JK Molina

Run the JK Molina brand on Twitter (@OneJKMolina)

Founder

Tweet Hunter

Marketing

7-Figure Exit. 3,000+ Customers. 150+ Clients Served.

Grew Tweet Hunter to over $1 Million ARR.

200k+ Followers on Twitter.

Get a daily email on signing more clients: https://likesaintcash.com/

David Molina

I buy women's razors.

They're great. They give you a much better shave than the ones for men.

They're like the Apple of razors. They come in a nice box that's easy to carry. 

They're smoother. They last longer. Fantastic product.

The pink box and butterfly stickers remind me that this is not a product for men.

But I don't care about that.

I care that it's good.

Your audience and I have that in common:

We don't care who the stuff is for.

As long as the stuff is good.

You can say you help group A but if your stuff is really good you will always attract groups B, C and D.

This is why I believe niching down doesn't serve you or your prospects.

It's not that it's ineffective.

If you've got some clients now it clearly worked.

But if you stopped justifying who your stuff is for,

And only focused entirely in your art and making better razors,

You would get a lot more clients:

From your current niche.

And from dozens more.

Who cares which niche they're from.

As long as it's helpful to them and they pay you then you're doing something right.

I stopped caring about my niche and just started caring about making razors that work.

My razors got better.

Client acquisition took half the time.

And I got a lot of my energy back.

It's wild how much energy is wasted in choosing a niche.

There's too many options. You'll never get it right.

So don't try.

Don't market the niche.

Market the razor.

Likes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

All entrepreneurs need to cope somehow.

I’ve observed entrepreneurs who cope with action and entrepreneurs that cope with thinking.

And the ones who cope with action make a lot more.

Picking a niche makes a lot of sense for cold audiences (like ads).

I could never make it work with warm audiences.

Gun to my head - if I had to answer what's my niche then I'd probably say "coaches".

Yet that would be inaccurate.

Maybe 60% of people I work with are coaches.

A lot of them aren't.

One prefers the private life without an audience and runs ads. Another one likes to be flown out for in-person packages but doesn't like to coach.

One guy I couldn't even find online. He partners with people in secret and launches stuff for them.

They've all spent a non-trivial amount here and made multiples of that in return.

It's been a positive for both sides.

But we would've missed this opportunity if my messaging was "I help coaches."

They may have had some interest.

But niching down would've made them go "not for me".

They were a "maybe".

But if I niched down I would have turned that "maybe" into a "no".

In my experience with audiences, that's what niching down does:

It turns maybe's into no's.

Niching down is like going to a bar with a shirt that says "I'm only into blondes."

It limits you to a great amount of great people.

Maybe a brunette liked you. But the shirt made her go from "maybe" to "no".

Niching down backfired.

A better use of your energy is to opt out of the niching game entirely.

And spend it creating tools and assets that make people from all niches interested in it.

Make great products.

Let the niche choose itself.

Very happy with the UltraHuman ring.

I don’t notice it unlike smartwatches. Tracks heart health (important on reta). And insights actually improve sleep.

Great product.

It's a normal thing in the Likes Ain't Cash world to not allow some people to give you money if you don't like what happens when they do.

We don't run a show business. You don't have to be nice to everyone.

Why your audience doesn't see your posts

(Insight after gaining 250,000 followers):

https://lnkd.in/gFigx3tX

"If you give the sauce away for free people will pay you too cook it for them."

I've had a few cringe takes.

This is one of them.

I used to swear by this.

It made sense: Give people value and they'll reciprocate with their money.

Some do.

Most don't because gratitude isn't a strong a motivator as self-interest.

Between free sauce and paid sauce - most people (myself included) will choose free sauce.

A frame that proved much more profitable for me is demonstrating why the sauce matters.

I demo this in this podcast with Ian Garlic at minute 4:15:

https://lnkd.in/ebETcVEq

Hamilton had about $11,500 in MRR and had made $150k last year.

But he wasn't satisfied with 2 things:

1. He wanted more money.
2. He wanted to get out of one-time purchases and more into monthly recurring revenue.

In August he made $42k (that's 3 months of last year's progress condensed into 1)...

... And more than doubled his MRR to $25,000.

8 lessons from Hamilton's journey (@howtoswingtrade):

Hamilton

Doubling Testosterone

(This post is not medical advice. Consult with your health professional.)

Unless we work together - nothing I post is business advice.

Consult with your business professional.

My posts are solely anecdotes of what's working for the Cash Creators and me right now.

I love business.

And I love health too.

I don't talk about it much but I nerd out on it.

Health protocol:

Weights: 3 times a week

Cardio: 3 times a week (alternating between LISS and HIIT)

Peptides: BPC-157, TB-500 and Retatrutide.

BPC-157 for Injury healing.
TB-500 for Blood flow, which complements it.
Retatrutide (Reta) for Appetite suppression and Metabolism.

A few months ago I completed the hardest thing I've ever done health-wise:

Getting a six pack.

I'm 5'10 (177cms tall).

And I ended up weighing 139.8 pounds (~63 kilos).

I was happy that I got my weight that low for my goal.

But I was NOT happy to see what that did to my testosterone.

It went down.

By a lot.

348 ng/dl. Which is the 20th percentile of men.

And I may not know much about tesosterone but I know that if 80% of men are better than you at some thing then something is seriously wrong.

I checked it yesterday (2 months after) and it more than doubled.

777 ng/dl.

Happy with the progress.

On to the next milestone.

I'm part of a few circles with people making $1 million to $5 million a year.

It's wild the things they talk about.

What stood out to me are the things that they don't.

Almost everybody in those circles just kind of stopped talking about hiring or employees altogether.

The consensus is that there's no point in hiring someone that can be replaced by a GPT or a Tool.

These people use Ai to hoard the most valuable resource they've got:

Mental bandwidth.

This is worth more to you than money or time is.

Without mental bandwidth you can't enjoy your money or enjoy free time because your mind would be somewhere else.

It is THE resource to be coveted.

This is why paying for solutions instead of figuring things out yourself is a rich person trait:

You give away a less valuable resource (money) for a more valuable one (mental bandwidth).

I'm a bit more rustic than them in that I believe some things shouldn't be replaced. Like creative writing for example.

I believe outsourcing creative writing to Ai is like hard drugs in that it gives you a great high but long term it messes with your head. I'll avoid that.

But for stuff like business writing it makes a lot of sense. Like offers, landing pages, upsells and even chat interactions.

I love making offers.

I hate making the backend. It's all so tedious. So I had Cashie build a large chunk of it for me and I could launch a Black Friday Offer 3 weeks early.

I'm waiting on the podcast I did with Kamal to come out and to post snippets of it I no longer have to hire someone. There's a tool that does that.

My main takeaway from the conversations in those circles is how unfair things will get very soon.

They'll be too fast. The copy will be too accurate. The funnels will be too optimized.

Like giants playing basketball against kids - some people will have so many great Ai tools that you will hardly be able to call it a fair fight.

I'm grateful that I got ahead of the curve and I can develop Cashie this early for myself and clients.

We never really intended to play fair.

When I stray away from these 3, things get hard.

When I stick to it, MRR is built for clients and myself:

1/3) Create Customers

I've worked with about 50 people in a 1-on-1 basis. The amount of them that have bought a one-time offer before:

49.

Some people will jump straight from a lead that has paid you $0 to your 1-on-1 offer.

A customer that has paid you for a small product is 56 times more likely to take that jump.

The reason for this is the same reason why sometimes it's easier to close people on a sales call than to get them on the sales call in the first place:

People want in when people see you do your thing.

And asking them to pay for a small product that creates a small result is a very low-friction way for them to see you do your thing.



2/3) Turn Customers Into Clients

Products should leave people with potential energy: An Idea to be installed or an Asset to be used.

Let's say you help people with their offers. If your product helped someone create an offer, you just created potential energy in their business.

There's now something that could be turned into more.

About 15% of your customers will ascend into the next thing to turn that potential energy into kinetic energy.

The "pitch" is simple:

"You have this. Wanna get something out of it?"



3/3) Create Tools For Clients

Most people who join coaching programs watch 2 videos, attend 1 call and then stop using the tools.

Which means that they don't renew.

That's just how it goes.

You can mitigate this by reframing the way you think of yourself:

I believe that thinking of yourself as a coach, a consultant or a mentor is limiting.

You may do all 3. But you don't all 3 all the time.

A more helpful frame is looking at yourself as someone with tools.

Your job is not so much "coaching" people as it is creating useful tools for them to install.

This drops the time it takes to pass on your teachings.

Which makes your tools better.

Better tools are faster to use and easier to install.

Which incentivizes consumption.

Which then increases client results (and thus - retention).

And so the trinity is complete:

1. Create customers because a customer is much more likely to turn into a client.

2. Turn customers into clients by offering to turn potential energy into kinetic energy.

3. Create useful tools for clients that you can use to create customers.

Many steps in between but these are the Likes Ain't Cash fundamentals.

You can get the steps in between completely wrong (and I often do).

But as long as you get the fundamentals right you will always be okay.

Someone asked me if there's a place they can read all my emails and I realized this is a good idea.

I don't have it now but I do send a daily email on how to get more clients.

People like reading them.

If you want more clients you might like them too:

likesaintcash.com

My focus this November was Valencia:

Moving.

The Ukrainian and I like this city a lot. We're just waiting on the paperwork so that we can move.

In the meantime we went house-hunting.

We found 2 good candidates. One that's more urban and one that's more rural. I like the rural one.

I'm feeling alive in a way that's hard to articulate.

Might be something to do with the fact that I finally finished my cutting phase.

I got the six pack I wanted and now I can finally eat something else than egg whites and rice cakes.

I can enjoy the Ukrainian's (excellent) cooking now. And because I have more nutrients in me - my testosterone more than doubled.

It went from the 20th percentile to the 80th percentile:

And my gym lifts are up.

Those where my first 13 days of November.

During that time - the Likes Ain't Cash Model was cranking in my business.

It created:

132 one-time customers.

155 client payments.

6 new clients.

142 challenge members.

253 new email subscribers.

$39,712 ($32,984.83 of that is profit).

The Likes Ain't Cash Way.

Last 24 hours to get Offer Cashie: The Ai that prints your offers in 8 minutes.

Trained on what sold $3.1 million of my own and multiples of that for clients.

If you're on the list - you just got an email with the link.

3 years ago I did the 23&Me thing where they tell you where you’re from.

You spit in a tube. Mail it. You get your ancestry map a few days later.

It was really cool.

(If you’re curious - I'm 50% Korean, 50% all over Hispanic countries and 0% little bitch).

23&Me kept sending me emails to get more out of their services.

(Advanced Ancestry they call it.)

And a few other products.

But I genuinely don’t see a reason to buy more.

Their first offer was fantastic.

But after that I didn’t see a reason to keep paying them.

I'm not the only one. As they filed for bankruptcy.

There's parallels to the coaching and consulting industry here.

People leave.

They leave often.

And they leave quick.

It's rare that people stay with someone for more than 2-3 months.

So the coach has got to hunt more clients.

Which are going to leave in 2-3 months too.

And the spiral continues.

One in.

One out.

Two in.

Two out.

It doesn’t matter how big the bucket is when there’s a hole at the bottom.

For those in that situation, improvements in offers, leadflow and content won't do as much...

... As retention.

Just losing 10% less clients can make you go from regression to growth in weeks.

It creates stability.

And removes the anxiety at the beginning of every month because the coach doesn't know if they'll be able to have as good of a month as the last one.

There's no need for that anxiety anymore.

Because they can trust that they've given their clients reasons to stay with them.

They can trust that they've got solid retention.

The way towards retention starts with commitment towards yourself:

When people see you jumping from one thing to another, you communicate uncertainty.

People don't buy from uncertain coaches.

The coach must find ONE Big Idea they can commit to.

This commitment is felt by the audience.

Which results in commitment back.

I came up with Likes Ain't Cash 3 years ago and I’m still evolving it daily.

Every problem I solve with it leads to another.

First it was how to get clients.

Then how to get Whales. Then how to upsell them. Then how to recycle the assets you created along the way so that they do it for you.

Now it’s Cashie and how to have Ai operate the whole thing.

I've been at it for years.

And I’ll keep developing Likes Ain’t Cash until I become one of those “ancestors” 23&Me talks about.

A seller needs an irresistible offer.

But they also need their one Big Idea that they can commit to, so that other people can commit to it too.

Or they’ll end up with the 23&Me Problem.

And keep listening to the bittersweet sentence of “Thanks for your help! Truly appreciate it! I’ll go on my own now.”

How People Are Using The Cash Creator Tools:

During Black Friday only - they're available and one saves $4,401. 

Check your email for the details.

First in-person podcast in 2 years coming soon.

Busy week.

We're on the last stretch to move to Spain with The Ukrainian.

The plan is to settle here. Have kids. Live the family life.

Disney movie style.

From Alicante to Javea to Valencia. We're visiting many cities.

They're beautiful.

Next week we're choosing a house.

If our Visa is approved then the next step is making the deposit.

And finding a way to move our stuff from Poland to Spain.

Electric.

It feels like this stuff will actually make a difference in the next decades for us.

The feeling that reminds one that social media can warp one's perception of money.

In social media, $30k/month can be considered not impressive.

I disagree.

I think it's quite impressive.

It buys you real things things you can touch, smell and live.

And thinking that you need a lot more to live a great life is, in my opinion, nonsense.

When I hit $5k/month the first thing I did was buy good food. I did the carnivore diet for a month. Not because I like meat that much but because I wanted to try "rich people stuff".

That was great.

Then I bought an apartment. Flew my parents to Europe multiple times.

Paid for my brother's expenses in the U.S. so he can dedicate himself to med school. And started sending Abuelita some money every week.

I even gave my friends peptides to last for a month.

That is also great.

All available way before $100k/month.

I'm there now and I don't live any different from when I was at $30k/month.

It's not a small number.

But 100% attainable depending on your Model and your Big Idea.

Lock those in and a lot of the good things in life become bargains.

The Cash Creator understands this - and that's why not all of them want $100k/month.

Some get everything they want and need at $10k/month.

Some at $20k/month.

Some have bigger requirements and going from $300k/month to $400k/month makes a big difference to them.

I respect them all the same.

And I'm excited for them because I know that whatever number they shoot for,

The electric things in life are available to them way before they reach it.

Evergreen offers are real.

… to a select few that have a massive audience.

They get millions of impressions a week so it makes sense.

Post a lot --> Get traffic to link in bio -> $$$

Which makes sense in theory but when was the last time you bought through a link in bio?

Most people who click on your link in bio repeat the same 4 steps:

    They see it
    Think “I’ll buy that sometime when I need it”
    Then leave
    Then click again some other day.
    Then repeat.

You’ve done.

I’ve done it.

We’ve all done it.

We’ve done all the “due diligence” and “consumed” enough to know it’s probably a good idea to buy but we never really get to it.

Yet we’ve all seen an offer with a fraction of the context of that link in bio…

And we’ve bought it.

We buy because we know that there is a chance that we won’t be able to in the future.

Evergreen offers never go away.

And that's the problem.

They signal to your audience

“I’ll be here for you ❤️ Whenever you need me ❤️ Take your time ❤️ ”

You allow slowness.

And so you get slowness.

I had an evergreen offer in my link in bio for years.

Had friends with 100k+ followers who did too.

And we’d both be surprised if a single sale came through every month.

Evergreen offers stall because they lack a reason to buy them now.

But mainly because they cultivate an image of “always here and always helpful”

Which is great for being famous but if being famous is your goal then you’re reading the wrong guy.

The Cash Creator has no interest in getting famous.

He wants to get rich.

And being always available doesn’t make you rich.

Evolving does.

I don’t do evergreen offers.

I do ever-evolving offers.

I evolve and my offers evolve with me.

I used to do only info products. Then I did sales calls and then Google docs.

As I evolved, the offers did.

And people started buying again.

Every offer had a limit:

How long I was going to be interested in doing it.

Have you considered that the reason your offer isn't selling so well isn't because it's bad,

But because you’re just kind of bored of it?

(No shame in it. It’s hard to stay interested in something you’ve been doing for that long.)

But maybe it's a sign to evolve.

To lean towards what’s calling you and wrap an offer around it...

... Instead of selling the same evergreen offer that the audience (and probably you) are kinda tired of.

The audience deserves more.

You deserve more.

Lean into that.

Into the voice that doesn't go away.

The challenge is in adding those ever-evolving offers without complexity.

The Glimmer Code ✦

Learn how to make people move — from buying your products to buying into your ideas. 

SaaS-inspired strategies for influence. 
Applicable elsewhere, even at home. On your stubborn kiddo.

Perfect for:
✦ Hybrid creators juggling multiple ventures
✦ Marketers crafting multi-channel narratives
✦ B2B founders *finally* seeking authentic narratives (and methods) to sell

𝒈✨

Read my newsletter on Substack for free 
https://theglimmercode.substack.com/

Founder & Creator

AirBaton™

I craft narratives and architect campaigns that drive inbound, outbound, and partnership growth — including content, cold emails, webinars, newsletters, LinkedIn outreach, and event networking support — using CaaSocio’s ALLBound lead generation framework.

Messaging & AllBound Strategist

— Own: Email and notification strategy. Drive user engagement and key metrics.
— Design: Onboarding flows for different user segments.
— Develop: Notification strategies that build user habits.
— Partner: With cross-functional teams for campaign execution and branding.
— Utilize: Data and automation for targeted campaigns.
— Write: Sales-enablement content to move conversions.

SaaS/B2B Lifecycle Marketing Consultant

CaaSocio

Co-Founder & Partner

Exit Five

I'm the 1,111st patron to join DGMD.

Because no one goes to school for B2B marketing.

Member

Phytech

— Put up chat workflows that got 25% of chat engager's emails weekly
— Forwarded handraiser's information to Salesforce
— Established chat support for existing users
— Helped them map out their lifecycle journey for different ICPs
— Drove Intercom email and in-product notifications

Intercom Specialist

Encharge

SaaS Blog Writer

Split Dragon

Fractional CMO

Marketing Consultant

EmailMeForm, LLC

Head Of Marketing

Responsibilities:
- Write client-focused web content basing on web & app traffic and user behavior
- Create lead-generating and user education-focused blog posts
- Develop drip email marketing to educate users and increase conversion
- Create marketing initiatives on social media and email 
- Work with graphic and UI designers to create marketing initiatives
- Develop testing and QA to test marketing flows
- Support product development by suggesting new features, giving UI feedback, and insights in improving user workflows
- Participate in product APP QA
- Market product in different channels like Quora
- Handle social media interactions on Twitter
- Spearhead user onboarding initiatives

Contributions:
- Created DRIP campaigns which have increased app usage and www traffic
- Doubled Customer Lifetime Value

Copywriter

Ideaing

Responsibilities:

- Write tech news about tech wearables and tech travel gadgets
- Curate interesting tech articles about smart home, tech wearables, and tech travel gadgets
- Write deals featuring the best smart home deals on the internet

Tech Blogger and Deals Writer

💌 Onboarding + Content Strategy for SaaS in post PMF | Community Builder ˗ˏˋ ★ ˎˊ˗

B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE.
But the problem?

🫤 They struggle to build a clear lifecycle email strategy.

And they have ZERO clue on where to start.

I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid.

Now, I help teams answer questions like:

"What emails should we send to whom? And when?"
"How do we nurture free users into paying customers? We have multiple ICPs."
"How can we optimize our emails for engagement and retention?"

And lately, 

"Can you help me find and cold email B2B prospects?"

➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. 

Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS.

📩 DM me "LIFECYCLE" for projects, questions, and consults.

I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;)
I can also help you do it over Zoom.

• • • • • • • What I've done/doing • • • • • • •

• Managed SaaS email lists with over 400k subscribers
• Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid)
• Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI)
• Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails)
• I built and managed lean marketing teams for 2 growing SaaS
• I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries

👯‍♀️ I obsess with side projects too:

• 10k+ writing x B2B marketing community on FB
• The Glimmer Code Newsletter

Open to collabs too. My DM's open. :)

Aiza Coronado🦉💌

Hey, I’m Aiza — apparently The B2B Badass. 😅

Not my words… Favikon’s. 

(I would never name myself that, my husband would disown me.)
But I'll take it. And look at this 👇🏼

I generated my Favikon Creator Rewind (like Spotify Wrapped but for creators), and it summed up my whole LinkedIn year:

✨ Top 1 niche in the Philippines: SaaS (Marketing & Sales)
✨ +2,000 new followers (a small school of fish, according to them)
✨ 302 posts, 36.2K words — basically a novella (i could write a book in a year!)
✨ My vibe: ✨📈🇵🇭 “Corporate Rebel”
✨ Market value: Up to $457 per sponsored post (L O L, not there yet but I love the ambition. PSA to brands who needs influence in PH or SEA, heyyy 👋)
✨ Brand Safety: 9/10 (brands can trust me with their secret sauce daw)

What made me laugh the most:
“You’re a real human, not a corporate robot… you make big business feel like home.”

AI-cheesy, but okayyy.

Honestly, seeing the year laid out like this?

It hit me how much work, learning, and late-night drafting actually happened. Thanks to my fave brands that inspired me to show up Mailmodo, Buffer, and Substack.
And to my LinkedIn besties according to Favikon Farrah Garcia 🦸🏻‍♀️, Jon Farah, Zeeshan Akhtar and my long-lost content twin Vernesa Ćutuk (ima be friends with you now lol).

If you’re on Favikon, check your email — go generate yours. 

It’s such a fun marketing mirror to see who you’ve become online. And it's also a validation on my branding. I can see emails. glimmer. B2B. SaaS. Seems like am on the right direction.

Here’s to 2026 ✨

More B2B. More glimmer. More chaos-turned-content.

And hopefully, I'm gonna go grab that $457 sponsored post. 💪🏼

— Aiza, still adjusting to that nickname 😭

#B2BCreator #Creator #NotSponsored

Aiza Coronado 🚴🏻‍♀️

one-man email woman 🦹🏻‍♀️ ◦ fractional lifecycle marketer for hybrid SaaS (PLG + SLG) ◦ B2B creator ◦ networking leader @ Guru Conference 2025 ⚡

Aiza, The B2B Badass

Freelancing gets lonely when you’re at home day after day.

Writing a newsletter stings when no one replies.

Hosting free webinars drains you when it feels like no one notices.

But yesterday’s #TRIBEX event by John Pagulayan  reminded me why I keep showing up.

Freelancing gives people a chance. It opens doors for those who never had one.

A few people told me my newsletter landed at the right moment for them. Someone even said they loved The Glimmer Code ✦  

And three people came up to tell me they tried the ChatGPT trick from my last webinar.

Those small sparks reminded me of something easy to forget on quiet days: people are listening. People are learning. And sometimes the work you do in the dark still lights someone else’s path.

That’s enough reason to keep going. 💪

No alternative text description for this image

And it's out! Here's how ChatGPT helps me battle content migraines. 🥷

Aiza Coronado found a way to fix the part of content creation most creators quietly struggle with: remembering the good stuff.

And the solution is surprisingly simple: ChatGPT → email → Buffer.

Every morning, she gets an email that pulls her best ideas from her own chats and sorts them into Substack topics, LinkedIn hooks, and email experiments. No more digging through screenshots or Slack messages. No more losing momentum to messy systems.

The full breakdown is live on the blog — complete with the exact setup and what those daily emails look like.

AI Emails Me Content Ideas Every Morning — Here’s How

I post and ghost. 🙈 

Forgive me?

But I think I can manage it better now that Buffer's Community feature is here. 

I'm loving it. My fave is when I enter a text and the next comment magically scrolls up and the cursor blinking, nudging me to reply to it. It keeps the momentum up! 

If I reply to your comments weeks or months ago, this is why. Thanks Buffer Team!

Another way to level up your copywriting: virtual sketching.

For the last four months, I’ve been picking one highlight from my weekend, turning it into a 3-slide StoryTribe visuals, and explaining it out loud in 30–60 seconds.

It forces my brain to sift, shrink, and shape an idea fast — no fluff, no wandering, just the essence.

And weirdly?

This tiny team ritual keeps my email game razor-sharp.

If I can tell a story in three frames and half a minute, I can definitely write a clean, high-impact email on Monday.

Happy Thanksgiving 🦃✨

Grateful for the clients who let me nerd out on their emails, the teams who make the work feel lighter, and LinkedIn friends who make this space a surprisingly energizing place to grow this year 🧡

brb still setting up those bfcm emails. i wish us more conversions!!!

if you’ve been thinking about starting your personal newsletter…

this is your cue to stop thinking and start building. ✨

because if it's still not obvious to you,
Creator-led channels are quietly outperforming branded ones.

and the receipts are loud:

• 87% of B2B buyers trust insights from humans, not brands
 • 82% say creator content actually shapes their buying decisions
 • 94% of B2B marketers say creator-led campaigns work

it’s giving “relationship > reach.”

Aaand here’s my favorite receipt:

My client’s 2 biggest sales last month didn’t come from our official SaaS brand list.

It came from their personal newsletter that we started 2 months ago.

When people like you, they keep reading.
And when they trust you, they buy.

Simple.

So if you're waiting for a sign to start your own list…
this is literally the sign. 🪧✌🏼✍🏼🚻⚠

When your #SaaS doesn’t give the AHA moment

or you’re sending Zero emails so they forget about you. 

That’s SaaD. 🥲

Shoutout to Ricardo Camara 🤖 for sending me this pic🙌

Tried two things this year:
 • eComm email work
 • JK Molina–style personal brand emails for a SaaS founder

B2B/PLG SaaS (my forever niche): 🥲
“long cycle, multi-touch, attribution maze” or "not sure if email still counts here. this user was from our paid ads 2 months ago"

eComm (new): 😎
“Cool, here’s 33% of this month's revenue from ONE early BFCM email.”
we (Noel Salazar and I) made our eComm client $6k in the first month!! 

Personal brand (new): 💰
"Two annual deals from your touching founder story email"

The stark difference from the numbers basically slapped me across the face (in a good, character-building way).

Did I spend all my life in the wrong niche?
Possibly. 😅

Quick takeaway:
Email principles stay the same —
but niches react VERY differently.

Same skills. Different niches. Same email rules.

And honestly? Testing across niches made me a faster, sharper lifecycle marketer.

Also… I’m more confident now! 

Like truly confident. I solved deliverability and inbox placement issues and launched multiple new newsletters from scratch (including my own) this year.

So yes, I’m raising my prices next year. 
And will take on consulting projects too! ✌🏼

the pre-sell matters more than the sell. always.

pre-BFCM me:
 ⚡ scheduling
 ⚡ writing emails
 ⚡ wrestling segments
 ⚡ soft-selling in emails & in-apps
 ⚡ telling my flows “pls don’t F up today”

post-BFCM me:
same energy, lighter eyebags.

because selling isn’t a BFCM season thing, it’s an all-year responsibility.
you show up, teach, remind, repeat. train your users to open your emails. 
nudge them enough so they remember you when they're ready to buy.

so if you haven't been "pre-selling" all year round, and just sent an email blast last week, WHYYYYYYY?

BFCM is just a date. a campaign.

the same game should run for 12 whole months. ✨

Currently running 5 BFCM campaigns for clients...

thoughts range from, im sooo sleepy looking at these numbers to okay, just 1 more campaign to set up today. to wow, people buying and we're not live yet... hmmm, checks if this needs a code or not, hopefully not mixing up all these campaigns...

okay, this is kinda too much. i'll take a break after BFCM.

then.... 

*launches her own BFCM campaign* BOOM.

sometimes, i am my own worst enemy.

Happy Mondayyyyy! It's Dec 1st and BFCM is *almost* over!!

Me...and probably every marketer out there:

What is this, Linkedin? 🫠 

We're getting card ads now? It looks cute with the clickable CTA, but I kinda dread the day when these ads stack sandwich the organic posts on my LinkedIn feed. hope not.

you know shiz is about to go down when they share their screen

not to share a presentation. but to show how they do normal, everyday work stuff.

i've discovered life-saving shortcuts, hidden features, and really cool lead gen x AI tricks this way. 

so yeah, if ever we hop on Zoom calls, i'd love it if you could share your screen and show me something cool. 

do you feel this? or nah?

Is BFCM just for eComm?
Nope.

This year, I ran BFCM across eComm, B2B SaaS, B2C SaaS — and even myself (digital products)!

Same season, same goal, different way of selling.

🛒 ECOMMERCE
How to sell:
 • Popups x Emails
 • Urgency, bundles, limited-time drops
 
➡️ CTA:
Shop Now / Grab the Deal

🤑 How to measure:
 • Klaviyo revenue attribution (super direct!)
 
🧩 B2B SAAS
How to sell:
 • Emails x InApps

➡️ CTA:
 Reply to this email / Let’s talk

How to measure:
 • Read thru replies 
 • Actual conversion (glad I can see the BFCM plan on Intercom)
 
📲 B2C SAAS
How to sell:
 • Activation nudges
 • Email x in-apps

 ➡️  CTA:
Use code

How to measure:
 • Codes used(!)
 • Conversion and no churn (hopefully)

🙅‍♀️ DIGIPRODUCTS
How to sell:
 • Email x Facebook group x Personal profile
 • Substack paywalls

 ➡️  CTA:
Checkout (manually using Wordpress and Google Forms and local payments GCash and Bank of the Philippine Islands (BPI) and PayPal too)

How to measure:
 • Google Forms

There could be other ways to do this, but this is how I'm doing it. 

Different industries, but essentially the same principles! 

Big thanks to Noel Salazar for partnering with me on the eComm side.
Not bad for my first BFCM sprint for eComm there.
I think I have a new fave. 📊✨

We're nearly ending BFCM, and this is the most campaigns I've run so far. So far soooo good! :)

How is your BFCM week?

nothing beats seeing a demo request in Slack…and the prospect repeats your exact email copy.

us marketers always say, “Use the voice of the customer.”

but the real flex?

when the customer starts using your words (which are kinda their words, originally).

bonus if they quote you word for word.

P.S. But Aiza, how do I know it’s really your words...?

duh. i’ve basically memorized every subject line I’ve ever shipped, esp in our onboarding emails. 💁🏻‍♀️

steal my email tips x tricks. 👇

https://lnkd.in/ghfyvfZx

Cool B2B reads this week

My Buffer piece made it here 🫶🏼👇

Here’s what you can read in this issue of B2B Vault:



How to survive creative burnout

How to navigate your SEO in 2026

GTM budget framework and the data you need to win in 2026

Breakdown of Superhuman’s email marketing strategy

How winning short-term video looks (according to the new study),
and more…

Let’s dive in!



Producer theory
- Startups keep trying to win by feeding GPT more context - more Slack, more Notion, more email, more everything. | Benn Stancil

How to survive creative burnout
- The article breaks down the early signs, why burnout rarely comes from work alone, and how to get out of it. | Scott Berkun

Turn the insults you get into ads
- A strange insight backed by real data: when brands take unfair insults and turn them into ads, people like them more. | Thomas McKinlay 🎓

AI emails me content ideas every morning
- One creator built a simple system: every morning, an email arrives with fresh content ideas pulled from past chats. The whole system takes under 10 minutes to set up. | Aiza Coronado 🚴🏻‍♀️

When is the best time to send PR emails? (4.5M emails later…)
- A massive study found the answer: journalists read email at dawn. And which day of the week gives you the biggest reply window? | Vince Nero

The state of short-form video in 2025
- Short video is up 71 percent - but the platform dynamics flipped. | David Bustos Fernández

The psychology behind Superhuman’s email marketing growth
- Superhuman didn’t grow by being faster - they grew by making email feel premium. | Tom Snyder

All the data you need for 2026 GTM planning
- Every major 2025 report says the same thing: buyers want outcomes fast, expansion drives most new ARR, and AI now influences the entire journey. | Sangram Vajre

The 2026 GTM budget framework
- One company rebuilt its GTM engine by treating everything as “allbound,” replacing SDRs with GTM Operators, and letting AI agents handle the repetitive work. The result? Faster pipeline, cleaner data, and a leaner team that executes better. | Alina Vandenberghe 🌶️

Navigating SEO in 2026
- Search has changed more in 12 months than in the last 12 years. SGE, ChatGPT, and Bing Copilot now answer questions directly, pushing brands to rebuild content with trust, clarity, structure, and depth — or disappear from results entirely. | Joel Lim

- - - - - - - 

That’s a wrap for this week.

Link to the articles in the comments 👇

Loved this week’s issue? Forward it to a friend - or explore 500+ curated B2B marketing and GTM articles inside

And if you’re not already subscribed to B2B Vault, you should be! 

Every Monday we send the sharpest B2B reads so you start the week one step ahead.
https://lnkd.in/d98cfqsk

BFCM: survived.

But now there's the Year-End Sale campaigns + kiddos Christmas parties + holiday travel + Stranger Things catching up to do. 

Marketing in Q4 is wild. 👁️👅👁️

So cool! Prompting with illustrations you can control = hyper efficient 💥

A StoryTribe scene from illustration to realistic to video. With StoryTribe you can control the output much easier than text prompts.

Check out the results (turn sound on)

Yunmie Kim 🏝 Joseph Azar

One thing that’s more difficult than setting up a lifecycle marketing program from scratch: 

Keeping your metabolic age your age

I’ve spent the last year fasting, calorie counting and doing home workouts and studying fitness. 

I lost weight. 
People said I look good.
But my metabolic age? still +1 than my actual age 🫠

It humbled me hard. haha. 

Soft reminder to me and you: work on your fitness like you work on your campaigns. 

It’s a better KPI to obsess over than your LinkedIn followers. ✌️

taplio

The Battle

David Molina

Aiza Coronado🦉💌

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Performance ScoreDavid Molina's LinkedIn Performance

Performance ScoreAiza Coronado🦉💌's LinkedIn Performance

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taplio

The Battle

David Molina

Aiza Coronado🦉💌

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Molina's LinkedIn Performance

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