CEO @ Accelevents | Event Marketing, Management, and Growth

Events are hard enough. At Accelevents, we're on a mission to help event organizers get some sleep the night before their event.

Jonathan Kazarian

Event Strategy vs. Event Plan

An EVENT PLAN is:
1. Your event timeline and schedule
2. Venue logistics and vendor coordination
3. Session topics and speaker lineup
4. Event formats (workshops, panels, networking sessions, etc.)
5. The checklist that keeps you on time and on budget.

Nail the plan and you execute.
Your event strategy will never work if you can’t execute.

An EVENT STRATEGY is:
1. Purpose - why the event program matters to the business and the audience.
2. Audience journey - who you invite, where they sit in the funnel, how you’ll move them forward.
3. Behavior change - the trust, loyalty, or pipeline progression you expect after the show.
4. Core formats - the few repeatable experiences your brand builds a reputation on for (flagship, field, virtual).
5. Measurement - attendee lift, downstream revenue, partner amplification. Probably can’t do this without Marketing Ops.
6. Tool fit - You need a partner, not duct tape. Your event tech should be an enabler.
7. Team cadence - sales, product, brand, and ops aligned from brief to debrief.

Your event program is ultimately a form of PR.
It will share you perception in the market.
And that’s how it should be approached.

When we onboard new customers.
They always fall in 1 of 2 camps.

Either:
Show me how to build out my next event.
OR
Teach me how to roll this out across my company.

The “event strategy” led teams always focus on the latter.
They know they can run the event.
What they care about is how they can scale the program.

**Note** you need management to buy into the strategy.
You need a C-suite that understands the compounding impact of a strategic event program.

When events are reduced to lead quotas, quality erodes.
Trust erodes.
Brand equity erodes.
Strategy prevents that slide.

Do you feel like you’re given room to execute an event strategy?
Or are you being tasked with ‘random acts’ of event planning?

CEO @ Accelevents - Event Management Software| Event Marketing | MarTech

Accelevents

Overview:
As a Senior Account Executive at Accelevents, I have demonstrated exceptional sales capabilities by securing high-value deals and consistently surpassing quotas. I leverage my skills in full sales cycle management, virtual product demonstrations, and customer success to drive product adoption and revenue growth.

Key Achievements:

-Achieved the first Sales Team promotion at Accelevents.
-Managed full sales cycles, securing over $1.5M in lifetime bookings with Fortune 500 companies.
-Consistently met and exceeded quotas 
-Directly reported to the CEO, maintaining a consistent track record as a top producer.
-Successfully drove product adoption through strategic cold outreach and leveraging customer success stories and campaign data.

Senior Account Executive

Overview:
In my role as an Account Executive, I was responsible for the entire sales cycle, from initial discovery meetings to post-sale implementation. My efforts resulted in substantial revenue growth and a robust client base.

Key Achievements:

-Sourced, closed, and maintained a portfolio of over 40 active customers (all net new business sourced).
-Drove 30% quarter-over-quarter growth by networking, researching accounts, and identifying key players.
-Maintained a consistent track record of meeting and exceeding goals.

SMB Account Executive 

Evident ID, Inc.

Overview:
As a Senior Sales Development Representative, I excelled in creating and executing outbound campaigns, managing full sales cycles, and developing strategies for market penetration.

Key Achievements:

-Achieved 120% of quota in Q4 and 100% in Q1 and Q2 of 2020.
-Collaborated with the Director of Inside Sales to launch new outbound campaigns.
-Played a pivotal role in the GTM strategy for the COVID risk solution, successfully closing multiple deals.
-Managed sales cycles for companies with up to 500 employees, including presentations, demos, and pricing negotiations.

Senior Sales Development Representative 

Overview :
In my initial role at Evident ID, I exceeded quotas by sourcing and qualifying significant deals, establishing essential sales processes, and contributing to product development.

Key Achievements:

-Sourced and qualified a $1.6 million deal, the largest in company history.
-Consistently met daily prospecting metrics, including 80 calls per day and 6 qualified meetings per week.
-Recorded frequent customer questions and collaborated with the product team to create effective sales decks.
-Built successful cadences and campaigns via SalesLoft.
-Was the first SDR hired, playing a key role in setting up the foundational processes for discovery, demos, and pricing.

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