gave my friends peptides to last for a month.

That is also great.

All available way before $100k/month.

I'm there now and I don't live any different from when I was at $30k/month.

It's not a small number.

But 100% attainable depending on your Model and your Big Idea.

Lock those in and a lot of the good things in life become bargains.

The Cash Creator understands this - and that's why not all of them want $100k/month.

Some get everything they want and need at $10k/month.

Some at $20k/month.

Some have bigger requirements and going from $300k/month to $400k/month makes a big difference to them.

I respect them all the same.

And I'm excited for them because I know that whatever number they shoot for,

The electric things in life are available to them way before they reach it.

Evergreen offers are real.

… to a select few that have a massive audience.

They get millions of impressions a week so it makes sense.

Post a lot --> Get traffic to link in bio -> $$$

Which makes sense in theory but when was the last time you bought through a link in bio?

Most people who click on your link in bio repeat the same 4 steps:

    They see it
    Think “I’ll buy that sometime when I need it”
    Then leave
    Then click again some other day.
    Then repeat.

You’ve done.

I’ve done it.

We’ve all done it.

We’ve done all the “due diligence” and “consumed” enough to know it’s probably a good idea to buy but we never really get to it.

Yet we’ve all seen an offer with a fraction of the context of that link in bio…

And we’ve bought it.

We buy because we know that there is a chance that we won’t be able to in the future.

Evergreen offers never go away.

And that's the problem.

They signal to your audience

“I’ll be here for you ❤️ Whenever you need me ❤️ Take your time ❤️ ”

You allow slowness.

And so you get slowness.

I had an evergreen offer in my link in bio for years.

Had friends with 100k+ followers who did too.

And we’d both be surprised if a single sale came through every month.

Evergreen offers stall because they lack a reason to buy them now.

But mainly because they cultivate an image of “always here and always helpful”

Which is great for being famous but if being famous is your goal then you’re reading the wrong guy.

The Cash Creator has no interest in getting famous.

He wants to get rich.

And being always available doesn’t make you rich.

Evolving does.

I don’t do evergreen offers.

I do ever-evolving offers.

I evolve and my offers evolve with me.

I used to do only info products. Then I did sales calls and then Google docs.

As I evolved, the offers did.

And people started buying again.

Every offer had a limit:

How long I was going to be interested in doing it.

Have you considered that the reason your offer isn't selling so well isn't because it's bad,

But because you’re just kind of bored of it?

(No shame in it. It’s hard to stay interested in something you’ve been doing for that long.)

But maybe it's a sign to evolve.

To lean towards what’s calling you and wrap an offer around it...

... Instead of selling the same evergreen offer that the audience (and probably you) are kinda tired of.

The audience deserves more.

You deserve more.

Lean into that.

Into the voice that doesn't go away.

The challenge is in adding those ever-evolving offers without complexity.

My marketing career in 28 sentences:

1. Quit job at Sam's Club to start an eComm business

2. Borrow $40k from my dad

3. Lose $35k in the first four months

4. Realize you suck at marketing

5. Spend $4k+ on useless marketing courses and masterminds

6. Use your last $300 to buy Breakthrough Advertising (yes, it cost $300 in 2013)

7. Read the book three times in 2 weeks

8. Make $200k in 6 months

9. PayPal shuts down your account and keeps half the money for another six months

10. Quit eCommerce and spend a year reading, thinking, and writing

11. Start freelancing and get fired from your first client

12. Double down on consulting and double your rates

13. Get three retainers and feel on top of the world

14. Blow up your retainers by taking on too much work

15. Get so stressed you get shingles at 26 years old

16. Take a month off to heal

17. Get hired as a full-time content marketer at an agency

18. Spend a year and a half learning the ropes of content marketing

19. Start a content marketing consulting business on the side

20. Get so busy you have to quit your agency job

21. Marketing starts to make sense

22. Close a 6-figure content marketing deal with a big brand

23. Rethink everything you knew about marketing

24. Design a "unified theory" of marketing and put it together into a 20,000-word PDF

25. Get better results for clients and yourself

26. Post about your experiences on Twitter and LinkedIn

27. Build a following of people who are interested in what you're doing

28. Learn to deal with haters and trolls

---

Want a content engine that converts right off the bat and positions your brand for the long term?

Shoot me a DM.

Josue Valles

Curationlabs

We partner with VC-backed founders to turn their voice, vision, and experience into a high-trust LinkedIn presence that accelerates hiring, sales, and fundraising. This isn’t ghostwriting. It’s strategic amplification. We make sure the right people believe in what you’re building.

Marketing(Curated)

Learn marketing from the world's best marketers

tulkit. inc

Partner

Founder at The-Flyer-1™

I build curated assets that last.

If you're a founder or C-level exec looking to build your personal brand, I can help you build a curated library of assets that'll help you grow fast without sacrificing quality.

If you're a consultant or agency who wants to incorporate curation into their marketing arsenal, I offer a 12-week workshop where I guide you through my entire process.

Want to learn more?

Send me a DM.

In 1984, J. Walter Thompson ran this copy test once. Thousands took it. Only 10 people landed jobs. Those 10 people went on to become the brightest creative stars in the business. 

Here is the exact test they had to pass:

1. The Poppy Putrid Song 

"You are the songwriter for hitmaker Poppy Putrid. She's just had three recent No. 1 hits. All love songs. For her next hit, Poppy wants a song about moldy pizza, rancid butter, and flat beer. Her agent is convinced it should be another love song. Make it both."

This tests your ability to handle Cognitive Dissonance. Can you marry two conflicting concepts to create something memorable. Does your brain break when the pattern is disrupted?

2. Dialogue in a Dark Alley

"Write a Dialogue in a Dark Alley. (Not more than 200 words.)"

This tests your ear for dialogue. Great copy doesn't sound like writing; it sounds like speaking. 

3. The Taxi Strike 

"The Transit Authority has denied a request by the city's taxi drivers to increase fares... The cabbies have gone on strike... As a rookie reporter, it's your opportunity to shine. Write the banner headline and a story not to exceed 500 words."

This tests Persona Adoption. They want to see if you can inhabit the mindset of a hungry, ambitious rookie.

4. The Martian Speech 

"A delegation of Martians has just landed in Central Park... Prepare a short speech (comprised of pictures and symbols) to welcome them..."

This tests Simplification. Do you actually understand the core concept well enough to draw it?

5. Walletsize Books 

"You are a writer for Walletsize Books. Describe the history of the United States in 100 words or less."

This tests Editorial Judgment. Anyone can write a 10-page essay. It takes a master to decide what to cut. 

6. The Trappist Monk 

"You've heard the story about the man who made a fortune selling refrigerators to Eskimos... how would you sell a telephone to a Trappist monk who is observing the strict Rule of Silence?"

This tests Benefit vs. Feature. You must sell the benefit relative to the specific user's worldview.

7. Gun Control vs. NRA 

"Design/draw two posters. One is for legislating strict gun-control laws. The other is in support of the NRA."

This tests Radical Empathy. To be a great copywriter, you must be able to detach from your own ego and advocate effectively for the client, regardless of your personal beliefs.

8. The Dime Campaign 

"Develop a script for a popular network television program that will convince the show's millions of viewers to each send in a dime. (You have 30 seconds to be convincing.)"

In a 30-second script, you need urgency and a psychological hook immediately. You must trigger an emotional response in seconds.

---

We have become obsessed with tools, hacks, and algorithms.

But the fundamentals of persuasion haven't changed in 40 years.

- Simplification
- Empathy
- Brevity
- Psychology

Which of these prompts would be the hardest for you to answer?👇

Founder of Markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

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The Battle

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